Netflix has been extremely successful over the last several years, raking in billions in revenue and even expanding into creating original content. This content is quickly becoming some of the most popular programing available. In order to continue their spending and growth in this area, however, they need to increase their overall subscriber base. To do this, Netflix has announced that they are increasing their marketing budget by 54% in 2018, which will bring their total spend to more than $2 billion. This is a massive increase, and it comes at a time when many other similar industries are actually
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Amazon is one of the largest and best-known Internet companies in existence with billions in annual sales. Many people are surprised to learn that despite their popularity, they really aren’t a very profitable business. The founder, Jeff Bezos, has been reinvesting virtually all of the money that comes in back into the business, which is what has allowed Amazon to really perfect their logistics, making them extremely efficient. In fact, the online sales portion of the company doesn’t technically make any money at this point. It is the popular Amazon cloud services that helps to keep them in the green
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Almost 150,000 emails are sent every minute. Talk about steep competition in the inbox.
But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment).
So how do they do it? To find out, we reached out to some of the most successful email marketers in the world to get their greatest tips.
(Join hundreds of other entrepreneurs inside 24/7 Email Marketing Master Class. It’s the complete course for creating a powerful, profitable email strategy that gets results around-the-clock.)
1. John Corcoran, Rise25
John Corcoran, of Rise25, calls email his “number one priority” for communicating with and capturing prospects to his email list. His business helps conference organizers, coaches, consultants, and software companies increase engagement and add new revenue streams by holding small group events for their high-value attendees.
“Use webinars to grow your list. We’ve done over 300+ webinars in our business, and it’s the most effective tool I know of to capture leads and build a list of prospects. We’ve done webinars which have helped us to add as many as 3,000 new leads just from one webinar. It’s far more effective than nearly anything else I know.” – John Corcoran
2. Shane and Jocelyn Sams, Flipped Lifestyle
After years of job losses, bad bosses, and daycare problems, former school teachers Shane and Jocelyn Sams finally started their own online business, which allowed the husband and wife to replace their income and quit their full-time jobs.
Now, they help other people do the same at FlippedLifestyle.com. The Flip Your Life Blueprint helps other families become self-sufficient, and spend less time worrying about money and more time together. For six years, email has been the driving force behind their online business.
“The best thing you can do to make more money is email your list every day. Completely lose the fear of how often you email your list. Your goal is to find the red hot center of your email list, the people who want to open every email, who want to click every link — because those are the exact people who will buy everything you sell! When we started emailing our lists every single day, our open rates actually increased and we doubled monthly revenue in 60 days.” – Shane Sams
3. Steve Chou, My Wife Quit Her Job LLC
Visitors aren’t always ready to purchase the first time they hit the site, Chou learned, so it’s vital to give them ample opportunities to visit again and again. That means deliverability must be one of your main priorities.
“Run all of your emails through a tool like mail-tester or GlockApps to test your email for deliverability. Sometimes innocuous trigger words or incorrect email formatting can adversely affect the number of inboxes you can reach.” – Steve Chou
4. Henneke Duistermaat, Enchanting Marketing
In 2012, Henneke Duistermaat founded Enchanting Marketing. Her business helps brands and entrepreneurs find their own voice so they can confidently share their ideas and sell their services to their audience.
Since then, Henneke has relied on email as the main channel to engage and interact with her audience, promote her blog posts, and sell her writing courses and books. She is constantly providing value to her readers so they keep coming back for more.
“The best thing I’ve done is turn my downloadable e-book into a “snackable” writing course. This course is a welcome series for new subscribers. Each email features one writing tip that readers can implement straightway. As I send the emails at a high frequency—initially daily; after the first week, every other day—I can build a relationship with new subscribers. The open rates are between 30 to 50 percent, and even higher for the first couple of emails.” – Henneke Duistermaat
5. Philip Taylor “PT,” FinCon
While FinCon — a business dedicated to helping financial influencers and brands produce better content and expand their reach — is active on all the major social media channels, PT believes that email remains the single best way to connect with his community. It allows him to communicate relevant information — like in-person meetups and annual conference updates — at the right time to interested segments of his audience.
“Test everything. When we first started sending out emails, we had no idea what the right strategy was — how many emails to send out and when, etc. We also had no clue which specific topics surrounding our business our subscribers were interested in. Just within the past two months, we’ve begun utilizing AWeber’s broadcast automations, and we’re starting to organize our tags and segments even more by tracking who is clicking which links.” – PT
6. Steve Gordon, The Unstoppable CEO
Since 2006, Steve Gordon has been using email to power The Unstoppable CEO, which helps business owners “sell” their brand by building marketing systems that position them as experts and trusted authorities.
While advertising, direct mail, podcasts, and other strategies are beneficial as introductions to potential new clients, it’s email that helps him develop a deeper relationship with his potential customers and ultimately advance the sales process.
“For four years, I wrote a daily email to our audience, about 1,000 emails in total. I learned that to quickly write an effective email, you need to write to one person. So, I printed a picture of one of our clients — the one I most wanted to clone. And every day, I looked at that picture and wrote an email to him. It forced me to think about what I could write that would impact this real person that I knew and cared about. Then, I’d remove his name from the top and send it to our list. When I did that, our emails got a lot more effective.” – Steve Gordon
7. Robert C. Brown, Robert C. Brown Online / Oakland Piermont Ltd
For over a decade, Robert C. Brown has used email as a way to share great content on a consistent basis with his audience at Robert C. Brown Online, where he helps clients transform and grow their coaching or consulting businesses.
“I tend to apply the 80/20 Pareto rule to my email: only one in every five emails will contain an outright sales pitch. The rest of the time, I am committed to providing value for free. That’s the way to build long-term trust with your audience and ultimately log repeat customers and clients.” – Robert C. Brown
8. Ella Glasgow, Your Voice Success
Ella Glasgow founded Your Voice Success as a way to help women in business speak with confidence in front of any audience from any stage. For the last five years, Ella’s been using email as a direct communication tool to provide a “personal touch” when a phone call just isn’t possible. So she makes sure those emails are authentic. She wants her clients to know there’s an actual human being behind her messages, helping them find solutions, grow, and learn.
“Speak in your own voice in your emails. Your audience is there because of you — not the person you think you need to pretend to be. Sometimes it can seem that we need to change up the way we ‘speak’ in emails to sound more professional. I find that this takes away from you, and has the potential make you look like a fraud.” – Ella Glasgow
9. Maryn Boess, GrantsMagic U
Back in 1998, Maryn Boess built her first email list to power her nonprofit training business. Then, in 2015, she created GrantsMagic U, an online “school” dedicated to building a virtual community and providing grantwriting training for people in the nonprofit world.
Since then, email marketing has taken on an even more vital role in her business, allowing her to stay in touch with her vast community of almost 4,800 members in 49 states and 18 countries outside the U.S.
“The best tip — and it’s one I’m still working on for sure — is to communicate one-to-one, not one-to-many. I tend to naturally ‘shout’ in my emails, kind of like me standing up in front of a large group and talking to everyone all at the same time. It’s personal, but not really. I know that my best open rates — and the emails that I get feedback on for being the most engaging — are those that come straight from my heart and are written as if to a dear friend.” – Maryn Boess
10. Melanie Rembrandt, Rembrandt Communications, LLC
Melanie Rembrandt considers email marketing a vital tool to the success of Rembrandt Communications, which helps businesses boost sales and awareness through content marketing, SEO copywriting, and public relations. Whether serving as an introduction to a new contact or a complete drip campaign, email has helped build her client base by getting out the right message at the right time.
“Keep your customers top-of-mind and provide them with valuable information. Think about what keeps them up at night, and then, provide a solution. This can be an easy tip sheet, a link to a valuable article, the name of a good referral, and much more. Once you know what your customers want, you can create a blog relative to that issue. Then, send out a link to the blog via email. By giving your customers current and valuable information they will want to share with others, you will create a positive, long-lasting relationship that leads to sales now and in the future.” – Melanie Rembrandt
11. Brian Basilico, B2b Interactive Marketing, Inc.
An award-winning author, speaker, and coach with more than 40 years of marketing experience, Brian Basilico has used email to help drive his business, B2b Interactive Marketing, for over 12 years.
During that time, he’s learned a ton about email as a content distribution platform for his own business. In fact, effective use of email is one way he trains his clients to systematize their marketing efforts online.
“Experiment with different techniques for different audiences and messages. I find plain text works best for general communications since it mimics most email in the inbox. Graphics are effective with content marketing, but keep it simple. Content is king, but consistency is queen — and the queen rules.” – Brian Basilico
12. Karon Thackston, Marketing Words
Karon Thackston considers email an essential part of the Marketing Words promotional plan, giving them a greater ROI than organic search media or paid ads or posts.
One reason? Email allows the company — which develops digital products to train website owners, Amazon sellers, copywriters, and marketing teams on how to create conversion-driven copy — to reach all their followers on one platform on a consistent basis.
“Take advantage of AWeber’s automation features for campaigns. We’ve been gradually merging our lists and inserting tags so we can target messaging to our subscribers with a greater degree of accuracy. When the content of emails is laser focused, readers take notice and respond. This allows us to instantly move customers, insert additional tags based on their interests, and track what works and what doesn’t.” – Karon Thackston
13. Jeremy Ryan Slate, Command Your Brand Media
Jeremy Ryan Slate uses email as a relationship-building tool to drive interest to his business, Command Your Brand Media, which helps entrepreneurs get booked on top-rated podcasts. Using email to foster a connection helps build his credibility as a “teacher” and expert, which makes the audience more receptive to engaging further.
“Share more compelling ‘hero’s journey’ related material [a storytelling structure used in novels and movies that can be applied to your customer case studies]. It helps the reader develop a connection with you. This accomplishes a few things: First, it gives your permission to teach them, and second it allows them to feel like they have been in your shoes.” – Jeremy Ryan Slate
14. Ann Handley, Ann Handley
Author and speaker Ann Handley believes email remains the best vehicle for building a business. That holds true for both her digital marketing company Ann Handley, and at MarketingProfs.com, a marketing training and education company where she is a partner.
Since 2010, Ann has used email as the backbone of her digital marketing strategy, helping her audience gain better understanding of who she is as a person and fostering a deeper connection.
“Email is a two-way street, not a one-way highway. Never ‘blast’ an email. ‘Blast’ is an ugly word that implies aggression. Love your list—don’t antagonize it by ‘blasting’ it. Have fun and be useful. Invite subscribers to reach out. Seek feedback, and ask them questions. Build a community of like-minded people by seeking their input and then—this is the important part — responding.” –Ann Handley
15. Todd Durkin, Fitness Quest 10 and Todd Durkin Enterprises
Email is personal trainer Todd Durkin’s primary way to communicate and connect with his clients at his brick and mortar gym, Fitness Quest 10, when they’re not in session. But it also serves another role as well—to provide the engaging health, workout, and wellness-related content to encourage potential clients to begin their own fitness journey.
Since 2008, email has also been vital to expanding the reach of his company Todd Durkin Enterprises, where he uses public speaking, books, live events, and online coaching to help millions of people find the motivation they need in their own lives.
“Be consistent with your content delivery. Whether it’s once a day, once a week, or once a month, just be consistent. And one thing I always ask myself is, ‘Will this email potentially change someone’s life?’ If so, then it’s a great email and worthy to be sent. If not, then rework it until it resounds with the energy, spirit, and soul needed to transform someone’s life.” –Todd Durkin
16. Mark Asquith, Podcast Websites
As a SaaS business, Podcast Websites — a software platform that helps podcasters create their own content and brand hub — uses email to make sure its members have the best and most personal experience possible, explains Mark Asquith. For the last three years, he’s been gaining vital insights through email campaigns on what his members respond to, and how they interact directly with the business.
“When we first started Podcast Websites, we didn’t realize how much of a pivotal role email marketing plays within a SaaS business. We were simply trying to ‘sell’ the product. The second that we switched our focus to building relationships via email, we noticed a sharp increase in everything from return engagement to physical sales. Email is a very personal medium, and my number one tip is to treat it as such. Build that relationship, be the trusted guide, and build friendships through valuable, engaging content — oh, and ask people to reply to you directly — they so appreciate it!” –Mark Asquith
Looking for an easy-to-use Email Service Provider with world-class deliverability? Then start your free 30-day trial with AWeber today.
The post Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip appeared first on Email Marketing Tips.
I can’t give you a secret formula for list growth. (Unfortunately, there isn’t one. Trust me, I’ve looked.)
But I can let you in on a secret every top email marketer knows: You don’t need a huge email list to be successful. You just need subscribers who open and click your emails.
A list of 50 highly-engaged subscribers is more powerful than a list of 1,000 uninterested subscribers. It can help you launch a profitable online course. Sell your product or service. Promote your non-profit. Raise money for charity. And transform your business.
Ready to get 50 (maybe even 100!) extremely engaged subscribers? Follow the exact steps below.
The Super Simple Way to Acquire Your First 50 Subscribers
Many new email marketers struggle with list growth. Where do you even start? How can you get people to willingly subscribe to your list?
First thing’s first: Ask your current connections to join your list.
That’s right. Reach out to everybody you know. Tell them you’re starting an email list. Explain the benefits. And ask them to subscribe. Send them a link to your hosted sign up form.
Bonus: Not sure how to create a sign up form? This free course will walk you through it.
You might argue, “My connections aren’t my target audience.” That might be true, but they probably know someone who is in your target audience. And it’s surprising how many people will be eager to help you. Just clearly articulate your purpose and the benefits.
Let’s say your a marathon runner who wants to teach other people how to run marathons. Here’s an example of what you could send your connections:
If you’re not a marathon runner, you can use similar copy for your own outreach. Here is a copy template you can fill in:
Hi [first name],
I hope your doing well! I have some big news –– I just started an email newsletter! [Insert how you feel about starting this newsletter.]
[Insert what the newsletter is about and who it is for.] [Insert what subscribers will learn.] [Insert why you’re an expert on this topic.]
[Insert why you decided to create this newsletter. What problem did you want to solve?]
[Insert a request for the reader to subscribe.]
[Insert a request for the reader to share this info with a friend who’d be interested.]
Here is a link to sign up for the newsletter: [insert sign up form link].
Thanks for any support you can give! I’m excited to [Insert why you’re excited about this newsletter].
[Insert your name]
Once you have copy, it’s time to start reaching out to everybody you know. Here’s how …
Who should I message?
There are so many options!
- Message people on your social channels –– like Twitter, Facebook, and LinkedIn.
- Check your Gmail or Yahoo address book and email people you know.
- Text your contacts.
- Talk to your close family and friends in person and invite them to join.
Just remember: Tailor your communication to each platform. Depending on where a conversation is happening, people communicate very differently. When you text someone, you should be more casual than in an email. If you’re talking to someone in person, you shouldn’t be reading from a script you wrote beforehand.
Don’t forget: Keep your audience in mind.
Hold up! Follow these best practices
Before you reach out to people, there’s a few best practices you should keep in mind:
- Message people you have a relationship with. That random Facebook dude you don’t remember meeting probably isn’t the right person.
- Use WIIFM. WIIFM stands for “What’s in it for me?” Every time you message someone, make sure to tell them how your newsletter will benefit them or their friend.
- Be yourself. I shared outreach copy for you to use. Make sure to customize this to fit your own personality. Tell your story. Share your feelings. Be vulnerable and real. People will subscribe and share your sign up form because they want to help YOU.
- Be brave. This is intimidating. It’s difficult to put yourself out there and ask people to help you. But this works! And remember: The information in your newsletter will help people. It’d be selfish not to share it with the world.
Don’t put this off. Start reaching out TODAY
If you have less than 10 subscribers, now is the time to act. Start reaching out to your connections today. You could have 50 subscribers in less than a month. Or, even a week! Dare I say it? Perhaps you could even get 50 subscribers today.
Don’t have a hosted sign up form? Get a 30-day free trial of AWeber and build one today.
Already an AWeber customer? Here are step-by-step instructions for launching your form.
The post How to Get Your First 50 Email Subscribers in Less Than 30 Days appeared first on Email Marketing Tips.
It’s easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the “dreaded” Promotions tab?! The horror!😱 )
So, when Gmail recently announced that they’re rolling out new changes — like the option for people to “snooze” emails and the ability for their interface to “suggest unsubscribes” — marketers everywhere started flipping out.
Alarms were sounded. Panic buttons were pushed. People proclaimed email marketing “dead” for the 9384759th time.
But when I sat down and actually dissected four of the important Gmail updates, I saw a very different picture. These new features shouldn’t be feared. In fact, they’ll actually help your long-term email strategy — not sabotage it. Let’s review them together and see how they work in your favor.
Google introduced a new side panel
What is it?
In the new update, Gmail is integrating a side panel that allows users to easily access their Google Calendar, Tasks, and Google Keep content (Keep is an easy way to capture notes and lists.) You can also add other apps, like Asana or Trello. By dragging and dropping an email into Google Tasks, you can easily create a to-do item from an email message.
How does this impact your email marketing?
Google has said their recent updates will help users “do more without leaving the inbox.”
The introduction of the side panel is likely to be a huge win for marketers, as your subscribers will be spending more time in Gmail, rather than split their time browsing different tabs. This could mean that your emails are more likely to be noticed, and earlier.
Here are a few things your subscribers can now do easily:
- Receive an event or webinar invitation, or time-sensitive email from you and immediately check their calendar availability without ever leaving the inbox. If there’s an opening, they’re more likely to confidently opt-in to your invitation and note the date and time in their calendar.
- Receive a product offer or very important email that they wish to follow up on at a later date. Your subscribers can now drag that email into Tasks to create a to-do item to buy your product, engage with your service, or simply follow up.
- Take notes! You subscribers can use Google Keep to take notes and jot down insights from the content of your emails, without ever leaving the message.
Google could give your message a “nudge”
What is it?
In this new suite of changes, Google has introduced an AI-powered “nudge” feature that might bump old emails back to the top of the inbox. Using artificial intelligence, Google can detect emails that are likely to require a response or follow up and push them to the attention of the users after some time has passed.
How does this impact your email marketing?
Ever send an awesome email to your subscribers asking a question, soliciting feedback, or inviting them to attend an event? Then… crickets.
This feature has the potential to bubble your emails back up, and possibly at the most appropriate time. We don’t have access to the exact algorithm Google is using to control this feature — how it knows when to “nudge” an email — but because Google has stated that their intent is to prevent things from “slipping through the cracks,” it’s likely that your engaged subscribers might get a “nudged” message when the content is time-sensitive and important.
Subscribers can “snooze” your emails
What is it?
Nudging is awesome, but it’s controlled by Google’s artificial intelligence, not your actual subscribers.
Within the new interface, Gmail users can optionally “snooze” your emails. This has been a popular feature with Google’s Inbox mobile app, as well as third party tools like Boomerang. Snoozing simply means that the email will no longer be in the inbox, and will re-appear at a time of your choice. This could be later within the same day, or possibly even a week.
How does this impact your email marketing?
It might feel like snoozing is a bad feature for marketers, possibly decreasing your open and click rates immediately after a send, or the same day. But it may actually be a great feature for you. After all, if your email is not sent at the optimal time for your subscriber, without the ability to snooze, they can only archive, delete, or even click SPAM.
When a subscriber clicks “snooze,” however, they are not saying “no” to your email, they’re simply saying, “not right now.” As more users adopt this feature, may see your email engagement distributed more throughout the week after sending.
Google could suggest a response to your emails
What is it?
Another popular feature from Google’s Inbox app is suggested responses. Google’s AI will present users with a few suggestions for how to reply to an email they receive. This could be as simple as, “Sure!” or more detailed like “Friday works for me.”
When a user clicks the response, it prompts a reply message with the content pre-filled, making quick replies easier than ever.
How does this impact your email marketing?
Email is a conversation. We recommend marketers treat it that way, rather than blast messages or push content out with “donotreply” reply-to addresses. There’s value in giving your subscribers the opportunity to answer questions, ask questions, provide feedback, get in touch with you, and let them know what’s on their minds.
If Google provides the perfect contextual response to their emails, marketers may notice an increase in replies. This has the potential to branch into conversations with engaged potential customers, and the act of responding could also help both deliverability and inbox placement (getting your emails into the primary inbox for the subscribers that want it there.)
Google might recommend your subscribers to unsubscribe
What is it?
Referenced specifically as a mobile feature, Google will now prompt users to unsubscribe from email newsletters they haven’t opened in a certain period of time.
It’s unclear how this algorithm will work specifically, but it’s likely that Google’s AI will target newsletters that a user has completely lost interest in.
How does this impact your email marketing?
Now, your immediate reaction might be, “Curse you, Google!”
But here’s why you should be shouting, “Hallelujah!” or “Heck yeah!” or “Finally, Google gods!” Getting the right subscribers to unsubscribe from your email list is extremely good for you.
Here’s why it’s a cause for celebration: When a subscriber disengages from your content — yet you continue to send to them —your open rates will decrease your deliverability may suffer (meaning, you hit the SPAM folder a lot more often), and you run the risk of having those subscribers inevitably marking one or more of your emails as SPAM.
That’s right: Purging uninterested or unengaged subscribers is key to a successful email marketing strategy. (Here is how to clean your list in AWeber.)
It’s recommended to re-engage dormant subscribers, and invite subscribers to opt out of your email list if they’ve lost interest or the content is no longer providing value.
Gmail’s latest feature to encourage yields two possible benefits for marketers:
- This change will undoubtedly encourage people who don’t want to be on your email list to no longer be on your email list. (And that’s a good thing.)
- This change will possibly remind dormant subscribers that they’re on your email list, which they do still want to be subscribed to, and encourage them to read future or past messages.
This feature might feel the most intrusive as a marketer, but it is in fact Gmail is doing much of our work to ensure that we have a robust list of active and engaged subscribers.
What do you think of the new Gmail changes?
So is Google sabotaging your email marketing efforts? Quite the opposite, in my opinion.
As a long-time Gmail user, I welcome any usability improvements, and as an avid email marketer, I’m excited at the prospect of my audience spending more time in the inbox. After all, that’s where my messages live.
But I’m super curious what you think! Let me know in the comments below.
The worldwide uninstall rate for apps after 30 days is 28% according to new data provided by app marketing company AppsFlyer. Having analysed a cohort of users who downloaded and installed an app over a period of 30 days, the company found that developers are facing increasingly more demanding user expectations. With nearly three in 10 users uninstalling an app within such a short amount of time, the research sought to uncover why users were opting to get rid of apps altogether. The report also found that developing countries overall had higher uninstall rates compared to more developed countries. AppsFlyer attributes that to users in these countries needing the space and therefore more frequently uninstalling an app. When it comes to app categories, entertainment apps
The post Mobile app uninstall rate after 30 days is 28% according to AppsFlyer appeared first on mobyaffiliates.
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Wondering how to create more effective Facebook campaigns? Have you considered including customer success stories in your Facebook ads? In this article, you’ll learn how to create a Facebook ad funnel using case studies and customer testimonials. Why Use Case Studies and Testimonials in Facebook Ads? In Facebook marketing, people often make the same mistake: […]
This post How to Build a Facebook Ad Funnel Using Customer Testimonials first appeared on Social Media Examiner.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking social media marketing news of […]
This post Facebook Rolls Out Three New Features for Stories first appeared on Social Media Examiner.