Category: Mobile Marketing

Mobile advertising expenditure to reach $121.1 billion in 2018

Worldwide advertising spend is predicted to grow 3.6% in 2018, up from 3.1% in 2017. According to new research by the Dentsu Aegis Network based on data across 59 markets, digital media is set to increase 12.6% to $220.3 billion this year. This represents a slow-down from 17% in 2017. Meanwhile, mobile ad spending is set to reach $121.1 billion in 2018. Desktop continues a downward trajectory at -1.5% since 2016 compared to 8.2% in mobile gains since 2016. In terms of advertising format, paid search leads digital ad spending with a 40% share. Voice-activated devices in particular are helping spur this growth. Video and social are also boosting digital advertising growth at 24.5% and 23.5% respectively. These formats are largely driven by greater mobile

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Click fraud: Auto-redirects are costing advertisers $1.3 billion a year

According to a new report, auto-redirects are costing advertisers and publishers $210 million each year and another $920 million by enabling click fraud. The study, run by GeoEdge, found that hidden redirects are directly linked to click fraud. Auto-redirects now make up almost half (48%) of all malvertising. The US accounts for the largest number of auto-redirects (48%), with the majority of them occurring on mobile devices (72%), followed by desktops (27%). Part of the problem on mobile devices is that users are accustomed to clicking warnings which may pop up on their mobile devices. Malvertisers can take advantage of this by redirecting to pages that resemble popular sites such as Google. More sophisticated schemes are making use of this lookalike effect to make users

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Mobile gamers are cool with in-app advertising

A majority of mobile gamers (71%) are happy to accept in-game advertising as long as this enables them to play the games for free, according to new research by Facebook. With mobile game in-app ad revenue expected to reach a whopping $51.4 billion in 2020, these findings offer an interesting insight into how gamers feel about ads. Based on a survey of 6,000 mobile games, 400 developers and 100 advertisers in China, Germany, Japan, South Korea, the UK and the US between December 2016 and May 2017, the study noted that gamers were playing games 3.6x longer than spending time in the next largest app category. Consumers seem to have become accustomed to the value exchange in which free mobile games operate. Indeed, 57% of

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Ad Summit Kyiv 2018: Global Mobile and Video Advertising Conference

Join digital advertising conference to break yourself out of usual routine and get both mobile & video topics covered. Read on to find out an exclusive insider deal. The second annual conference Ad Summit Kyiv scheduled on May 16-17, brings together 700+ professionals to lead the conversation on mobile and video advertising.There’s something for everyone at Ad Summit – whether you’re a performance marketer seeking tips on building evergreen leads, or business, looking to optimize the revenue with an omni-channel approach. Two – day conference includes: Networking Ad Summit is a place like no other to get connections you need to grow and transform your business. Hundreds of executives from the world’s largest, most progressive companies of online advertising industry. Enjoy pre-party and other networking

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Google to review top YouTube videos for major advertisers

Google plans to review top-tier YouTube videos which it bundles together for major advertisers. The move comes in an effort to reassure brands that their branded content will remain safe. Bloomberg reported that according to people close to the matter, the vetting process will apply to videos which are part of Google Preferred. The latter lists sets of popular YouTube channels that are sold to marketers at premium prices. Google has faced significant complaints from advertisers about offensive content posts. In 2017, many high profile advertisers decided to pull ads from YouTube following the revelations. Since then, the company has employed thousands of staff to help screen content and developed an algorithm to detect inappropriate videos. A spokesperson for Alphabet Inc explained: “We built Google

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BitterStrawberry Performance Annual Recap

Now that we started the new year, we began to think about what 2017 actually meant to us, BitterStrawberry. The season of performance reviews began and it’s time to rewind through the last year. In 2017 we’ve been through lots of changes and improvements and we developed new AI tech tools that kept us at the top also in 2017. We even surprised ourselves when looking at just how much has happened in the last 12 months at BitterStrawberry. It was an interesting and pivotal year and the short version of it is that we’ve increasingly focused on setting new standards and measurable results, inspired by technology. The year began with the development of new revolutionary technology tools that will improve the whole domain of

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The Mobidea Academy Launches Hot Deals!

The Mobidea Academy, the foremost online educational platform for internet marketers and media buyers, has just released a new page with hot deals. The page contains updated discounts and coupons for several different platforms and online marketing tools. From competitive intelligence tools, to landing page builders, to SEO tools, to the best web hosting and VPN providers, you will now be able to get amazing discounts that will allow you to have access to the industry’s most popular tools. Want to experience this new page and find exclusive discounts and great coupons? Feel like it’s time to get all the discounts you need in one single platform? CHECK MOBIDEA ACADEMY’S HOT DEALS! 

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Snapchat should be banned in schools – says UK Children’s Commissioner

The UK Children’s Commissioner, Anne Longfield, has warned that parents should not be allowing their kids to use Snapchat. According to Longfield, the app had “addictive elements”. In an interview with radio station LBC, Longfield explained that a greater number of schools across the country were already banning the app. What makes Snapchat potentially so addictive is its streak feature. A Snapchat streak is essentially a message on the app that is being sent back and forth between two people over several days. The app offers emoji rewards for longer streaks. For example, streaks that last 100 days are receiving the “100” emoji. Some teens really get into it and spend a large amount of time to keep streaks going. In addition, many of them

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Facebook announces major overhaul to News Feed angering publishers and advertisers

Facebook announced a significant overhaul to its platform that seeks to boost social interaction. Following feedback from users that business posts were crowding out social moments, the social media network has decided to return to its roots. Therefore, the company will be changing its News Feed layout to feature fewer branded or media posts. Content should instead focus on promoting meaningful interactions with friends and family. Mark Zuckerberg announced in a blog post that the changes would be made over the coming months. He also explained why media content had taken a dominant role across many users’ feeds. “It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public

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Week in review – Snapchat is having a bad week

The big players Snap Inc seems to be expanding after it launched an office in China last month. The company is now working out its advertising strategy for the East Asian market. Snapchat, however, is still banned in China. Snap Inc has a problem. According to new information, the app is much more of a communications messenger and many of its features are still going unused. However, the most worrying trend of the report is that just 20% of Snapchat users consumed publishers’ content from Discover. Snapchat’s big app redesign has led to user outrage as many have resorted to leaving negative reviews on app stores. According to data by Sensor Tower, 83% of reviews concerning the update were negative. A mere 17% of reviews

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Majority of US shoppers make mobile purchases because it saves time

A majority of US shoppers are researching the products they are interested in online before purchasing them in-store. According to research from the eCommerce Foundation, 88% of US shoppers looked up products online before buying them in-store. Meanwhile, 72% of shoppers planned purchases on Amazon during the holiday season compared to 60% buying in-store. Although Internet shoppers are becoming less picky when it comes to devices, the majority of them still prefer desktops to make a buy online. Mobile devices are being predominantly used when users already know what they wish to buy. A majority of mobile shoppers (76%) use their smartphones to make purchases because it saves time. Meanwhile, 67% find shopping using mobile devices more difficult as it requires navigation around smaller pages.

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Snapchat infuriates users with app redesign

Snapchat’s big app redesign has led to user outrage as many have resorted to leaving negative reviews on app stores. According to data by Sensor Tower, 83% of reviews concerning the update were negative. A mere 17% of reviews reached five stars, favouring the redesign of the popular teen messaging app. The problem most users are having with the update are the Stories which are now placed between private messages. Stories can include ads which is only adding fuel to the fire for most users. In addition, Stories from followers are now randomly scattered across the inbox, whilst those from non-followers have been placed on the side into a different section of the app. The main keywords of the negative reviews included “new update”, “Stories”

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