Category: Mobile Marketing

Mobile app uninstall rate after 30 days is 28% according to AppsFlyer

The worldwide uninstall rate for apps after 30 days is 28% according to new data provided by app marketing company AppsFlyer. Having analysed a cohort of users who downloaded and installed an app over a period of 30 days, the company found that developers are facing increasingly more demanding user expectations. With nearly three in 10 users uninstalling an app within such a short amount of time, the research sought to uncover why users were opting to get rid of apps altogether. The report also found that developing countries overall had higher uninstall rates compared to more developed countries. AppsFlyer attributes that to users in these countries needing the space and therefore more frequently uninstalling an app. When it comes to app categories, entertainment apps

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Mobile now makes up 40% of search ad spend

Mobile now represents 40.3% of search advertising spend, according to the latest Digital Benchmark Report Q1 2018 by Marin Software. Overall, search ad spend increased 30% in Europe, 18% in the UK and 11% in the US. Global search spend was up 11% during the quarter. However, despite the rise in search spend, mobile still offers a 33% discount when compared to cost-per-click (CPC) for desktop. This highlights a great opportunity for advertisers to give mobile a try. In particular, personalised ad formats based on browsing behaviour were found to be up 37% compared to the previous year. Broken down by category, Marin Software noted that spend increases were highest within the healthcare (26%) and automotive (21%) sectors. Google search CPC was up £0.69 compared

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Average app user lifetime values increase when using retargeting strategies

Retargeting is an important strategy in app marketing. However, the success of the strategy depends on successful setup and measurement of retargeting. Now, Adikteev, the mobile marketing company, has launched a new white paper that delves deeper into the how marketers can measure the impact of their retargeting efforts. According to data collected by Adikteev, average user lifetime values increased significantly with retargeting. Therefore, marketers shouldn’t wait for their app users to churn before retargeting them, but instead aim to retarget immediately. However, Adikteev advises to measure the success of such a strategy by using a control group as well. The white paper also discusses the dilemma of spamming users that many app marketers are facing. The question becomes: when is retargeting considered spammy? The

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Mobile Ad News Weekly – Twitter targets trolls, China boosts Facebook, Snapchat AR ads attract brands

The Big Players China is a huge market for Facebook advertising revenue – even though the social media network is actually banned in the country. Around 10% or $5 billion of Facebook’s revenue comes from China, according to research by Pivotal, making the country second-largest in terms of ad spend – only trailing the US. Twitter continues to clean up its feed. The microblogging site is now targeting disruptive users, i.e. those who excessively post content that could be considered spam or a nuisance to others. Snapchat is seeing some success with its augmented reality (AR) advertising units. It’s likely that the lower cost of the AR ads compared to Snapchat lenses could be driving the rising interest. Kargo, the mobile advertising company has axed

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Leading advertisers join World Federation of Advertisers to address digital ad issues

Some of the leading global advertisers including Procter & Gamble, Unilever, Mastercard, and Diageo have come together to join the World Federation of Advertisers (WFA) to create an improved framework for an improved digital advertising ecosystem. The WFA’s media charter has launched ‘Principles for Partnership’ that seek to address transparency, brand safety, advertising fraud and viewability. The digital ad industries consist of many players including agencies, ad technology firms and media companies. The WFA guidelines aim to address them to help ensure future ad revenues. Stephan Loerke, CEO of the WFA, explained: “The digital ecosystem has grown so rapidly, it’s no wonder that it’s far from perfect. But the time for indulgence is over. The largest chunk of the world’s marketing budgets is now invested in

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PacketZoom launches solution to support mobile apps with real-time multiplayer communication

PacketZoom, the mobile app performance and in-app ad platform, just launched its Mobile Connect multiplayer networking solution. Mobile Connect is part of the company’s Mobile Networking Platform. Mobile games are now responsible for half of the industry’s revenues with real-time multiplayer games often leading the charts. Developers are often required to build and manage expensive in-house solutions to enable the real-time communication that goes into such an app. With Mobile Connect, developers are now able to eliminate the need for an in-house infrastructure to offer a public cloud solution instead. It provides a stable and secure connection, quality service and session continuity. “In recent years multiplayer mobile games have proven very popular and lucrative, but the effort required to build a high performance, reliable networking

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Snapchat augmented reality ads are attracting more advertisers

Snapchat is seeing some success with its augmented reality (AR) advertising units. The company began testing its programmatic AR Snap Ads back in November 2017. BMW was the first brands to sign up when it launched the BMW X2. The car maker showcased an AR lens for Snapchatters to check out a showroom. Now, over 100 brands ran the AR ad units, including Foot Locker, Nike and Hershey’s according to Digiday. Furthermore, Snap’s CSO Imran Khan reported that 95% of Snap ads were programmatic. It’s likely that the lower cost of the AR ads compared to Snapchat lenses could be driving the rising interest. Snap Ads and AR ads are both available at around $3 to $8 CPM programmatically. Overall, Snap Ad prices dropped 65%

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Be Part of Mobidea’s Webinar with Andrew Payne

You all know that Andrew Payne is an affiliate marketing expert who has a lot of experience when it comes to working with Pop Traffic. That’s why Mobidea is teaming up with Andrew to present an unmissable Webinar about Pop Traffic. In this Pop Traffic Master Class, you’ll get to learn about Andrew Payne’s personal affiliate path, about his own experiences and expertise, and you’ll also get to know how he launches profitable Pop Traffic campaigns! Apart from an incredible chance to learn more with an industry pro, this webinar will also allow you to take advantage of a major prize: an AdPlexity bonus that’s gonna be waiting for you at the end of this webinar! Ready to learn everything you need to know about

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Twitter now filters disruptive content from trolls by hiding the tweets

Twitter continues to clean up its feed. The microblogging site is now targeting disruptive users, i.e. those who excessively post content that could be considered spam or a nuisance to others. Often such users aren’t being reported for the content they post, however, they can have a negative impact on other users by consistently posting irrelevant content. A new Twitter algorithm will be filtering such conversations to feature them less prominently in feeds. If a user happens to be interested in viewing the content, they can choose to ‘show more replies’ or see more of the post. The newly installed algorithm detects trolls by using behavioural cues. These show when an account takes on the characteristics of a typical troll. For example, trolls tend to

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The True Value of Organic and Paid Users

As the number of apps in the app store increases and discoverability becomes more difficult, app marketers increasingly turn to paid user acquisition to grow their user base. But which type of user provides your business with more value, organic users or paid.  An organic install occurs when a user downloads an app without directly responding to a mobile advertising campaign. The install is not attributed to a specific install source and therefore is considered organic. In other words, all of their impressions of your app, online and offline, drove the user to visit the app store independently and download your app. A paid install however, occurs when a user downloads an app as a direct result of clicking on a paid ad. These users

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Around 10% of Facebook’s mobile and digital ad revenue comes from China

China is a huge market for Facebook advertising revenue – even though the social media network is actually banned in the country. Around 10% or $5 billion of Facebook’s revenue comes from China, according to research by Pivotal, making the country second-largest in terms of ad spend – only trailing the US. According to Brian Wieser, a research analyst at Pivotal and the report, Facebook recently changed the way its revenue can be viewed. That means it is now disclosing the billing addresses of advertisers. The report also predicts that around $1 billion to $1.5 billion of the revenue on Facebook can be attributed to mobile app developers. The rest is coming from different industries. It is expected that China will likely increase ad spend

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Mobile ad firm Kargo lays off 15% of workforce and refocuses on programmatic advertising

Kargo, the mobile advertising company has axed 40 staff. In an effort to change it original advertising model, the company will transfer a majority of its UK members of staff to Sublime Skinz, the digital advertising network. Kargo made the move in an effort to move away from a managed service model to focus on programmatic buying instead. The lay-offs actually happened during April, according to The Drum. The number of staff axed represents 15% of Kargo’s workforce. In addition, the company has already started to re-staff by hiring data scientists and software engineers. Although these changes are predominantly happening in the US, they may affect other regions too. However, the company is also separating its Europe operations to transfer around 75% of London staff

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