Category: General Internet Marketing News

Top 10 Conversion Optimization Proven Tips to Increase Your Sales

PACEDm.com

The organization that understands the vitality of conversion optimization and takes necessary steps for the same, gets better revenue growth, brand exposure, and inbound lead generation. Generating tons of organic traffic on your website is not enough to boost the brand’s growth rate. But if that traffic is not converting to something like a sale, …

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How to Determine the Right Influencer Marketing Strategy for Your Brand

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Once considered a complement to digital marketing portfolios, influencer marketing has morphed from a nice-to-have into a must-have. At inception, influencer marketing success relied entirely on vanity metrics. Big brands would reach out to influencers (primarily celebrities at the time), hand over big money, and hope to see their needle move — a model akin …

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Bot Form Fills are Destroying Lead Generation Industry. What can Be Done?

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Global ad spend rose to $628.63 billion in 2018 and is expected to grow steadily at more than 5.0% per year through 2022. Although ad budgets are growing, return on digital ad investment (ROI) is going in the opposite direction. What’s fueling the disconnect? According to the Association of National Advertisers, only 25% of all digital ad spend reaches …

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Hate Videos: YouTube Has Done almost Nothing to Prevent Hate Speech from Showing Up

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Despite a claim in 2017 that they would do more to crack down on Hate Speech on their platform, after a massive exodus Hate Videos: YouTube Has Done almost Nothing to Prevent Hate Speech from Showing Up of advertisers, YouTube is still the main source of hate videos worldwide, with almost nothing done to actually …

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Pardes Seleh : Mediaite and Abrams Media Go Full Holocaust Denial

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In strange news, Mediaite employee and reporter Pardes Seleh decided to go on Twitter and go full holocaust denial, claiming among other things, that anti-Semitism is fake and worse, the holocaust was invented as a way to raise money from “rich naive jews.” We are calling this out for a brand warning and our clients …

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Think U.S. Regulators Are the Only Ones Policing Influencer Marketing? Think Again.

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The Competition and Markets Authority is the British government agency that regulates advertising. According to reports, it recently sent numerous warning letters to British celebrities and other social media influencers. The warnings mirror those sent in 2017 by the Federal Trade Commission to influencers. In tandem with the warning notices – demanding advertising practice modifications, …

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Affiliate Marketing is Solution to Digital Fraud Crisis

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As marketing platforms face more attention from regulators and the public, they’ll have to adapt. A confluence of events last year shook up the digital marketing industry. Facebook Inc. and Google faced increased scrutiny around their lapses in judgment regarding their users’ privacy—specifically an attack on Facebook’s network exposed 50 million users’ personal information and …

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Walmart Brings Website Adsales Inside

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Walmart bringing its online ad sales in-house is the latest move for the company in its ongoing competition with Amazon, which also brought its media sales in-house in recent years and has seen that business expand significantly. Selling ads targeting customers is more important than ever for retailers, and Walmart is hoping to grab a larger share …

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What digital marketers need to know about cybersecurity

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Leading technology vendors, major mass media, and industry experts have recently corroborated the fact that cybercrime will cost approximately $6 trillion per year by 2021. This just proves that cybercrime is the greatest threat not only for big corporations. The prediction is based on the most prominent historical cybercrime figures including a drastic increase in …

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