Category: General Internet Marketing News

Are These the Most Fraudulent Mobile Networks?

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According to court documents unsealed this week, Uber is suing five mobile ad-tech companies—along with roughly 100 unnamed third parties that they worked with—in addition to its agency partner.This update alleges that the additional companies were collectively paid $70 million to buy out ad space for Uber that turned out, upon review, to be inventory …

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FTC Announces New Crackdown on Illegal Robocalls

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The Federal Trade Commission and its law enforcement partners have announced a crackdown on illegal robocalls, including 94 actions targeting operations around the country that are responsible for more than one billion calls pitching a variety of products and services including credit card interest rate reduction services, money-making opportunities and medical alert systems. Dubbed “Operation …

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Above All Offers CPA Network Suddenly Closes Doors

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One of the last remaining super affiliate networks where an “expert” claimed to have the secrets of affiliate marketing, has come to an end. These networks, promising huge payouts with “famous affiliate marketers” running the show seemingly came and went, but Eli Aloisi’s network lasted a little longer than most, because his personality seemed to …

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Proven Marijuana Marketing Techniques

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Remember when marijuana ads showed up in your social media feeds? That was so 2016. Today the major platforms—Facebook, Instagram, Twitter—impose strict rules around cannabis advertising, legal CBD products included. Even ancillary companies that don’t sell the plant face stiff restrictions. So what’s a cannabis company to do? Get creative. Here are real-world examples of …

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SCOTUS : Search Engines Not Liable for Fake Map Points

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The U.S. Court of Appeals for the District of Columbia Circuit ruled that Google, Microsoft and Yahoo were protected by Section 230 of the Communications Decency Act, which immunizes websites that publish third-party content. The National Law Journal and the Technology & Marketing Law Blog covered the June 7 decision, while How Appealing linked to additional coverage. Judge Merrick Garland, wrote the …

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New York Attorney General Internet Marketing Investigations and Subpoenas

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The New York Attorney General’s Office is perhaps the most aggressive state regulatory agency in the nation when it comes to regulating ad tech.  From data privacy and COPPA to FinTech and consumer fraud, the NY OAG seemingly announces investigations and enforcement actions into the digital marketing industry on a regular basis. The New York …

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Facebook Decides to Keep Cannabis Advertising Ban

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Even though cannabis has gained mainstream acceptance in recent years, but it’s still federally banned in the U.S. Thus Facebook decided this week it will maintain its stance against marijuana advertising on its social media platforms. According to MarketWatch, Facebook held a special product policy meeting this week to discuss potential changes to its stance on …

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Federal Government Enhances Focus on Corporate Compliance Programs

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The U.S. Department of Justice’s Criminal Division recently released an update to the guidance document “Evaluation of Corporate Compliance Programs.” Immediately thereafter, the Department of the Treasury’s Office of Foreign Assets Control published “A Framework for OFAC Compliance Commitments,” which provides guidance on effective sanctions compliance programs. The OFAC is the primary federal agency that …

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The California Privacy Act’s Impending Impact on Ad Tech

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Passed in 2018, the California Consumer Privacy Act (the “Act”) has been the subject of consistent controversy, criticism from tech lobbyists and support from privacy advocates. It grants “consumers” various rights with regard to personal information held by a covered “business,” including the rights of notice, access, deletion, portability and reasonable security. It also requires …

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A New Phenomenon: Programmatic Influencer Marketing

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The pressure for standardization has introduced a new solution: programmatic influencer marketing. By developing a clear set of measures to evaluate influencers and their performance via analytics, this marketing method provides a layer of transparency. There are platforms on the market that assume the intermediary position between a brand and an influencer. Many offer technological …

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