Category: General Internet Marketing News

Are You One of the 7.5 Million Americans with a Side Hustle?

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A recent report found that about 7.5 million Americans are working ‘side jobs’ to help make ends meet each month. The report was primarily looking at the economic impact of these types of jobs, and how despite the positive overall economic outlook and unemployment numbers. The report does have some interesting implications for the overall digital marketing industry. Many of the side-jobs that the study discusses include those that are related to digital marketing. This industry is filled with freelancers and others who either work part-time at their gigs, or have it as a full-time second job. Blog writing, link

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Quad9: New DNS Service from IBM Focused on Improving Internet Security

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IBM has been the owner of the 9.0.0.0/8 block of addresses for decades now, and says that they have been waiting for ‘the right project’ for the 9.9.9.9 IP. This is obviously a brandable and easily remembered IP, so it makes sense. According to a recent announcement, IBM is teaming up with Packet Clearing House and the Global Cyber Alliance to launch a new DNS service they are calling Quad9. DNS, or Domain Name Services, is an essential part of the entire Internet. It takes the domain name people type in, and ‘translates’ it to the IP address where the

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“Connected” Toy Maker Settles Charges That it Violated COPPA and the FTC Act

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On January 8, 2017 the FTC announced its first children’s privacy settlement involving Internet-connected toys. According to the Commission, electronic toy manufacturer VTech Electronics Limited and its U.S. subsidiary have agreed to settle charges that the company violated the Children’s Online Privacy Protection Act (COPPA) by collecting personal information from children without providing direct notice and obtaining their parent’s consent, and failing to take reasonable steps to secure the data it collected. The complaint, filed by the Department of Justice on behalf of the FTC, alleged that the Kid Connect app used with some of VTech’s electronic toys collected the

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FTC Issues New Report for Improved Native Ad Disclosures

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The FTC is taking another step toward helping marketers, and others, ensure they are complying with the requirements for ad disclosures. Prominent disclosures have been a priority for a number of years now, and they continue to make efforts to force companies to clearly display their ads. The latest step they are taking is releasing a new report, which they titled, “Blurred Lines: An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising.” This report goes over what they call ‘common sense’ techniques that should be used when identifying ads. Different ad formats are looked

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TUNE Acquires Assets from Optimob to Boost HasOffers Platform

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Tune, a marketing company based in Seattle, has just announced that they have acquired intellectual property assets from Optimob. Optimob is a marketing automation startup that is based in Tel Aviv. Optimob has already created software for the HasOffers platform, which is run by TUNE, so their relationship goes back some time. Patrick Hearron, the VP of sales at HasOffers commented on the move saying, “The future of performance marketing hinges on the ability to use automation to deliver high-quality traffic at scale in a capital efficient way. The addition of Optimob enables us to further create this future by

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Report: Tablets Driving the Highest Click-Through Rates

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The Drawbridge Q3 2017 Cross-Device Advertising Benchmark Report was recently released, and provided some valuable insights into how to take best advantage of digital marketing. This report looked at billions of unique ad impressions that were served from July 1st to September 30th of 2017. The information was compiled and released into this report. One of the most significant things found is that tablets produce the best click through rates, at 1.13%. This applies to a variety of the most important verticals including retail, technology, travel, utilities, automotive, consumer product goods, education, financial, and more. Brian Ferrario, the VP of

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Significant Update to Google’s SEO Starter Guide

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Google’s SEO starter guide was originally published back in 2008, and has been largely untouched ever since. They did update it with some changes several years ago, but it clearly hasn’t been a focus. Despite that, it has always been a popular starting point for just about anyone looking to learn about SEO. The old version, which was just a PDF file, has been removed and the new version is a normal website, which will make it easier for most people to access and read, especially on mobile devices. When they launched the update, Google wrote, “The updated SEO Starter

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AppLovin Making Efforts to Get Around Government Restrictions on Sale to Chinese Company

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AppLovin had an agreement to sell itself to the Chinese firm, Orient Hontai Capital for $1.4 billion. The US government, however, objected to the deal. The Committee on Foreign Investment in the United States (CFIUS) is a government panel that watches for potential national security threats, and they have been much more restrictive on these types of buyouts, especially since Trump took office. In order to get around these restrictions, AppLovin and Orient Hontai Capital are restructuring it to make it into a debt investment. They will accept an $841 million debt investment from the company, but will retain ownership.

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Why Users Block Ads on Mobile

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A new study has been conducted and released by Free Adblocker Browser (FAB), which is a mobile browser option for Android devices. This browser has a built in ad blocker, and they were looking to learn what types of things prompt users to start blocking services. With this in mind, they surveyed US consumers to discover their reasoning. One survey option that was asked was, “Publishers need to make money – either by showing ads or by asking for users’ payments.” To this, 55.9% said that they agree, 12.5% said they strongly agree, 21.1% do not agree, and 10.5% strongly

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By 2020 Half of All Advertising Budgets will be Spent Online

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According to the media agency Magna, in 2018 44% of all advertising money spent globally will be spent on digital. This is $237 billion to spent on things like video ads, social ads, search ads, and more. What is perhaps more impressive is the fact that by 2020, the agency predicts that 50% of the total global ad budget will be spent online. Offline ads include things like TV, print ads, billboards, movie theater ads, and much more. Prior to little more than two decades ago, these were the only options out there. Today, they are quickly being pushed back

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