Category: General Internet Marketing News

What Nutra Marketers Must Know About the “Prior Substantiation” Doctrine

PACEDm.com

The Federal Trade Commission’s continued commitment to ensuring that marketers possess a reasonable basis for express and implied advertising claims before they are disseminated is consistently reflected by the nature and scope of recent investigations and enforcement actions. Take nutraceuticals, for example. Product efficacy claims based upon “competent and reliable scientific” evidence discovered and relied …

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Pesach Lattin and 9.11

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September 11th profoundly affected my life in ways that I am still learning about. I had worked with a US Secret Service Task Force in 7 WTC and spent much of my time with different agencies that were in the World Trade Center. On 9/11 I was making my way to the WTC for an …

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It is Time to Get Serious About Eliminating Waste in Marketing

PACEDm.com

For generations marketers primarily used the strategy of getting their message out there to as wide an audience as possible, hoping that some of them would be interest and become customers. This is basically how advertising works on TV, radio, news, magazine, and billboards. Of course, marketers will choose which TV shows to advertise on …

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FTC Shuts Down Fake Military Recruiting Sites

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The U.S. Federal Trade Commission announced Thursday that the operators of copycat websites army.com and navyenlist.com have agreed to settle FTC charges that they targeted people seeking to join the armed forces and tricked them by falsely claiming to be affiliated with the military in order to generate sales leads for post-secondary schools. photo The …

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Marketing Agencies Agree – Email Marketing is Great (And Improving!)

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SharpSpring contacted 130 marketing agencies to discuss the current state of email marketing. Using the information gathered, they created a report entitled, “Agencies Talk – State of Email Marketing.” The report covers a number of important topics including how agencies believe this type of marketing is doing, how different platforms are best evaluated, what objectives …

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Report Shows 15% Growth in Affiliate Marketing Spend in 2017 for the UK

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Affiliate marketing is growing quite quickly in the UK, and being used for driving sales in more and more industries. According to a recent report from the Internet Advertising Bureau, the total spend in 2017 for affiliate marketing went up from £482 million to £554 million, which works out to 15.1% growth. This is quite …

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Court Allows Admissions of Wayback Machine Screenshots as Evidence

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The Second Circuit Court of Appeals recently affirmed a ruling by the lower court, admitting screenshots from the Internet Archive – Wayback Machine (U.S. v. Gasperini, July 2, 2018). In 2014, a computer virus began infecting computers with malware, allegedly allowing the hacker to create a “botnet.” An investigation revealed that the defendant was allegedly …

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FTC Issues Alert For Bitcoin Blackmail Scams

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The Federal Trade Commission released an alert on bitcoin blackmail scams. In these schemes, scammers threaten victims with public revelation of their “secret” unless they send a payment in Bitcoin. The National Cybersecurity and Communications Integration Center encouraged users and administrators to refer to the FTC Alert and a related FBI press release for more …

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Marketers May Be Losing Subscribers, but Improving Results Thanks to GDPR

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As the General Data Protection Regulation dates approach, more and more businesses are taking aggressive action to ensure they are complying. Of course, many others are doing nothing, and will suffer the consequences once the deadlines hit. Those that are taking action, however, are discovering some interesting results. One of the biggest things that needs …

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