Category: General Internet Marketing News

Epic Games Adds Affiliate Marketing for Gaming Influencers

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Epic Games has already started targeting influencers by providing them with a cut of game sales that they help promote. However, while Epic has previously stated that it would pay out this percentage to influencers itself, the company’s Director of Publishing Strategy Sergey Galyonkin has reportedly said that devs be asked to foot the bill in the …

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Reprise grows APAC team

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Reprise, the full-service global performance media marketing unit of IPG Mediabrands, has made two key appointments to its leadership team in the Asia Pacific region. Karen Soo has been appointed to the position of head of Reprise Singapore, and Ritika Gupta to the newly created position of e-commerce director Reprise APAC. Soo (pictured) has more …

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Top Affiliate Marketing Trends for 2019

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Affiliate marketing has been in vogue ever since leading e-commerce websites identified it as one of the most high-growth avenues within the digital marketing realm. A study conducted by Forrester Consulting predicted that affiliate marketing will go through an annual growth rate of 10per cent by 2020. The sector is definitely burgeoning, which makes it …

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CES Takes Award from Sex Toy

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An Oregon-based company that specializes in robotic sex toys won an award from Las Vegas’ Consumer Electronics Show — only to have it taken back because the show’s organizers deemed the product “immoral, obscene, indecent (and) profane.” Lora DiCarlo, which is based in Bend, won the show’s Innovation Award for its product, “Osé,” which the …

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TCPA Liability for Platform and Autodialing Software Providers

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In 2015, the Federal Communications Commission stated that “initiating” a telephone call can take more than one form, including those that “take the steps necessary to physically place a telephone call” or those that are “so involved in the placing of a specific telephone call as to be deemed to have initiated it.” A federal …

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U.S. Senators Introduce Privacy Bill Imposing Strict Obligation for Online Companies

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United States Brian Schatz, the top Democrat on the Senate Communications, Technology, Innovation, and the Internet Subcommittee, along with a group of 15 senators, have introduced new legislation to protect people’s personal data online. The Data Care Act would require websites, apps and other online providers to take responsible steps to safeguard personal information and …

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70% of Publisher Leave Ad Networks Because of Payment Issues

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A new global study by Tipalti, the leading publisher payables automation platform, found that 70 percent of publishers and affiliates are likely to leave a network because of a payment issue, and the majority of publishers are dissatisfied with their current network payment experiences. In the study, which asked publishers about their payment experience as it …

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Why Influencer Marketing is A Scam

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When Unilever’s chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had been talking to agencies and writing about this fraud for years before – and no one wanted to hear what was going on because they were all a part of it. …

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Inside One of the Biggest Fraud Networks Ever

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A massive team of security companies and federal agencies worked together to shut down an enormous click fraud operation. Although 3ve, pronounced Eve, started as a small botnet, by the time it was sinkholed, it was using 1.7 million infected computers to falsify billions of ad views, which resulted in businesses paying over $29 million …

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