Category: General Internet Marketing News

Online Marijuana Advertising is Ready for 2019

PACEDm.com

This week MJ Biz Con will be in Las Vegas, and I will be attending – because everything is about marijuana including online advertising. Despite Billions being poured into the industry, there isn’t a lot of online advertising options and this interests me enormously. Currently, none of the large advertising platforms like Facebook or Google …

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Partnerize Announces $9M in Additional Funding Led by GP Bullhound

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Partnerize, the leading provider of partner marketing software for global brands, today announced $9M in additional investment, at a $127M valuation. The round was led by GP Bullhound, a leading global technology advisory and investment firm. The proceeds will be used for additional sales and marketing expansion and support further growth and development of a …

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How Performance Marketers Can Protect Corporate Trade Secrets

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Performance marketers should always consider the steps they can and should take to protect valuable corporate assets, including trade secrets, confidential information, copyrights and patents. Generally speaking, trade secrets include, without limitation, information, processes or devices having commercial value that are treated as confidential and are not known or disclosed to the public. Client lists …

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FBI Initiates Media Buy Fraud Investigation

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The Association of National Advertisers recently confirmed the existence of an investigation by the Federal Bureau of Investigation and the United States Attorney’s Office for the Southern District of New York into fraudulent media buying practices. The investigation was first reported in September but the FBI declined to confirm its existence at that time. At present, …

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Canadian Company Receives First GDPR Enforcement Notice

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The European Union’s General Data Protection Regulation became effective in May 2018. It establishes individual privacy rights and requirements for the collection, processing and storage of personal data. In July 2018, the UK Information Commissioner’s Office issued an enforcement notice to AggregateIQ Data Services Ltd., a Canadian company that used personal data to send targeted …

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Art of Brevity

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Last week was the deadline to turn in the draft of my next book, Outperform, which will be released next Fall and features the principles of capacity building in Friday Forward. Before submitting it, I was asked to cut about 1/3 of the content to get it to the targeted length. A key tip from my editor was …

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The Main Types of Affiliate Fraud in 2018

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Performance marketing brings brands, networks, and affiliates together to drive more traffic and conversions for brand campaigns. While many brands and performance agencies enjoy successful and mutually beneficial relationships, affiliate fraud has left the industry with a black eye. Many say that the bad old days of shady affiliate marketing is waning, but it takes …

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Plus Token Wallet is a Scam

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The Plus Token is a mobile cryptocurrency wallet platform. On its website, the project reveals its founder as ‘Mr. Leo,’ and provides a picture of him standing behind a podium wearing a baseball cap. The website was registered under a private domain in September this year. The Plus Token Wallet mainly targets clients living in …

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How to Add Marketing Videos as Email Attachments By Reducing Their File Size

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Although that may sound like an easy and straightforward way to send videos, it is actually anything but – and there are several issues that you’re going to face. Email Attachment File Size Limitations Technically email attachments can be any size, but in practice there are limitations put in place by mail servers. The exact …

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$500 Million Android Advertising Scam Busted

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A huge scheme to defraud advertisers via android apps has been discovered. A SWATHE of sophisticated bots were able to bypass Google’s checks to put a giant fraud operation at the heart of the Google Play Store and generate what some experts claim could be over $500 million in fraud. An investigation by Buzzfeed News …

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