Category: General Internet Marketing News

LeoVegas Turns to Really Awesome Affiliate Management Program

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LeoVegas has taken further steps to foolproof its affiliate network following a new partnership with Wag.io. Wag.io lets affiliate managers monitor all affiliate activity and marketing materials in one place, theoretically helping them spot non-compliant activity. I found this really really cool, that an affiliate marketing software was 100% focused on compliance and oversight. LeoVegas …

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Pharma Company Callitas Launches on W4 Performance Ad Market

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Callitas Health Inc. (CSE: LILY, OTCQB: MPHMF, FWB: T3F2), (the “Company” or “Callitas”) an integrated clinical-stage pharmaceutical development and OTC consumer goods marketing company, announced today it has launched its new affiliate network for ToConceive through W4 Performance Ad Market. “W4 is excited by the potential of ToConceive and is looking forward to growing an …

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Google Will Shut Down AdWords

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Google has just rebranded and updated their ad platform. The biggest change is that they are rebranding the popular AdWords platform, so it will now just be called Google Ads. The overall advertising arm of the search giant will be broken up into three segments, Google Ads, Google Marketing Platform, and Google Ad Manager. This …

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Feds Take Down Credit Report and Rental Property Scam

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A federal judge has ordered Credit Bureau Center, LLC and its owner, Michael Brown, to pay more than $5.2 million to return to consumers, to resolve FTC charges that they deceived people with fake rental property ads and deceptive promises of “free” credit reports, and then tricked them into enrolling into a costly monthly credit …

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Where Should Affiliates Open a Bank Account?

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The banking side of your business is one of the most crucial, and often the one creatives and entrepreneurs tend to cobble together as they grow. Because banks are there to offer financial services to individuals and businesses, you should take advantage of them to maximize your business goals. From advancements in technologies to overseas …

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Congrats: Peter Nguyen EY Entrepreneur Of The Year® 2018 Award Winner in Orange County

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EY today announced that CEO Peter Nguyen of Ad Exchange Group, a performance-based digital direct response marketing company, received the Entrepreneur Of The Year® 2018 Award in the Advertising and Marketing category in Orange County. The award recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses …

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Dr. Oz Settles Dietary Supplement False Advertising Action

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In 2016, a number of plaintiffs filed a class action complaint against Dr. Oz and related corporate entities related to the promotion of products such as Labrada Garcinia Cambogia Dual Action Fat Buster and Labrada Green Coffee Bean Extract Fat Loss Optimizer as a “magic weight-loss cure” and “revolutionary fat buster.” The plaintiffs alleged that …

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First Affiliate Blockchain Program Launched

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BookiePro, the world’s first provably fair sports betting exchange, has announced the upcoming launch of a new decentralized affiliate program set to redefine the way operators interact with performance marketers. BookiePro’s provably fair affiliate program will utilize blockchain technology to automate tracking and payments via a fully transparent platform, providing affiliates with peace of mind …

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Massive Spending for Advertising on World Cup

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The World Cup is here, and will continue until July 15th. The world will be watching dozens of great matches, reading reports, listening to predictions and commentary, and much more. What all this means to marketers is big advertising opportunities. In China, for example, companies will be spending $835 million for ads during the World …

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