Category: General Internet Marketing News

Wow: Netflix Increasing Ad Budget by 54% in 2018

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Netflix has been extremely successful over the last several years, raking in billions in revenue and even expanding into creating original content. This content is quickly becoming some of the most popular programing available. In order to continue their spending and growth in this area, however, they need to increase their overall subscriber base. To do this, Netflix has announced that they are increasing their marketing budget by 54% in 2018, which will bring their total spend to more than $2 billion. This is a massive increase, and it comes at a time when many other similar industries are actually

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Amazon Turning to Advertising to Boost Profits

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Amazon is one of the largest and best-known Internet companies in existence with billions in annual sales. Many people are surprised to learn that despite their popularity, they really aren’t a very profitable business. The founder, Jeff Bezos, has been reinvesting virtually all of the money that comes in back into the business, which is what has allowed Amazon to really perfect their logistics, making them extremely efficient. In fact, the online sales portion of the company doesn’t technically make any money at this point. It is the popular Amazon cloud services that helps to keep them in the green

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Is Avoiding Politics Hurting Your Brand?

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The conventional wisdom for most businesses today is to attempt to avoid weighing in on controversial topics related to politics. Many brands put in a lot of effort to ensure their ads aren’t even displayed near political content on websites. While this makes sense on the surface, the fact is it might actually be a bad thing. People are more likely than ever to either choose a brand because of their positions, or boycott them for the same. That being said, ‘sitting on the sidelines’ in terms of these issues can actually be more damaging than taking a position. A

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New Wi-Fi Marketing Ad and Analytics Program Launching

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ValueSetters Inc and Green Zebra Media have announced a new revenue agreement that allows them to launch a new joint project. The project is a guest Wi-Fi marketing ad manager as well as a data analytics program. With a growing number of businesses offering free guest Wi-Fi, having a way to monetize this type of service just makes sense. Green Zebra will offer a service that will allow different businesses to market to mobile users who are already inside their stores, or at least close enough to connect to their Wi-Fi. For example, if a hotel has free Wi-Fi, they

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Auto-Redirects are Costing Brands Millions According to New Report

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GeoEdge has recently released a new study that looks at various types of loss in digital advertising. The report found that auto-redirects are costing advertisers about $210 million each year directly, plus up to another $920 million in secondary fraud. Sites that redirect traffic often lead to pages that have rampant ad fraud, which is where this number comes from. Auto-redirects are a huge issue in the industry, and account for about 48% of all ‘malvertising.’ The report broke down where this type of issue is taking place, and not surprisingly, it is mostly in the US. The US accounts

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3 Second Ad Clips Coming to Snapchat?

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It appears that SnapChat is seriously considering the option of adding new advertising requiremetns to their social media site. It was always just a matter of time it seems, but from what many people in the industry are saying, that time has come. Most people are predicting that SnapChat will be adding in video or animated advertisements between viewing snaps with the requirement to watch them. These ads will likely be able to be skipped after just three seconds, however, which is quite a bit lower than what most other platforms have enabled. Currently SnapChat’s ads can be dismissed immediately.

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Riding the Wave of Affiliate Marketing Innovations VS. Getting Back to Basics

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Innovations, automation, machine learning and AI are being hyped. And there is a good reason for this. Many of the solutions enabled today seem to be drawn straight from science fiction. The potential for disruption and innovation seems almost boundless. This perspective applies to affiliate marketing as well. As the industry has matured, it goes hand-in-hand with the innovations. Should the affiliate marketers take them seriously, or sticking with basics is right? Head to Automation Innovative technologies started to hit affiliate marketing several years ago, when the solutions existed on the market failed to keep up with the time and

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Google Believes Just 1% of Publishers will be Impacted by Chrome’s New Ad Blocker

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On February 15th, Google will be rolling out their new version of the Chrome browser, which will include an ad blocking feature. This, naturally, has caused a lot of worry for publishers and advertisers throughout many industries. Ad blocking technology has been getting a lot of attention over the past year, and if a sufficient number of people start using it, the results could be devastating to many who make a living thanks to ads. Google has come out and said, however, that the ad blocking feature of Chrome will really only impact about 1% of total publishers. The browser

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Missy Ward, Affiliate Summit

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After spending over a dozen years in Marketing Departments of various companies and managing her own affiliate sites, Missy Ward founded Affiliate Summit Corporation in 2003 with her business partner, Shawn Collins on a $400 investment. In 2017, Clarion Events acquired Affiliate Summit Corporation, which includes the Affiliate Summit tradeshow and conference, FeedFront Magazine, GeekCast.fm, ReveNews.com, and the annual AffStat industry benchmark reports. Missy remains the Co-CEO of Affiliate Summit and also runs some her own niche affiliate websites including EasyGlutenFree.recipes, itsaWAHMthing.com and SpecialNeedsGifts.com, to name a few. For the last 17+ years, Missy Ward has helped companies grow their

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JP Morgan Chase Created Their Own Fraud Algorithm for Keeping YouTube Ads Safe

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One of the biggest issues that brands have when advertising on most systems is that they are at risk of having their ads placed next to undesirable content. This has happened many times with companies advertising next to extremist or terrorist content, causing quite a problem. While brands have been upset about this for a long time, most ad networks are doing very little to solve the problem. Brands, however, don’t really want to stop advertising on major sites like YouTube either, which puts them in a difficult position. Most advertisers can’t ignore the vast reach YouTube offers in the

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