Category: General Internet Marketing News

Does Coronavirus Excuse Non-Performance Under a Contract?

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The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may potentially exist in the form of a “force majeure,” or “Act of G-d”) provision. Typically, force majeure provisions excuse non-performance for events such as natural disasters and war. While some force majeure clauses […]

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Ways to Avoid Spam Traps in Email Marketing

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New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting increasingly strict meaning that the potential for legitimate marketing emails not reaching the intended inbox is getting higher. Currently it is estimated that close to half (43.5 per cent) of email traffic is […]

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How to Email Marketing During Coronovirus

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During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You can’t just ignore a crisis when it’s affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed. In fact, 12% of emails sent on March […]

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Feds Go After Coronavirus Scammers including Jim Bakker

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The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using deceptive or unsupported scientific claims about the products’ ability to treat the SARS strand of COVID-19 known as coronavirus. Last week, warning letters were sent to companies advertising products such as teas, essential oils, […]

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LendEDU Settles with FTC over Fraudulent Lead Generation and Services

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In response to an administrative complaint filed by the Federal Trade Commission (“FTC”), Shop Tutors d/b/a LendEDU (“LendEDU”) has agreed to enter into a settlement agreement to address allegations that it violated federal marketing law.  Specifically, the FTC alleged that LendEDU violated Section 5 of the FTC Act by misleading prospective customers into believing that its website featured objective […]

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Feds Shuts Down Las Vegas Based Coffee Company, Success by Health, For Fraudulent Affiliate Marketing

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Success by Health, a Nevada corporation that markets and sells coffee products as the foundation of an overall harmonious lifestyle brand, recently caught the attention of the Federal Trade Commission (FTC) based on its claims about some of its products. Some of the claims made by Success by Health include health claims; for example, the […]

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 Pipedrive Acquires Email Service Provider Company Mailigen

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CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. “Our vision has always […]

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Five Email Marketing Trends You May Have Missed

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Many marketers share a common predicament; they often understand the strategic value of using technology to improve customer engagement, but they don’t know how to use the right tools to achieve this tactically. Email marketing is no different. Although email can deliver impressive ROI, it often isn’t properly initiated using the right tools. As such, […]

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119 Facts You Don’t Know About Email Marketing

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Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer receiving emails as well? In Sarah Cloutier’s “119 Facts You Don’t Know About Email Marketing,” the article’s infographic lays out statistics on everything from the open rate of personalized emails to […]

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