Category: General Internet Marketing News

Yes, Most of Influencer Marketing is Fraudulent

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As an industry that has a history of settling for vanity metrics, influencer marketing is particularly susceptible to fraud. Recently, CBS reported that influencer marketing suffered from $1.3B in fraud in 2019. More than half of influencers in the UK had engaged in some sort of fraudulent activity, according to a recent study. Let that sink in — …

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VICE Claims CBD Lawsuits Might Kill Industry

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Since the Food and Drug Administration can’t figure out whether supplements that contain cannabidiol, the marijuana-adjacent oil known as CBD, are legal, can a customer who thought they were buying a legal product demand their money back? A group of remorseful CBD users is suing to test that theory, and it’s going after the companies that …

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FTC Cracking Down on CBD Cosmetic Marketing

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The Food and Drug Administration (“FDA”) is cracking down on CBD. The government agency has confirmed that it sent new letters to 15 companies, including Koi CBD, Bella Rose Labs, Pink Collections, and Whole Leaf Organics, late last month for “illegally selling products that contain cannabidiol (“CBD”)” – from supplement gummies to various skincare goods …

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Yes, CBD in Food Still Illegal In New York

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If you look around the thousands of stores and shops across New York that sell CBD products, you’d probably answer “Yes, of course.” You can find CBD in everything from chocolate bars and gummi candy to lemonade and lattes. They’re sold at coffee shops, health food stores, dedicated CBD retail outlets — even gas stations. But since …

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Marketers Caught Bribing Facebook Contractor

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A Facebook Inc. contractor has been fired for taking thousands of dollars in bribes from a shady marketing firm that had already been banned from the platform, according to a BuzzFeed report Tuesday.  It was discovered that the employee, based in a Facebook office located in Austin, Texas, had taken $5,000 in bribes to reinstate banned …

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State Attorneys General Ask FTC to Increase Negative Option Marketing Enforcement

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A coalition of twenty-three state attorneys general, led by New York AG Letitia James and Pennsylvania AG Josh Shapiro, recently submitted a letter to the Federal Trade Commission to use its rulemaking authority to further expand existing negative option regulations. “We’re urging the FTC to take action and use its power to protect consumers from …

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You Must Have A ClickWrap Agreement or Risk Lawsuits

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In today’s world of e-commerce, a person cannot buy something online, subscribe to a service, or join a club or organization without agreeing to the provider’s “terms of service”. These terms are often lengthy and difficult to read (i.e., they are not written in plain English). For these reasons, among others, most consumers simply click …

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Risk Free Skin Offer Scam Forced to Refund

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Nearly 80,000 consumers who signed up for “risk-free” trial offers for skin care products but were then enrolled in programs with recurring monthly charges without their permission will receive refunds totaling more than $1.8 million, the Federal Trade Commission has announced. In June 2015, the FTC charged seven individuals and 15 companies with selling Auravie, Dellure, …

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