Category: Facebook Marketing

How to Sell More Products on Instagram: 4 Tips That Work

Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers? In this article, you’ll discover four ways to showcase and promote your products on Instagram. First, Attract an Audience That’s Likely to Convert To have success selling on Instagram, you first need to build a following of people who have […]

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5 Video Marketing Mistakes and What to Do About Them: Advice From the Pros

Is your video marketing working? Could you be making mistakes that are hurting your results? We asked top industry experts which video marketing mistakes they see most often and how to avoid making them. #1: Losing Video Viewers Due to Lengthy Intros The biggest mistake I see people making with videos on Facebook and Instagram […]

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7 Ways to Scale Your Facebook Ad Campaigns

Wondering how to take your Facebook advertising campaigns to the next level? Looking for ideas to improve your Facebook ad conversions? In this article, you’ll discover seven ways to scale your Facebook ad campaigns. #1: Make Small Salary-Like Bumps to Facebook Ad Spend Every 4–7 Days As the name suggests, “salary-like” bumps are small increases […]

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LinkedIn Updates Pages and Algorithm

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Instagram chat stickers and ad placements, as well as updates to LinkedIn’s pages and algorithm with […]

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Facebook Ad Funnels: A Framework for Any Business

Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview Charlie Lawrance. Charlie is a Facebook ads expert and the founder of Gecko Squared, an agency that targets […]

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How to Use LinkedIn to Turn Cold Prospects Into Warm Leads

Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads? In this article, you’ll discover how to use four LinkedIn marketing features to nurture leads. #1: Recommend a Group Post for More Exposure to All LinkedIn Group Members In the past, LinkedIn groups […]

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How to Use Facebook Live in Your Marketing: An 8-Step Plan

Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts. Why Facebook Live Video Is Still Relevant for Businesses and Marketers When it comes to video, Facebook wants pages to focus […]

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Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know

Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns. What Is Facebook ThruPlay Ad Optimization? In September 2018, Facebook introduced ThruPlay ad optimization for video […]

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LinkedIn Page Content Strategy: What Marketers Need to Know

Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis. Michaela is a LinkedIn expert and LinkedIn creator who helps businesses master their LinkedIn presence. She has a course called Building Your Empire on LinkedIn and is […]

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The Death of Google Search Traffic and What It Means for Marketers

It was an early Saturday morning and I was catching up on some print reading. I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa. As I dove in, one paragraph grabbed me and forced my eyes to gaze into the future. What I saw […]

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24 Useful Tools and Apps for Marketers

Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week. #1: Stories Creator Stories Creator helps you create batches of images for Facebook or Instagram Stories. […]

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9 Ways to Increase Your Messenger Bot Engagement

Do you want more people to interact with your Facebook Messenger bot? Wondering how and where to promote your chatbot? In this article, you’ll discover how to encourage people to engage with your Messenger bot on Facebook. #1: Incentivize Messenger Bot Subscribers With Exclusive Access Messenger bots aren’t the most conspicuous mainstream marketing channels, so […]

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