Category: Facebook Marketing

How to Use a Pop-Up Facebook Group for Business

Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group? In this article, you’ll discover how to run a pop-up Facebook group for business. When to Use a Pop-Up Facebook Group Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn […]

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Facebook Launches Ad Testing Tools and New Features for Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns and the latest updates to video and live-streaming features with […]

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Social Marketing Trends: Wisdom From Gary Vaynerchuk

Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast. Gary is the CEO of Vayner Media, a full-service digital agency. He’s also the host of […]

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How to Connect With Consumers on LinkedIn: 5 B2C Examples

Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers? In this article, you’ll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers. The Case for B2C Outreach on LinkedIn Although LinkedIn has traditionally been known as a B2B network, the platform […]

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How to Guide Your Employees to Post More on Social Media

Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model. #1: Create Clear Social Media Guidelines for […]

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How I Use Facebook Live, Webinars, and Virtual Conferencing Software

Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. In some cases, this is a crash course for those who aren’t sure where to start. I’ve been doing everything online for the life of my business, nearly nine years now. Webinars, Facebook Live,… Read more »

The post How I Use Facebook Live, Webinars, and Virtual Conferencing Software appeared first on Jon Loomer Digital.

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How to Choose the Right Facebook Attribution Model

Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use? In this article, you’ll discover seven different Facebook ad attribution models to assess your campaigns’ performance. About Facebook Attribution Models The Facebook attribution tool gives you insights into your customers’ purchasing journey and the roles of different […]

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Social Media Use Surges: How Marketers Should Respond

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format […]

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Creating Social Videos That Grow Strong Connections

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video marketing expert and founder of […]

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Difficult Decisions in Difficult Times

When should you change your messaging due to a crisis? When should you lower your ad spend or stop advertising entirely due to a drop in advertising effectiveness or overall revenue? These are questions that many businesses and advertisers are facing right now. COVID-19 is impacting everyone in some way. How we conduct business, how… Read more »

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How to Create LinkedIn Sponsored Content Ads: A Walkthrough

Want to try LinkedIn advertising but don’t know how to get started? Wondering which ad type you should try first? In this article, you’ll learn why LinkedIn sponsored content ads are perfect for your first campaign. You’ll also find a walkthrough for setting up and launching your own ad campaign for website visits. You’ll discover […]

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Marketing in Times of Uncertainty: Tips From Top Marketing Pros

Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers to answer these questions: #1: Your Business Must Sell to Survive: Daniel Harmon The Question: Should I continue to promote my business […]

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