Category: Facebook Marketing

How to Build a Facebook Ad Funnel Using Customer Testimonials

Wondering how to create more effective Facebook campaigns? Have you considered including customer success stories in your Facebook ads? In this article, you’ll learn how to create a Facebook ad funnel using case studies and customer testimonials. Why Use Case Studies and Testimonials in Facebook Ads? In Facebook marketing, people often make the same mistake: […]

This post How to Build a Facebook Ad Funnel Using Customer Testimonials first appeared on Social Media Examiner.

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Facebook Rolls Out Three New Features for Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore New Facebook Stories features, YouTube Music and YouTube Premium, and other breaking social media marketing news of […]

This post Facebook Rolls Out Three New Features for Stories first appeared on Social Media Examiner.

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Crisis Planning: How to Publicly Respond to Business Problems

Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? To explore when and how businesses should respond publicly to a crisis, I interview Gini Dietrich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s […]

This post Crisis Planning: How to Publicly Respond to Business Problems first appeared on Social Media Examiner.

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How to Optimize Your Facebook Page Preview in the News Feed

Want to increase page likes on Facebook? Are you capitalizing on the page preview shown when users hover on your page name on Facebook? In this article, you’ll discover how to optimize your Facebook page preview to boost likes and bring new fans on board. Why Facebook Page Previews Matter Page previews appear when someone […]

This post How to Optimize Your Facebook Page Preview in the News Feed first appeared on Social Media Examiner.

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How to Move Your Social Traffic Into a Sales Funnel

Want more conversions from your organic social media traffic? Wondering how to set up a sales funnel for your social media visitors? In this article, you’ll learn how to convert more social media visitors using a sales funnel. Why Optimize Your Funnel? Social media marketing is one of the best methods for increasing organic traffic. […]

This post How to Move Your Social Traffic Into a Sales Funnel first appeared on Social Media Examiner.

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Instagram Shadowban? What Marketers Need to Know

Worried your Instagram visibility has been reduced? Wondering if your account is at risk for an Instagram “shadowban”? In this article, you’ll discover how to avoid activities that can result in reduced visibility on Instagram. Is There an Instagram Shadowban? Before discussing the limits imposed on Instagram activities, I want to clarify the confusion about […]

This post Instagram Shadowban? What Marketers Need to Know first appeared on Social Media Examiner.

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How to Use the Facebook Budget Optimization Tool for Improved Results

Wondering how to allocate your budget to reach the most effective Facebook audiences? Facebook’s Budget Optimization tool uses an algorithm to automatically optimize your budget distribution across ad sets. In this article, you’ll discover what the Facebook Budget Optimization tool offers, how it works, and when you should use it. #1: Determine Initial Budget Allocations […]

This post How to Use the Facebook Budget Optimization Tool for Improved Results first appeared on Social Media Examiner.

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Facebook Rolls Out New Live Video Tools

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook Live Video tools with David Foster, new Instagram business tools with Jeff Sieh, and more […]

This post Facebook Rolls Out New Live Video Tools first appeared on Social Media Examiner.

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How to Generate Leads and Sell With Live Video

Want to increase leads and sales? Wondering how live video can help? To explore how to sell and generate leads with live video, I interview Nicole Walters. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and […]

This post How to Generate Leads and Sell With Live Video first appeared on Social Media Examiner.

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How to Add Facebook Customer Chat to Your Website

Want a better way to connect with prospects and customers? Did you know that Facebook Messenger makes it easy to embed a live customer chat widget on your site? The Messenger Customer Chat plugin allows you to have a live conversation with site visitors. In this article, you’ll learn how to add a Facebook Messenger […]

This post How to Add Facebook Customer Chat to Your Website first appeared on Social Media Examiner.

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LinkedIn Layout Changes and Feature Updates: What Marketers Need to Know

When was the last time you updated your LinkedIn profile? Are you taking advantage of all of the LinkedIn features available to you? In this article, you’ll discover the latest changes to LinkedIn and ways you can use each one to enhance your marketing and networking. #1: Profile Photo Placement Reveals More Usable Background Image […]

This post LinkedIn Layout Changes and Feature Updates: What Marketers Need to Know first appeared on Social Media Examiner.

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