Category: Email Marketing

How Interactive Emails Will Change Marketing Forever

The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing page. 

But on March 26, 2019, Google’s Product Manager Aakash Sahney announced AMP for Email. AMP stands for Accelerated Mobile Pages. It allows email marketers to easily create emails that are interactive, not static. 

AWeber is the first small business email service provider to support the new AMP for Email technology. “Interactive email opens up amazing potential for marketers to engage and connect with subscribers in ways they’ve never been able to before,” says AWeber’s Technical Product Manager Dave Stys. And a recent study from Kapost found that interactive content drives 2x more conversions than static content.

Learn what interactive emails are and how you can use them in your email marketing below.

(Try AWeber free for 30 days and build your own interactive email.)

What are interactive emails?

Interactive emails are messages that your subscribers can click on to change or alter the content within the email itself — even after the message is delivered to the inbox. The content can also update each time they open the email. Interactive emails act like a webpage.

Interactive content allows you to send emails that are more engaging. You can include extra content in your emails without overwhelming subscribers, and your subscribers can interact with the email to get additional information if they need it. “It will open up the opportunity for email subscribers to engage with content without ever leaving their inbox,” AWeber’s Creative Director Chris Vasquez says.

Related: [On-demand webinar] How to Create Interactive Content with AMP for Email

5 examples of interactive content

1. Carousel

With a carousel, your subscribers can click to navigate through different images, products, or blog posts in your emails. If you have multiple pieces of content to display in your email, you can use a carousel to save space and enhance the design of your message.

2. Accordions

When a subscriber clicks on an accordion, a section of the email will expand to show more content. You can use accordions to give subscribers the option to see additional information within your email.

3. Sidebar

A sidebar is like a website or app navigation menu. If you’d like to give subscribers the option to navigate to different webpages, use a sidebar.

4. Bind

Do you need to display different content for different subscribers? Now, you can add buttons to your email to let subscribers completely alter the content within a message.

For example, your subscribers can change the language of your email.

5. Forms

Add a working email sign up form to your message. Your subscribers can sign up for a webinar, email list, or event directly from your message.

Use AWeber to build interactive emails.

AWeber is the first small business email service provider to support the new AMP for Email technology! 

You can follow these instructions to start building interactive emails inside AWeber today. 

Try AWeber free for 30 days and build your own interactive email.

Want to learn more about AMP for Email? Visit the AMP for Email site to get code samples and examples.

The post How Interactive Emails Will Change Marketing Forever appeared first on Email Marketing Tips.

Read More

AWeber Supports AMP for Email!

AMP for Email

AWeber is the first small business email service provider to support the new AMP for Email technology!

AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely alter how you connect with your prospects and customers via email.

With AWeber and AMP, your subscribers won’t have to leave the inbox to visit a web page. Instead, they can book an appointment, RSVP to an event, sign up for a newsletter, leave a product review, answer a survey, or view a live package shipping update — all inside your email!

Through AWeber’s API, you can create powerfully-engaging interactive and dynamic content using AMP components within all Gmail messages received on a desktop starting TODAY! Discover more ways to use the power of AWeber and AMP to accelerate your business’s growth. Watch the video below.

Want an even deeper dive into what you can do with AWeber and AMP for email? Sign up for our webinar on July 11 at 1 p.m.  AWeber’s Technical Product Manager Dave Stys and Senior Content Marketing Specialist Liz Willits will give you a demo of the technology, show you awesome ways to use AMP in email, and answer all your questions. 

There are a few simple steps you’ll need to take to get started with using AMP for email inside AWeber. See them here

Questions? Contact our Customer Solutions team, available 24 hours a day, 7 days a week, from our Pennsylvania HQ.

The post AWeber Supports AMP for Email! appeared first on Email Marketing Tips.

Read More

5 Powerful Ways to Drive More Sales Through Email

social proof

Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who followed the workout.

On the left is a “before” photo of a shirtless, slouching man. He’s pale. Average-looking. He’s not smiling.

Then, in the photo on the right, the same guy magically turns into a tall, bronzed, Greek God with an eight-pack of cobblestone abs. His biceps are the size of bowling balls. He’s ridiculously happy.

They barely look like the same person. But that’s the point, right?

You can relate to the guy on the left, but you want to be the guy on the right. If lefty could do it, so can you!

I may be exaggerating this a bit to make my point, but here’s the thing: Social proof works.

What is social proof?

The gist of social proof: When people are uncertain, they’ll look to others for guidance. In marketing, social proof can be a powerful psychological trigger to influence people to buy a product or service.

Social proof is so effective because it helps your customers confidently make a decision. You’re providing evidence that your product is beneficial, has more fans than just your mom, and can positively transform people’s lives.

Related: Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts

Luckily, you don’t have to get your customers to go shirtless to provide evidence that your product works. (If you’re not in the fitness industry, that would be . . . awkward.) There are other ways to do it.

5 Ways to Include Social Proof in Your Emails

Social proof #1: quotes

Ask a satisfied customer for a quote about why they love your product or can’t wait to try it. Or grab quotes and comments from your social media feeds.

When a new subscriber reads that other people are excited about your product, they’ll be more likely to take action, too.

Jonathan Goodman, the founder of Personal Trainer Development Center, uses quotes from his social feeds as proof of happy customers. This helps drive more sales for his latest issue of Fitness Marketing Monthly, a print newsletter delivered to subscribers’ doorsteps.

social proof: quotes

Social proof #2: numbers

Marketing professionals use data all the time to persuade people to buy a product or donate to a cause. They call it the “Statistics Appeal,” and it’s based off research that shows people generally trust numbers. So use numbers and stats that tie directly to the success or quality of your product to give perceived weight to your product.

Brian Dean, the SEO expert behind Backlinko and an AWeber customer, uses his numbers to prove why he’s an expert in SEO on YouTube. He uses this as social proof for why you should sign up for his course.

social proof

Social proof #3: ratings

Have 5/5 stars on Amazon or Google? Let your subscribers know!

Great reviews or ratings provide social proof that others recommend your business or products, which might compel prospects to click through to the order page or check out the reviews. If your subscribers see others taking positive actions, they will be more inclined to buy.

Below, you can see how Henneke Duistermaat of Enchanting Marketing ends her 16-part snackable writing course with links to buy her two books. She also points out that they both receive 5/5 star reviews.

Related: FREE course: What to Write in Your Emails (45+ downloadable email templates)

social proof

Social proof #4: influencers

If you have famous customers, tell your subscribers. Or have them give you an endorsement that you can include in your messages. People are more likely to buy a product if they admire a person or business that uses it.

Social proof #5: case studies

Have a customer who is extremely excited about your product or service? Ask them to relay their experience to you, and post it on your blog or website. Their story may entice others to try your product, as well.

Ramit Sethi uses case studies of happy students to sell his 6-Figure Consulting Program.

Social proof — when used to drive home why you’re an expert in your field and why your product can help transform your subscribers’ lives — can exert immense influence over your readers’ actions. But like any other email marketing tactic, social proof only works if you provide your audience with compelling, helpful content.

Ready to get started adding social proof to your email marketing campaigns? Try AWeber for FREE today. It’s never been easier to connect with your audience and drive success for your business.

The post 5 Powerful Ways to Drive More Sales Through Email appeared first on Email Marketing Tips.

Read More

The #1 Tip for Writing Mobile-Friendly Emails

mobile-friendly emails

Your smartphone lets you stay in touch with friends, access nearly any information on the internet (why are hamburgers called hamburgers when they’re made of beef, not pork?), get directions, play games, maintain your calendar . . .

And check email.

Depending on your audience, as much as 77% of your subscribers may open your emails on their mobile devices — which means they’re staring at your content on a screen slightly larger than a credit card.

That’s why you should always break up your email copy into shorter, easier-to-read chunks.

Related: How Long Should Your Subject Line Be?

Long blocks of text are difficult to read on a smartphone. They force the reader to scroll and scroll and scroll, which is a horrible user experience for your subscribers. Plus, long paragraphs make it easier for your subscribers to lose their place since mobile readers are often distracted readers.

So how short should your paragraphs be? My recommendation: 2 to 3 sentences max.

Breaking up paragraphs will feel unnatural at first, but your subscribers will thank you. It’ll make it easier for your audience to scan your emails and it’ll drive them forward from one sentence to the next.

The result: They’ll be more likely to read your content and click on your call to action. And that’s good for business.

Related: 8 Powerful Copywriting Techniques to Use in Your Next Email

How to make your email copy more mobile-friendly

Below are 5 more simple ways to make your emails more consumable on a phone — and you can do them all inside AWeber’s easy-to-use drag-and-drop email builder:

  • Separate sections with headlines
  • Add bullet points when listing multiple items or tips
  • Include a button instead of hyperlinked text for your call to action (CTA)
  • Use any of the hundreds of mobile-optimized templates inside AWeber
  • Be concise (skip the run-on sentences, wordiness, jargon, buzzwords, and overly-difficult terms)

Try AWeber risk-free for 30 days so you can experience how simple it is to connect with your audience and accelerate the growth of your business.

The post The #1 Tip for Writing Mobile-Friendly Emails appeared first on Email Marketing Tips.

Read More

How Long Should My Email Subject Line Be?

Your email subject line matters. 47% of people open emails based on the subject line alone, according to research done by Business2Community.

Because of this, marketers ask us about email subject lines often. And one of the most common questions we hear is this: What’s the best length for a subject line?

To find out, AWeber’s team of email experts analyzed 1,000 subject lines from 100 of today’s top marketers. Here’s what we discovered.

What is the average length of a subject line?

We found that, on average, these experts’ email subject lines included 43.85 characters.

Email subject line length

For perspective, the below subject line from the daily email newsletter theSkimm is 43 characters in length.

Subject line: Daily Skimm: I’ve got the world on a string

Related: Your Guide to Writing the World’s Best Email Subject Lines

How to write a stand-out subject line

71.1% of the 1,000 subject lines we analyzed were between 21 and 60 characters. To stand out from everyone else, we recommend you don’t keep your subject lines within those bounds. Instead, try the 2 methods below:

1. Keep your subject lines really short.

46% of emails are opened on mobile devices, according to research conducted by email testing service Litmus.

Most email clients, like Gmail and Yahoo!, stop displaying an email subject line on mobile devices once it reaches between 33 and 43 characters. The exact number varies from one email client to another.

To optimize your subject lines for mobile readers, use subject lines with less than 30 characters. This way, your subject line won’t get cut off in the inbox.

Or, you might want to experiment with even shorter subject lines. Brian Dean, founder of SEO company Backlinko and one of the 100 top marketers whose emails we analyzed, used to send emails with longer subject lines. These subject lines told his subscribers exactly what they’d find inside the message. The problem with that? “It gave people no reason to actually open my email,” he said.

Now, he sends subject lines with an average of 15.1 characters. “After lots of testing, I’ve found that short subject lines get much higher open rates,” Dean said. He contributes this to 2 factors:

  1. Short subject lines reach the inbox more frequently.
  2. Short subject lines are more mysterious.

Here are a few of Dean’s short email subject lines. All are under 15 characters long:

Subject line: New Technique

Subject line: Email Outreach

Subject line: Blog Posts

2. Use really long subject lines.

You can also stand out in the inbox with really long subject lines, since only 18% of people include more than 60 characters in their subject lines.

This email subject line from social media platform Sendible stands out in the inbox because of it’s unusual length of 111 characters.

Subject line: “Be Your Freaking Self”: 11 Experts Have Their Say on the Future of Social at Social Media Marketing World 2019

Copywriting expert and Copyhackers Founder Joanna Wiebe recommends you either use very short subject lines or very long ones. These subject lines will stand out from everyone else who uses subject lines around 50 characters in length.

“Subject line length absolutely matters,” Wiebe said. “We prefer one- or two-word subject lines above all else. To mix things up, we also add realllllllly long ones.”

Here is one of Wiebe’s short subject lines:

Subject line: Got wins?

Characters: 9

And here is one of her longer subject lines:

Subject line: My template for your “messaging recommendations report” <– live in today’s Tutorial Tuesday

Characters: 92

Test your subject lines out.

Every audience is different. Try short and long subject lines with your subscribers to see what works best for your unique audience.

Ready to start using this data to send better emails? Sign up for your free 30-day trial of AWeber today.

And to receive more research like this, subscribe to our weekly email newsletter FWD: Thinking.

About the data from this research

We analyzed 1,000 marketing emails from 100 successful businesses and entrepreneurs. While we didn’t randomly select these businesses, we chose experts across multiple industries and from numerous countries.

See the complete list of the 100 businesses we included in our research (and follow them!) here.

The post How Long Should My Email Subject Line Be? appeared first on Email Marketing Tips.

Read More

4 Pre-Built Email Campaigns That You Can Use Right Now!

shareable email campaigns

Email automation is powerful. It lets you connect with your audience around-the-clock, convert leads into customers, turn customers into superfans, and drive serious results. And it does all of this while you’re busy doing other important things, like running your business or watching Game of Thrones.

But there’s one big catch: Your email campaign needs to have the right emails in the right order if you want to reach your goals.

Wouldn’t it be nice if you could import a proven, tested campaign from an email expert into your AWeber account with just a few clicks?

Well, now you can!

New in AWeber! Shareable Campaigns

AWeber has added a new update: Shareable Campaigns. This tool gives you the ability to add another email marketer’s pre-built, successful email campaign into your account in seconds. Think of these automated campaigns like blueprints that you can easily tweak and customize before sending to your own audience.

On the other hand, you can share your best campaigns with the click of a button, too. For each campaign, AWeber’s platform will generate a unique code that you can hand out to others.

No more trying to replicate supermarketers’ email flows or wondering why your series isn’t working. AWeber’s Shareable Campaigns feature will help you automate your email marketing faster than ever before.

Here are some ways you may be able to use Shareable Campaigns

Marketing agencies and consultants: Easily pass along important and/or effective email flows to your client’s or team member’s account.

Franchises and teams: Share campaigns across accounts so all messaging is on brand. Emails will share a consistent look (the same templates, imagery, fonts, and colors) and voice and tone.

Marketing experts, bloggers, or educators: Do you teach others how to incorporate email into their marketing funnels? Share automated campaigns with your students or clients so they can get started with email automation.

AWeber Affiliates: Create a Shareable Campaign as an incentive to drive new referrals to AWeber. Simply share your Campaign code with your audience, along with an AWeber sign up link with your Affiliate ID attached. You’ll get commissions for anyone who signs up for an account using your link!

(Become an AWeber Affiliate, and receive a recurring 30% commission on any new account you refer to us!)

4 campaigns you can add to your AWeber account right now!

AWeber’s email experts are sharing 4 proven email campaigns below. Pick 1, 2, or all of them to import into your AWeber account. Just copy the sharing code provided, add it to a new Campaign, fill in the blanks to personalize the content, and you’re done! It’s that simple.

*Want to import one of these Shareable Campaigns into your AWeber account? Just click the “copy” button below to add the Shareable Code to your computer’s clipboard. Then, head to your AWeber account and paste it into a new Campaign. You’re done!

Shareable Campaign #1: the welcome campaign

Use this automated email series to welcome new subscribers to your list and begin building a relationship with them.

Import code:

9605ee72-1c51-4007-bf57-ade68d5df807

Shareable Campaign #2: the lead magnet campaign

Do you offer a lead magnet — a.k.a. freebie or incentive — on your sign up form to entice people to join your list? This automated series will deliver it to your new subscribers immediately after they join your list.

Import code:

bcdb6dcc-75cf-4d5b-87e3-776a278f0872

Shareable Campaign #3: the blogger campaign

Want your audience to fall in love with your blog content? This automated campaign will show off your best blog posts so subscribers keep coming back for more. Plus, it will welcome people to your email list and promote your product or service (if you have one).

Import code:

c1768039-86d8-4948-b23c-bdc67098312b

Shareable Campaign #4: the mini-course campaign

If you’re a course creator, a free email mini-course is the perfect way to show off your expertise, build a relationship with new subscribers, and then promote your paid course at the perfect time. This campaign will help you do just that!

Import code:

8532ec68-b8c4-40d8-84ec-f9ccd1d322a0

How to import a Shareable Campaign into your AWeber account

1.Go to the Campaigns page and choose the list where you’d like the Campaign added.

2. Click the “Create a Campaign” button. In the dropdown menu that appears, select “Import Campaign.”

3. Paste the Shareable Campaign code into the portal window, and select “Import.” (Your series will load after a brief delay.)

4. Once the Campaign loads, you can customize the content if you’d like, and then activate the series.

How to create a Shareable Campaign code inside your AWeber account

1.Under the Campaign you’d like to share, select the “Sharing Options” button.

2. In the window that appears, click the toggle labeled, “Make this campaign sharable.” This will generate a Shareable Campaign code that you can pass along.

That’s it!

For more information and details on copying and sharing Campaigns, check out our Knowledge Base article.

Get started today

Log in to your account to try out Shareable Campaigns.

Not using AWeber? Get started, free for 30 days. Our email experts are available 24 hours a day, 7 days a week from our Pennsylvania headquarters to help you set up your account.

The post 4 Pre-Built Email Campaigns That You Can Use Right Now! appeared first on Email Marketing Tips.

Read More

5 Creative Email Ideas to Try This Spring

spring emails

Your subscribers located in the northern hemisphere are gearing up for the spring weather. Use the change of season to your advantage, and add spring-related topics and themes to your emails.

The reason: Seasonal emails tend to have higher open rates because they create a sense of urgency among readers. (If they don’t open it now, they’ll miss out!)

Here are five creative email ideas to try this spring in order to drive more opens, clicks, and sales.

Tip 1: Change up your subject lines

Add the word “spring” or spring-related topics to your subject line so your subscribers know the content inside is timely and relevant.

Or if you send out a monthly newsletter, add the month — March, April, or May — to the subject line. That way your readers understand that the info is seasonal, and won’t be pertinent the following month.

Have some fun with the subject line! Check out how Etsy made this subject line a spring-related pun, but gave more context to the message inside with their preheader text.

However, always make sure your subject line accurately reflects the content inside your newsletter or message. If it doesn’t, then you’ll lose your subscribers’ trust. They’ll more than likely unsubscribe or mark your email as spam.

Check out Etsy’s email that went with their subject line, below. Their lead story in the email directly corresponds with the subject line. The reader doesn’t have to go searching for the content and they’re not left hanging.

spring email

Pro tip: Have subscribers from all over the world? Send a targeted email to only a segment of subscribers based on their geographical location  inside AWeber.

Not an AWeber customer yet? Start your 30-day FREE trial today!

Tip 2: Promote seasonal sales and services

Encourage customers to purchase your product or use your services with a spring sale or discount.

Here’s a fun example from Expedia:

Expedia-700

Below, Sears reminds its subscribers that they should get their riding mowers tuned up before the start of spring. They offer a helpful video, plus repair service and a discount on parts in the actual email content.

spring email subject line

spring email

Pro tip: You can offer exclusive promotions to subscribers on your mailing list, and you can use them as incentives to encourage email sign ups. For example, offer a discount to anyone who signs up for your email list during the first week of spring. Don’t forget to share it on social media, too!

Tip 3: Play up design

While your email design shouldn’t drastically change from your brand’s look and feel just because it’s spring, you can give it a little “pop” with some spring images (think: flowers, umbrellas, birds, sunshine, butterflies, grass) and colors (think: pastels).

Here’s an example from Ann Taylor, which stays true to their brand’s font and styling, but has some fun with imagery and color palette.

spring email

Modcloth accentuates their brand with a GIF that draws attention to their new spring apparel.

spring email gif

Tip 4: Incorporate spring holidays

In addition to longer days and warmer weather, spring also brings with it a lot of holidays.

Check out the subtle (and hilarious) way Motherhood Maternity ties in a discount with Cinco de Mayo:

spring sale email

Here’s how Williams-Sonoma drives sales around their personalized baskets for Easter.

william-sonomoa-700

Tip 5: Draw on spring themes

Spring is a time for renewal. Birds come back. Flowers bloom. Baby animals are everywhere.

But it’s a time for renewal for humans, too. That’s why you find many people spring cleaning and reorganizing their lives during this season. Almost any business can apply this theme to their marketing!

See how Plated tapped into spring’s time for discovery and growth, while showing off their fresh, colorful produce.

spring sale email

Have services instead of a product? You can still play up this theme. A nutrition blogger, for example, might focus on the idea of cleansing the body from junk food. Or a marketing agency might encourage subscribers to cleanse underperforming tactics from their marketing strategy. You get the idea.

Pro Tip: Your spring-related email isn’t limited to discounts and promotions — consider creating content that focuses on helping your customers during this time of year.

Ready to get started? Log into your AWeber account today to create a spring-themed email your subscribers will love.

If you’re not an AWeber customer, you’re missing out! Sign up for a free 30-day account. You can start sending emails today!

This article was originally published on 3/2018, and updated on 4/18/2019. Additional reporting by Jill Fanslau.

The post 5 Creative Email Ideas to Try This Spring appeared first on Email Marketing Tips.

Read More

How to Quickly Add Emojis to Your Email Subject Line 🎉

emoji keyboard shortcut

We recently held an AWeber customer workshop in Orlando, Florida. While we were there, one of the most frequently asked questions we received wasn’t about deliverability or what to write in your emails or the most popular integrations.

Nope. It had to do with emojis. Or, more specifically, “How do you add an emoji to an email subject line?”

Luckily, we had an easy answer: There’s a super quick keyboard shortcut that allows you to add your favorite teeny-tiny hearts 💚, smiley faces 😆, and clapping hands 👏🏽 to your subject lines (or even inside your email copy). Follow the steps below to try it on your Mac or PC.

How to add emojis to an email subject line on a Mac

Keyboard shortcut: CTRL + CMD + Space

emoji keyboard shortcut for mac

  • Step 1: Open your email draft inside your AWeber account.
  • Step 2: Place your cursor where you’d like the emoji to appear in your subject line.
  • Step 3: Hit the three buttons of the keyboard shortcut (Control + Command + Space bar) down at once. An emoji window will pop up.
  • Step 4: Click on an emoji to insert it into your subject line.

(Don’t have an AWeber account yet? Sign up today to build your list, create an email, and analyze your results! Your first 30 days are completely free.)

emoji keyboard shortcut

How to add emojis to an email subject line on a PC

*Keyboard shortcut: Win + . or Win + ;

emoji keyboard shortcut for PC

  • Step 1: Open your email draft inside your AWeber account.
  • Step 2: Place your cursor where you’d like the emoji to appear in your subject line.
  • Step 3: Hit the two buttons of the keyboard shortcut (Windows key + . (period) or Windows key + ; (semicolon)) down at once. An emoji window will pop up.
  • Step 4: Click on an emoji to insert it into your subject line.

*This shortcut is available on Windows 10. (Window 10’s touch keyboard also has a built-in emoji keyboard. Just hit the smiley face to the left of the space bar to activate it.)

Pro tips for using the emoji keyboard

  • The emojis you’ve used most recently will be stored at the top of the window.
  • Scroll through the emoji categories along the bottom of the window. (Categories: smileys and people, animals and nature, food and drink, activity, travel and places, objects, symbols, flags, and symbols.)
  • Use the magnifying glass to easily search for emojis instead of scrolling through them all.
  • In Windows, you can change the skin tone in the upper righthand corner in the “people” emoji category. It looks like a square patch.
  • On a Mac, you can change the skin tone in the “people” emoji category by clicking on an emoji. A small bar will appear with multiple options.
  • Enter as many emojis as you’d like into your subject line. Once you are done, you can close the pop up window by hitting the Esc key, or pressing the “X” at the top left corner on a Mac and the “X” at the top right corner on a PC.

Should you use emojis in your email subject lines?

We wanted to find out. That’s why we recently analyzed 1,000 emails from 100 of today’s top marketers. The result: 6.9% of subject lines included emojis.

While that’s a small percentage, using emojis could increase your open rates, according to Mark Asquith, marketing expert and founder of Rebel Base Media. (Asquith was also one of the 100 top marketers whose emails we included in our research.)

“A well-placed smiley, timer, or contextual emoji used alongside a well-thought-out subject line will really make your message stand out within someone’s already very busy inbox,” said Asquith, who frequently uses emojis in his own subject lines.

Emoji in subject line

When it comes to your own subject lines, our advice is to test, test, test.

Set up an A/B test of two emails — one that uses an emoji in the subject line, and one that doesn’t — and see which version your subscribers prefers. This can help you optimize your open rates in the future.

Related: Why You Need to Split Test Your Emails

AWeber lets you A/B test more than just subject lines, too. Our testing tools allows you to test almost everything, like send times, copy, templates, buttons, images, and more! Try a free 30-day trial of AWeber and you can start split testing today!

The post How to Quickly Add Emojis to Your Email Subject Line 🎉 appeared first on Email Marketing Tips.

Read More

How to Brand Your Business in 6 Steps

What company immediately pops into your mind when you see this image?

Coca-Cola. And that’s thanks to great branding. Even if Coca-Cola doesn’t show their logo in an advertisement, you still know it’s them. And you associate certain feelings and emotions with their branding.

When you successfully brand your own company, you build trust with your audience, become recognizable, and stand out. And since billions of emails hit the inbox every day, your email marketing needs to stand out.

Howard Schultz, the CEO of Starbucks, says, “Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. “

Here’s how to brand your business and email marketing.

What is branding?

Your brand is your business’ personality. You define your branding by how you design or talk about parts of your business, like your:

  • product
  • audience
  • logo
  • colors
  • messaging
  • perception

Great branding is consistent. Every time your audience hears, sees, or buys from you, they should recognize your brand.

Step 1: Create your mission statement.

Your mission statement tells the world what your business does and why it’s important. It will give you more insight about what type of customers you want to attract and will set the tone for how you speak to them.

To create a mission statement, think about how your product or service can positively transform your audience’s life. How do you want your audience to feel or what problems will you solve for them? Your statement should include aspirational language that speaks to your overall goal.

Sweetgreen states their mission clearly. They talk about what they strive to do for their customers (connecting people to real food) and why they want to do so (to inspire healthier communities).

Step 2: Research what other brands do.

Research companies you admire or aspire to be like. Identify what draws you toward their design, product, or voice and write down your observations.

You might jot down:

  • the fonts they use
  • their color palette
  • what types of photos they use
  • how they describe themselves on their about page

Step 3: Identify what makes you unique.

You’re most likely not the only company in your space. So it’s pivotal to communicate this to your audience. To find out what makes you unique, ask yourself:

  • How are you different from everyone else?
  • Do you serve a niche audience?
  • Do you help your local community?
  • Do you have great customer service?
  • Are you the first in your space?
  • Why should your audience look to you and not other brands?

Patagonia sets themselves apart from other clothing brands by talking about their superior standards. One of their core values is “Build the best product.” And their jackets meet their strict “H2No(R) Performance Standard.” Their high standards set them apart from other retailers and show how much they care about the consumer and their product

Related: How to Pinpoint Your ‘Hook.’ Find Your Unique Selling Proposition in 6 Simple Steps

Step 4: Be consistent with typography.

Although it may seem unimportant, typography — or a specific set of fonts — is essential to a stand-out brand. Typography helps your customers identify your company at a glance, and it says a lot about who you are.

For example, Sweetgreen uses simple, rounded letters, which convey friendliness and openness, as opposed to a sharper font with harsher, straighter lines. The simple, rounded font works well with their mission statement: “To inspire healthier communities by connecting people to real food.”

When choosing a typeface, select fonts which are easy to read at any size and with long or short paragraphs and sentences.

Only select 1 to 3 total fonts to use across your brand, and choose a primary font that you’ll use 85% to 90% of the time.

For example, Nike does a great job of consistently using one font on their homepage. To highlight the most important text, Nike displays headlines in bold, large, capitalized letters. They display sub-headlines, which are less important, in unbolded, smaller, sentence-case type. This is called design hierarchy, and it helps you find the most important text on a page at a glance.

Be sure to define font styles for the following things:

  • Body copy (text that is standard on all paragraphs)
    • This text should be easy to read at a smaller size.
  • Headline copy (text that describes what you are about to read in the paragraph below)
    • This font size should be larger and most likely bolder so that it stands out.
  • Button or links
    • Don’t think too hard about this one. Your buttons should be simple. They should be either text over top of a color box or underlined text of a certain color to indicate that you should click. Setting a standard for these will help create consistency throughout all of your web marketing materials.

Pro tip: Not sure how to choose your fonts? If you already have a website and logo, you should have a dominant font already. Reuse it on all your marketing materials. If you don’t have either, read this article from Canva to learn how to choose the right fonts.

Step 5: Choose colors for your brand.

Color theory is the science behind color and how it can affect your audience’s choices. Your colors should look good and express your brand’s personality.

If you’re new to branding and color theory, I suggest reading this article by 99 designs to get more insight on how to choose colors that express the right feelings

If you already have brand colors, don’t reinvent the wheel. Use the colors you’ve already chosen.

You should start by examining your logo. What colors are in it and what colors will complement it?

Related: How to Choose Colors That Work Together

Spotify’s colors are limited, but also iconic. When you see this specific green combined with black or white you can easily identify the Spotify brand

You can also use the colors from other marketing content to guide your color choices, like your:

  • emails
  • website
  • landing pages
  • mailers
  • product packaging

For example, if you are using black or gray for all text on your website, use the sames colors in your email text.

How to easily identify colors

For web content, you can identify colors by their hexadecimal color (or hex code), which will contain a hashtag followed by a combination of letters and/or numbers.

Pro tip: To identify a color’s hex code, you can use this HTML Color Picker tool.

In AWeber and many software platforms, you can enter your custom hex code to display your exact brand colors. Below, the hex code #FFFFFF is used to display white text.

For print, you can define a color by its CMYK, or Cyan, Magenta, Yellow, and Black, values.

Be sure to define colors for the following things:

  • Body copy
    • This should be a shade of black or dark gray so that it is easy to read on most color backgrounds.
  • Headline Copy
  • Background colors
    • I suggest using white in most cases so that your pages, emails, or printed items are easy to read. If you need to add color, neutrals like light gray or tan are typical as well.
  • Button or link color
    • This should always stand out from the rest of the palate to attract the viewer to take an action.

This article by OptinMonster gives you some insight on what the best colors are for “calls to action” or buttons

Step 6: Choose a photography style.

Take cues from some of the inspirational brands you identified in step 2. What kind of photos do they use? Analyze how their photos appear using the follow criteria:

  • Lighting
    • Are they outside or inside?
  • Composition
    • Are the photos overhead or looking straight on?
    • Are they centered or off center?
    • Is there motion or are they still?
    • Is it close up and abstract or far away and full picture?
  • Subject matter
    • Do the images consist of people or still life?
  • Coloring
    • Are the photos black and white?
    • Is there some sort of filter or consistent coloring that make them all feel the same?

Pro tip: Don’t have a photographer or nice camera? Here’s How to Create Amazing Photos on Zero Budget

LinkedIn does a great job of using a consistent photography style. Within the LinkedIn style guide, they speak to how they represent different parts of their marketing.

When they show photography of their app, they use images of a phone laying flat among everyday objects that “represent human touch,” (a.k.a. It should look like a person left the objects there.).

When they show people working and collaborating, they use images of people in candid moments.

Document your decisions.

Now, write down everything you learned and guidelines for how you portray your brand. The best way you can start to implement these ideas is keeping a document that states all of your findings so that you can always reference it when you go to create something new.

Create branded emails in minutes with AWeber’s Drag and Drop Editor and 700+ templates. Start your free trial today.

The post How to Brand Your Business in 6 Steps appeared first on Email Marketing Tips.

Read More

8 Ways You’ve Sabotaged Your Email Marketing Campaign

There are many compelling data-driven findings on why brands choose email marketing. Some of them include 4400% return on investment (ROI), and click-through rates (CTR) worldwide averages 3.2%. Then, why aren’t you getting the same results for your email campaigns? Before parking your efforts and moving on to another marketing strategy, consider asking yourself these […]

Read More

2019 Summer GIF Guide

summer gif

One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they’re fun to send and receive!)

Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming.

That’s why we wanted to make it super simple for you. Our AWeber designers made these 11 FREE summer GIFs. Download one, two, or all of them, and use them in your summer email promotions.

Not an AWeber customer yet? Create your FREE 30-day account with AWeber right now, and see how easy it is to add one of these GIFs in our Drag-and-Drop message editor.

How to Download Your Summer GIFs

Step 1: Find the summer GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.

Step 3: Upload the GIF into your email template.

Related: Everything You Need to Know about Using GIFs in Email

New! 2019 Summer GIFs

Summer Sale GIF

summer sale

Beach GIF

beach gif

Camping GIF

camping gif

Ice Cream GIF (red)

ice cream gif

Ice Cream GIF (purple)

Best Summer GIFs

Here are some of our customers’ all-time favorite animated summer GIFs from previous years.

Fireworks GIF

fireworks gif

Hot Dog GIF

hotdog gif

Watermelon GIF

watermelon gif

Wedding GIF

wedding gif

Under the Sea GIF

under the sea gif

Summer Sale GIF (red, white, and blue)

summer sale gif

(Looking for other AWeber GIF guides? Check out our FREE Valentine’s Day GIFs.)

Save a lot of money with AWeber

AWeber has been helping small businesses and entrepreneurs connect with their audiences and crush business goals for more than 20 years. With AWeber, you get 100% of our features with every plan — so you can do more while spending less. Create your free, 30-day account today!

The post 2019 Summer GIF Guide appeared first on Email Marketing Tips.

Read More

The 5 Survey Emails That Will Upgrade Your Marketing

There’s a reason top marketers send survey emails so frequently — they work.

Survey emails can decrease unsubscribes, increase engagement, and help you sell more products or services.

Learn about the 5 survey emails that will make your marketing much more effective.

AWeber makes it ridiculously easy to send surveys to your audience. We have 4 ready-to-go email templates waiting for you in our Drag and Drop Email Builder. Start your 30-day free trial to try them out.

1. The welcome email survey

Getting feedback from your audience is so important that many experts include a survey or question in their first email — the welcome email.

Related: How to Write the Perfect Welcome Email

Matt Kepnes, founder of travel company Nomadic Matt, surveys his audience in his welcome email. He asks subscribers to click on a link to tell him where they want to travel.

After they click, he sends them personalized travel advice that matches their choice. For example, if a subscriber chooses Europe, he sends them content exclusively about Europe.

You can even survey your audience by simply asking them to reply to your email. In the message below, Ann Handley, the Chief Content Officer at MarketingProfs and an AWeber customer, asks her audience to respond to her email to let her know what they want to learn.

Pro tip: To encourage more subscribers to complete your survey, keep the survey short. One to five minutes is a good range. In your email, mention that it will only take a few minutes to complete the survey.

2. The pre-launch survey email

You could spend hours creating a product or service only to find out your audience doesn’t like it. To avoid this, send a pre-launch survey email to ask your audience’s opinion.

For example, this survey email from The Path asks subscribers to tell them what kind of new products they’d like.

Pro tip: In your survey email content, explain how you’ll be using the feedback you receive from subscribers. This can get more people to complete your survey.

3. The post-purchase email

Want to know what your customers think of your product or service after they purchase? Send them a survey.

In the email below, Old Navy thanks subscribers for purchasing and asks them to complete a 5-minute survey to share their feedback. In exchange, they offer them a 10 percent discount on their next purchase.

Pro tip: Incentivize subscribers to complete your survey by offering a discount on your product or service in exchange for completing it.

4. The data survey email

It can be a huge effort to collect data for a report, guide, or infographic. Survey emails make it much easier.

Andy Crestodina, the founder of Orbit Media, publishes a yearly report on blogging trends. To gather data for the report, he emails his audience a survey asking them to answer questions about blogging.

Pro tip: If you need to send a longer survey, be sure to give your subscribers a reason to complete it. Offer a large prize to a randomly-selected winner or smaller prizes to everyone who completes the survey!

5. The email footer survey

Find out whether or not your subscribers like your email content. Just add a 1-question survey to the end of your emails to ask for their opinions.

We add a footer survey to nearly every email we send at AWeber. Subscribers simply click a happy or sad emoji face to tell us how they felt about the email.

Related: Here’s How We Got 1,600+ People to Give Us Email Feedback

Pro tip: You can easily add a survey like this to your own emails using AWeber’s 4 survey templates.

Ask questions. Get answers.

Survey emails are great for gathering useful information about your subscribers that can help you increase email engagement and market your business.

Looking for an easy way to create surveys in minutes? We created fill-in-the-blank survey email copy templates that you can use today! Download them now in our free “What to Write in Your Emails” guide.

what to write

The post The 5 Survey Emails That Will Upgrade Your Marketing appeared first on Email Marketing Tips.

Read More