Category: Email Marketing

Your Guide to Writing the World’s Best Email Subject Lines

email subject lines

Before it hit shelves, F. Scott Fitzgerald’s The Great Gatsby was almost titled The High-Bouncing Lover.

Doesn’t have the same ring to it, huh?

Writing your email subject line is a lot like choosing a book title: You have to get it right, or people may never open it — no matter how fantastic the content is inside.

In fact, 35% of email recipients admit to opening email based on the subject line alone, according to research from Online Marketing Summit.

So how do you write the can’t-wait-to-open subject line, and not the straight-to-trash-folder version?

While there’s no single formula for an ideal email subject line, the following 7 battle-tested guidelines will get you pretty close to perfect. They can help you make your messages more appealing to your subscribers.

Apply them to your email subject lines, and you could be the next Fitzgerald of the inbox.

(Looking for an email service provider that lands you in the inbox — and not the spam folder? Try a 30-day free trial of AWeber. We have 20 years of industry-leading deliverability!)

Email subject line rule #1: advanced personalization

The following emails arrived in my inbox during a 24-hour window.

  • “Marijana – (1) new message: We owe you flight deals under 150 from your home airport” 
  • Eventbrite Picks: “Marijana’s Weekly Event Guide”
  • Just Eat Ireland 2: “Marijana, fancy finding a new flavour?”
  • Collision: “Time is running out, Marijana⌛
  • parkrun Ireland News: “Marijana, your weekly dose of parkrun positivity!”
  • mytaxi: “Marijana, upgrade your profile to a business account!”

Did any of them make me feel special? Not particularly.

Variations of “Hello {!firstname_fix}” have become the norm in email marketing, not the outlier. Because of that, it’s losing its effectiveness. You can still use name personalization, but you also want to think about going a step further. At AWeber, we recommend segmenting your audience and sending each segment tailored messages with unique subject lines.

“You can craft an open-worthy email by appealing to an individual’s self interests. People enjoy emails relevant to their wants and needs,” says Shayla Price, a B2B marketer who has launched email strategies for businesses like Leadpages and Shopify Plus.

Here are some ways to do just that:

  • Ask questions on your sign up form.
    Then use that information in your email subject lines. For example, if you write a fashion blog, you can ask your subscriber for his or her favorite color when they sign up to your mailing list. Then, you can send them emails based off their color choice — like “15 gorgeous [color] dresses under $50.”
  • Send location-based emails.
    Traveling to a conference? Speaking at an event? Meet up with your subscribers in different cities. “We’re in [city] next week! See you there?”
  • Retarget subscribers.
    Did a subscriber abandon a product in his or her shopping cart? You could send an email like “Forget something? Here’s a 20% off coupon!” Or did a subscriber not follow through on an action, like registering for your webinar or workshop? Use that info to tailor their next message. “Only 12 hours to sign up for [event]!”

Related: The Top 7 Questions Everyone Has about Email List Segmentation

Email subject line rule #2: directness

Skip the wit, wordplay, humor, rhymes, or puns in your subject lines.*

Stick with straightforward headlines instead. These “boring” subject lines convert extremely well. That’s because they explain the value inside the email. The readers know exactly what to expect from the message and the benefits they’ll receive from opening it.

In fact, here at AWeber, we analyzed our subject line data and found that direct subject lines outperform the more creative ones by an average of 541%.

Here are some examples of straightforward email subject lines:

  • “[Company] Newsletter: July”
  • “Exclusive workshop invitation from [Brand]”
  • “Our 10 Most Popular Biceps Workouts”
  • “The best brownie recipe you’ll ever taste.”

But there’s one catch: Your messages have to consistently provide value. If your messages fall short of their promised value, your subscribers will feel cheated. Then, good luck getting them to open your messages moving forward. 

However, if your emails are constantly packed with important, personalized content, your audience will open your emails — no matter what the subject line says.

*When your readers trust you and are opening your emails on a regular basis, go ahead and add wit, wordplay, humor, rhymes, or puns to your subject lines! You’ve earned it.

Email subject line rule #3: FOMO

Fear of missing out — FOMO — is a powerful psychological driver of email opens and engagement. Email subject lines that create a sense of urgency, scarcity, and exclusivity can boast a 22% higher open rate, according to the Email Institute.

We recently used this technique for our launch of 24/7 Email Marketing Master Class.  

  • Liz from AWeber: “You have one day left to sign up for Master Class!”

And it worked! We saw 5% higher open rates than our regular broadcasts to the same list, and we saw a surge in class enrollments before the deadline, too.

We used the FOMO method in a slightly different way for AWeber’s Beyond the Podcast Virtual Summit, as well. Here, we touted our active community of podcasters leading up to the event. We asked subscribers to join the group and sign up for the summit.

  • Beyond the Podcast Summit: “750+ podcasters in the Facebook community. Join them!”

Here are some other examples you can swipe:

  • Your [offer] ends at midnight
  • Today only: order your favorites with free shipping
  • You’re missing out on [offer]
  • Only 20 spots left at [price]
  • Urgent: Your subscription is expiring
  • This weekend only! Get [offer] before it’s gone!

Email subject line rule #4: curiosity

There’s a reason most television season finales end with cliffhangers: Humans crave nice-and-neat endings. So when you don’t give it to them, they’re unsettled. They have to know what happens next, and they’ll tune in the next season for closure.

Use this craving to your advantage. Fuel your subscribers to open your emails by injecting curiosity into your subject lines. You can ask a question:

  • Jo at Copy Hackers: “Are you missing these 3 copy techniques?”
  • Men’s Health Daily Dose: “Will Creatine Boost Your Gains?”

Or promise an answer inside your message:

  • Jessica Stansberry: “You should be going live ___ times per month! [open for the answer]”
  • Sophie Gray: “This is the ONLY Reason You Should Workout”

Or tease a surprise, giveaway, or gift:

Or make readers say “huh?!”

  • Chubbies: “Sincerely, future Dwight”
  • Really Good Emails: “Emails can be tasty 

Email subject line rule #5: character length

How long should your email subject line be?

No one can agree.

Litmus recommends around 50 characters. Yes Lifecycle Marketing says emails with subject line up to 20 characters have ethe highest average open rate, unique click rate, and click-to-open rate. An analysis from Retention Science found that subject lines with 6 to 10 words results in the highest open rates. And Return Path advises using 61 to 70 characters.

So in reality . . . it depends. (Sorry, I know that’s no one’s favorite answer.) Every industry is different.

But here are some important things to keep in mind when you’re testing various subject line lengths — no matter what industry you’re in:

  • Do most people open your emails on desktop or mobile? If it’s the latter, aim for short email subject lines (35 characters or less).
  • Is your preview text cut off? If so, will your subject line still make sense without it?
  • Are there words you can cut to be more concise or clear?
  • Is your message clear and direct?

Email subject line rule #6: spam triggers

Email spam filters are triggered by specific words, phrases, and symbols in your subject line and email content. AWeber uses a content filtering tool called SpamAssassin™ to help you avoid content filtering. This tool is widely used by ISPs to filter incoming email.

AWeber Email Spam Score

By clicking on that score you can instantly view the content in your messages that are triggering the SpamAssassin™ ruleset.

So what some words, phrases, and symbols that are red flags to spam filters? Here’s a list:

  • Excessive punctuation like multiple exclamation points!!!!!!! or ellipses ………
  • Symbols like “$$$” and “*****”
  • Phrases like “cheap,” “cash off,” “incredible deal,” “satisfaction,” “winner”

For an even longer list of common spam trigger words, check out this list by HubSpot.

Also, as many as 69% of email recipients report email as spam based solely on the subject line. Make sure your subject line doesn’t come across as spammy to your subscriber, too. This will happen if your subject line is deceiving in any way, such as leading with “RE:” when it’s not an actual reply to an email.

Email subject line rule #7: emojis

In a busy inbox, an emoji can stand out. In fact, emojis may increase your open rates by 56%, reports Experian.

  • AWeber Blog: “Why you need a hook 🎣”

While the AWeber content team hasn’t seen a rise in open rates whenever we use emojis in our messages, we do continue to use them every so often to pack a punch or to shorten a subject line.  (For instance, we might use a 💡 instead of writing out the word lightbulb to keep the entire subject line visible on mobile devices.) 

On the flip side, some brands — like Product Hunt, a website that curates the best new technology — use emojis in all their subject lines, which makes them recognizable in the inbox over time. When you see an emoji, you know it’s probably Product Hunt.

Some emojis look very different from one Internet Service Provider (ISP) to the next. So don’t forget to test your emails in various ISPs like Gmail, Hotmail, and Yahoo!, too. Here are 3 Ways to Test Your Emails Before Hitting ‘Send.’

If you choose to use emojis, beware: Emoji usage in marketing messages is on the rise. It’s increased at an annual growth rate of more than 775 percent over the last few years, according to mobile marketing automation company Appboy. So your emoji may not stand out as much as you’d like.

And almost 1 out of 3 people don’t appreciate emojis in email subject lines.

Our advice: Test them with your readers. See if your readers act positively to emojis through increased open rates.

Your Takeaways

There’s no single formula for writing perfect subject lines. But if you mix-and-match these 7 subject line rules, you’ll be able to optimize your open rates over time and come up with a formula that works extremely well with your audience.

  1. Use personalization in your subject lines. Variations of “Hello {!firstname_fix}” are fine, but take it a step further with segmentation. That way, you can send highly targeted emails to an engaged audience.
  2. Be straightforward. It can be tempting to be witty or punny in your subject lines, but until you have the trust of your audience and consistently high open rates, stick with directness instead.
  3. Tap into a subscriber’s FOMO. Create a sense of urgency, scarcity, and exclusivity in your subject lines.
  4. Give readers a cliffhanger. Play into their curiosity. Make them want to open to find out the answer!
  5. Test different character lengths. Short, long, somewhere in between — see what works best with your audience (and looks the best on mobile!).
  6. Avoid spam triggers. Keep a list of common words, phrases, and symbols that get stuck in spam filters, and use an ESP like AWeber that gives you a Spam Score for every message.
  7. Be careful with emojis. You can use them to shorten email subject lines or to pack a punch — but make sure your audience actually likes them . Test subject lines with and without them.

Tell us in the comments — what was your The Great Gatsby — a.k.a. the bestseller —  of your email subject lines?

The post Your Guide to Writing the World’s Best Email Subject Lines appeared first on Email Marketing Tips.

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8 Powerful Email Copywriting Techniques

email copywriting techniques

Anyone who’s ever written a marketing email has asked themselves these questions:

  • How do I get my subscribers to open this?
  • How do I get them to take action?
  • Did they even *see* me in their inbox?

Not getting the results you’re after might make you want to visit your subscribers one-by-one and personally remind them to read your emails and click your links.

Fortunately, you don’t have to do anything so drastic. By following some basic rules of copywriting, you can dramatically increase your email engagement and get subscribers to take action.

Here are a few best practices you can start using in your email copy right away.

(Want to start sending amazing emails to your subscribers today? Try a 30-day free trial of AWeber. Test out our  ridiculously easy-to-use Drag-and-Drop editor and industry-leading deliverability.)

Use a Conversational Tone

Your goal is to communicate. This starts with everyday language, short sentences, and short paragraphs.

Famous writer Elmore Leonard said: “If it sounds like writing, rewrite it.”

That’s a good rule. Your copy should read as close to spoken English as possible. It should be easy to read and easy to scan. Big words don’t make you sound smart — they make you sound like someone trying to sound smart.

So how do you know if you’re writing conversationally?

According to Copy Hackers, a conversion copywriting site, Dr. Suess is a good example of how to use short words and short sentences in a way that captivates the reader.

If you need more help simplifying your writing, check out Hemingway App. It flags overly complex sentences and assigns a reading level to your writing (the lower, the better.) This post, for example, reads at a sixth grade level. That’s about where you want to be writing.

Related: Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip

Avoid Jargon, Buzzwords, and Acronyms

Jargon, buzzwords, and acronyms are an epidemic these days — especially in the world of tech and startups.

Jargon and acronyms can alienate readers who don’t know what you’re talking about. You might as well speak gibberish to them. Instead of using these overly technical terms or abbreviations, be sure to use simple, easy-to-understand language and to spell out terms before you use them in acronym form.

As for trendy buzzwords: Try to think beyond them. Words like ‘pivot’ and ‘disruption’ are becoming cliches that make people tune you out and take you less seriously.

Instead, take the time to come up with simple alternatives:

  • Cohort = customer group
  • BoFU = Bottom of the funnel
  • Virality = popularity

This is really just the tip of the iceberg, though. Forbes has a list of the most obnoxious startup jargon — like ‘rockstar’ and ‘hacking’ — while TechRepublic suggests we stop using these 10 Buzzwords, like ‘curation’ and ‘freemium’.

Write a Killer Subject Line

Headlines have always been the foundation of good copy. In email marketing, your subject line is what gets you opened and read. Without a good one, you’ve got nothing.

When writing your email’s subject line, think about:

  • Personalization: By personalizing your subject line, you can increase open rates by 50%, according to Marketing Dive. That might mean incorporating a subscriber’s first name in your subject line to make the message feel tailor-made.
  • Curiosity: Evoking a sense of curiosity in the the reader can get that person to click through and open your email. Ex: Want a chance to win $100?
  • Scarcity: Promoting limited time or quantity items can create a sense of urgency around your email that piques interest and drives conversions.

If you need more help figuring out a home-run subject line, here are 6 subject line formulas that will improve your open rates.

Know the Medium

One reason that email remains the number one marketing channel is that it gives you the power to talk directly to your audience. You’re leaving money on the table if your copy doesn’t reflect this.

Why “batch and blast” with the same generic message to everyone when email gives you the power to personalize, segment, and automate? After all, automation can increase leads, conversions, and revenue…and it can save you time.

The stats prove it: Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute.

And here at AWeber, we saw a 118% increase in open rates when we segmented our audience. We sent smaller groups of subscribers the exact information they were interested in, instead of sending our entire list the same exact content.

Set up automated emails that help make every email you send relevant, interesting, and timely. Click here for your crash course in email automation.

Write for People (because businesses can’t read)

The term B2B is misleading because you’re not writing for businesses — you’re writing for decision-makers within a business. Humans, in other words.

This is why we take the time to come up with buyer personas that reflect our customers’ unique needs. These people have emotions, so don’t just throw statistics at them. Don’t just use logic to appeal to their minds. Aim for the heart and connect on an emotional level.

In your emails, use emotion-based principles like reciprocity, commitment, and social proof (to name a few) to make an emotional plea to your readers.

Related: 95 Tools to Help You Be the Best Email Marketer on the Planet

Agitate Problems, Then Solve Them

Whether you’re outlining single email or an entire campaign, this is your formula:

  1. Identify a problem (P)
    Ex: Need an easier way to open cans.
  2. Agitate that problem (A)
    Ex: Isn’t it frustrating to use a hand crank can opener? It’s slow, hard work.
  3. Present your solution (S)
    Ex: With the electric can opener, you can open aluminum cans in seconds with no effort.

TV infomercials absolutely nail PAS. A voiceover identifies a problem: “Do you always end up making way too much pasta?” Then a montage in black and white agitates the problem with people tripping over big tangles of spaghetti in the kitchen. Finally, we get the solution: A happy family eating just the right amount of pasta, thanks to the Pasta-Matic.

Obviously, there are other reasons not to copy what infomercials do, but they give a larger-than-life example of this formula in action. The key is to be relevant. There are millions of problems out there, and most of them don’t matter to your reader.

The problem has to be real, not just an excuse to talk about your product. In an email, your copy needs to express a genuine understanding of what this problem means to your potential customers — and then swoop in with a simple solution.

Don’t Be Too Salesy

You don’t have to be salesy just because you’re selling something.

Email readers have a good sense for “salesy” tactics (like when you try to get them to click on a CTA with misleading copy), and 9 times out of 10, it will alienate your audience. These days, people have zero tolerance for interruption, pressure, tricks, and manipulation. The reason: Research shows online attention spans are shorter than ever, and therefore most people have developed a strong detector for these time-wasting tactics.

But you still want to sell to them. What can you do about that?

Simple: Tell stories instead.

Storytelling is the opposite of being salesy. You can still drive traffic, convert, close, and all of those nice things without resorting to cheeseball tactics. The great thing about storytelling is it’s actually less work than being salesy. You don’t have to resort to tricks and hacks. You simply communicate in a way that’s clear and interesting.

Stories (be it personal, fictional, etc.) are how our brains evolved to learn new information. According to science, we’re hardwired to take in stories. By harnessing this powerful form of communication, you’re putting tens of thousands of years of evolution on your side.

Parting Wisdom: Don’t Stop Learning

A final catch-all tip: never stop learning. Writing is a skill that takes time and practice to master.

And continue to read content by great writers. We recommend Ann Handley’s newsletter. She’s an author and AWeber customer who sends interesting, smart, and beautifully-written stories in her newsletter Total Annarchy.

For copywriting tips, sign up for AWeber customer Henneke Duistermaat’s Enchanting Marketing emails

For the basics of grammar and composition with books like Eats, Shoots & Leaves and the classic (but always relevant) Elements of Style.

Want more copywriting and email tips delivered to your inbox? Sign up for the the AWeber blog newsletter and get actionable email-specific advice week after week!

The post 8 Powerful Email Copywriting Techniques appeared first on Email Marketing Tips.

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9 FREE Summer GIFs to Add to Your Next Email

We may be blaring “Summertime” by Will Smith right now, but this post is all about “Gettin’ GIF-fy Wit It.”

Below, you’ll find 9 animated summer GIFs for every occasion.

  • Having a celebration? Boom. Check out the festival fireworks GIF.
  • Throwing an outdoor event? Feast your eyes on the barbeque, hot dog, and watermelon GIFs.
  • Writing about something wedding-related? We have a 3-tiered cake GIF for that.
  • Sending an outdoor-themed email? Camping GIF, check. Under the sea GIF, check. Beach with a flamingo float GIF, check.
  • Summer sale? There’s a catchy GIF for that, too.

Your summer emails never looked so good.

Not an AWeber customer yet? Join us! Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor.

How to Download Your Summer GIFs

Step 1: Find the animated summer GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the image and selecting “Save Image,” or by dragging the image to your desktop.

Step 3: Upload the image into your email template.

… And that’s it!

Related: Want to maximize your GIF’s effect? Follow these 11 GIF best practices in email.

Festival Fireworks GIF


Hot Dog GIF

Watermelon GIF

Wedding GIF

Camping GIF

Under the Sea GIF

Beach GIF

Sumer Sale GIF

Make sure your emails hit the inbox — not the spam folder — with AWeber’s industry-leading deliverability. We don’t outsource our sending, which is the most important function of any email marketing platform. We’ll monitor every aspect of how your emails are sent around-the-clock. Try AWeber FREE for 30 days.

The post 9 FREE Summer GIFs to Add to Your Next Email appeared first on Email Marketing Tips.

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New in AWeber! Visualize Your Campaign Performance

new features in aweber

Last month, we announced that we expanded our chat support hours to 24/7.

This month: Our product team has some new awesome features for you to dive into. Check them out!

Visualize your automation engagement in the AWeber Stats app

Are there leaks in your funnel?

With our latest release of AWeber’s Stats app, you can now see subscribers’ open and click engagement across entire campaigns in real time!

aweber mobile appThe interface is optimized for mobile, and it compliments both short and long email sequences. Simply drag and tap to see the individual performance of messages in your campaign.

What you need to know:

  • Detailed, real-time, and simple visualizations of your automated campaigns have arrived in AWeber’s Stats app. 📱
  • These visualizations help you understand how your emails are performing.
  • See where you can look to optimize subject lines, calls to action, or email content! 🚀

How to take advantage of this feature:

  • Download AWeber’s Stats app for free on iTunes or Google Play. Log in with your AWeber username and password to get started!
  • If you are using Campaigns, tap the Autoresponders section in the app, then the Campaigns tab to check out the open and click performance of your messages.
  • Check out our full guide to learn more.

Greet your subscribers in five additional languages

Earlier this year, we added over 13 language selections to your confirmation email options, which allows you to message your subscribers in their own words.

We just added another 5! You can now send confirmation emails in Swedish, Dutch, Danish, Slovenian, or Norwegian.

What you need to know:

  • Send your confirmation email to your audience in their native language!

How to take advantage of this feature:

Help us build a better builder

If you’ve visited our Drag-and-Drop message builder in the past few weeks, you might have noticed an invitation to test our new, improved builder. We need your feedback to know what we got right (or wrong) with this new experience. In fact, we’re already hard at work implementing many customers’ requests and suggestions.

aweber drag and drop builderWhat you need to know:

  • We’re getting ready to launch the upgraded email builder! 🙌
  • Our new experience is currently available as a preview, but we’ll be rolling out changes to everyone soon. You can build and send emails in the new experience or the old experience right now. 👷

How to take advantage of this feature:

  • Log in to your AWeber account, visit the existing Drag-and-Drop builder, and look for a banner invitation to try the new experience.
  • Don’t worry, you can switch back-and-forth between the new and old builders. And any message you create can be sent from either builder!

Summer is just heating up! We’re working on a some hot new features that we can’t wait to share.

Stay tuned for what’s on deck, and let us know what features you need to be successful with email marketing!

Check out all of our product updates from 2018!

June: AWeber’s Customer Solutions Team is Now Available 24 Hours a Day, 7 Days a Week!
May: Connect Your Email Marketing with More Than 100 New Apps
April: Automation, Segmentation, Mobile App Updates, and More
March: One-Click Automation and Segmentation
February Product Updates: 5 NEW Features Have Hit Your AWeber Account
¡Atención! Connect with Your Audience in 13 Different Languages
Push Notifications– Now Available in AWeber’s Stats App

Ready to try AWeber free for 30 days? Go for it!

The post New in AWeber! Visualize Your Campaign Performance appeared first on Email Marketing Tips.

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12 Questions with the Social Media Experts at Sendible

More people will see your social media content if you post as much as possible. Right?

Wrong, says Veronika Baranovska, Inbound Marketing Manager at Sendible, most social platforms will penalize you for posting too frequently. Posting frequently doesn’t translate to higher engagement.

In fact, by adopting a few key tactics, you can see more success on social by posting less, says Baranovska.

Veronika and the team at Sendible — a social media management solution — shared these tactics, plus ways you can creatively pair your social media strategy with your email marketing, during our recent interview with them.

1. What’s a “rule” in social that people still follow but probably shouldn’t?

Social media networks are still mainly being used as content distribution channels. Don’t get me wrong — you can still use social media to encourage people to visit your website and promote a new product. However, if we follow the trends and see how platforms like Facebook, Twitter, and LinkedIn are changing their algorithms, we can see that they much prefer content that makes people stay on their platforms. To take advantage of this, include a mix of posts that encourage people to stay on the social platform and posts that direct people back to your site.

Social networks are also implementing ways for users to shop without leaving the platform. Instagram Collection Ads and Facebook Dynamic Ads are making headway and Pinterest Buyable Pins are also gaining traction. These are paid options but social media is increasingly becoming pay-to-play. So it’s worth experimenting and looking into these ad types early, especially for e-commerce businesses.

2. What advice would you give someone who is just starting to build their social media presence?

The social media market is becoming increasingly crowded. To break through, you need to stand out from the crowd. It will take time to learn how your brand can do it, but you can start with these four fundamentals:

  • Set goals for your social media plan and align it to your business objectives. Always focus on one goal at the time for best results.
  • Decide which networks to focus on. Less is more, and it’s impossible to have multiple flawless feeds without a big team or an agency behind you.
  • Stay true to your brand. The wrong tone can alienate your target audience, and you can’t build a strong presence if your visuals and messages are inconsistent.
  • Plan ahead as as much as you can. Have a structure in place to avoid the last-minute scramble of not knowing what you should post next, and schedule your posts.

3. There are SO many social channels now. And more are coming. How can a company decide which ones to focus on?

It’s better to do a few really well than spread yourself too thin and do a mediocre job on all platforms. Focus on quality over quantity. It’s quite common for businesses to think they need to be on every social media platform, but in reality, it’s quite rare that their potential customers use all of them consistently.

Here are 4 questions you can ask yourself to help find the best social platforms for your business:

1. What social networks does your audience use? To find out where your audience might be consuming social content, look for demographic data for each social media network.

2. What kind of content do you already have available? If you have almost no visual images, it will be tough to get traction on Instagram or Pinterest. If you have a lot of blog posts, you can share them on Twitter, LinkedIn, or Facebook. Or, you could even repurpose your blog posts by turning them into short videos for Facebook, YouTube, or Twitter. If you do webinars or video, try shortening the recordings for YouTube or transcribing them to create written content on LinkedIn or Facebook.

3. Does your company market to other businesses (B2B) or to consumers (B2C)?  LinkedIn is a great network for B2B businesses while B2C companies often use it for recruiting purposes only.

4. What social platforms will help you reach your business goals? Keep your strategy and goals in mind when making a decision on whether you should join a new network, because it will be a big time commitment which you will need to justify.

4. What’s worse: posting too often or not enough?

It’s definitely worse to post too often, especially if you’re posting duplicate content. Duplicate content means posting the same link, text, or image over and over again. Often, businesses do this when they run out of fresh content to share.

But you can actually be penalized for this. Social media platforms, like Facebook, Twitter and Linkedin, are cracking down on content that’s being shared too many times without getting any engagement. On top of that, duplicate content can also bore your social audience.

But this doesn’t mean that you need to post fresh links or images every time. Instead, you can get creative with how you share the same content.

For example, the same blog post can be tweeted multiple times as long as you:

  • Switch between a link preview image and an image attached to the post.
  • Change the text and hashtags. For example, if you’re sharing a blog post on Twitter three times, one tweet could hint at key details in the post, one could highlight the author, and one could focus on partners or brands mentioned in the blog post.

When it comes to ideal posting times and frequency, we believe there is no perfect formula that works for all brands. It all depends on the social network, your audience, and of course, the type of content you publish. We have a great resource if you’d like to learn more about how often you should post on social media in 2018.

5. Should brands post different content to each social platform?

Posting different content to each platform is no longer a nice-to-have. Each platform has its quirks, so you should focus on the features and strengths of each to make the most of every post you publish. Instagram is all about visuals. Twitter is great for striking up conversations. LinkedIn needs a more serious business tone, and so forth. Here’s an example of how we promoted the same blog post uniquely on Facebook, LinkedIn, and Twitter:


On LinkedIn, we aim to be educational and provide valuable information in the post instead of using click bait techniques.


On Twitter, we use hashtags to get more exposure and write with an informal tone.


For Facebook, we write in a conversational tone, keep the content short, use emojis, and try to encourage engagement.

6. What’s the best way to grow your social audience without paying for followers?

Focus on building a community instead of vanity metrics, like your number of followers and likes. If you have a small audience to start with, actively participate in conversations about your brand and reply to every comment you receive.

Use other channels to invite your customers to follow you on social media — this could be your website, blog, email, or even your business cards if you add your social handles to them.

You can also experiment with paid social. While Facebook recently updated their settings to favor posts from individual people over businesses or brands, you can still create an advertisement and target it to people who took a certain action on your website. Here are a few ways you could target your audience with ads on Facebook based off their activity on your website:

  • Create a cart abandonment ad for those who visited your cart page but didn’t purchase.
  • Display an ad to people who visited a certain page on your site. For example, if someone visits one of your feature pages, you could target them with an ad that highlights that specific feature.
  • Show an ad to prior customers to encourage them to purchase another product or service.

7. Facebook has been in the news a lot lately. What changes, if any, have you seen in terms of engagement?

Facebook is a major player in social media, and so, any change they implement is felt throughout the world. We’ve seen a small drop in engagement on our Facebook page, but that’s not the case for all businesses.

While it may seem that Facebook has changed their algorithm a lot, they have actually always tried to push for best practices and encouraged good posting behavior. And that’s good for engagement! By encouraging businesses to post better content, Facebook is building trust with their members, which increases overall engagement with the platform.

If you’d like to learn more about the best practices for posting on Facebook, our team wrote a thorough, 3,000-word guide on how to make the most of the recent News Feed changes.

8. Do you have any time-saving hacks to help businesses more easily manage their social media channels?

Invest in proper social media management software. It takes a lot of time to manage social media networks properly. You need to create unique content for every platform, post that content on each platform, respond to your social audience, and measure your results. So being able to plan in advance by scheduling your posts is a game changer. The right tool will save you a lot of time in the long run and can often feel like an extra pair of hands.

I’d also recommend having a structure to how you approach social media management to be more productive, for example:

  • Create your images and videos in bulk for the next weeks or months.
  • Save the list of hashtags you use so you don’t have to look them up every time.
  • Do your monitoring checks at the same time every day.
  • Set up instant alerts for @mentions so you can get back to followers immediately.
  • Carve out ‘creative time’ every week to try something new.

9. What new, up-and-coming platforms do you see people using nowadays?

Vero had some decent time in the news after Instagram announced its algorithm changes earlier in 2018, but the app kept crashing so it wasn’t successfully adopted by users. Peach — an app that lets users post status updates, images, and drawings — got a lot of media attention when it launched in 2018. However, users found the interface was difficult to use, and it was too similar to Twitter. Vine, a once-popular video platform, failed to monetize the app for advertisers and couldn’t compete with Instagram and Snapchat anymore.

To succeed, a new platform needs to offer a completely different experience from any of today’s key players and have a way to monetize it. At the moment, I’m not aware of any rising social platforms fulfilling both of those requirements.

10. How do you stand out in your followers’ feeds?

It’s a challenge, but if you always strive to provide value and respect your followers’ time, you are more likely to succeed.

Social media feeds are becoming increasingly more visual. So it’s a good time to invest in high-quality images and videos to create content that attracts attention.

Skinnytaste, a healthy food blog and an AWeber customer, uses beautiful, high-resolution images and videos to stand out on Instagram. These mouth-watering visuals stop viewers in their tracks and encourage them to visit Skinnytaste’s blog to read the full recipes.


11. Why do social media and email make a powerful marketing tag team?

No marketing channel should be viewed in isolation. Customers might find you on social media but purchase directly on your site after receiving a promotional email. Or, they might find out about a new offer via email, visit your site, and finally make their purchase a few days later when they see a cart abandonment ad on Facebook. Email and social media marketing each have unique advantages:

  • Social is great for having conversations in real-time. You can engage with people who are already talking about your brand or ask your email subscribers to create new content on social media (e.g., contests or chats).
  • Email is perfect for staying in touch. There’s a good chance an individual won’t see all of your social posts. With email, you’re in control of what you send to your subscribers and when. For example, you might decide to send a subscriber an automated sequence of emails that gradually leads them to a purchasing decision.

12. What are your best tips to encourage social followers to join your email list?

Make it relevant to them and offer exclusivity! Ask yourself: “Why should they be on the list and what will they gain?”, then, use the benefit-driven copy in your social media posts.

You can also highlight how email can be a much more convenient channel for ‘being the first to know’ than social media and entice followers to subscribe on that basis. Make sure to create engaging images and videos for your promotions, waiting lists, or content downloads.

(Ready to start growing your email list? Create your sign up form for free with a 30-day AWeber trial. Then, share it on social!)

Here are a few ideas on getting more social media followers to subscribe to your list:

  • Create an irresistible offer and make it available only via email.
  • Schedule bi-monthly posts to remind your followers about your newsletter.
  • Add an email sign-up form to your Facebook Page.
  • Try paid advertising on Twitter, Facebook, or LinkedIn.
  • Pin a Tweet about your sign up form to the top of your Twitter feed.

On Twitter, Ann Handley (copywriter and Chief Content Officer at MarketingProfs and an AWeber customer) shares a link to her newsletter sign up form Total Annarchy and explains why people should subscribe. She even pinned this Tweet to the top of her feed to highlight it.

Get interviews like this delivered to your inbox.

If you loved this interview and want to read more, subscribe to the AWeber’s free newsletter to get a weekly email packed with our latest content. You’ll learn how to level up your marketing strategy and use email marketing to reach your business goals.

Who is Sendible?

Sendible is a social media management solution that makes it easy for SMEs, corporate marketing teams’ and digital agencies to promote, analyze, and track their brands across all social media platforms.

They provide a one-stop shop for your social media marketing needs, helping you build brand awareness by integrating social media platforms including Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest into a single dashboard.

The post 12 Questions with the Social Media Experts at Sendible appeared first on Email Marketing Tips.

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This Art Director Reviewed 50 of the Most Popular Emails. Here are the Top Design Trends You Must Know

Email templates are great. They do most of the design work for you.

But there’s one problem with templates: Many are just plain boring. They’re like the monotone voice of your high school physics teacher. The content may be important, but you can’t help but snooze.

So I decided to take a look at the 50 most recent emails on Really Good Emails — a website that showcases the best email designs on the web — to find some of the top design trends in the industry right now.

And you know what I found? You don’t have to be a digital Picasso to create eye-catching emails. In fact, you can easily incorporate these trends into any template via a drag-and-drop editor like AWeber’s. Here’s how.

(Want an easy-to-use drag-and-drop editor? Try a free 30-day trial with AWeber. We just updated our message editor so it’s even more awesome and user-friendly.)

Email Design Trend #1: BIG Headlines

You may have the world’s best headline, but if it drowns in a sea of text, no one will notice it. That’s where “visual hierarchy” comes in. You want the most important information in your message to get noticed first.

Visual hierarchy can be achieved through color or placement or artwork, but in the examples above, you can see it’s done through a headline with an increased font size and bolded text. It makes the main message stand out right away.

How to do this in AWeber: Using any of the AWeber templates, increase your headline font size in the text editing bar (pictured below). Most of the examples above are using font sizes of at least 36px. So don’t be afraid to size wayyyy up!

(Need a custom email template created that matches your brand’s style? AWeber’s design team can make it for you. Request a consultation today.)

Email Design Trend #2: Bold Header Images

This trend goes hand-in-hand with big headlines, but it has a different design intent than just getting noticed: It evokes emotion.

With large header images, you’re attempting to make an emotional connection with the viewer in the first few seconds after they open your message. The image sets a mood (happy! sad! angry!) or conveys a state of mind (hunger! relaxation!).

Don’t have a big budget or an in-house photographer? Use a site like, where you can access royalty-free images.

Above are three drastically different emails that give each individual brand a unique feel, predominately through their use of photographic header images.

How to do this in AWeber: Use the Breve or Wane template to get started with a large header image.

Email Design Trend #3: Zigzag Patterns

In an effort to break up chunks of text, many designers use a zigzag or “z” pattern. This design arrangement helps readers continue to move their way down an email, engaging with the imagery and content along the way. Think of it like a path for your reader to go down. It helps them make it to the end!

The zigzag pattern is also a nice way use imagery to convey your brand’s personality.

How to do this in AWeber: Use the Flat-white and Gibson templates, which have alternating sections built in.

Email Design Trend #4: Button and Link Balance

Want your readers to take an action, like clicking a link or replying to your email?

If everything in your message has equal importance, they won’t know where to focus their attention. Each element will scream for the reader to “look here!” And too many choices can kill conversion. Your reader will feel overwhelmed and won’t click anywhere.

Instead, use a mix of buttons and text links to call importance to the items you really want subscribers to focus on. Get your reader to take an action by pointing them to one button. It’s OK to add other hypertext links along the way, as long as your main call-to-action is most prominent. Here are a few examples of emails that do this well.

How to do this in AWeber: The drag-and-drop editor has a button element you can pull into your content. You can change its color and size, depending on how prominent you want to the call-to-action to be. 

Email Design Trend #5: Videos

Wellllll kinda. You can’t include an actual video in emails yet, unfortunately. Most email clients — like Gmail and Outlook — won’t play video within a message, so you have to link to a hosted video outside of your email.

But one of the newest design trends is to include links to videos that also look like you could play them within the email. It’s a creative way to deliver motion pictures and get your readers to click and watch.

How to do this in AWeber: I recommend hosting your video on YouTube or Vimeo. Then, use the draggable video element that automatically overlays a play button on a freeze frame and links it out to the hosted version of your video.

Put It All Together

Spice up your go-to email template by incorporating one or two of these design trends into your next email.

Now that you have the design aspect covered, how is your content? Are you struggling with what to write in your emails? Then try our free email writing course. It comes with 45+ downloadable email templates to get you started.

And if you ever have a question or get stuck along the way, call, email, or chat AWeber’s Customer Solutions team. They’re available 24/7 — because email never sleeps.

Not an AWeber customer? Join our crew, and test out our industry-leading deliverability. Start your free 30-day trial today.

The post This Art Director Reviewed 50 of the Most Popular Emails. Here are the Top Design Trends You Must Know appeared first on Email Marketing Tips.

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AWeber’s Customer Solutions Team Is Now Available 24 Hours a Day, 7 Days a Week!

AWeber customer support now available 24/7.

Never let a question keep you from connecting with your audience.

We’re excited to announce that AWeber’s Customer Solutions team is now available 24 hours a day, 7 days a week.

With subscribers opting-in around the globe, your emails campaigns are always on.

Now, our 24/7 Customer Solutions team will be on, too.

Work on your time, not ours.

We know passionate entrepreneurs and creators don’t always thrive on a 9 to 5. You make your own hours, balancing hard work with the freedom to work wherever and whenever. Or, if you’re nurturing a new venture on the side, you don’t have the luxury of working traditional hours. You hustle when you have to.

Whether you’re up before the kids, crafting the perfect email campaign, or digging into your open rates in the late hours of the evening, we’ll be on.

At AWeber, we’re committed to helping you succeed around the clock. You can call, email, or chat our team to tackle the following:

  • Fully and seamlessly migrate from an existing email service provider
  • Design (or re-design) a custom-branded HTML email template with one of our professional template designers
  • Walk through account setup with an email expert to get started quickly and efficiently
  • Configure and set up a new integration with one of our 100s of trusted, integrated apps
  • Discuss email marketing and automation tactics to take your campaigns to the next level
  • Retire legacy follow up series and consolidate lists to begin taking advantage of Campaigns, tags, and Click/Open Automations
  • Get inspired and educated on email monetization techniques and strategies

More than just technical support

Most software companies outsource their technical support. It’s an easy thing to do.

At AWeber, our full Customer Solutions team is located in our Chalfont, PA headquarters, where they work alongside the engineering team and other departments like product, marketing, and sales. For 20 years, they’ve been helping small business owners, entrepreneurs, content creators, and digital marketers build their businesses with AWeber.

Our Customer Solutions team is where our “next big idea” starts. That’s because they’re in contact with you. They represent you and serve as the voice of our customers.

In fact, our Customer Solutions team is constantly relaying suggestions and feedback from our customers. Here are some of the latest upgrades to AWeber that came straight from our customers:

Don’t hesitate to give us a call. We’re committed to your success.

Let’s chat

Contact our team by live text chat and email 24 hours a day, 7 days a week. Or give us a call Monday through Friday from 8 a.m. to 8 p.m. ET at +1 877-AWeber-1 (877-293-2371)

At AWeber, when you’re on, we’re on!

The post AWeber’s Customer Solutions Team Is Now Available 24 Hours a Day, 7 Days a Week! appeared first on Email Marketing Tips.

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Are You a Newsletter Master or Novice? Take This Quiz to Find Out

Many of the best marketers in the world regularly send a phenomenal newsletter – like Seth Godin, Ann Handley, and Neil Patel.

It’s no surprise. A successful newsletter can reap amazing results. In fact, David Hieatt, Founder of  Hiut Denim Co., says that his newsletter is, “Without a doubt, [the] most critical tool for growing [his] business.”

But a newsletter only works if you’re following the right steps.

Not sure if you are? Take this 10-question quiz and find out whether you’re a newsletter novice or master. Plus, get advice to improve your newsletter!

Take the quiz and get your results


Share your results on social media! Whether you’re a novice or a master, you should be proud that you’ve started your newsletter. That’s a huge step worth celebrating.

The post Are You a Newsletter Master or Novice? Take This Quiz to Find Out appeared first on Email Marketing Tips.

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3 Simple Ways to Get Started with Action-Based Email Automation

get started with action-based email automation

A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said, “nope.”

That got me wondering, “Why the heck not?”

After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it:

Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute.

So I did some digging. Turns out, most people told me email automation is overwhelming and they’re not sure where to get started.

But it’s actually pretty easy to get started with email automation . . .

What is email automation?

Simply put, email automation is when you set up a series of emails to send automatically to subscribers at a specific time.

With it, you can connect with a person at every stage of their buyer journey (a.k.a. the marketing funnel) — from lead to customer to brand advocate. You can build a relationship with an individual over the long term.

And the best part? It runs on autopilot, creating connections and increasing revenue while you work on other aspects of your business.

You can set up a single series automation — where a person subscribes to your list and is automatically sent email 1, then email 2, then email 3, etc. in a sequence.

Or you can set up a series with action-based automation.

What is action-based automation?

I like to think of action-based automation as letting your subscribers “choose their own adventure” as they’re taken through your email sequence. Instead of automatically sending everyone on your list email the same series (email 1, email 2, email 3, etc.), each individual subscriber gets to pick which emails they’re sent through various actions they take.

While it’s more advanced than a single automation series, action-based automation can skyrocket engagement and sales. That’s because you are able to target segments of our audience with the exact content they needed. It’s an amazing feeling when you can put a solution right in the hands of your subscribers.

So how do you implement action-based automation?

3 ways to get started with action-based automation

when subscribers sign up for your list

Subscribers can receive different automation series based off the selections they make on your sign up form. For instance, you could let the subscriber choose if they want to hear from you weekly, monthly, or bimonthly.

We did frequency-based preferences for our most recent action-based automation campaign, and we saw a 47% increase in open rates and a 150% increase in click-through rates. Check it out below.

email sign up form

Here’s another example: A personal trainer asks his subscriber to choose her level of strength training — beginner, intermediate, or advanced — on his sign up form.

Once the subscriber makes her selection, she’s instantly dropped into an automated series that aligns with her training experience. The language and work out tips in each message are tailored to her personal workout level.

For instance, a beginner subscriber who is new to strength training may receive fundamental tips like how many reps are best for building muscle, how much they should rest between sets, or which shoes they should wear while lifting.

Whereas an intermediate may get an email series that focuses on variations of standard strength exercises to challenge their muscles in an all-new way or mobility movements to keep their joints healthy between lifting sessions.

And an advanced subscriber may learn the ins-and-outs of a cutting-edge technique called Blood Flow Restriction training to shock the muscles into new growth.

If each flow is tailored to a person’s level, you can send them more personalized messaging to promote your product as opposed to a one-size-fits-all plan like a single automated series that’s sent to everyone on your list.

After all, it’s tough to write to an entire crowd. By accommodating everyone, you’re not catering to anyone. Think about it: an advanced strength trainer would be bored to death with beginner content. And a beginner would be overwhelmed with advanced techniques. That’s why action-based automation can help you send content appropriate for each group.

Pro tip: Your email marketing platform will launch your automated campaign based off tages or custom fields determined by your sign up form. That means you should stay away from fill-in-the-blank responses. Instead, go with pre-populated field that your subscribers can choose from.

(It’s easy to create a sign up dropdown menu in an ESP like AWeber, or there are many signup form platforms that integrate with your ESP. Some options are OptinMonster or Privy. No website? Here’s how to create a hosted sign up form in less than 5 minutes.)

when a subscriber clicks a link in your email

Action is often an indicator of interest. That’s why we recommend sending segmented, highly-targeted content to subscribers who open your message and/or clicked on a link within that message. ESPs have different names for these features, but within AWeber’s platform, we call them Open and Click Automations.

Here’s how Click Automations work: Let’s say you have a food blog and your primary source of revenue is your digital meal plan. With Click Automations, you can tag subscribers with “gluten-free” or “vegetarian,” based on the links they click in the first email you send — your Welcome email . You can then use these tagged segments to deliver one-time, targeted broadcast emails or even launch contextual automation series by these tags.

So what happens after a subscriber clicks? If the subscriber clicks “gluten-free,” your ESP will “tag” or label them as such. This will redirect them to a relevant landing page. (For example, it could be a page that explains you’ve updated their subscription preferences or a page that contains content about gluten-free restaurants.)

Now that the subscriber is tagged in your ESP, you can automatically deliver an email series just about gluten-free foods to only that tagged segment, and pitch them relevant gluten-free meal plans.

Many times, you’ll plan to send all of your subscribers the same welcome series. By sending the same content, you can educate your prospects on a specific topic or the value of your services and products. Not all subscribers are ready to be segmented from the first email.

If you do that, you can implement Click Automations at the end of the course or sequence of emails. Rather than present your audience with a dead-end, use Click Automations to let subscribers self-select their next step in their customer journey. By presenting options, your audience can choose their own adventure, and enter into a new campaign that meets their needs. 

when subscribers open (or don't open) your email

Tracking who opens your emails can help you optimize your campaign. You can send your subscribers reminders to check certain messages if they still haven’t opened it. Or you can remind them that they should take advantage of specific offers within a message. Or you can use the data to see where people fall off from one email to the next.

For instance, if you have fantastic open rates for emails 1 through 3 of your 5-email automated series, but you get a sudden decrease in email 4, you may want to experiment with your subject line. Make your reader want to open it!

We’ve also seen customers take advantage of open rates when they are emailing a course. If they have 6 lessons in total, they may send reminders to a cohort of customers who haven’t opened a specific lesson.

They may also send a followup email to a cohort who have opened a specific lesson. For instance, a followup email may say: “Hey! Checking in. I see you finished lesson 2. Can I answer any questions? Did you find any portion of the lesson challenging?” It’s a fantastic way to gather feedback throughout the course.

It’s also important to know who is not opening or clicking your emails. A smaller list of engaged subscribers — people who actively read and interact with your content — are more valuable than a larger list of subscribers who never open your content.

In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that don’t.

So delete, delete, delete!

When you continue to send emails to people who don’t open them, internet service providers — like Gmail, Hotmail, and Yahoo! — penalize you. Do this often enough, and your emails may consistently end up in their spam folders, which decreases deliverability to people who actually want to read your content.

That’s why we recommend purging your list every 6 months.

In order to do this, you’ll want to search in your ESP for subscribers who have not opened your emails in the last year. Then, you’ll send an email to that segment of subscribers asking them if they’re still interested in hearing from you.

We like to call this a “win back” email. Fourteen percent of subscribers who receive win-back emails open them, according to a survey conducted by ReturnPath, an email deliverability company. That number jumps up to 45 percent for subsequent messages.

If they don’t want to hear from you anymore? That’s OK. Remember, in your pursuit of providing relevant content to your audience, getting an unsubscribe is far less damaging to your deliverability than receiving a spam complaint. So it’s important to purge your list every so often to make sure your subscribers are still interested in your content.

Put action-based automation into action!

Give it a shot. Use one of these 3 techniques to segment your audience so you can send highly-targeted, highly-relevant content to your subscribers. This will help you treat your subscribers as individuals — not a nameless, faceless list. In the long run, you’ll see engagement and sales increase, and you’ll create a base of fans who can’t wait to read your messages.

Need help with one of these techniques, or have a question about email automation? Call AWeber’s Customer Solutions team. They’re the best. Seriously. They won two Stevie Awards in 2017 (a.k.a. the Oscars of the customer service industry). They can help you out with any aspect of your email marketing.

Not an AWeber customer? Join our tribe! We’d love for you to try our easy-to-use automation platform for $0. Start your 30-day FREE trial today!

The post 3 Simple Ways to Get Started with Action-Based Email Automation appeared first on Email Marketing Tips.

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New in AWeber! Connect Your Email Marketing with More Than 100 New Apps

Group fist bump!

This past month, we’ve been hyper-focused on connecting your email marketing with all the other tools you use to run your business. (Think: eCommerce platforms, website and blog builders, scheduling apps, and more!)

Plus, we’ve added updates to our mobile Stats app and subscriber management options. Keep reading to find out all the awesome ways we’ve upgraded your AWeber experience.

AWeber now integrates with more than 100 new applications!

Whether you’re adding subscribers from your eCommerce store, leads from your website, or students from your online course, integrating your favorite apps with AWeber should be simple and flexible.

That’s why we partnered with Zapier, Apiant and to integrate and showcase more than 100 new applications!

Screenshot of our integrations hub

What you need to know:

  • AWeber connects with more of your favorite apps like MINDBODY, Disqus, ScheduleOnce, QuickBooks Online, Xero, ManyChat, Google Analytics, Google Calendar, Calendly, ShipStation, Zendesk, and many more! 🙌
  • AWeber integrates with popular website and blog builders like Squarespace, Wix, Weebly, Podcast Websites, and Blogger. 🏠
  • AWeber connects with your preferred payment processors and eCommerce platforms like Big Cartel and Square. 💰
  • AWeber has a native integration with Derek Halpern of Social Trigger’s course platform, Zippy Courses! 👩‍🏫👨‍🏫

How to take advantage of this feature:

  • It’s easier than ever to browse our featured integrations at our new integrations hub.
  • Simply connect AWeber with your favorite integrations to grow your audience, tag subscribers, and kick off dynamic automated email campaigns.

It’s easy to segment active and inactive subscribers!

Last month, we released a feature to help you search for subscribers with no opens, any opens, and any clicks since a certain date. This allowed you to create segments of subscribers that engaged (or didn’t engage) with your emails from a specific date until present day, or on a rolling basis, like 30 days ago.

We’ve since updated this feature to allow you to search before a certain date, enabling you to search for active or inactive subscribers within a range of two dates. For instance, the example below shows a search for subscribers who have clicked any link inside one of your messages during the month of April.

Image of subscriber search.

What you need to know:

  • You can now segment subscribers based on activity within a date range. 📅
  • With these segments, send your subscribers the perfect email to re-engage them, or reward them for their engagement. 💌

How to take advantage of this feature:

See your subscribers’ tags on your mobile device!

Adding tags when a subscriber joins your list, opens emails, or clicks certain links helps you learn more about each person you’re communicating with via email. If a subscriber clicks a link that indicates they’re a beginner, then tag them beginner and send them “getting started” emails. If someone clicks a link that indicates they’re interested in buying shoes, tag them shoes and send them content containing the newest kicks. (You get the idea!) 👟

We’ve recently added the ability to see all of your subscribers’ tags at-a-glance with our mobile app, Stats.

AWeber's stats app

What you need to know:

  • You can check out a profile of your subscribers — including all their tags — on-the-go using AWeber’s Stats app on your mobile device. 🔖

How to take advantage of this feature:

  • Download AWeber’s Stats app for free on iTunes or Google Play. Log in with your AWeber username and password to get started!
  • Learn more about the people engaging with your emails. The Stats app provides valuable insight into your marketing efforts at a high level, but also into each and every subscriber.

We’re making it easier to get started!

Getting started with any new software platform or marketing channel can be challenging. At AWeber, we’re working to provide quick and easy ways to learn the basics.

This past month, I partnered with our video producer, Jason Moore, and lead brand designer, Mike Smith, to produce AWeber Academy for anyone joining our platform.

Getting started with AWeber

What you need to know:

  • We launched a new video series to help you learn the basics of AWeber. 📼
  • We’re modeling this series after our popular and effective courses, and we plan to create additional courses to explore other topics like automation and creating emails. 🍎

How to take advantage of this feature:

  • Head on over to AWeber Academy to check it out. Let us know if you have any feedback!

All of our new 2018 features in one place!

Never miss an update. Here’s a quick recap of our latest releases.

April: Automation, Segmentation, Mobile App Updates, and More
March: One-Click Automation and Segmentation
February Product Updates: 5 NEW Features Have Hit Your AWeber Account
¡Atención! Connect with Your Audience in 13 Different Languages
Push Notifications– Now Available in AWeber’s Stats App

Keep things moving, use AWeber today

Phew! That’s a lot AWesome.

Feeling inspired to connect in AWesome ways with your audience using email marketing? Log in today and make it happen.

Not using AWeber? Come on over. Try AWeber free for 30 days.

The post New in AWeber! Connect Your Email Marketing with More Than 100 New Apps appeared first on Email Marketing Tips.

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12 Exceptional Newsletters That Will Change Your Approach to Email Forever

The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again.

But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help!

The AWeber team is constantly scouring the internet for the top email newsletters on the planet. Here, we narrow the results down to 12 of our favorite email newsletters.

1. Total Annarchy by Ann Handley

In her bi-weekly email newsletter Total Annarchy, Handley, a masterful digital marketer and author of “Everybody Writes,”  shares writing tips, links to useful content, and, as she says,“some high-spirited shenanigans.”

“The tone is unique, bold and confident, which I think many email newsletters lack these days. Ann is a true authority in content marketing and this newsletter isn’t afraid to make that known. I’d say it’s ‘long,’ but that might imply that it’s verbose and boring. It’s not. It’s thick, but in a good way— more like a hearty bowl of soup. Full of useful content, both original and curated. Can’t recommend this newsletter enough.”

– Tom Tate, Product Marketing Manager at AWeber

2. InVision Weekly Digest

A weekly email about the latest design trends, InVision packs their email newsletter with their most recent content, as well as curated articles from other brands.

We absolutely love their creative call-to-action button content. Plus, the simple design and concise content make this newsletter one you can skim in seconds.

“I really like the InVision newsletter because it contains content that is specific to my interests. The article titles and images are eye catching and easy to digest, making it easier for me to navigate the email quickly and efficiently.”

– Nicole Mascola, Brand Designer at AWeber

3. FoundersGrid

With more than 10,000 subscribers, FoundersGrid is a weekly email newsletter focused on delivering the best tech and startup news. It’s packed with valuable content in a digestible format.

“I like that it’s easy to digest. It’s a ‘Goldilocks’ type email — just enough content that can be quickly skimmed and consumed.”

– Erik Harbison, Chief Marketing Officer at AWeber

4. The Daily

Entrepreneur and business expert Jay Clouse reflects on his latest learnings from building his own business in his newsletter The Daily. His down-to-earth and human tone builds a relationship with subscribers that keeps them reading and coming back.

“Jay always brings his real self in his emails, but maybe my favorite part is very minor towards the bottom. He always adds his feelings on the day before, wins he had, and what he’s focused on. I love the way this adds a level of commitment and progress.”

– Mike Smith, Art Director at AWeber

5. Product Thoughts

For anyone who wants to learn about product management and business leadership, Product Thoughts is a must-subscribe. In a weekly email, the newsletter helps more than 1,500 product leaders stay on top of the latest strategies and tips.

“He includes a thought, something he’s working on, and a trend at the beginning — almost a short blog post — and then includes a curated section of good posts from around the web. It saves me a lot of time because I don’t have to search for this content myself.”

-Meghan Nesta, Product Manager at AWeber


6. Early to Rise by Craig Ballantyne

Week after week, Ballantyne delivers a well-written and insightful newsletter – Early to Rise – which provides his own thoughts on health, wealth, and life. The secret to his success? His deliberate, consistent, and unusual writing schedule.

Ballantyne wakes up at 4 a.m. every day. For two hours straight, he writes. And writes. And writes. He calls this window his ‘magic time,’ when he’s most productive.

“The early wakeup call works. Craig churns out content. He’s always in my inbox — offering original wisdom about fitness, health, business, and self-improvement. His advice is typically wrapped in interesting and relevant anecdotes, so it’s creative and never boring. His consistency and unique delivery makes his newsletter a must-open.”

– Jill Fanslau, Content Marketing Manager at AWeber

7. Jocelyn K. Glei’s Newsletter

Providing value in your newsletter doesn’t always translate to a long-form blog post or video. Your audience might appreciate other forms of content as well — like beautiful art. Jocelyn K. Glei’s newsletter mixes a bit of art and content in her emails.

“Jocelyn always features various artists work in her newsletter, giving credit where credit is due. But beyond that her links and articles are always the best curated from around the web.”

– Mike Smith, Art Director at AWeber

8. Smashing Newsletter

Some email newsletters stand out because they’re unique. Others rise above the rest with an unwavering dedication to quality. Smashing Newsletter manages to do both in their bi-monthly letter to subscribers.

“I LOVE Smashing Newsletter because every edition is jam packed with synopses that clearly communicate which articles from the bunch might captivate me, instead of just teasing me into clicking. I also love the fact that there’s a table of contents at the beginning of each newsletter.”

– Chris Vasquez, Director of Product at AWeber

9. Doctor of Credit

While many successful newsletters utilize a designed template and beautiful imagery, this isn’t a necessity.

When you provide huge value and make your subscribers’ lives easier, you can keep it simple. And that’s just what Doctor of Credit does in their daily email newsletter focused on helping people improve their credit and save money.

“It’s super simple but has lots of great info if you are a credit card rewards and points geek like me.”

– Andy Shal, Affiliate Marketing Manager at AWeber

10. Sidebar

Every morning, the Sidebar newsletter sends an email with the top 5 design articles of the day. It contains educational content to help designers master their craft. It’s simplistic, yet crazy useful.

“I like how quick and short this newsletter is. I receive the email every morning, and it’s easy for me to read it as I’m starting my work day. And since I’m a designer, the content is very relevant and helpful.”

-Kelsey Paone, UI Designer at AWeber

11. theSkimm

theSkimm is a daily email geared towards women and delivered at approximately 6:30 a.m.

“Every morning, without fail, I open and read it. The tone of the newsletter is fun and 90’s pop culture references are abundant, which perfectly suits their predominately millennial audience. The newsletter helps me stay on top of political and cultural news without spending hours searching the internet myself. Plus, theSkimm peppers in humor throughout each email.”

– Liz Willits, Senior Content Marketing Specialist at AWeber



12. The AWeber Newsletter

If you want to stay on top of the latest email marketing trends, see more success with email, and get strategy tips from the experts, the AWeber blog newsletter is a necessity. Our weekly newsletter is packed with valuable email marketing content in an easy-to-skim format.

We’re email marketing addicts and proud of it. When you subscribe, you’ll learn from email experts who spend hours testing new email marketing strategies. (so you don’t need to!)

The post 12 Exceptional Newsletters That Will Change Your Approach to Email Forever appeared first on Email Marketing Tips.

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Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip

best email marketing tips

Almost 150,000 emails are sent every minute. Talk about steep competition in the inbox.

But there are certain marketers whose messages rise above the rest. They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment).

So how do they do it? To find out, we reached out to some of the most successful email marketers in the world to get their greatest tips.

(Join hundreds of other entrepreneurs inside 24/7 Email Marketing Master Class. It’s the complete course for creating a powerful, profitable email strategy that gets results around-the-clock.)

1. John Corcoran, Rise25

John Corcoran, of Rise25, calls email his “number one priority” for communicating with and capturing prospects to his email list. His business helps conference organizers, coaches, consultants, and software companies increase engagement and add new revenue streams by holding small group events for their high-value attendees.

“Use webinars to grow your list. We’ve done over 300+ webinars in our business, and it’s the most effective tool I know of to capture leads and build a list of prospects. We’ve done webinars which have helped us to add as many as 3,000 new leads just from one webinar. It’s far more effective than nearly anything else I know.” – John Corcoran

2. Shane and Jocelyn Sams, Flipped Lifestyle

After years of job losses, bad bosses, and daycare problems, former school teachers Shane and Jocelyn Sams finally started their own online business, which allowed the husband and wife to replace their income and quit their full-time jobs.

Now, they help other people do the same at The Flip Your Life Blueprint helps other families become self-sufficient, and spend less time worrying about money and more time together. For six years, email has been the driving force behind their online business.

“The best thing you can do to make more money is email your list every day. Completely lose the fear of how often you email your list. Your goal is to find the red hot center of your email list, the people who want to open every email, who want to click every link — because those are the exact people who will buy everything you sell! When we started emailing our lists every single day, our open rates actually increased and we doubled monthly revenue in 60 days.” – Shane Sams

3. Steve Chou, My Wife Quit Her Job LLC

For nine years, Steve Chou has been using email to turn prospects into paying customers, both for digital products at and physical products at BumbleBee Linens.

Visitors aren’t always ready to purchase the first time they hit the site, Chou learned, so it’s vital to give them ample opportunities to visit again and again. That means deliverability must be one of your main priorities.

“Run all of your emails through a tool like mail-tester or GlockApps to test your email for deliverability. Sometimes innocuous trigger words or incorrect email formatting can adversely affect the number of inboxes you can reach.” – Steve Chou

4. Henneke Duistermaat, Enchanting Marketing

In 2012, Henneke Duistermaat founded Enchanting Marketing. Her business helps brands and entrepreneurs find their own voice so they can confidently share their ideas and sell their services to their audience.

Since then, Henneke has relied on email as the main channel to engage and interact with her audience, promote her blog posts, and sell her writing courses and books. She is constantly providing value to her readers so they keep coming back for more.

“The best thing I’ve done is turn my downloadable e-book into a “snackable” writing course. This course is a welcome series for new subscribers. Each email features one writing tip that readers can implement straightway. As I send the emails at a high frequency—initially daily; after the first week, every other day—I can build a relationship with new subscribers. The open rates are between 30 to 50 percent, and even higher for the first couple of emails.” – Henneke Duistermaat

5. Philip Taylor “PT,” FinCon

While FinCon — a business dedicated to helping financial influencers and brands produce better content and expand their reach — is active on all the major social media channels, PT believes that email remains the single best way to connect with his community. It allows him to communicate relevant information — like in-person meetups and annual conference updates — at the right time to interested segments of his audience.

“Test everything. When we first started sending out emails, we had no idea what the right strategy was — how many emails to send out and when, etc. We also had no clue which specific topics surrounding our business our subscribers were interested in. Just within the past two months, we’ve begun utilizing AWeber’s broadcast automations, and we’re starting to organize our tags and segments even more by tracking who is clicking which links.” – PT

6. Steve Gordon, The Unstoppable CEO

Since 2006, Steve Gordon has been using email to power The Unstoppable CEO, which helps business owners “sell” their brand by building marketing systems that position them as experts and trusted authorities.

While advertising, direct mail, podcasts, and other strategies are beneficial as introductions to potential new clients, it’s email that helps him develop a deeper relationship with his potential customers and ultimately advance the sales process.

“For four years, I wrote a daily email to our audience, about 1,000 emails in total. I learned that to quickly write an effective email, you need to write to one person. So, I printed a picture of one of our clients — the one I most wanted to clone. And every day, I looked at that picture and wrote an email to him. It forced me to think about what I could write that would impact this real person that I knew and cared about. Then, I’d remove his name from the top and send it to our list. When I did that, our emails got a lot more effective.” – Steve Gordon

7. Robert C. Brown, Robert C. Brown Online / Oakland Piermont Ltd

For over a decade, Robert C. Brown has used email as a way to share great content on a consistent basis with his audience at Robert C. Brown Online, where he helps clients transform and grow their coaching or consulting businesses.

“I tend to apply the 80/20 Pareto rule to my email: only one in every five emails will contain an outright sales pitch. The rest of the time, I am committed to providing value for free. That’s the way to build long-term trust with your audience and ultimately log repeat customers and clients.” – Robert C. Brown

8. Ella Glasgow, Your Voice Success

Ella Glasgow founded Your Voice Success as a way to help women in business speak with confidence in front of any audience from any stage. For the last five years, Ella’s been using email as a direct communication tool to provide a “personal touch” when a phone call just isn’t possible. So she makes sure those emails are authentic. She wants her clients to know there’s an actual human being behind her messages, helping them find solutions, grow, and learn.

“Speak in your own voice in your emails. Your audience is there because of you — not the person you think you need to pretend to be. Sometimes it can seem that we need to change up the way we ‘speak’ in emails to sound more professional. I find that this takes away from you, and has the potential make you look like a fraud.” – Ella Glasgow

9. Maryn Boess, GrantsMagic U

Back in 1998, Maryn Boess built her first email list to power her nonprofit training business. Then, in 2015, she created GrantsMagic U, an online “school” dedicated to building a virtual community and providing grantwriting training for people in the nonprofit world.

Since then, email marketing has taken on an even more vital role in her business, allowing her to stay in touch with her vast community of almost 4,800 members in 49 states and 18 countries outside the U.S.

“The best tip — and it’s one I’m still working on for sure — is to communicate one-to-one, not one-to-many. I tend to naturally ‘shout’ in my emails, kind of like me standing up in front of a large group and talking to everyone all at the same time. It’s personal, but not really. I know that my best open rates — and the emails that I get feedback on for being the most engaging — are those that come straight from my heart and are written as if to a dear friend.” – Maryn Boess

10. Melanie Rembrandt, Rembrandt Communications, LLC

Melanie Rembrandt considers email marketing a vital tool to the success of Rembrandt Communications, which helps businesses boost sales and awareness through content marketing, SEO copywriting, and public relations. Whether serving as an introduction to a new contact or a complete drip campaign, email has helped build her client base by getting out the right message at the right time.

“Keep your customers top-of-mind and provide them with valuable information. Think about what keeps them up at night, and then, provide a solution. This can be an easy tip sheet, a link to a valuable article, the name of a good referral, and much more. Once you know what your customers want, you can create a blog relative to that issue. Then, send out a link to the blog via email. By giving your customers current and valuable information they will want to share with others, you will create a positive, long-lasting relationship that leads to sales now and in the future.” – Melanie Rembrandt

11. Brian Basilico, B2b Interactive Marketing, Inc.

An award-winning author, speaker, and coach with more than 40 years of marketing experience, Brian Basilico has used email to help drive his business, B2b Interactive Marketing, for over 12 years.

During that time, he’s learned a ton about email as a content distribution platform for his own business. In fact, effective use of email is one way he trains his clients to systematize their marketing efforts online.

“Experiment with different techniques for different audiences and messages. I find plain text works best for general communications since it mimics most email in the inbox. Graphics are effective with content marketing, but keep it simple. Content is king, but consistency is queen — and the queen rules.” – Brian Basilico

12. Karon Thackston, Marketing Words

Karon Thackston considers email an essential part of the Marketing Words promotional plan, giving them a greater ROI than organic search media or paid ads or posts.

One reason? Email allows the company — which develops digital products to train website owners, Amazon sellers, copywriters, and marketing teams on how to create conversion-driven copy — to reach all their followers on one platform on a consistent basis.

“Take advantage of AWeber’s automation features for campaigns. We’ve been gradually merging our lists and inserting tags so we can target messaging to our subscribers with a greater degree of accuracy. When the content of emails is laser focused, readers take notice and respond. This allows us to instantly move customers, insert additional tags based on their interests, and track what works and what doesn’t.” – Karon Thackston

13. Jeremy Ryan Slate, Command Your Brand Media

Jeremy Ryan Slate uses email as a relationship-building tool to drive interest to his business, Command Your Brand Media, which helps entrepreneurs get booked on top-rated podcasts. Using email to foster a connection helps build his credibility as a “teacher” and expert, which makes the audience more receptive to engaging further.

“Share more compelling ‘hero’s journey’ related material [a storytelling structure used in novels and movies that can be applied to your customer case studies]. It helps the reader develop a connection with you. This accomplishes a few things: First, it gives your permission to teach them, and second it allows them to feel like they have been in your shoes.” – Jeremy Ryan Slate

14. Ann Handley, Ann Handley

Author and speaker Ann Handley believes email remains the best vehicle for building a business. That holds true for both her digital marketing company Ann Handley, and at, a marketing training and education company where she is a partner.

Since 2010, Ann has used email as the backbone of her digital marketing strategy, helping her audience gain better understanding of who she is as a person and fostering a deeper connection.

“Email is a two-way street, not a one-way highway. Never ‘blast’ an email. ‘Blast’ is an ugly word that implies aggression. Love your list—don’t antagonize it by ‘blasting’ it. Have fun and be useful. Invite subscribers to reach out. Seek feedback, and ask them questions. Build a community of like-minded people by seeking their input and then—this is the important part — responding.” –Ann Handley

15. Todd Durkin, Fitness Quest 10 and Todd Durkin Enterprises

Email is personal trainer Todd Durkin’s primary way to communicate and connect with his clients at his brick and mortar gym, Fitness Quest 10, when they’re not in session. But it also serves another role as well—to provide the engaging health, workout, and wellness-related content to encourage potential clients to begin their own fitness journey.

Since 2008, email has also been vital to expanding the reach of his company Todd Durkin Enterprises, where he uses public speaking, books, live events, and online coaching to help millions of people find the motivation they need in their own lives.

“Be consistent with your content delivery. Whether it’s once a day, once a week, or once a month, just be consistent. And one thing I always ask myself is, ‘Will this email potentially change someone’s life?’ If so, then it’s a great email and worthy to be sent. If not, then rework it until it resounds with the energy, spirit, and soul needed to transform someone’s life.” –Todd Durkin

16. Mark Asquith, Podcast Websites

As a SaaS business, Podcast Websites — a software platform that helps podcasters create their own content and brand hub — uses email to make sure its members have the best and most personal experience possible, explains Mark Asquith. For the last three years, he’s been gaining vital insights through email campaigns on what his members respond to, and how they interact directly with the business.

“When we first started Podcast Websites, we didn’t realize how much of a pivotal role email marketing plays within a SaaS business. We were simply trying to ‘sell’ the product. The second that we switched our focus to building relationships via email, we noticed a sharp increase in everything from return engagement to physical sales. Email is a very personal medium, and my number one tip is to treat it as such. Build that relationship, be the trusted guide, and build friendships through valuable, engaging content — oh, and ask people to reply to you directly — they so appreciate it!” –Mark Asquith

Looking for an easy-to-use Email Service Provider with world-class deliverability? Then start your free 30-day trial with AWeber today.

The post Learn from the Masters! 16 Successful Entrepreneurs Share Their #1 Email Tip appeared first on Email Marketing Tips.

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