Author: Tom Tate

Get to Know Your Customers with AWeber, Zapier, and Typeform

Use Typeform and AWeber to get to know your audience

It’s that time of the year again for marketing predictions! What’s the next big thing or modern trend in digital marketing?

I predict we’ll see a shift in how we think about personalization and contextual content. Sending personalized email is so much more than simply saying, “Hey, {first name}!” To truly find success in the inbox, marketers will have to truly get to know their subscribers and begin to write to 1 person instead of 1,000.

You can begin to understand your subscribers’ behavior and trigger automated emails using awesome features like click and open automations, or by creating dynamic subscriber segments. Often times, the best way to learn more about your subscribers (and potential subscribers) is to ask really great questions.

Using AWeber, Zapier, and one of my favorite form tools, Typeform, you can survey your subscribers and prospects, acquire new subscribers, tag your audience based on their responses, and trigger hyper-targeted email campaigns.

This just in! Zapier now connects to 1000 apps! This means that AWeber also connects to 1,000 other web tools, thanks to our Zapier integration. We’re also excited to learn that AWeber is one of Zapier’s top 100 apps.

Top 100 App

3 Powerful Ways to Personalize your Email Marketing through Surveys

Engaging your audience with surveys, quizzes and forms using Typeform is a simple way to learn more about the individual people that make up your audience. Using Zapier, which connects AWeber with hundreds of great applications, you can add and tag subscribers who complete your Typeform forms.

Here are a few ideas of how to get started:

Send a simple survey to your audience

One easy way to learn more about your subscribers is to send out a survey. You can ask questions in your emails and simply say, “Reply to this message,” to get instant feedback, but this may not be feasible if you have hundreds or thousands of subscribers. You also won’t be able to slice, dice and analyze your responses easily if you don’t use a formal survey tool.

Creating a quick survey in Typeform and setting up a Zapier Zap (Zapier’s lingo for an automation between apps) to connect your form data with AWeber, you can add respondents as subscribers in your AWeber lists automatically – that means you don’t have to download the form responses and import subscribers to an email list.

One popular question you can ask your audience is “What is your greatest challenge right now?”

Typeform survey. What's your greatest challenge?

I recommend sending this as a multiple choice question, so you can easily group your subscribers and apply tags based on individual responses.

Once the tags are applied, you can then send one-time broadcast emails to subscribers based on their response, or you can trigger automated campaigns.

You can also follow up your multiple choice question with open-ended questions to learn more about your audience in their own words.

Deliver a Net Promoter Score campaign to your subscribers

The Net Promoter Score, or NPS, is a proven system to help you understand your audience’s loyalty and satisfaction with you, your brand, your products, or your services.

Here’s how it works:

First, you set up a one-question survey that presents a scale of 1 to 10.

The question should be a variation of “How likely is it that you would recommend [our products, services, content, etc.] to a friend or colleague?” (Remember to replace what’s in brackets with a statement that is relevant to you, your business, and your email audience.

When your subscribers answer this question, by selecting a single number, you then present them with a follow up open-ended question, like “Why did you select this answer?” (There’s even a simple template for this in Typeform.)

NPS respondents are then grouped into three segments: promoters, detractors, and passives.

Promoters are respondents that chose 9 or 10, while detractors are those that chose 0-6. Respondents who select 7-8 are passives.

Using AWeber, Zapier, and Typeform you can trigger an automated email campaign to be sent to subscribers based on their categorizations. For examples, thank your promoters by sending an automated email campaign that delivers something of value, like a discount or exclusive piece of content. Or, simply say thank you and share your appreciation! Tag and trigger automated emails to be sent to detractors, either asking for additional feedback or presenting an offer or something of value to help improve their sentiments towards your brand.

Even if you choose not to send automated emails to your respondents, capturing your Net Promoter Score responses is valuable when analyzing how your audience feels about your business.

Attract new subscribers with a quiz

Who doesn’t love a good quiz? Quizzes are a great way to incentivize casual prospects to interact with your brand and opt-in to your email list.

Using this easy tutorial, you can create a quiz with Typeform. Some popular quiz types for lead generation prompt the user to identify an aspect of their personality. We’ve run a few successful quizzes like this, asking marketers, “What is your marketing super power,” or “what type of writer are you?”

When someone completes the survey, you can then (with their permission of course,) add them to a relevant email list using Zapier + AWeber, and even send targeted content related to their quiz selections.

Get Started with AWeber + Zapier today

If you’re planning to invest in email marketing in 2018, double down in getting to know your prospects and subscribers. Learning more about your audience will help you craft better content, send more targeted emails, and create and sell better products and services.

To get started, sign up for your free AWeber trial, learn more about our integration with Zapier, and claim your free account.

With Zapier, anyone can create automations called Zaps, set up in minutes with no coding needed. Each Zap has one app as the **Trigger**, where your information comes from and which causes one or more **Actions** in other apps, where your data gets sent automatically.

Here’s what you’ll need to get started:

  1. Authorize Zapier to connect to your Typeform account and choose the form you want Zapier to watch for new contacts. Make sure your form has at least one existing contact and test your Trigger by clicking, “Fetch and Continue”. This will pull in test data to help you complete the setup of your Zap.Set up your Typeform trigger.
  2. Next, you’ll create your Action step, sending your Typeform data to AWeber. Enter your AWeber credentials to connect your account to Zapier and choose the list that you want to subscribe new contacts to.Set up AWeber list.
  3. This is the most important step of setting up your Zap. You’re telling Zapier what to do with the data it’s collecting in your Typeform. Map the email address of the contact as shown below. You can also send more data from your form, like the subscriber’s name.
  4. Click continue and on the next screen Zapier will test the automation by using the sample data from your Typeform to add a new subscriber to your AWeber list.AWeber subscriber zap setup.
  5. That’s it! Click Finish and your Zap will turn on and be ready to go. From now on, new contacts collected via your Typeform will be automatically subscribed to an AWeber list.Looking for more app automation ideas? Here are some of the most popular AWeber automations through Zapier.

The post Get to Know Your Customers with AWeber, Zapier, and Typeform appeared first on Email Marketing Tips.

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¡Atención! This new feature lets you connect with your audience in 13 different languages

New language options in AWeber

Hello! Or should I say, Hola! Bonjour! Konnichiwa!

Email is global. As you set out to grow and engage your audience through email marketing, there’s no limit to where someone could discover you and join your list.

Because of this, it’s incredibly important to communicate with your audiences in their own words.

So AWeber built a new feature that will allow you to do just that.

Greet your subscribers in over 13 different languages

For marketers that prefer to use confirmed opt-in (COI), you can now send your COI message in various languages.

If you know your audience will prefer a specific language, select that language to provide more clarity on how they can confirm their email address. By greeting your subscribers in their own language, you can increase the conversion rate of confirmations and kick off a lasting relationship with your new prospects and customers.

These are the language options that are now available:

  • Chinese (Simplified)
  • Chinese (Traditional)
  • English
  • French
  • German
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Malay
  • Polish
  • Portuguese
  • Russian
  • Spanish

Don’t see a language that fits your needs? Let us know in the comments of this post.

How to change your language selection

To change the confirmation message language for an active list, select List Settings in the List Options dropdown of your account.

List settings

Choose Confirmation Message on the left-hand menu.

Confirmation message

In the Language section, select the language that meets your needs.

Select a language

That’s it! Update your subject line and any additional content, if you choose, and save your settings. For more detailed instructions, refer to our Knowledge Base article.

Expand your marketing efforts with these new language options and keep growing your audience!

Have questions? Contact our award-winning live customer solutions team today. We’re available every day of the week.

The post ¡Atención! This new feature lets you connect with your audience in 13 different languages appeared first on Email Marketing Tips.

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The Best Email Marketing Tool You’ve Never Used

Many marketers treat email like a religion. Write a series, stick it in an autoresponder, and pray for opens, clicks, and sales.

But what if there was a more effective way to reach conversion heaven? Enter: AWeber’s click and open automations, a new way to send targeted email.

Automations was our largest feature release of 2017, and it was met with a wave of excitement and a tsunami of questions from AWeber customers. That’s why I hosted two live training sessions to walk users through the benefits click and open automations can deliver for their businesses.

Read on for a list of the 10 most popular questions asked during my live training sessions.

What are click and open automations?

 

Click and open automations present an easy way to tag your subscribers based on the links they click or the emails they open within your automated campaigns. This empowers you to create dynamic segments of subscribers based on their behavior, which allows you to send more targeted emails later. Sending more relevant and personalized content can greatly increase your sales and revenue.

Click and open automations can also trigger a separate email sequence to be sent to a subscriber, or remove a subscriber from an active campaign, which creates opportunities to build more complex email marketing funnels.

What is a campaign?

A campaign is a sequence of automated emails, sometimes called an autoresponder, created in our email automation platform Campaigns. A campaign can be triggered when a new subscriber is added to your email list, or you can trigger a campaign when a specific tag is applied to a subscriber. There is no real limit to how many emails you can add to your campaign.

What’s the difference between a campaign and a follow up series?

There are quite a few differences between a campaign and a follow-up series. Campaigns is AWeber’s new automation platform. You can create multiple campaigns per list, trigger campaigns when tags are applied, and leverage click and open automations.

A follow up series, built using “legacy follow ups,” is simple and reliable, but lacks many of the features found in Campaigns. For example, you can only have one sequence of automated emails per list if using legacy follow ups, and you cannot leverage click and open automations.

To learn more about the differences between a campaign and a follow up series, read our Knowledge Base article.

How can click and open automations trigger email campaigns?

Click and open automations allow you to apply a tag when a link is clicked, or when an email is opened. Because you can trigger a Campaign based on a tag being applied, you can set up automated emails to be sent based on your automations.

For example, if you set up a click automation to apply the tag “webinar” and you have an active campaign that is triggered by the tag “webinar,” a subscriber who clicks on the link will begin to receive the campaign messages.

How do I link campaigns together?

Linking campaigns allows you to send content to subscribers as they need it. For example, if a subscriber successfully finishes a campaign, you may want to trigger a secondary campaign to occur.

Or if a subscriber clicks on a link, you may want to remove the subscriber from the campaign they are in and trigger a different campaign to be sent.

Linking campaigns can be accomplished with tags. By using the “tag applied” trigger for a campaign, you can set a campaign to send only a subscriber receives a specific tag. There are advanced options that allow you to set different inclusions and exclusions based on tags, as well.

Applying a tag using an automation, or at the end of a campaign that corresponds to a different campaign can allow you to easily link sequences together.

What’s the difference between tags and segments?

Tags and segments are quite different. In AWeber, you can search for subscribers that meet a specific criteria. For example, you can search for subscribers that were added in the past 7 days, or subscribers who opened a specific email, clicked on a specific link, or have email addresses that contain gmail.com.

After you execute this search, you can then save it as a segment. This segment is dynamic, meaning subscribers who are added to your list in the future who meet the search criteria will be included in the segment.

Once you have a segment, you can then send targeted one-time broadcast emails to these subscribers.

Tags themselves are not segments, but they are important building blocks to assist you in creating segments. You can search for subscribers who or do not have certain tags, allowing you to create segments based on tags. Tags have other uses, like the ability to trigger a campaign.

How do I create a segment to send one-time broadcasts to?

To create a segment, simply search for subscribers that meet your segment criteria in Subscriber Management. Save your search as a segment. Here’s a quick tutorial on creating segments.

When scheduling your broadcast, select the segment you would like to send to. Here’s a quick tutorial to send to a specific segment.

How do I create a Campaign?

Creating a campaign is simple using our drag-and-drop interface. To create a campaign, simply select Campaigns from the Messages dropdown in AWeber, and click the button “Create a Campaign.”

Name your campaign, select a trigger (the action that will prompt your campaign to start,) and begin creating using the campaign editor.

For a full tutorial on getting started with Campaigns, refer to this article.

How do I create an automation?

Using automations in AWeber’s Campaigns is simple.

When selecting a message within a Campaign, you’ll have the option to add an automation.

Add an automation.

First, select your automation trigger. (We are launching automations with a single trigger – link click triggers – but we’ll be adding more triggers in the coming months.)

Select your automation trigger.

Second, choose “Clicks a link” and then select which link you want to apply this automation to.

Select your links

Now, choose “apply a tag” as your action. Enter what tags you’d like to add or remove if a subscriber clicks this link.

Apply a tag.

Optionally, you can elect to remove a subscriber from the entire automated campaign if they click a link.

Remove a subscriber.

Repeat for other links within your message, as needed.

For more detailed instruction, please visit our Knowledge Base.

How do I copy my legacy follow up series to Campaigns?

There is a feature in AWeber to show your legacy follow up series as a Campaign. This feature does not convert your series to a Campaign, and it does not allow you to take advantage of click and open automations, or triggering the follow up series based on a tag.

To learn more about this feature, please review this article.

If you would like to copy each message from your legacy follow up series to Campaigns, you can copy the messages as drafts and built a new campaign using the copied messages.

Get started with email automation

Getting started with email automation is easier than ever. Sign up for a free trial of AWeber, or hop into your account now, and begin automating your marketing funnel with Campaigns.

Looking for a demo? Watch this recent webinar to see exactly how to set up automations.

Still have questions? Our live customer solutions team is available 4AM-8PM ET Mon-Fri and 9AM-5PM ET Sat-Sun. Contact us by phone, email, or live chat.

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