Author: Tom Tate

New: Split Test Your Emails in AWeber!

Split Testing Is Here!

Want to send the best email? Test your next idea — no matter how big or small — using AWeber’s new-and-improved split testing feature.

We’ve rebuilt our split testing tool to help you send high-performing, effective emails.

Testing can transform the way you send. It allows you to figure out what email content resonates best with your audience.

You can test simple tweaks, like changing a call-to-action button color to drive more sales, re-writing a subject line to get more opens, or adding an image to increase engagement.

You can also test bigger changes, like wildly different email copy, or varying send times.

How it works

You have the flexibility of sending an A/B test to 50/50% of your subscribers, or you can add a third group of subscribers to receive the variation that wins. (After you determine the winner, simply schedule and send a copy of that message the third group.)

You can split your entire list or create a test that only targets a specific segment. This is perfect if you’re currently using tags to group your subscribers.

Related: How to Create a Segment Using Tags in AWeber

Most email service providers’ split testing tools only allow for subject line testing. But with AWeber’s new-and-improved tool, you can test:

  • Varying subject lines
  • Pre-header text
  • Email designs or templates
  • Images vs. GIFs vs. no images
  • Body copy
  • Call-to-action text or placement
  • Background and button color variations
  • The actual time you send the message

The possibilities are limitless!

Check out our Knowledge Base article to learn step-by-step directions on how to start testing.

What AWeber users are saying

We built this feature using feedback from AWeber users like you! Over the past few months, we rolled out split testing to a small group of customers.

“This split testing feature is great,” says Rob Wood, founder of Light Stalking, a popular photography blog. After just one subject line split test, Rob saw “a noticeable impact on traffic” — a 33% increase! — to his site from his newsletter.

In our own tests, we’ve been driving more opens and clicks as well! We have tested short vs. long subject lines and emojis vs. no emojis on our blog newsletter.

Here are six tests you can run today

Looking for ideas on what to test? We have you covered.

Head on over to this fresh blog post where our conversion content pro, Liz Willits, reveals SIX awesome test ideas you can set up in 1 minute.

Get ready to test!

This month, we roll out more split testing posts, case studies, and videos. We’ll even do a live webinar (be on the lookout for an invitation your inbox in the next couple weeks). Split testing has the power to transform your email marketing.

Get started today, subscribe to our newsletter, and stay tuned for more inspiration and education.

Check out all of our product updates from 2018!

September: Tag a Bunch of Subscribers at Once
August: Awesome Sign Up Forms and a New GoToWebinar Integration
July: Create Modern, Sleek Emails Faster than Ever
July: Visualize your Campaigns performance with our mobile app
June: AWeber’s Customer Solutions Team is Now Available 24 Hours a Day, 7 Days a Week!
May: Connect Your Email Marketing with More Than 100 New Apps
April: Automation, Segmentation, Mobile App Updates, and More
March: One-Click Automation and Segmentation
February Product Updates: 5 NEW Features Have Hit Your AWeber Account
¡Atención! Connect with Your Audience in 13 Different Languages
Push Notifications– Now Available in AWeber’s Stats App

Ready to try AWeber free for 30 days? Let’s get started.

The post New: Split Test Your Emails in AWeber! appeared first on Email Marketing Tips.

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New in AWeber: Tag a Bunch of Subscribers at Once!

New at AWeber

It’s easier than ever to manage multiple subscribers in AWeber!

Using bulk tags, you can apply labels to your subscribers to group them by interests or behavior. Are they a customer? Tag them. Are they a potential customer? Tag them. Did they click a certain link, or open a certain email? Tag them. Or do they prefer certain content topics over others? Tag them based on their preferences!

Segmenting your subscribers through tags allows you to send more targeted one-time and automated emails. Using tags to create these groups is a great alternative to creating multiple lists.

We’re making tagging even easier. You can now tag a bunch of subscribers at once with just a few clicks.

What you need to know about tags:

  • You can now search for anyone that meets certain criteria and tag them all at once.
    For example, you can tag subscribers who haven’t opened in the past 30 days, anyone who clicked on a certain link, or those added from a certain webform. The possibilities are limitless. 🔖
  • Tags also integrate with AWeber’s automation platform Campaigns, so you can trigger an automated sequence of emails to send to a specific segment. 🚀

Related: 3 Simple Ways to Get Started with Action-Based Automation 

How to take advantage of bulk tags:

  • Watch the brief demo video above to see a quick overview of AWeber’s bulk tag feature. 🎥
  • Begin bulk tagging and creating segments in the “Manage Subscribers” page of your AWeber account.
  • Check out our Knowledge Base article for more details on exactly how to bulk tag your subscribers.

Want to learn more about tags?

Join me on Monday, September 24 at 11 AM EST for an overview of tags in AWeber. We’ll cover the basics and benefits, answer any questions you might have, and show you how to get started using tags and bulk tags inside AWeber.

Can’t attend? Register anyway and I’ll send you the recording.

Check out all of our product updates from 2018!

August: Awesome Sign Up Forms and a New GoToWebinar Integration
July: Create Modern, Sleek Emails Faster than Ever
July: Visualize your Campaigns performance with our mobile app
June: AWeber’s Customer Solutions Team is Now Available 24 Hours a Day, 7 Days a Week!
May: Connect Your Email Marketing with More Than 100 New Apps
April: Automation, Segmentation, Mobile App Updates, and More
March: One-Click Automation and Segmentation
February Product Updates: 5 NEW Features Have Hit Your AWeber Account
¡Atención! Connect with Your Audience in 13 Different Languages
Push Notifications– Now Available in AWeber’s Stats App

Ready to try AWeber free for 30 days? Let’s get started.

The post New in AWeber: Tag a Bunch of Subscribers at Once! appeared first on Email Marketing Tips.

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Now in AWeber! Awesome Sign Up Forms and a New GoToWebinar Integration

New at AWeber

In July, we launched our enhanced drag and drop email builder and 8 new flexible templates.

This month we’re excited to share new sign up form templates and a native integration with GoToWebinar.

Grow your email list with a fresh new sign up form

New forms in AWeber!

Update the look and feel of your existing sign up form using a new template and watch that subscriber count skyrocket! 🚀

What you need to know:

  • We’ve launched new form templates in your Sign Up Form Gallery. 🎨
  • You can add an awesome customizable form to your site, or we can host a form landing page for you. 🏠

How to take advantage of this feature:

  • Create and customize a new sign up form to match your brand!
  • Use a simple Javascript snippet, or our Wordpress plug-in to add the form to your site.
  • No site? We’ll host the form on a landing page, and give you a unique link to share with your audience on social or personal networks.

Easily add GoTo Webinar attendees to an AWeber list

We’ve partnered with GoToWebinar to build an exclusive integration that seamlessly connects your webinar strategy with AWeber.

What you need to know:

  • You can now add GoToWebinar registrants directly to an AWeber email list without requiring your subscriber to re-confirm. ✅
  • You no longer need to import your registrants into AWeber or rely on expensive third-party tools to stay in sync. 💰
  • Deliver automated email campaigns in AWeber to your GoToWebinar registrants upon signup, or after the webinar is over by manually applying a tag. 🏷️

How to take advantage of this feature:

  • Check out GoToWebinar in our integrations showcase and connect the integration!
  • Learn more about your webinar registrants by using click automations in your automated emails. What is the skill level of your attendees? How effective was your webinar? Who are your warmest leads to follow up with directly? Easily discover the answers to these by tagging your subscribers based on opened emails and clicked links!
  • For more details, check out our Knowledge Base article.

This exciting integration is only the first version. If you are a GoTo Webinar user, take the integration for a spin and let us know what you’d like to see improved or added. Your feedback will help us build a powerful tool to supercharge your webinar and email strategy.

What’s on deck!

We have some big updates planned for September!

Stay tuned, and let us know in the comments what features you need to be successful with email marketing.

Check out all of our product updates from 2018!
NEW Email Builder: Create Modern, Sleek Emails Faster than Ever
July: Visualize your Campaigns performance with our mobile app
June: AWeber’s Customer Solutions Team is Now Available 24 Hours a Day, 7 Days a Week!
May: Connect Your Email Marketing with More Than 100 New Apps
April: Automation, Segmentation, Mobile App Updates, and More
March: One-Click Automation and Segmentation
February Product Updates: 5 NEW Features Have Hit Your AWeber Account
¡Atención! Connect with Your Audience in 13 Different Languages
Push Notifications– Now Available in AWeber’s Stats App

Ready to try AWeber free for 30 days? Let’s get started.

 

The post Now in AWeber! Awesome Sign Up Forms and a New GoToWebinar Integration appeared first on Email Marketing Tips.

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Create Modern, Sleek Emails Faster than Ever

Drag and drop email builder.

Email has changed quite a bit since AWeber sent its first automated message 20 years ago!

And as email marketing changes, the tools we use every day to create and send must change as well.

In continuing our mission to help creators, entrepreneurs, and small businesses connect with their audience in remarkable ways, we set out (with your help) to construct a better email builder.

Introducing your new email builder

Create modern, sleek emails faster than ever with the new Email Builder from AWeber.

We asked users what they needed from an email builder. Our goal was simple: Develop an email-building experience that’s fast, intuitive, clean, and easy-to-use for our customers. You don’t need to know a lick of code, or be a graphic designer to send emails that look great on any device.

Using our new layouts.

Awesome new features and layouts

We did more than simply apply a “fresh coat of paint.” This new email builder is faster, smoother, and has a few new features.

The biggest change you’ll notice is the reconstruction of the canvas to match the three-column layout found in our automation platform, Campaigns.

You’ll also feel the difference when dragging and dropping elements into your email templates, and when reordering elements within the email. The experience of building an email is now more fluid and flexible.

Customize your preheader text

The most requested new feature is the ability to customize your preheader text!

The preheader text is the snippet of preview text that appears next to your subject line. It’ll look different on mobile devices and desktop clients.

Preview or preheader text

Customizing your pre-header text is a great way to encourage subscribers to open your messages.

Pro-tip: This field even accepts personalization snippets, so you can include your subscriber’s first name in the preheader text if you’ve collected it.

Improved “Share This” element

We’ve also revamped our “Share This” element, which allows your subscribers to share an archive link or custom link from your email to their social channels. Inviting your subscribers to share your email content is a great way to grow your list.

We’ve made it easier to adjust the style and size of your social sharing buttons.

Flexible new email layouts

With the rollout of the new builder, we’re also releasing 8 new email templates called layouts.

These layouts are a set of modern, unbranded email templates. Just add your own brand logo and colors. Save each customized layout as a new template for every occasion –– like announcements, personal letters, product reveals, etc.

Our new layouts!

Start building awesome emails today

With your new Drag & Drop Email Builder and sleek layouts, you’re now equipped to create modern emails in minutes.

Start using it today! Simply log in to your AWeber account and check it out.

On August 1, the new builder will become the default drag and drop email builder in AWeber, replacing our old version. We invite you to take this opportunity to use the builder with your own emails and give us valuable feedback to make any necessary improvements. Just click the “Share Feedback” button when viewing the new builder and let us know.

Let us know what we can improve so we can continue to build the tools you need to connect with your audience.

Haven’t tried AWeber yet? Get to it!

Access our brand new email builder, easy-to-use automation platform, hosted web-forms, and more with a free 30-day trial!

The post Create Modern, Sleek Emails Faster than Ever appeared first on Email Marketing Tips.

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New in AWeber! Visualize Your Campaign Performance

new features in aweber

Last month, we announced that we expanded our chat support hours to 24/7.

This month: Our product team has some new awesome features for you to dive into. Check them out!

Visualize your automation engagement in the AWeber Stats app

Are there leaks in your funnel?

With our latest release of AWeber’s Stats app, you can now see subscribers’ open and click engagement across entire campaigns in real time!

aweber mobile appThe interface is optimized for mobile, and it compliments both short and long email sequences. Simply drag and tap to see the individual performance of messages in your campaign.

What you need to know:

  • Detailed, real-time, and simple visualizations of your automated campaigns have arrived in AWeber’s Stats app. 📱
  • These visualizations help you understand how your emails are performing.
  • See where you can look to optimize subject lines, calls to action, or email content! 🚀

How to take advantage of this feature:

  • Download AWeber’s Stats app for free on iTunes or Google Play. Log in with your AWeber username and password to get started!
  • If you are using Campaigns, tap the Autoresponders section in the app, then the Campaigns tab to check out the open and click performance of your messages.
  • Check out our full guide to learn more.

Greet your subscribers in five additional languages

Earlier this year, we added over 13 language selections to your confirmation email options, which allows you to message your subscribers in their own words.

We just added another 5! You can now send confirmation emails in Swedish, Dutch, Danish, Slovenian, or Norwegian.

What you need to know:

  • Send your confirmation email to your audience in their native language!

How to take advantage of this feature:

Help us build a better builder

If you’ve visited our Drag-and-Drop message builder in the past few weeks, you might have noticed an invitation to test our new, improved builder. We need your feedback to know what we got right (or wrong) with this new experience. In fact, we’re already hard at work implementing many customers’ requests and suggestions.

aweber drag and drop builderWhat you need to know:

  • We’re getting ready to launch the upgraded email builder! 🙌
  • Our new experience is currently available as a preview, but we’ll be rolling out changes to everyone soon. You can build and send emails in the new experience or the old experience right now. 👷

How to take advantage of this feature:

  • Log in to your AWeber account, visit the existing Drag-and-Drop builder, and look for a banner invitation to try the new experience.
  • Don’t worry, you can switch back-and-forth between the new and old builders. And any message you create can be sent from either builder!

Summer is just heating up! We’re working on a some hot new features that we can’t wait to share.

Stay tuned for what’s on deck, and let us know what features you need to be successful with email marketing!

Check out all of our product updates from 2018!

June: AWeber’s Customer Solutions Team is Now Available 24 Hours a Day, 7 Days a Week!
May: Connect Your Email Marketing with More Than 100 New Apps
April: Automation, Segmentation, Mobile App Updates, and More
March: One-Click Automation and Segmentation
February Product Updates: 5 NEW Features Have Hit Your AWeber Account
¡Atención! Connect with Your Audience in 13 Different Languages
Push Notifications– Now Available in AWeber’s Stats App

Ready to try AWeber free for 30 days? Go for it!

The post New in AWeber! Visualize Your Campaign Performance appeared first on Email Marketing Tips.

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