Author: Tom Tate

The 3 Email Rules You Must Follow This Holiday Marketing Season

Plan to send emails this holiday marketing season?

Stay off your subscribers’ naughty list by following these 3 email rules. They’ll help you reduce unsubscribes, increase your sales, and get the right message into the right person’s hands.

This post was based on our popular holiday marketing webinar! Click this link and register to watch it on-demand.

Let your subscribers mute your emails

Problem: Promotional email volume increases significantly during the holiday season.

And what do most people do when the volume is high? They hit the “unsubscribe” link. Sending just one too many emails in a given time period might push your average reader to reconsider their subscription.

Solution: Include a “mute” button or link in your emails. This will  reduce your unsubscribes during periods of increased sending. Your audience might want to stay on your list and hear from you . . . just not right now, or not about this particular topic/promotion.

Give your audience the freedom to choose.

Plus, this allows you to send messages to a segment of subscribers that actually WANTS to receive them. You’ll likely see higher conversion rates, higher opens and clicks, and higher revenue generated from this targeted audience.

Related: 11 Festive GIFs for Your Holiday Marketing Emails

Here’s an example of how to incorporate a “mute” option.

Using AWeber’s click automations, you can apply a tag to any subscriber that clicks the mute link or button. Below, I named the tag “muted-2019.”

Now, whenever you send an email that shouldn’t include the subscribers that explicitly said “mute me,” you can easily remove them from the send list.

After this tag is applied, you can create a dynamic segment (a fancy word for group) of subscribers that do not have the mute tag. This is the audience who still wants to hear from you.

See the example below. I created the segment by choosing anyone who is nottagged with muted-2019. This pulls all other subscribers in your list who do not have the muted-2019 tag, and makes them their own segment.

When the promotional period is over, or you are back to your regular send frequency, start sending to everyone again!

Discover your best offer with split testing

Problem: How do you know what product or service offer will yield the most sales during Black Friday or Cyber Monday? How do you know what subject line will stand out in an already crowded inbox?

The truth is . . .  you don’t.

Solution: Split testing (or A/B testing) an email to a small percentage of your email list will give you an opportunity to discover what works!

If you sell physical products, you might test different percentage discounts, or a buy one, get one free offer.

If you sell services, like coaching or consulting, you might consider testing a free hour of coaching v. a percentage off your normal rate.

Using AWeber’s split testing feature, I can test two offers (below): 20% off v. 30% off. I’ll send two emails. Each one will go to a small, random segment of my list — say, 10% of my list. In AWeber, I can track the success of the emails to see which offer was most popular and drove more sales.

Then, I can send the winning promotional email to the remaining 80% of my list.

An email promoting a 30% discount will likely perform better than an email promoting a 20% discount, but by how much? Testing helps us confirm our suspicions and gain insights before we send a promotion to the whole list.

(Many email marketing platforms limit what you can split test. Take Constant Contact and ConvertKit. They only allow you to split test subject lines. With AWeber, you can split test nearly every aspect of your emails: subject lines, send times, copy, templates, buttons, and more! This gives you the power to optimize your email strategy. Try it today! Start your 30-day FREE account with AWeber!)

Related: 6 Email Split Tests You Can Set Up in Under 1 Minute

Re-engage your sleepy subscribers

Problem: Many people sign up for email lists and then slowly stop engaging with the messages. It’s unlikely these subscribers will ever click through and take advantage of your holiday offer, no matter how enticing it is.

Solution: Wake up your sleepy subscribers with a smart re-engagement campaign.

This is your chance to have your brand become top of mind before your holiday promotional emails are delivered. Inside AWeber, you can easily search for subscribers that have not engaged with your emails over a period of time.

Here’s an example of a search for “no opens” over the past 90 days. Then, you can save this as a segment to target with a re-engagement or winback email.

(You can also search for subscribers who haven’t clicked a link inside your email over a certain time period. Here’s more info on how to do it in AWeber.)

Now that you have your unengaged segment, send a message to invite them to stay on the list. This might include an incentive to stick around, or some extra useful content. Here’s an example the AWeber team has sent before:

If they still don’t engage (open or click)? It’s in your best interest to unsubscribe these subscribers. Unengaged subscribers can negatively impact your open rates and deliverability, or they may even hit the SPAM button when your content arrives in their inbox.

Related: Why You Should Delete a Bunch of Subscribers Right Now

Want more expert tips on how to write a subscriber winback or re-engagement campaign? Here’s an entire post full of them.

Want to learn more?

Check out the webinar! Watch it on-demand.

AWeber provides the best suite of email marketing tools to help you conquer the holiday marketing season and beyond. Try AWeber for 30 days (FREE!). You can even chat with our Customer Solutions team to get your account set up. (Our team is available 24/7 at our Pennsylvania headquarters!)

The post The 3 Email Rules You Must Follow This Holiday Marketing Season appeared first on Email Marketing Tips.

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New: Split Test Your Emails in AWeber!

Split Testing Is Here!

Want to send the best email? Test your next idea — no matter how big or small — using AWeber’s new-and-improved split testing feature.

We’ve rebuilt our split testing tool to help you send high-performing, effective emails.

Testing can transform the way you send. It allows you to figure out what email content resonates best with your audience.

You can test simple tweaks, like changing a call-to-action button color to drive more sales, re-writing a subject line to get more opens, or adding an image to increase engagement.

You can also test bigger changes, like wildly different email copy, or varying send times.

How it works

You have the flexibility of sending an A/B test to 50/50% of your subscribers, or you can add a third group of subscribers to receive the variation that wins. (After you determine the winner, simply schedule and send a copy of that message the third group.)

You can split your entire list or create a test that only targets a specific segment. This is perfect if you’re currently using tags to group your subscribers.

Related: How to Create a Segment Using Tags in AWeber

Most email service providers’ split testing tools only allow for subject line testing. But with AWeber’s new-and-improved tool, you can test:

  • Varying subject lines
  • Pre-header text
  • Email designs or templates
  • Images vs. GIFs vs. no images
  • Body copy
  • Call-to-action text or placement
  • Background and button color variations
  • The actual time you send the message

The possibilities are limitless!

Check out our Knowledge Base article to learn step-by-step directions on how to start testing.

What AWeber users are saying

We built this feature using feedback from AWeber users like you! Over the past few months, we rolled out split testing to a small group of customers.

“This split testing feature is great,” says Rob Wood, founder of Light Stalking, a popular photography blog. After just one subject line split test, Rob saw “a noticeable impact on traffic” — a 33% increase! — to his site from his newsletter.

In our own tests, we’ve been driving more opens and clicks as well! We have tested short vs. long subject lines and emojis vs. no emojis on our blog newsletter.

Here are six tests you can run today

Looking for ideas on what to test? We have you covered.

Head on over to this fresh blog post where our conversion content pro, Liz Willits, reveals SIX awesome test ideas you can set up in 1 minute.

Get ready to test!

This month, we roll out more split testing posts, case studies, and videos. We’ll even do a live webinar (be on the lookout for an invitation your inbox in the next couple weeks). Split testing has the power to transform your email marketing.

Get started today, subscribe to our newsletter, and stay tuned for more inspiration and education.

Check out all of our product updates from 2018!

September: Tag a Bunch of Subscribers at Once
August: Awesome Sign Up Forms and a New GoToWebinar Integration
July: Create Modern, Sleek Emails Faster than Ever
July: Visualize your Campaigns performance with our mobile app
June: AWeber’s Customer Solutions Team is Now Available 24 Hours a Day, 7 Days a Week!
May: Connect Your Email Marketing with More Than 100 New Apps
April: Automation, Segmentation, Mobile App Updates, and More
March: One-Click Automation and Segmentation
February Product Updates: 5 NEW Features Have Hit Your AWeber Account
¡Atención! Connect with Your Audience in 13 Different Languages
Push Notifications– Now Available in AWeber’s Stats App

Ready to try AWeber free for 30 days? Let’s get started.

The post New: Split Test Your Emails in AWeber! appeared first on Email Marketing Tips.

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Speed Up Your Email Creation with AWeber’s Drag & Drop Email Builder

Featured image of a ferris wheel for message editor post

Digital marketing is always evolving. So there are often shiny, new tools out there like text-message marketing, social media retargeting and live video apps. But amidst these newer channels, email marketing continues to be a relationship-building, time-saving, profit-maximizing, product-selling machine!

To be successful in email marketing, you need something to write (we’ve got a free course for that,) someone to write it to (we’ve got a BRAND NEW free course for that!,) and an easy way to craft your message and send it. This is where AWeber’s email editor and templates come in.

In this post, we’ll look at a few lesser-known features of AWeber’s Drag & Drop Email Builder that’ll help you save time while creating remarkable emails for your audience.

Start with a template

If you’re not well-versed in HTML and coding for email, select one of our many responsive email templates. We’ve recently been developing modern and attractive templates that are customizable to match your brand.

These new templates are also doing some fairly progressive technical things, which we’ve covered in an earlier blog post.

Here are a few of our new favorites and when you might consider using them:

Flat White

Flat White AWeber email template.

What our designers say about this template: “This template is great for showcasing articles, events, products, and more. It’s clean, flexible, and beautifully structured. The layout of this template is wonderful for showcasing photography, illustrations, GIFs and more – in a way that is not overwhelming to the viewer. Buttons and calls to action are also not lost to the viewer in this template and really stand out.”

Tidal

Tidal AWeber Email Template

What our designers say about this template: “This template is great for new customers. It’s super simple, and doesn’t require a ton of effort. It can be customized with a logo, background color and a little bit of content in just a few minutes. I think the styling is simple enough that it’s really flexible for different industries and tones; depending on the logo and the background color that is used, it should be able to fit a lot of different needs.”

Clone your emails

When you’ve landed on a template that works for you, your brand and your audience, one of the easiest ways to create a new message is to copy a previously sent message and simply edit its content.

Copying a previously sent email can be done with the click of a button:

  1. From your list of sent Broadcasts, simply select Copy to Drafts.Copy to drafts gif.
  2. Your draft will appear in your list of drafts, accessible from the Messages navigation menu.Drafts navigation menu.

AWeber pro-tip: You can also copy drafts and messages to different lists. This can be incredibly useful if your different email lists share the same branding. Simply select the Copy to Lists dropdown menu and choose the list you’d like to copy the message to.

Use keyboard shortcuts

There are a few keyboard shortcuts you can use to speed up the message creation process. In fact, if you press “Alt-0” while in the Drag & Drop Email Builder, you will see a list of accessibility instructions and keyboard shortcuts.

Accessibility instructions in the message editor.
Here are a few shortcuts that you might consider using:

Undo command – Press Ctrl+Z

Redo command – Press Shift+Ctrl+Z

Bold command – Press Ctrl+B

Italic command – Press Ctrl+I

Underline command – Press Ctrl+U

Link command – Press Ctrl+K

Move, copy and delete rows

When you hover over an element in the editor, you’ll notice you can easily move it to a new location, copy it or delete it.

Copy and move elements.

This is very helpful, but there will be times when you want to move, copy or delete multiple elements contained in a row. We’ve recently add the ability to copy, which makes repeating certain sections a breeze.

Hide the element controls

When crafting content, especially in tighter rows, you’ll occasionally find that the Drag & Drop Email Editor handles may get in the way of a line of text you’re attempting to click and edit. There’s a simple pro-tip for this. By holding the Alt and Command keys on a Mac and the Alt and Win keys on Windows, you can easily hide the element options to allow for unhindered editing.

Hide the editor handles.

Add your signature

If you use the same signature to sign off on your emails, consider using AWeber’s signature snippet.

This has many time-saving benefits, especially if you’re creating numerous automated emails.

Rather than typing your signature into each message, you can insert your signature snippet. If you ever need to update your signature, you can make changes in one centralized location and any future messages you send will reflect the new updates.

You can manage your signature under List Options in your List Settings, and you can insert your signature into a draft using the Signature personalization snippet, or be dragging in the “Signature Block” within the editor. Here’s a more detailed tutorial on using this feature.

Example of signature image.

Start building remarkable emails today

These are just a few tips and tricks to help you speed up and optimize your email creation. We haven’t even explored our free image hosting, stock images, social sharing or the video element. Stay tuned for more content to help you create and send engaging emails with AWeber.

Log in to your AWeber account today to start implementing these pro-tips, or sign up for a free 30-day trial and put our editor to the test.

Have a question about any of the tips I shared in this post? Comment below.

The post Speed Up Your Email Creation with AWeber’s Drag & Drop Email Builder appeared first on Email Marketing Tips.

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[Podcast] Season 3 Recap and Meet us at Podcast Movement!

Thanks for a great season!

In this episode, I recap Season 3 of our podcast. Our theme this season was Email Marketing for Podcasters! I also share that our team is representing at Podcast Movement 2017 this week in Anaheim, CA! Come swing by and say hello if you are there.

Check out the episodes from this season:

Subscribe to the show!

If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes.

Thanks so much for tuning in!

The post [Podcast] Season 3 Recap and Meet us at Podcast Movement! appeared first on Email Marketing Tips.

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[Podcast] The Road to One Million Downloads with Austin Fabel

Phone with podcast

What does it take to top the podcast charts? Our latest guest shares the tactics you need to grow your show and your email list.

In this episode, Austin Fabel, the producer of The Science of Success podcast shares his experience building a top-rated podcast and engaged email list.

In this episode, we’ll cover:

  • How to be a successful podcast producer and what that actually means
  • How to repurpose your podcast episodes on YouTube and other networks
  • How to book top guests on your podcast (hint: what’s in it for them?)
  • The tools Austin uses to find guests, capture audio, edit and host their podcasts
  • Creative ways to build an email list using incentives and text-to-join
  • How to write authentically and engage your audience with email
  • And much more…

Key takeaway

One of my key takeaways from our conversation:

[bctt tweet=”‘It’s always what’s in it for them, how much value can I give the audience…’ – @agfabel on #podcasting”]

Important links

Here are a few links mentioned on the show:

Subscribe to the show!

If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes.

Thanks so much for tuning in!

The post [Podcast] The Road to One Million Downloads with Austin Fabel appeared first on Email Marketing Tips.

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