Author: Tom Tate

New in AWeber! Visualize Your Campaign Performance

new features in aweber

Last month, we announced that we expanded our chat support hours to 24/7.

This month: Our product team has some new awesome features for you to dive into. Check them out!

Visualize your automation engagement in the AWeber Stats app

Are there leaks in your funnel?

With our latest release of AWeber’s Stats app, you can now see subscribers’ open and click engagement across entire campaigns in real time!

aweber mobile appThe interface is optimized for mobile, and it compliments both short and long email sequences. Simply drag and tap to see the individual performance of messages in your campaign.

What you need to know:

  • Detailed, real-time, and simple visualizations of your automated campaigns have arrived in AWeber’s Stats app. 📱
  • These visualizations help you understand how your emails are performing.
  • See where you can look to optimize subject lines, calls to action, or email content! 🚀

How to take advantage of this feature:

  • Download AWeber’s Stats app for free on iTunes or Google Play. Log in with your AWeber username and password to get started!
  • If you are using Campaigns, tap the Autoresponders section in the app, then the Campaigns tab to check out the open and click performance of your messages.
  • Check out our full guide to learn more.

Greet your subscribers in five additional languages

Earlier this year, we added over 13 language selections to your confirmation email options, which allows you to message your subscribers in their own words.

We just added another 5! You can now send confirmation emails in Swedish, Dutch, Danish, Slovenian, or Norwegian.

What you need to know:

  • Send your confirmation email to your audience in their native language!

How to take advantage of this feature:

Help us build a better builder

If you’ve visited our Drag-and-Drop message builder in the past few weeks, you might have noticed an invitation to test our new, improved builder. We need your feedback to know what we got right (or wrong) with this new experience. In fact, we’re already hard at work implementing many customers’ requests and suggestions.

aweber drag and drop builderWhat you need to know:

  • We’re getting ready to launch the upgraded email builder! 🙌
  • Our new experience is currently available as a preview, but we’ll be rolling out changes to everyone soon. You can build and send emails in the new experience or the old experience right now. 👷

How to take advantage of this feature:

  • Log in to your AWeber account, visit the existing Drag-and-Drop builder, and look for a banner invitation to try the new experience.
  • Don’t worry, you can switch back-and-forth between the new and old builders. And any message you create can be sent from either builder!

Summer is just heating up! We’re working on a some hot new features that we can’t wait to share.

Stay tuned for what’s on deck, and let us know what features you need to be successful with email marketing!

Check out all of our product updates from 2018!

June: AWeber’s Customer Solutions Team is Now Available 24 Hours a Day, 7 Days a Week!
May: Connect Your Email Marketing with More Than 100 New Apps
April: Automation, Segmentation, Mobile App Updates, and More
March: One-Click Automation and Segmentation
February Product Updates: 5 NEW Features Have Hit Your AWeber Account
¡Atención! Connect with Your Audience in 13 Different Languages
Push Notifications– Now Available in AWeber’s Stats App

Ready to try AWeber free for 30 days? Go for it!

The post New in AWeber! Visualize Your Campaign Performance appeared first on Email Marketing Tips.

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AWeber’s Customer Solutions Team Is Now Available 24 Hours a Day, 7 Days a Week!

AWeber customer support now available 24/7.

Never let a question keep you from connecting with your audience.

We’re excited to announce that AWeber’s Customer Solutions team is now available 24 hours a day, 7 days a week.

With subscribers opting-in around the globe, your emails campaigns are always on.

Now, our 24/7 Customer Solutions team will be on, too.

Work on your time, not ours.

We know passionate entrepreneurs and creators don’t always thrive on a 9 to 5. You make your own hours, balancing hard work with the freedom to work wherever and whenever. Or, if you’re nurturing a new venture on the side, you don’t have the luxury of working traditional hours. You hustle when you have to.

Whether you’re up before the kids, crafting the perfect email campaign, or digging into your open rates in the late hours of the evening, we’ll be on.

At AWeber, we’re committed to helping you succeed around the clock. You can call, email, or chat our team to tackle the following:

  • Fully and seamlessly migrate from an existing email service provider
  • Design (or re-design) a custom-branded HTML email template with one of our professional template designers
  • Walk through account setup with an email expert to get started quickly and efficiently
  • Configure and set up a new integration with one of our 100s of trusted, integrated apps
  • Discuss email marketing and automation tactics to take your campaigns to the next level
  • Retire legacy follow up series and consolidate lists to begin taking advantage of Campaigns, tags, and Click/Open Automations
  • Get inspired and educated on email monetization techniques and strategies

More than just technical support

Most software companies outsource their technical support. It’s an easy thing to do.

At AWeber, our full Customer Solutions team is located in our Chalfont, PA headquarters, where they work alongside the engineering team and other departments like product, marketing, and sales. For 20 years, they’ve been helping small business owners, entrepreneurs, content creators, and digital marketers build their businesses with AWeber.

Our Customer Solutions team is where our “next big idea” starts. That’s because they’re in contact with you. They represent you and serve as the voice of our customers.

In fact, our Customer Solutions team is constantly relaying suggestions and feedback from our customers. Here are some of the latest upgrades to AWeber that came straight from our customers:

Don’t hesitate to give us a call. We’re committed to your success.

Let’s chat

Contact our team by live text chat and email 24 hours a day, 7 days a week. Or give us a call Monday through Friday from 8 a.m. to 8 p.m. ET at +1 877-AWeber-1 (877-293-2371)

At AWeber, when you’re on, we’re on!

The post AWeber’s Customer Solutions Team Is Now Available 24 Hours a Day, 7 Days a Week! appeared first on Email Marketing Tips.

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New in AWeber! Connect Your Email Marketing with More Than 100 New Apps

Group fist bump!

This past month, we’ve been hyper-focused on connecting your email marketing with all the other tools you use to run your business. (Think: eCommerce platforms, website and blog builders, scheduling apps, and more!)

Plus, we’ve added updates to our mobile Stats app and subscriber management options. Keep reading to find out all the awesome ways we’ve upgraded your AWeber experience.

AWeber now integrates with more than 100 new applications!

Whether you’re adding subscribers from your eCommerce store, leads from your website, or students from your online course, integrating your favorite apps with AWeber should be simple and flexible.

That’s why we partnered with Zapier, Apiant and Automate.io to integrate and showcase more than 100 new applications!

Screenshot of our integrations hub

What you need to know:

  • AWeber connects with more of your favorite apps like MINDBODY, Disqus, ScheduleOnce, QuickBooks Online, Xero, ManyChat, Google Analytics, Google Calendar, Calendly, ShipStation, Zendesk, and many more! 🙌
  • AWeber integrates with popular website and blog builders like Squarespace, Wix, Weebly, Podcast Websites, and Blogger. 🏠
  • AWeber connects with your preferred payment processors and eCommerce platforms like Big Cartel and Square. 💰
  • AWeber has a native integration with Derek Halpern of Social Trigger’s course platform, Zippy Courses! 👩‍🏫👨‍🏫

How to take advantage of this feature:

  • It’s easier than ever to browse our featured integrations at our new integrations hub.
  • Simply connect AWeber with your favorite integrations to grow your audience, tag subscribers, and kick off dynamic automated email campaigns.

It’s easy to segment active and inactive subscribers!

Last month, we released a feature to help you search for subscribers with no opens, any opens, and any clicks since a certain date. This allowed you to create segments of subscribers that engaged (or didn’t engage) with your emails from a specific date until present day, or on a rolling basis, like 30 days ago.

We’ve since updated this feature to allow you to search before a certain date, enabling you to search for active or inactive subscribers within a range of two dates. For instance, the example below shows a search for subscribers who have clicked any link inside one of your messages during the month of April.

Image of subscriber search.

What you need to know:

  • You can now segment subscribers based on activity within a date range. 📅
  • With these segments, send your subscribers the perfect email to re-engage them, or reward them for their engagement. 💌

How to take advantage of this feature:

See your subscribers’ tags on your mobile device!

Adding tags when a subscriber joins your list, opens emails, or clicks certain links helps you learn more about each person you’re communicating with via email. If a subscriber clicks a link that indicates they’re a beginner, then tag them beginner and send them “getting started” emails. If someone clicks a link that indicates they’re interested in buying shoes, tag them shoes and send them content containing the newest kicks. (You get the idea!) 👟

We’ve recently added the ability to see all of your subscribers’ tags at-a-glance with our mobile app, Stats.

AWeber's stats app

What you need to know:

  • You can check out a profile of your subscribers — including all their tags — on-the-go using AWeber’s Stats app on your mobile device. 🔖

How to take advantage of this feature:

  • Download AWeber’s Stats app for free on iTunes or Google Play. Log in with your AWeber username and password to get started!
  • Learn more about the people engaging with your emails. The Stats app provides valuable insight into your marketing efforts at a high level, but also into each and every subscriber.

We’re making it easier to get started!

Getting started with any new software platform or marketing channel can be challenging. At AWeber, we’re working to provide quick and easy ways to learn the basics.

This past month, I partnered with our video producer, Jason Moore, and lead brand designer, Mike Smith, to produce AWeber Academy for anyone joining our platform.

Getting started with AWeber

What you need to know:

  • We launched a new video series to help you learn the basics of AWeber. 📼
  • We’re modeling this series after our popular and effective courses, and we plan to create additional courses to explore other topics like automation and creating emails. 🍎

How to take advantage of this feature:

  • Head on over to AWeber Academy to check it out. Let us know if you have any feedback!

All of our new 2018 features in one place!

Never miss an update. Here’s a quick recap of our latest releases.

April: Automation, Segmentation, Mobile App Updates, and More
March: One-Click Automation and Segmentation
February Product Updates: 5 NEW Features Have Hit Your AWeber Account
¡Atención! Connect with Your Audience in 13 Different Languages
Push Notifications– Now Available in AWeber’s Stats App

Keep things moving, use AWeber today

Phew! That’s a lot AWesome.

Feeling inspired to connect in AWesome ways with your audience using email marketing? Log in today and make it happen.

Not using AWeber? Come on over. Try AWeber free for 30 days.

The post New in AWeber! Connect Your Email Marketing with More Than 100 New Apps appeared first on Email Marketing Tips.

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Is Gmail Sabotaging Your Email Marketing?

Is Gmail sabotaging your email marketing?

It’s easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the “dreaded” Promotions tab?! The horror!😱 )

So, when Gmail recently announced that they’re rolling out new changes — like the option for people to “snooze” emails and the ability for their interface to “suggest unsubscribes” — marketers everywhere started flipping out.

Alarms were sounded. Panic buttons were pushed. People proclaimed email marketing “dead” for the 9384759th time.

But when I sat down and actually dissected four of the important Gmail updates, I saw a very different picture. These new features shouldn’t be feared. In fact, they’ll actually help your long-term email strategy — not sabotage it. Let’s review them together and see how they work in your favor.

Google introduced a new side panel

Google's new side panel.

Image Source: Google

What is it?

In the new update, Gmail is integrating a side panel that allows users to easily access their Google Calendar, Tasks, and Google Keep content (Keep is an easy way to capture notes and lists.) You can also add other apps, like Asana or Trello. By dragging and dropping an email into Google Tasks, you can easily create a to-do item from an email message.

How does this impact your email marketing?

Google has said their recent updates will help users “do more without leaving the inbox.”

The introduction of the side panel is likely to be a huge win for marketers, as your subscribers will be spending more time in Gmail, rather than split their time browsing different tabs. This could mean that your emails are more likely to be noticed, and earlier.

Here are a few things your subscribers can now do easily:

  • Receive an event or webinar invitation, or time-sensitive email from you and immediately check their calendar availability without ever leaving the inbox. If there’s an opening, they’re more likely to confidently opt-in to your invitation and note the date and time in their calendar.
  • Receive a product offer or very important email that they wish to follow up on at a later date. Your subscribers can now drag that email into Tasks to create a to-do item to buy your product, engage with your service, or simply follow up.
  • Take notes! You subscribers can use Google Keep to take notes and jot down insights from the content of your emails, without ever leaving the message.

Google could give your message a “nudge”

Google's new nudge feature.

Image Source: Google

What is it?

In this new suite of changes, Google has introduced an AI-powered “nudge” feature that might bump old emails back to the top of the inbox. Using artificial intelligence, Google can detect emails that are likely to require a response or follow up and push them to the attention of the users after some time has passed.

How does this impact your email marketing?

Ever send an awesome email to your subscribers asking a question, soliciting feedback, or inviting them to attend an event? Then… crickets.

This feature has the potential to bubble your emails back up, and possibly at the most appropriate time. We don’t have access to the exact algorithm Google is using to control this feature — how it knows when to “nudge” an email — but because Google has stated that their intent is to prevent things from “slipping through the cracks,” it’s likely that your engaged subscribers might get a “nudged” message when the content is time-sensitive and important.

Subscribers can “snooze” your emails

Google's snooze feature.

Image Source: Google

What is it?

Nudging is awesome, but it’s controlled by Google’s artificial intelligence, not your actual subscribers.

Within the new interface, Gmail users can optionally “snooze” your emails. This has been a popular feature with Google’s Inbox mobile app, as well as third party tools like Boomerang. Snoozing simply means that the email will no longer be in the inbox, and will re-appear at a time of your choice. This could be later within the same day, or possibly even a week.

How does this impact your email marketing?

It might feel like snoozing is a bad feature for marketers, possibly decreasing your open and click rates immediately after a send, or the same day. But it may actually be a great feature for you. After all, if your email is not sent at the optimal time for your subscriber, without the ability to snooze, they can only archive, delete, or even click SPAM.

When a subscriber clicks “snooze,” however, they are not saying “no” to your email, they’re simply saying, “not right now.” As more users adopt this feature, may see your email engagement distributed more throughout the week after sending.

Google could suggest a response to your emails

Image Source: Google

What is it?

Another popular feature from Google’s Inbox app is suggested responses. Google’s AI will present users with a few suggestions for how to reply to an email they receive. This could be as simple as, “Sure!” or more detailed like “Friday works for me.”

When a user clicks the response, it prompts a reply message with the content pre-filled, making quick replies easier than ever.

How does this impact your email marketing?

Email is a conversation. We recommend marketers treat it that way, rather than blast messages or push content out with “donotreply” reply-to addresses. There’s value in giving your subscribers the opportunity to answer questions, ask questions, provide feedback, get in touch with you, and let them know what’s on their minds.

If Google provides the perfect contextual response to their emails, marketers may notice an increase in replies. This has the potential to branch into conversations with engaged potential customers, and the act of responding could also help both deliverability and inbox placement (getting your emails into the primary inbox for the subscribers that want it there.)

Google might recommend your subscribers to unsubscribe

Google's unsubscribe suggestions.

Image Source: Google

What is it?

Referenced specifically as a mobile feature, Google will now prompt users to unsubscribe from email newsletters they haven’t opened in a certain period of time.

It’s unclear how this algorithm will work specifically, but it’s likely that Google’s AI will target newsletters that a user has completely lost interest in.

How does this impact your email marketing?

Now, your immediate reaction might be, “Curse you, Google!”

But here’s why you should be shouting, “Hallelujah!” or “Heck yeah!” or “Finally, Google gods!” Getting the right subscribers to unsubscribe from your email list is extremely good for you.

Here’s why it’s a cause for celebration: When a subscriber disengages from your content — yet you continue to send to them —your open rates will decrease your deliverability may suffer (meaning, you hit the SPAM folder a lot more often), and you run the risk of having those subscribers inevitably marking one or more of your emails as SPAM.

That’s right: Purging uninterested or unengaged subscribers is key to a successful email marketing strategy. (Here is how to clean your list in AWeber.)

It’s recommended to re-engage dormant subscribers, and invite subscribers to opt out of your email list if they’ve lost interest or the content is no longer providing value.

Gmail’s latest feature to encourage yields two possible benefits for marketers:

  • This change will undoubtedly encourage people who don’t want to be on your email list to no longer be on your email list. (And that’s a good thing.)
  • This change will possibly remind dormant subscribers that they’re on your email list, which they do still want to be subscribed to, and encourage them to read future or past messages.

This feature might feel the most intrusive as a marketer, but it is in fact Gmail is doing much of our work to ensure that we have a robust list of active and engaged subscribers.

What do you think of the new Gmail changes?

So is Google sabotaging your email marketing efforts? Quite the opposite, in my opinion.

As a long-time Gmail user, I welcome any usability improvements, and as an avid email marketer, I’m excited at the prospect of my audience spending more time in the inbox. After all, that’s where my messages live.

But I’m super curious what you think! Let me know in the comments below.

 

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