Think U.S. Regulators Are the Only Ones Policing Influencer Marketing? Think Again.

PACEDm.com

The Competition and Markets Authority is the British government agency that regulates advertising. According to reports, it recently sent numerous warning letters to British celebrities and other social media influencers. The warnings mirror those sent in 2017 by the Federal Trade Commission to influencers. In tandem with the warning notices – demanding advertising practice modifications, …

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