Author: Richard B. Newman

How Performance Marketers Can Protect Corporate Trade Secrets

PACEDm.com

Performance marketers should always consider the steps they can and should take to protect valuable corporate assets, including trade secrets, confidential information, copyrights and patents. Generally speaking, trade secrets include, without limitation, information, processes or devices having commercial value that are treated as confidential and are not known or disclosed to the public. Client lists …

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FBI Initiates Media Buy Fraud Investigation

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The Association of National Advertisers recently confirmed the existence of an investigation by the Federal Bureau of Investigation and the United States Attorney’s Office for the Southern District of New York into fraudulent media buying practices. The investigation was first reported in September but the FBI declined to confirm its existence at that time. At present, …

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Canadian Company Receives First GDPR Enforcement Notice

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The European Union’s General Data Protection Regulation became effective in May 2018. It establishes individual privacy rights and requirements for the collection, processing and storage of personal data. In July 2018, the UK Information Commissioner’s Office issued an enforcement notice to AggregateIQ Data Services Ltd., a Canadian company that used personal data to send targeted …

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