Author: Pesach Lattin

Ways to Avoid Spam Traps in Email Marketing

PACEDm.com

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting increasingly strict meaning that the potential for legitimate marketing emails not reaching the intended inbox is getting higher. Currently it is estimated that close to half (43.5 per cent) of email traffic is […]

Brought to you by Pace Lattin

Read More

Feds Go After Coronavirus Scammers including Jim Bakker

PACEDm.com

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using deceptive or unsupported scientific claims about the products’ ability to treat the SARS strand of COVID-19 known as coronavirus. Last week, warning letters were sent to companies advertising products such as teas, essential oils, […]

Brought to you by Pace Lattin

Read More

Feds Shuts Down Las Vegas Based Coffee Company, Success by Health, For Fraudulent Affiliate Marketing

PACEDm.com

Success by Health, a Nevada corporation that markets and sells coffee products as the foundation of an overall harmonious lifestyle brand, recently caught the attention of the Federal Trade Commission (FTC) based on its claims about some of its products. Some of the claims made by Success by Health include health claims; for example, the […]

Brought to you by Pace Lattin

Read More

 Pipedrive Acquires Email Service Provider Company Mailigen

PACEDm.com

CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. “Our vision has always […]

Brought to you by Pace Lattin

Read More

119 Facts You Don’t Know About Email Marketing

PACEDm.com

Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer receiving emails as well? In Sarah Cloutier’s “119 Facts You Don’t Know About Email Marketing,” the article’s infographic lays out statistics on everything from the open rate of personalized emails to […]

Brought to you by Pace Lattin

Read More