Author: Pesach Lattin

A New Phenomenon: Programmatic Influencer Marketing

PACEDm.com

The pressure for standardization has introduced a new solution: programmatic influencer marketing. By developing a clear set of measures to evaluate influencers and their performance via analytics, this marketing method provides a layer of transparency. There are platforms on the market that assume the intermediary position between a brand and an influencer. Many offer technological …

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