Author: Pesach Lattin

Bot Form Fills are Destroying Lead Generation Industry. What can Be Done?

PACEDm.com

Global ad spend rose to $628.63 billion in 2018 and is expected to grow steadily at more than 5.0% per year through 2022. Although ad budgets are growing, return on digital ad investment (ROI) is going in the opposite direction. What’s fueling the disconnect? According to the Association of National Advertisers, only 25% of all digital ad spend reaches …

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Hate Videos: YouTube Has Done almost Nothing to Prevent Hate Speech from Showing Up

PACEDm.com

Despite a claim in 2017 that they would do more to crack down on Hate Speech on their platform, after a massive exodus Hate Videos: YouTube Has Done almost Nothing to Prevent Hate Speech from Showing Up of advertisers, YouTube is still the main source of hate videos worldwide, with almost nothing done to actually …

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Pardes Seleh : Mediaite and Abrams Media Go Full Holocaust Denial

PACEDm.com

In strange news, Mediaite employee and reporter Pardes Seleh decided to go on Twitter and go full holocaust denial, claiming among other things, that anti-Semitism is fake and worse, the holocaust was invented as a way to raise money from “rich naive jews.” We are calling this out for a brand warning and our clients …

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Affiliate Marketing is Solution to Digital Fraud Crisis

PACEDm.com

As marketing platforms face more attention from regulators and the public, they’ll have to adapt. A confluence of events last year shook up the digital marketing industry. Facebook Inc. and Google faced increased scrutiny around their lapses in judgment regarding their users’ privacy—specifically an attack on Facebook’s network exposed 50 million users’ personal information and …

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Walmart Brings Website Adsales Inside

PACEDm.com

Walmart bringing its online ad sales in-house is the latest move for the company in its ongoing competition with Amazon, which also brought its media sales in-house in recent years and has seen that business expand significantly. Selling ads targeting customers is more important than ever for retailers, and Walmart is hoping to grab a larger share …

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