Author: Pesach Lattin

Epic Games Adds Affiliate Marketing for Gaming Influencers

PACEDm.com

Epic Games has already started targeting influencers by providing them with a cut of game sales that they help promote. However, while Epic has previously stated that it would pay out this percentage to influencers itself, the company’s Director of Publishing Strategy Sergey Galyonkin has reportedly said that devs be asked to foot the bill in the …

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Reprise grows APAC team

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Reprise, the full-service global performance media marketing unit of IPG Mediabrands, has made two key appointments to its leadership team in the Asia Pacific region. Karen Soo has been appointed to the position of head of Reprise Singapore, and Ritika Gupta to the newly created position of e-commerce director Reprise APAC. Soo (pictured) has more …

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Top Affiliate Marketing Trends for 2019

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Affiliate marketing has been in vogue ever since leading e-commerce websites identified it as one of the most high-growth avenues within the digital marketing realm. A study conducted by Forrester Consulting predicted that affiliate marketing will go through an annual growth rate of 10per cent by 2020. The sector is definitely burgeoning, which makes it …

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CES Takes Award from Sex Toy

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An Oregon-based company that specializes in robotic sex toys won an award from Las Vegas’ Consumer Electronics Show — only to have it taken back because the show’s organizers deemed the product “immoral, obscene, indecent (and) profane.” Lora DiCarlo, which is based in Bend, won the show’s Innovation Award for its product, “Osé,” which the …

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70% of Publisher Leave Ad Networks Because of Payment Issues

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A new global study by Tipalti, the leading publisher payables automation platform, found that 70 percent of publishers and affiliates are likely to leave a network because of a payment issue, and the majority of publishers are dissatisfied with their current network payment experiences. In the study, which asked publishers about their payment experience as it …

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