Author: Michael Levanduski

3 Second Ad Clips Coming to Snapchat?

PACEDm.com

It appears that SnapChat is seriously considering the option of adding new advertising requiremetns to their social media site. It was always just a matter of time it seems, but from what many people in the industry are saying, that time has come. Most people are predicting that SnapChat will be adding in video or animated advertisements between viewing snaps with the requirement to watch them. These ads will likely be able to be skipped after just three seconds, however, which is quite a bit lower than what most other platforms have enabled. Currently SnapChat’s ads can be dismissed immediately.

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Google Believes Just 1% of Publishers will be Impacted by Chrome’s New Ad Blocker

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On February 15th, Google will be rolling out their new version of the Chrome browser, which will include an ad blocking feature. This, naturally, has caused a lot of worry for publishers and advertisers throughout many industries. Ad blocking technology has been getting a lot of attention over the past year, and if a sufficient number of people start using it, the results could be devastating to many who make a living thanks to ads. Google has come out and said, however, that the ad blocking feature of Chrome will really only impact about 1% of total publishers. The browser

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JP Morgan Chase Created Their Own Fraud Algorithm for Keeping YouTube Ads Safe

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One of the biggest issues that brands have when advertising on most systems is that they are at risk of having their ads placed next to undesirable content. This has happened many times with companies advertising next to extremist or terrorist content, causing quite a problem. While brands have been upset about this for a long time, most ad networks are doing very little to solve the problem. Brands, however, don’t really want to stop advertising on major sites like YouTube either, which puts them in a difficult position. Most advertisers can’t ignore the vast reach YouTube offers in the

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