Author: Michael Levanduski

Are You One of the 7.5 Million Americans with a Side Hustle?

PACEDm.com

A recent report found that about 7.5 million Americans are working ‘side jobs’ to help make ends meet each month. The report was primarily looking at the economic impact of these types of jobs, and how despite the positive overall economic outlook and unemployment numbers. The report does have some interesting implications for the overall digital marketing industry. Many of the side-jobs that the study discusses include those that are related to digital marketing. This industry is filled with freelancers and others who either work part-time at their gigs, or have it as a full-time second job. Blog writing, link

Brought to you by Pace Lattin

Read More

Quad9: New DNS Service from IBM Focused on Improving Internet Security

PACEDm.com

IBM has been the owner of the 9.0.0.0/8 block of addresses for decades now, and says that they have been waiting for ‘the right project’ for the 9.9.9.9 IP. This is obviously a brandable and easily remembered IP, so it makes sense. According to a recent announcement, IBM is teaming up with Packet Clearing House and the Global Cyber Alliance to launch a new DNS service they are calling Quad9. DNS, or Domain Name Services, is an essential part of the entire Internet. It takes the domain name people type in, and ‘translates’ it to the IP address where the

Brought to you by Pace Lattin

Read More

FTC Issues New Report for Improved Native Ad Disclosures

PACEDm.com

The FTC is taking another step toward helping marketers, and others, ensure they are complying with the requirements for ad disclosures. Prominent disclosures have been a priority for a number of years now, and they continue to make efforts to force companies to clearly display their ads. The latest step they are taking is releasing a new report, which they titled, “Blurred Lines: An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising.” This report goes over what they call ‘common sense’ techniques that should be used when identifying ads. Different ad formats are looked

Brought to you by Pace Lattin

Read More

TUNE Acquires Assets from Optimob to Boost HasOffers Platform

PACEDm.com

Tune, a marketing company based in Seattle, has just announced that they have acquired intellectual property assets from Optimob. Optimob is a marketing automation startup that is based in Tel Aviv. Optimob has already created software for the HasOffers platform, which is run by TUNE, so their relationship goes back some time. Patrick Hearron, the VP of sales at HasOffers commented on the move saying, “The future of performance marketing hinges on the ability to use automation to deliver high-quality traffic at scale in a capital efficient way. The addition of Optimob enables us to further create this future by

Brought to you by Pace Lattin

Read More

Report: Tablets Driving the Highest Click-Through Rates

PACEDm.com

The Drawbridge Q3 2017 Cross-Device Advertising Benchmark Report was recently released, and provided some valuable insights into how to take best advantage of digital marketing. This report looked at billions of unique ad impressions that were served from July 1st to September 30th of 2017. The information was compiled and released into this report. One of the most significant things found is that tablets produce the best click through rates, at 1.13%. This applies to a variety of the most important verticals including retail, technology, travel, utilities, automotive, consumer product goods, education, financial, and more. Brian Ferrario, the VP of

Brought to you by Pace Lattin

Read More
  • 1
  • 2