Author: Michael Levanduski

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Netflix has been extremely successful over the last several years, raking in billions in revenue and even expanding into creating original content. This content is quickly becoming some of the most popular programing available. In order to continue their spending and growth in this area, however, they need to increase their overall subscriber base. To do this, Netflix has announced that they are increasing their marketing budget by 54% in 2018, which will bring their total spend to more than $2 billion. This is a massive increase, and it comes at a time when many other similar industries are actually

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Amazon is one of the largest and best-known Internet companies in existence with billions in annual sales. Many people are surprised to learn that despite their popularity, they really aren’t a very profitable business. The founder, Jeff Bezos, has been reinvesting virtually all of the money that comes in back into the business, which is what has allowed Amazon to really perfect their logistics, making them extremely efficient. In fact, the online sales portion of the company doesn’t technically make any money at this point. It is the popular Amazon cloud services that helps to keep them in the green

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The conventional wisdom for most businesses today is to attempt to avoid weighing in on controversial topics related to politics. Many brands put in a lot of effort to ensure their ads aren’t even displayed near political content on websites. While this makes sense on the surface, the fact is it might actually be a bad thing. People are more likely than ever to either choose a brand because of their positions, or boycott them for the same. That being said, ‘sitting on the sidelines’ in terms of these issues can actually be more damaging than taking a position. A

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ValueSetters Inc and Green Zebra Media have announced a new revenue agreement that allows them to launch a new joint project. The project is a guest Wi-Fi marketing ad manager as well as a data analytics program. With a growing number of businesses offering free guest Wi-Fi, having a way to monetize this type of service just makes sense. Green Zebra will offer a service that will allow different businesses to market to mobile users who are already inside their stores, or at least close enough to connect to their Wi-Fi. For example, if a hotel has free Wi-Fi, they

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GeoEdge has recently released a new study that looks at various types of loss in digital advertising. The report found that auto-redirects are costing advertisers about $210 million each year directly, plus up to another $920 million in secondary fraud. Sites that redirect traffic often lead to pages that have rampant ad fraud, which is where this number comes from. Auto-redirects are a huge issue in the industry, and account for about 48% of all ‘malvertising.’ The report broke down where this type of issue is taking place, and not surprisingly, it is mostly in the US. The US accounts

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