Mobile marketing is often a core part of a businesses overall marketing strategy. That’s because smartphone and tablet use is still on the rise. This year, over a third of the world’s population (2.4 billion people) will own a smartphone, according to projections by Statista. And it’s apps that are getting the most attention. According to eMarketer, US consumers spend 86% of their smartphone time in-app rather than on mobile web. Advertising on mobile is now crucial to reach consumers using apps like Facebook and Gmail. However, consumers aren’t simply ditching their laptops for mobile. They’re accessing content across more screens than ever before. Sixty four percent of internet users still name a laptop, desktop or tablet as the most important device for going online.
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