Author: Megan O'Neill

How to Drive Meaningful Interactions in Facebook Groups

Are you struggling to get visibility on Facebook? Wondering how a Facebook group could help? In this article, you’ll learn how to use a Facebook group to foster engagement and drive the meaningful interactions favored by Facebook’s news feed algorithm. Why Revisit Facebook Groups for Business? Earlier this month, Mark Zuckerberg outlined the changes to […]

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How to Improve Your Facebook Ads Results

Do you want better results from your Facebook ad campaigns? Are your ads not delivering the results you need? In this article, you’ll discover three steps to optimize your Facebook ads to reach your ideal target audiences. #1: Compile Your Current Audience’s Attributes First things first, you need to get to know your audience. Who […]

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How to Use Facebook Cover Videos: Inspiration for Marketers

Interested in setting up a Facebook cover video on your business page? Wondering how others are using cover videos on Facebook? In this article, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page. Familiarize Yourself With Facebook Cover Video Specs According to a recent survey, 60% of consumers watch […]

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How to Split Test Facebook Video Ads

Do you want more views for your Facebook video campaigns? Interested in finding out which Facebook video content performs best? Split testing different variations of video ads will help you identify the content that resonates best with your Facebook audience. In this article, you’ll discover how to split test Facebook video ads. #1: Decide Which […]

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How to Create Social Media Marketing Videos Without Appearing On Camera

Do you want to market your business with video? Are you unsure about appearing on camera? You can easily create compelling and budget-friendly videos while staying comfortably off-screen. In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera. #1: Choose a Storytelling […]

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