Author: Liz Willits

Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018

Ann Handley is a world-class writer and marketer. She’s The Wall Street Journal bestselling author of Everybody Writes and the chief content officer at Marketing Profs. She keynotes at conferences worldwide. She’s built a loyal fan following. And she’s been sending an email newsletter to her audience for years.

“My feelings about newsletters are strong. It’s the one enduring place that we have as marketers, and it’s the place where conversations are most intimate,” Handley says, noting that subscribers voluntarily opt in to your newsletter and choose to receive your emails. “[Newsletters] are 100% effective and they’re still the backbone of so many content marketing efforts.”

Yet, in 2017, she sent only four newsletters. She missed talking directly to her audience on a regular basis.

That’s why she knew it was time to approach her newsletter differently. Handley wanted something she was excited to send, and that her subscribers would be excited to open.

So in January 2018, Handley unveils her TotalAnnarchy newsletter. It was unlike any other email she had sent before. 

And it’s one of our must-read newsletters.

During my interview with Handley, she explains the format of her revamped newsletter, how to gauge if your newsletter is successful, and her writing process for crafting effective emails fast.

What is TotalAnnarchy?

TotalAnnarchy is sent every other week, and it’s filled with curated content for marketers, writers, and content creators.

Handley begins each TotalAnnarchy email with a long-form essay on one topic — like Mr. Rogers, the words people hate, and even her battle with the squirrels who are eating her tomato plants. She follows this essay with content pieces she thinks are worth sharing that week, like the most common grammar mistakes people make.

Each newsletter is riveting, valuable, and beautifully written.

How to determine if your newsletter is successful

Every great newsletter helps its subscribers. It educates, amuses, or provides some kind of value. But how do you know if your subscribers are actually finding value in your emails? Email analytics and qualitative data (like responses from your subscribers) can help. For Handley, there are four email health indicators she examines to determine if her newsletter was a success on a given week:

1. Welcome email responses

When someone subscribes to TotalAnnarchy, they automatically receive a welcome email from Handley. Within this email, Handley asks subscribers why they signed up and what they hope to learn.

The responses to this question help Handley know what kind of content her subscribers prefer. “[My welcome email] has been hugely helpful in terms of figuring out what kinds of content I think will resonate the most. I keep [answers] in a spreadsheet, and I’m able to look at them and figure out what my audience is looking for. It’s a pre-metric in a way,” Handley says.

2. Email open rates

While email click-through rates are an indicator of success or failure for many email marketers, Handley doesn’t focus on them.

Instead, she examines her open rates. “Because [my newsletter] is pretty broad, I don’t obsess about the click-through rate too much. I’m more interested in the open rate and seeing how people interact with it throughout the two weeks,” Handley says. A high open rate tells her that her audience is engaged and found value in her prior newsletters.

Related: The Easiest Way to Skyrocket Your Open Rates

3. List growth

If her email list is growing, Handley knows that people are sharing her newsletter with friends and colleagues. This word-of-mouth marketing grows her list. On top of that, it demonstrates that people are getting value from her emails.

Related: How to Get Your First 50 Subscribers in 30 Days

4. Replies to her newsletter

The final indicator of email success for Handley is the number of personal email responses she receives from subscribers after sending her newsletter. If she receives an above average amount of personal notes from subscribers, her newsletter that week was especially engaging.

4 tips to streamline the writing process

Writer’s block is common. In fact, even Handley struggles with it.

“Writing is hard for me, too. A lot of writers will say that they hate to write but they love to have written. I think that is absolutely true.” To combat her own writing block and craft content more quickly, she uses four tactics:

1. Write down your ideas in a notebook or document.

When you sit down to write, a blank page can feel overwhelming. That’s why Handley recommends jotting down ideas whenever they strike.

“I carry a notebook with me pretty much anytime, anywhere I go. And I’ll just write a few lines about something I saw, something I observed, or something that just popped into my head. When it’s time for me to write, I’ll get a lot of ideas that way,” Handley says.

2. Don’t perfect your first draft.

In fact, your first draft doesn’t even need to contain full paragraphs or sentences. “A lot of people stop themselves from writing because they’re intimidated by the process. They stop themselves before they start,” Handley says.

To avoid this, Handley recommends a 4-stage drafting process:

Draft 1: Think of your first draft as a grocery list. Simply list out the points you want to make in your content.

Draft 2: Flesh out the points you wrote down.

Drafts 3 and 4:  Make it your own. Add your voice. Ask yourself, “Does this content sound like it’s written by me?”

Each draft leads you another step closer to a perfected piece of content. “Writing to me is an iterative process. And I think that’s the only way to do it and to do it well,” Handley says.

3. Think about one person.

To make her writing more personal, Handley thinks about one person as she’s writing her newsletter. This could be a person she talked to during the week, a friend, or a subscriber who reached out to her with a question. Her newsletter is a personal letter to this individual.

“Think about the word ‘newsletter.’ I don’t focus on the news. I focus on the letter. That makes my voice more accessible. It makes it more human, and it also makes it a whole lot easier to just write,” Handley says.

Related: Are You a Newsletter Master or Novice? Take This Quiz to Find Out

4. Write your first draft. Walk away from it. Then edit.

Finally, Handley advises waiting before you edit your first draft. She says, “I never write something and then publish it. I always put some distance between me, my writing, and the publishing. And I do that because I believe that the editing is just as important as the writing.”

To listen to our full interview with Handley, tune in to our podcast interview with her below.

Try Handley’s email marketing platform of choice — for free!

Get a 30-day free trial of AWeber and start sending an engaging email marketing newsletter today.

The post Why World-Class Writer Ann Handley Completely Revamped Her Newsletter in 2018 appeared first on Email Marketing Tips.

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How to Find Your Customers’ Pain Points

People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might contribute to their purchase decision, they ultimately purchase a product because it solves a problem.

Don’t have time to eat an expensive sit down meal? Grab food at McDonalds.

Can’t take high quality photos on your iPhone? Get a Nikon camera.

Tired of driving to the gym everyday? Purchase an at-home workout program on DVD.

If you understand your customers’ problems, you can position your product or service as the solution. That’s why customer pain points are so important.

What is a customer pain point?

A customer pain point is a problem your audience faces that your product or service can resolve.

By understanding customer pain points, you can promote your product or service more effectively and write convincing marketing copy. Your audience is much more likely to buy if you can clearly articulate how you’ll solve their problems or pain points.

How can I find my customers’ pain points?

Talk to your customers and audience. Ask them what they’re struggling with and how you can help them. Find out the specific way your product or service can resolve their issues.

Here are a 3 simple methods to get your customers to share their pain points:

  1. Send your subscribers an email.

Asking a simple question in an automated email is an easy way to learn more about your customers’ pain points. Thinkific, an online course hosting platform, asks subscribers to share what’s stopping them from creating an online course in their automated welcome series.

The answers to this question can show them what educational content they should create to resolve customer pain points. Plus, they can write case studies that explain how Thinkific helps people overcome different course creation pain points.

2. Survey your customers.

Share a survey on your social channels or within an email and ask people to explain what they’re currently struggling with. In our own surveys, we often ask email subscribers to share their biggest email marketing challenge. We can then create educational content to resolve those challenges. For instance, we created our What to Write in Your Emails and Email List Growth Blueprint courses after receiving survey feedback requesting help with email copywriting and list growth.

3. Speak with your customers.

Ask a few customers to chat with you on the phone. Or, host an educational webinar and save time at the end for questions. Conversations with your customers are the best way to discover what their pain points are.

What’s an example of how I might use customer pain points in email marketing?

Imagine you’re a social media expert who offers hourly consulting services to help businesses improve their social media strategy. Here are a few pain points your potential customers might struggle with:

  1. They’re too busy to regularly post on social media.
  2. They don’t know what content to share on their social platforms.
  3. They know they should be using Facebook ads, but they don’t know how to set them up or get them to work.
  4. They’re unsure how to grow their social following.
  5. They have a large social media audience, but they don’t know how to get those followers to buy.

Using this example, let’s say you want to focus on acquiring customers who need help with #3: Facebook ad strategy.

You know that a common customer pain point is not understanding how to set up a Facebook ad. So you decide to create a digital guide called 5 Simple Steps to Set Up Your First Facebook Ad, and you use it as an incentive on your sign up form.

When people subscribe to receive this incentive, you send them the following automated email series:

Email 1: Here’s your free guide to Facebook ads!

In this email, you welcome subscribers to your email list and you give them your free guide 5 Simple Steps to Set Up Your First Facebook Ad.

Email 2: Why Facebook ads are the best way to acquire leads

This email proves that Facebook ads are worth investing in.

Email 3: Here’s how I helped one business earn $50,000 with Facebook ads

To demonstrate that your expert advice helps people get results, you share a case study that explains how you helped one business launch successful Facebook ads.

Email 4: Need help launching effective Facebook ads?

In the final email of your series, you sell your Facebook ad services. You explain that you can help the reader launch effective Facebook ads and grow their business. Then, you ask them to purchase a consultation session with you.

This entire email series is based on a simple customer pain point. It’s effective because it positions the business’ service as a solution to that pain point.

Want more educational content like this?

Subscribe to AWeber’s free weekly newsletter. You’ll learn how to send emails that get results, discover the best ways to grow your email list, and much more.

The post How to Find Your Customers’ Pain Points appeared first on Email Marketing Tips.

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How to Get Free Media Attention for Your Small Business

Imagine your business featured on live television or radio for free! It’s just a pipe dream, right?

It doesn’t have to be, according to media expert Paula Rizzo. The media is searching for people just like you to share their stories with the masses. You just need to know how to tell it.

During my recent interview with AWeber customer Paula Rizzo, a business owner and Emmy-award winning television producer for nearly 20 years, I learned the ins and outs of landing free media spots. Keep reading to discover Paula’s proven formula for delivering a successful media pitch and how she uses the media to grow her email list.

How small businesses can earn media attention

Paula founded and owns two successful businesses List Producer and Lights Camera Expert. But her businesses weren’t always full-time gigs.  For years, Paula worked as a television producer for a news station. Her entrepreneurial journey was just a side-hustle that she hoped would take off. But she quickly realized that she would never be able to do them full time if she didn’t get media attention, she says.

To make that happen, she knew she had to establish herself as an expert in her niche: productivity. She started a blog where she explains how people can live a more efficient life through to-do lists, checklists, and lists for almost every occasion. By writing about topics such as optimizing your to-do list and how to use lists to be more efficient, she was able to demonstrate her expertise online, which played a huge role in landing media spots. When she would pitch the media, she could reference her blog as proof that she’s knowledgeable within her niche.

She recommended this same plan for small businesses who want to earn their own media spots. Create educational content within your niche, publish it to demonstrate your expertise, then go out and pitch the media.

“You don’t need to be chosen by the media. The media is looking for great experts and great stories all the time,” Rizzo says. In fact, they need content to fill a 24/7 news cycle. They’re craving new stories, and you have their next one.

If you don’t currently create content, Rizzo recommends starting with a blog. Or, if you don’t like writing, try video. Keep your videos under 2 minutes so they’re short and “snackable” for your viewers.

However, as you seek out media spots, you must keep in mind that they aren’t an advertisement for your business. Instead, they’re your opportunity to serve the audience and make a connection with them.

“It’s never about your product or book. It’s about how you can serve them. What could you give them today for free so they can walk away and say, ‘I learned something.’?” Rizzo says. Producer’s won’t feature your story unless there’s a takeaway or learning for their audience. This means that your pitch must be educational.

This may make you wonder, How do media spots help my business?

While media spots don’t often lead to a direct sale, they help your business grow in numerous ways. For example, they can help you earn:

  • Social proof. You can highlight the media spots you’ve earned on your website as proof you’re an expert.
  • Speaking gigs. Media spots put your brand in the spotlight, which can lead to tons of other opportunities, like speaking gigs.
  • Higher quality clients. You can acquire more prestigious clients through media spots. When big brands see you on TV, they may be more likely to reach out and work with you.
  • Awareness. Ultimately, media spots make consumers more aware of you. And once they know who you are, they may visit your website and interact with you.

The 3 elements of a pitch

To earn media spots, you’ll need to actually pitch the media with a story. This means reaching out to producers, websites, newspapers, radio stations, magazines, podcasts, and even blogs to explain what value you can provide to their audience and what story you’ll tell on air or in writing. While this may sound intimidating, Paula shared her proven, 3-step formula for writing effective pitches:

  1. The hook: The beginning of your pitch should have a hook that grabs the producer’s attention. To write your hook, ask yourself two questions: What makes this story exciting? Why should people care about it?
  2. The twist: Your pitch should have a unique twist that makes it different from every other story out there. When incorporating a twist in your pitch, ask yourself: How is what you’re saying different from what your audience has heard before?
  3. The takeaway: Every good pitch has a key takeaway for the audience. This takeaway should be something valuable for your audience. To find your takeaway, ask yourself: What is my audience going to get out of this?

How to get a producer’s attention

Once you’ve used Paula’s formula to craft a convincing pitch, you’re ready to share your pitch with the media. Paula told me that this is where businesses often make their first media mistake. They don’t treat their media contacts like people. And because they don’t take the time to build a relationship with producers, they end up getting ignored.

To prevent this mistake, Paula explained 4 ways you can build a relationship and get a producer’s attention:

  • Make connections with producer’s on social media. Follow the producers or media contacts you’d like to pitch on LinkedIn and Twitter. Then, share their content and comment on it. They’ll appreciate this help and may remember you.
  • Pitch the right story. Understand the producer or media contact you’re pitching well enough to know what kind of stories they’re looking for. Tailor your pitch to their needs and audience.
  • Write a compelling subject line for your email outreach. If you’re sharing your pitch via email, keep in mind that a producer’s inbox is inundated with hundreds of pitches. To stand out, your email subject line needs to be more interesting than the other pitches in the inbox. Include a counter-intuitive fact, a surprising stat, or a timely subject that you’re an expert in.
  • Ask friends or contacts to make an introduction for you. If you know someone that successfully landed a media spot, ask them to introduce you to the producer via email. This is a great way to quickly gain their trust.

Make your brand stand out

One of the best ways to easily land media spots is by standing out from the rest, Paula explained. Your company should be so interesting that the media can’t resist talking about you.

You can accomplish this is by sharing a pitch that’s unique and different from everything else people have heard. This could be information that’s contrary to what people currently believe. For example, you could provide research which explains that bacon is actually good for you, Rizzo says.

But your business’s brand story also plays a huge role in standing out. People want to get to know and like you. Sharing why and how you started your business is a great way to make this happen.

“Don’t underestimate the power of your own personal story. Because so often people bury that. That’s what people want. People want to like you.” Rizzo says.

How to tell your brand’s story

The best brand stories are the ones your audience can identify with, says Rizzo. You can then connect with your audience through your story.

Paula says that a great example of this is the fitness company ConBody. ConBody landed media spots through a compelling personal story.

As a result of sharing such a great personal story, ConBody earned media spots in The New York Times, BuzzFeed, Men’s Health, and more.

Acing your first on-air interview

While you may get jitters when you think of being on TV, Paula shared two simple ways to ace your first on-air interview be succinct and know you’re talking points.

Plus, lead with your headline, or the most impactful point you have to share. “Give me the headline that if I walk away and only hear that one sentence, I got something out of it,” says Rizzo.

How Paula uses the media to grow her email list

The media attention Paula earned helped her build awareness for her business. It did something else as well: It grew her email list.

When companies heard about Paula through her media spots, they began reaching out to her with speaking opportunities. During these speaking gigs, she used a text-to-subscribe service to allow people to easily join to her email list. She simply shared a number that the audience could text to subscribe. In exchange for subscribing, she gave them a free ebook.

To do this yourself, you can use a service such as Textiful or Call Loop. Give your audience an incentive or freebie for subscribing to increase your growth.

Beyond speaking gigs, media spots also grew Paula’s email list because they drove people to her website and email sign up form. People could easily join her email list right from the homepage of her website.

Rizzo’s top 2 email marketing tips

Rizzo explained that email has played a huge role in transforming her media relationships into sales. “Having my email list is really the only way I’ve been able to sell,” she says.

According to Rizzo, her email marketing success is due to two strategies she follows religiously:

  1. Rizzo segments her emails. By sending personalized emails to subsets of her audience, she’s been able to boost her email engagement.
  2. She sends emails regularly. A routine email schedule keeps her in the habit of sending.

Try the email platform Rizzo uses to grow her business

As Rizzo said during our interview, email marketing is an essential part of selling her products and services. Want to try the email marketing platform Paula uses? Get a 30-day free trial of AWeber and start growing your business with email marketing.

Rizzo says, “AWeber helps [me] reach [my] goals because I can target who I want to target. That way I’m able to zero in and talk to that person about that one product.”

The post How to Get Free Media Attention for Your Small Business appeared first on Email Marketing Tips.

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12 Questions with the Social Media Experts at Sendible

More people will see your social media content if you post as much as possible. Right?

Wrong, says Veronika Baranovska, Inbound Marketing Manager at Sendible, most social platforms will penalize you for posting too frequently. Posting frequently doesn’t translate to higher engagement.

In fact, by adopting a few key tactics, you can see more success on social by posting less, says Baranovska.

Veronika and the team at Sendible — a social media management solution — shared these tactics, plus ways you can creatively pair your social media strategy with your email marketing, during our recent interview with them.

1. What’s a “rule” in social that people still follow but probably shouldn’t?

Social media networks are still mainly being used as content distribution channels. Don’t get me wrong — you can still use social media to encourage people to visit your website and promote a new product. However, if we follow the trends and see how platforms like Facebook, Twitter, and LinkedIn are changing their algorithms, we can see that they much prefer content that makes people stay on their platforms. To take advantage of this, include a mix of posts that encourage people to stay on the social platform and posts that direct people back to your site.

Social networks are also implementing ways for users to shop without leaving the platform. Instagram Collection Ads and Facebook Dynamic Ads are making headway and Pinterest Buyable Pins are also gaining traction. These are paid options but social media is increasingly becoming pay-to-play. So it’s worth experimenting and looking into these ad types early, especially for e-commerce businesses.

2. What advice would you give someone who is just starting to build their social media presence?

The social media market is becoming increasingly crowded. To break through, you need to stand out from the crowd. It will take time to learn how your brand can do it, but you can start with these four fundamentals:

  • Set goals for your social media plan and align it to your business objectives. Always focus on one goal at the time for best results.
  • Decide which networks to focus on. Less is more, and it’s impossible to have multiple flawless feeds without a big team or an agency behind you.
  • Stay true to your brand. The wrong tone can alienate your target audience, and you can’t build a strong presence if your visuals and messages are inconsistent.
  • Plan ahead as as much as you can. Have a structure in place to avoid the last-minute scramble of not knowing what you should post next, and schedule your posts.

3. There are SO many social channels now. And more are coming. How can a company decide which ones to focus on?

It’s better to do a few really well than spread yourself too thin and do a mediocre job on all platforms. Focus on quality over quantity. It’s quite common for businesses to think they need to be on every social media platform, but in reality, it’s quite rare that their potential customers use all of them consistently.

Here are 4 questions you can ask yourself to help find the best social platforms for your business:

1. What social networks does your audience use? To find out where your audience might be consuming social content, look for demographic data for each social media network.

2. What kind of content do you already have available? If you have almost no visual images, it will be tough to get traction on Instagram or Pinterest. If you have a lot of blog posts, you can share them on Twitter, LinkedIn, or Facebook. Or, you could even repurpose your blog posts by turning them into short videos for Facebook, YouTube, or Twitter. If you do webinars or video, try shortening the recordings for YouTube or transcribing them to create written content on LinkedIn or Facebook.

3. Does your company market to other businesses (B2B) or to consumers (B2C)?  LinkedIn is a great network for B2B businesses while B2C companies often use it for recruiting purposes only.

4. What social platforms will help you reach your business goals? Keep your strategy and goals in mind when making a decision on whether you should join a new network, because it will be a big time commitment which you will need to justify.

4. What’s worse: posting too often or not enough?

It’s definitely worse to post too often, especially if you’re posting duplicate content. Duplicate content means posting the same link, text, or image over and over again. Often, businesses do this when they run out of fresh content to share.

But you can actually be penalized for this. Social media platforms, like Facebook, Twitter and Linkedin, are cracking down on content that’s being shared too many times without getting any engagement. On top of that, duplicate content can also bore your social audience.

But this doesn’t mean that you need to post fresh links or images every time. Instead, you can get creative with how you share the same content.

For example, the same blog post can be tweeted multiple times as long as you:

  • Switch between a link preview image and an image attached to the post.
  • Change the text and hashtags. For example, if you’re sharing a blog post on Twitter three times, one tweet could hint at key details in the post, one could highlight the author, and one could focus on partners or brands mentioned in the blog post.

When it comes to ideal posting times and frequency, we believe there is no perfect formula that works for all brands. It all depends on the social network, your audience, and of course, the type of content you publish. We have a great resource if you’d like to learn more about how often you should post on social media in 2018.

5. Should brands post different content to each social platform?

Posting different content to each platform is no longer a nice-to-have. Each platform has its quirks, so you should focus on the features and strengths of each to make the most of every post you publish. Instagram is all about visuals. Twitter is great for striking up conversations. LinkedIn needs a more serious business tone, and so forth. Here’s an example of how we promoted the same blog post uniquely on Facebook, LinkedIn, and Twitter:

LinkedIn

On LinkedIn, we aim to be educational and provide valuable information in the post instead of using click bait techniques.

Twitter

On Twitter, we use hashtags to get more exposure and write with an informal tone.

Facebook

For Facebook, we write in a conversational tone, keep the content short, use emojis, and try to encourage engagement.

6. What’s the best way to grow your social audience without paying for followers?

Focus on building a community instead of vanity metrics, like your number of followers and likes. If you have a small audience to start with, actively participate in conversations about your brand and reply to every comment you receive.

Use other channels to invite your customers to follow you on social media — this could be your website, blog, email, or even your business cards if you add your social handles to them.

You can also experiment with paid social. While Facebook recently updated their settings to favor posts from individual people over businesses or brands, you can still create an advertisement and target it to people who took a certain action on your website. Here are a few ways you could target your audience with ads on Facebook based off their activity on your website:

  • Create a cart abandonment ad for those who visited your cart page but didn’t purchase.
  • Display an ad to people who visited a certain page on your site. For example, if someone visits one of your feature pages, you could target them with an ad that highlights that specific feature.
  • Show an ad to prior customers to encourage them to purchase another product or service.

7. Facebook has been in the news a lot lately. What changes, if any, have you seen in terms of engagement?

Facebook is a major player in social media, and so, any change they implement is felt throughout the world. We’ve seen a small drop in engagement on our Facebook page, but that’s not the case for all businesses.

While it may seem that Facebook has changed their algorithm a lot, they have actually always tried to push for best practices and encouraged good posting behavior. And that’s good for engagement! By encouraging businesses to post better content, Facebook is building trust with their members, which increases overall engagement with the platform.

If you’d like to learn more about the best practices for posting on Facebook, our team wrote a thorough, 3,000-word guide on how to make the most of the recent News Feed changes.

8. Do you have any time-saving hacks to help businesses more easily manage their social media channels?

Invest in proper social media management software. It takes a lot of time to manage social media networks properly. You need to create unique content for every platform, post that content on each platform, respond to your social audience, and measure your results. So being able to plan in advance by scheduling your posts is a game changer. The right tool will save you a lot of time in the long run and can often feel like an extra pair of hands.

I’d also recommend having a structure to how you approach social media management to be more productive, for example:

  • Create your images and videos in bulk for the next weeks or months.
  • Save the list of hashtags you use so you don’t have to look them up every time.
  • Do your monitoring checks at the same time every day.
  • Set up instant alerts for @mentions so you can get back to followers immediately.
  • Carve out ‘creative time’ every week to try something new.

9. What new, up-and-coming platforms do you see people using nowadays?

Vero had some decent time in the news after Instagram announced its algorithm changes earlier in 2018, but the app kept crashing so it wasn’t successfully adopted by users. Peach — an app that lets users post status updates, images, and drawings — got a lot of media attention when it launched in 2018. However, users found the interface was difficult to use, and it was too similar to Twitter. Vine, a once-popular video platform, failed to monetize the app for advertisers and couldn’t compete with Instagram and Snapchat anymore.

To succeed, a new platform needs to offer a completely different experience from any of today’s key players and have a way to monetize it. At the moment, I’m not aware of any rising social platforms fulfilling both of those requirements.

10. How do you stand out in your followers’ feeds?

It’s a challenge, but if you always strive to provide value and respect your followers’ time, you are more likely to succeed.

Social media feeds are becoming increasingly more visual. So it’s a good time to invest in high-quality images and videos to create content that attracts attention.

Skinnytaste, a healthy food blog and an AWeber customer, uses beautiful, high-resolution images and videos to stand out on Instagram. These mouth-watering visuals stop viewers in their tracks and encourage them to visit Skinnytaste’s blog to read the full recipes.

 

11. Why do social media and email make a powerful marketing tag team?

No marketing channel should be viewed in isolation. Customers might find you on social media but purchase directly on your site after receiving a promotional email. Or, they might find out about a new offer via email, visit your site, and finally make their purchase a few days later when they see a cart abandonment ad on Facebook. Email and social media marketing each have unique advantages:

  • Social is great for having conversations in real-time. You can engage with people who are already talking about your brand or ask your email subscribers to create new content on social media (e.g., contests or chats).
  • Email is perfect for staying in touch. There’s a good chance an individual won’t see all of your social posts. With email, you’re in control of what you send to your subscribers and when. For example, you might decide to send a subscriber an automated sequence of emails that gradually leads them to a purchasing decision.

12. What are your best tips to encourage social followers to join your email list?

Make it relevant to them and offer exclusivity! Ask yourself: “Why should they be on the list and what will they gain?”, then, use the benefit-driven copy in your social media posts.

You can also highlight how email can be a much more convenient channel for ‘being the first to know’ than social media and entice followers to subscribe on that basis. Make sure to create engaging images and videos for your promotions, waiting lists, or content downloads.

(Ready to start growing your email list? Create your sign up form for free with a 30-day AWeber trial. Then, share it on social!)

Here are a few ideas on getting more social media followers to subscribe to your list:

  • Create an irresistible offer and make it available only via email.
  • Schedule bi-monthly posts to remind your followers about your newsletter.
  • Add an email sign-up form to your Facebook Page.
  • Try paid advertising on Twitter, Facebook, or LinkedIn.
  • Pin a Tweet about your sign up form to the top of your Twitter feed.

On Twitter, Ann Handley (copywriter and Chief Content Officer at MarketingProfs and an AWeber customer) shares a link to her newsletter sign up form Total Annarchy and explains why people should subscribe. She even pinned this Tweet to the top of her feed to highlight it.

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Who is Sendible?

Sendible is a social media management solution that makes it easy for SMEs, corporate marketing teams’ and digital agencies to promote, analyze, and track their brands across all social media platforms.

They provide a one-stop shop for your social media marketing needs, helping you build brand awareness by integrating social media platforms including Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest into a single dashboard.

The post 12 Questions with the Social Media Experts at Sendible appeared first on Email Marketing Tips.

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Are You a Newsletter Master or Novice? Take This Quiz to Find Out

Many of the best marketers in the world regularly send a phenomenal newsletter – like Seth Godin, Ann Handley, and Neil Patel.

It’s no surprise. A successful newsletter can reap amazing results. In fact, David Hieatt, Founder of  Hiut Denim Co., says that his newsletter is, “Without a doubt, [the] most critical tool for growing [his] business.”

But a newsletter only works if you’re following the right steps.

Not sure if you are? Take this 10-question quiz and find out whether you’re a newsletter novice or master. Plus, get advice to improve your newsletter!

Take the quiz and get your results

 

Share your results on social media! Whether you’re a novice or a master, you should be proud that you’ve started your newsletter. That’s a huge step worth celebrating.

The post Are You a Newsletter Master or Novice? Take This Quiz to Find Out appeared first on Email Marketing Tips.

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