Author: Liz Willits

12 Questions with the Social Media Experts at Sendible

More people will see your social media content if you post as much as possible. Right?

Wrong, says Veronika Baranovska, Inbound Marketing Manager at Sendible, most social platforms will penalize you for posting too frequently. Posting frequently doesn’t translate to higher engagement.

In fact, by adopting a few key tactics, you can see more success on social by posting less, says Baranovska.

Veronika and the team at Sendible — a social media management solution — shared these tactics, plus ways you can creatively pair your social media strategy with your email marketing, during our recent interview with them.

1. What’s a “rule” in social that people still follow but probably shouldn’t?

Social media networks are still mainly being used as content distribution channels. Don’t get me wrong — you can still use social media to encourage people to visit your website and promote a new product. However, if we follow the trends and see how platforms like Facebook, Twitter, and LinkedIn are changing their algorithms, we can see that they much prefer content that makes people stay on their platforms. To take advantage of this, include a mix of posts that encourage people to stay on the social platform and posts that direct people back to your site.

Social networks are also implementing ways for users to shop without leaving the platform. Instagram Collection Ads and Facebook Dynamic Ads are making headway and Pinterest Buyable Pins are also gaining traction. These are paid options but social media is increasingly becoming pay-to-play. So it’s worth experimenting and looking into these ad types early, especially for e-commerce businesses.

2. What advice would you give someone who is just starting to build their social media presence?

The social media market is becoming increasingly crowded. To break through, you need to stand out from the crowd. It will take time to learn how your brand can do it, but you can start with these four fundamentals:

  • Set goals for your social media plan and align it to your business objectives. Always focus on one goal at the time for best results.
  • Decide which networks to focus on. Less is more, and it’s impossible to have multiple flawless feeds without a big team or an agency behind you.
  • Stay true to your brand. The wrong tone can alienate your target audience, and you can’t build a strong presence if your visuals and messages are inconsistent.
  • Plan ahead as as much as you can. Have a structure in place to avoid the last-minute scramble of not knowing what you should post next, and schedule your posts.

3. There are SO many social channels now. And more are coming. How can a company decide which ones to focus on?

It’s better to do a few really well than spread yourself too thin and do a mediocre job on all platforms. Focus on quality over quantity. It’s quite common for businesses to think they need to be on every social media platform, but in reality, it’s quite rare that their potential customers use all of them consistently.

Here are 4 questions you can ask yourself to help find the best social platforms for your business:

1. What social networks does your audience use? To find out where your audience might be consuming social content, look for demographic data for each social media network.

2. What kind of content do you already have available? If you have almost no visual images, it will be tough to get traction on Instagram or Pinterest. If you have a lot of blog posts, you can share them on Twitter, LinkedIn, or Facebook. Or, you could even repurpose your blog posts by turning them into short videos for Facebook, YouTube, or Twitter. If you do webinars or video, try shortening the recordings for YouTube or transcribing them to create written content on LinkedIn or Facebook.

3. Does your company market to other businesses (B2B) or to consumers (B2C)?  LinkedIn is a great network for B2B businesses while B2C companies often use it for recruiting purposes only.

4. What social platforms will help you reach your business goals? Keep your strategy and goals in mind when making a decision on whether you should join a new network, because it will be a big time commitment which you will need to justify.

4. What’s worse: posting too often or not enough?

It’s definitely worse to post too often, especially if you’re posting duplicate content. Duplicate content means posting the same link, text, or image over and over again. Often, businesses do this when they run out of fresh content to share.

But you can actually be penalized for this. Social media platforms, like Facebook, Twitter and Linkedin, are cracking down on content that’s being shared too many times without getting any engagement. On top of that, duplicate content can also bore your social audience.

But this doesn’t mean that you need to post fresh links or images every time. Instead, you can get creative with how you share the same content.

For example, the same blog post can be tweeted multiple times as long as you:

  • Switch between a link preview image and an image attached to the post.
  • Change the text and hashtags. For example, if you’re sharing a blog post on Twitter three times, one tweet could hint at key details in the post, one could highlight the author, and one could focus on partners or brands mentioned in the blog post.

When it comes to ideal posting times and frequency, we believe there is no perfect formula that works for all brands. It all depends on the social network, your audience, and of course, the type of content you publish. We have a great resource if you’d like to learn more about how often you should post on social media in 2018.

5. Should brands post different content to each social platform?

Posting different content to each platform is no longer a nice-to-have. Each platform has its quirks, so you should focus on the features and strengths of each to make the most of every post you publish. Instagram is all about visuals. Twitter is great for striking up conversations. LinkedIn needs a more serious business tone, and so forth. Here’s an example of how we promoted the same blog post uniquely on Facebook, LinkedIn, and Twitter:

LinkedIn

On LinkedIn, we aim to be educational and provide valuable information in the post instead of using click bait techniques.

Twitter

On Twitter, we use hashtags to get more exposure and write with an informal tone.

Facebook

For Facebook, we write in a conversational tone, keep the content short, use emojis, and try to encourage engagement.

6. What’s the best way to grow your social audience without paying for followers?

Focus on building a community instead of vanity metrics, like your number of followers and likes. If you have a small audience to start with, actively participate in conversations about your brand and reply to every comment you receive.

Use other channels to invite your customers to follow you on social media — this could be your website, blog, email, or even your business cards if you add your social handles to them.

You can also experiment with paid social. While Facebook recently updated their settings to favor posts from individual people over businesses or brands, you can still create an advertisement and target it to people who took a certain action on your website. Here are a few ways you could target your audience with ads on Facebook based off their activity on your website:

  • Create a cart abandonment ad for those who visited your cart page but didn’t purchase.
  • Display an ad to people who visited a certain page on your site. For example, if someone visits one of your feature pages, you could target them with an ad that highlights that specific feature.
  • Show an ad to prior customers to encourage them to purchase another product or service.

7. Facebook has been in the news a lot lately. What changes, if any, have you seen in terms of engagement?

Facebook is a major player in social media, and so, any change they implement is felt throughout the world. We’ve seen a small drop in engagement on our Facebook page, but that’s not the case for all businesses.

While it may seem that Facebook has changed their algorithm a lot, they have actually always tried to push for best practices and encouraged good posting behavior. And that’s good for engagement! By encouraging businesses to post better content, Facebook is building trust with their members, which increases overall engagement with the platform.

If you’d like to learn more about the best practices for posting on Facebook, our team wrote a thorough, 3,000-word guide on how to make the most of the recent News Feed changes.

8. Do you have any time-saving hacks to help businesses more easily manage their social media channels?

Invest in proper social media management software. It takes a lot of time to manage social media networks properly. You need to create unique content for every platform, post that content on each platform, respond to your social audience, and measure your results. So being able to plan in advance by scheduling your posts is a game changer. The right tool will save you a lot of time in the long run and can often feel like an extra pair of hands.

I’d also recommend having a structure to how you approach social media management to be more productive, for example:

  • Create your images and videos in bulk for the next weeks or months.
  • Save the list of hashtags you use so you don’t have to look them up every time.
  • Do your monitoring checks at the same time every day.
  • Set up instant alerts for @mentions so you can get back to followers immediately.
  • Carve out ‘creative time’ every week to try something new.

9. What new, up-and-coming platforms do you see people using nowadays?

Vero had some decent time in the news after Instagram announced its algorithm changes earlier in 2018, but the app kept crashing so it wasn’t successfully adopted by users. Peach — an app that lets users post status updates, images, and drawings — got a lot of media attention when it launched in 2018. However, users found the interface was difficult to use, and it was too similar to Twitter. Vine, a once-popular video platform, failed to monetize the app for advertisers and couldn’t compete with Instagram and Snapchat anymore.

To succeed, a new platform needs to offer a completely different experience from any of today’s key players and have a way to monetize it. At the moment, I’m not aware of any rising social platforms fulfilling both of those requirements.

10. How do you stand out in your followers’ feeds?

It’s a challenge, but if you always strive to provide value and respect your followers’ time, you are more likely to succeed.

Social media feeds are becoming increasingly more visual. So it’s a good time to invest in high-quality images and videos to create content that attracts attention.

Skinnytaste, a healthy food blog and an AWeber customer, uses beautiful, high-resolution images and videos to stand out on Instagram. These mouth-watering visuals stop viewers in their tracks and encourage them to visit Skinnytaste’s blog to read the full recipes.

 

11. Why do social media and email make a powerful marketing tag team?

No marketing channel should be viewed in isolation. Customers might find you on social media but purchase directly on your site after receiving a promotional email. Or, they might find out about a new offer via email, visit your site, and finally make their purchase a few days later when they see a cart abandonment ad on Facebook. Email and social media marketing each have unique advantages:

  • Social is great for having conversations in real-time. You can engage with people who are already talking about your brand or ask your email subscribers to create new content on social media (e.g., contests or chats).
  • Email is perfect for staying in touch. There’s a good chance an individual won’t see all of your social posts. With email, you’re in control of what you send to your subscribers and when. For example, you might decide to send a subscriber an automated sequence of emails that gradually leads them to a purchasing decision.

12. What are your best tips to encourage social followers to join your email list?

Make it relevant to them and offer exclusivity! Ask yourself: “Why should they be on the list and what will they gain?”, then, use the benefit-driven copy in your social media posts.

You can also highlight how email can be a much more convenient channel for ‘being the first to know’ than social media and entice followers to subscribe on that basis. Make sure to create engaging images and videos for your promotions, waiting lists, or content downloads.

(Ready to start growing your email list? Create your sign up form for free with a 30-day AWeber trial. Then, share it on social!)

Here are a few ideas on getting more social media followers to subscribe to your list:

  • Create an irresistible offer and make it available only via email.
  • Schedule bi-monthly posts to remind your followers about your newsletter.
  • Add an email sign-up form to your Facebook Page.
  • Try paid advertising on Twitter, Facebook, or LinkedIn.
  • Pin a Tweet about your sign up form to the top of your Twitter feed.

On Twitter, Ann Handley (copywriter and Chief Content Officer at MarketingProfs and an AWeber customer) shares a link to her newsletter sign up form Total Annarchy and explains why people should subscribe. She even pinned this Tweet to the top of her feed to highlight it.

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If you loved this interview and want to read more, subscribe to the AWeber’s free newsletter to get a weekly email packed with our latest content. You’ll learn how to level up your marketing strategy and use email marketing to reach your business goals.

Who is Sendible?

Sendible is a social media management solution that makes it easy for SMEs, corporate marketing teams’ and digital agencies to promote, analyze, and track their brands across all social media platforms.

They provide a one-stop shop for your social media marketing needs, helping you build brand awareness by integrating social media platforms including Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest into a single dashboard.

The post 12 Questions with the Social Media Experts at Sendible appeared first on Email Marketing Tips.

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Are You a Newsletter Master or Novice? Take This Quiz to Find Out

Many of the best marketers in the world regularly send a phenomenal newsletter – like Seth Godin, Ann Handley, and Neil Patel.

It’s no surprise. A successful newsletter can reap amazing results. In fact, David Hieatt, Founder of  Hiut Denim Co., says that his newsletter is, “Without a doubt, [the] most critical tool for growing [his] business.”

But a newsletter only works if you’re following the right steps.

Not sure if you are? Take this 10-question quiz and find out whether you’re a newsletter novice or master. Plus, get advice to improve your newsletter!

Take the quiz and get your results

 

Share your results on social media! Whether you’re a novice or a master, you should be proud that you’ve started your newsletter. That’s a huge step worth celebrating.

The post Are You a Newsletter Master or Novice? Take This Quiz to Find Out appeared first on Email Marketing Tips.

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12 Exceptional Newsletters That Will Change Your Approach to Email Forever

The best email newsletters provide value and captivate subscribers week after week. That’s how smart email marketers get their audience to open, click, and share their newsletter again and again.

But how do you consistently produce and deliver an engaging newsletter? A little inspiration from the most successful email newsletters can help!

The AWeber team is constantly scouring the internet for the top email newsletters on the planet. Here, we narrow the results down to 12 of our favorite email newsletters.

1. Total Annarchy by Ann Handley

In her bi-weekly email newsletter Total Annarchy, Handley, a masterful digital marketer and author of “Everybody Writes,”  shares writing tips, links to useful content, and, as she says,“some high-spirited shenanigans.”

“The tone is unique, bold and confident, which I think many email newsletters lack these days. Ann is a true authority in content marketing and this newsletter isn’t afraid to make that known. I’d say it’s ‘long,’ but that might imply that it’s verbose and boring. It’s not. It’s thick, but in a good way— more like a hearty bowl of soup. Full of useful content, both original and curated. Can’t recommend this newsletter enough.”

– Tom Tate, Product Marketing Manager at AWeber

2. InVision Weekly Digest

A weekly email about the latest design trends, InVision packs their email newsletter with their most recent content, as well as curated articles from other brands.

We absolutely love their creative call-to-action button content. Plus, the simple design and concise content make this newsletter one you can skim in seconds.

“I really like the InVision newsletter because it contains content that is specific to my interests. The article titles and images are eye catching and easy to digest, making it easier for me to navigate the email quickly and efficiently.”

– Nicole Mascola, Brand Designer at AWeber

3. FoundersGrid

With more than 10,000 subscribers, FoundersGrid is a weekly email newsletter focused on delivering the best tech and startup news. It’s packed with valuable content in a digestible format.

“I like that it’s easy to digest. It’s a ‘Goldilocks’ type email — just enough content that can be quickly skimmed and consumed.”

– Erik Harbison, Chief Marketing Officer at AWeber

4. The Daily

Entrepreneur and business expert Jay Clouse reflects on his latest learnings from building his own business in his newsletter The Daily. His down-to-earth and human tone builds a relationship with subscribers that keeps them reading and coming back.

“Jay always brings his real self in his emails, but maybe my favorite part is very minor towards the bottom. He always adds his feelings on the day before, wins he had, and what he’s focused on. I love the way this adds a level of commitment and progress.”

– Mike Smith, Art Director at AWeber

5. Product Thoughts

For anyone who wants to learn about product management and business leadership, Product Thoughts is a must-subscribe. In a weekly email, the newsletter helps more than 1,500 product leaders stay on top of the latest strategies and tips.

“He includes a thought, something he’s working on, and a trend at the beginning — almost a short blog post — and then includes a curated section of good posts from around the web. It saves me a lot of time because I don’t have to search for this content myself.”

-Meghan Nesta, Product Manager at AWeber

 

6. Early to Rise by Craig Ballantyne

Week after week, Ballantyne delivers a well-written and insightful newsletter – Early to Rise – which provides his own thoughts on health, wealth, and life. The secret to his success? His deliberate, consistent, and unusual writing schedule.

Ballantyne wakes up at 4 a.m. every day. For two hours straight, he writes. And writes. And writes. He calls this window his ‘magic time,’ when he’s most productive.

“The early wakeup call works. Craig churns out content. He’s always in my inbox — offering original wisdom about fitness, health, business, and self-improvement. His advice is typically wrapped in interesting and relevant anecdotes, so it’s creative and never boring. His consistency and unique delivery makes his newsletter a must-open.”

– Jill Fanslau, Content Marketing Manager at AWeber

7. Jocelyn K. Glei’s Newsletter

Providing value in your newsletter doesn’t always translate to a long-form blog post or video. Your audience might appreciate other forms of content as well — like beautiful art. Jocelyn K. Glei’s newsletter mixes a bit of art and content in her emails.

“Jocelyn always features various artists work in her newsletter, giving credit where credit is due. But beyond that her links and articles are always the best curated from around the web.”

– Mike Smith, Art Director at AWeber

8. Smashing Newsletter

Some email newsletters stand out because they’re unique. Others rise above the rest with an unwavering dedication to quality. Smashing Newsletter manages to do both in their bi-monthly letter to subscribers.

“I LOVE Smashing Newsletter because every edition is jam packed with synopses that clearly communicate which articles from the bunch might captivate me, instead of just teasing me into clicking. I also love the fact that there’s a table of contents at the beginning of each newsletter.”

– Chris Vasquez, Director of Product at AWeber

9. Doctor of Credit

While many successful newsletters utilize a designed template and beautiful imagery, this isn’t a necessity.

When you provide huge value and make your subscribers’ lives easier, you can keep it simple. And that’s just what Doctor of Credit does in their daily email newsletter focused on helping people improve their credit and save money.

“It’s super simple but has lots of great info if you are a credit card rewards and points geek like me.”

– Andy Shal, Affiliate Marketing Manager at AWeber

10. Sidebar

Every morning, the Sidebar newsletter sends an email with the top 5 design articles of the day. It contains educational content to help designers master their craft. It’s simplistic, yet crazy useful.

“I like how quick and short this newsletter is. I receive the email every morning, and it’s easy for me to read it as I’m starting my work day. And since I’m a designer, the content is very relevant and helpful.”

-Kelsey Paone, UI Designer at AWeber

11. theSkimm

theSkimm is a daily email geared towards women and delivered at approximately 6:30 a.m.

“Every morning, without fail, I open and read it. The tone of the newsletter is fun and 90’s pop culture references are abundant, which perfectly suits their predominately millennial audience. The newsletter helps me stay on top of political and cultural news without spending hours searching the internet myself. Plus, theSkimm peppers in humor throughout each email.”

– Liz Willits, Senior Content Marketing Specialist at AWeber

 

 

12. The AWeber Newsletter

If you want to stay on top of the latest email marketing trends, see more success with email, and get strategy tips from the experts, the AWeber blog newsletter is a necessity. Our weekly newsletter is packed with valuable email marketing content in an easy-to-skim format.

We’re email marketing addicts and proud of it. When you subscribe, you’ll learn from email experts who spend hours testing new email marketing strategies. (so you don’t need to!)

The post 12 Exceptional Newsletters That Will Change Your Approach to Email Forever appeared first on Email Marketing Tips.

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How to Get Your First 50 Email Subscribers in Less Than 30 Days

I can’t give you a secret formula for list growth. (Unfortunately, there isn’t one. Trust me, I’ve looked.)

But I can let you in on a secret every top email marketer knows: You don’t need a huge email list to be successful. You just need subscribers who open and click your emails.

A list of 50 highly-engaged subscribers is more powerful than a list of 1,000 uninterested subscribers. It can help you launch a profitable online course. Sell your product or service. Promote your non-profit. Raise money for charity. And transform your business.

 

Ready to get 50 (maybe even 100!) extremely engaged subscribers? Follow the exact steps below.

The Super Simple Way to Acquire Your First 50 Subscribers

Many new email marketers struggle with list growth. Where do you even start? How can you get people to willingly subscribe to your list?

First thing’s first: Ask your current connections to join your list.

That’s right. Reach out to everybody you know. Tell them you’re starting an email list. Explain the benefits. And ask them to subscribe. Send them a link to your hosted sign up form.

Bonus: Not sure how to create a sign up form? This free course will walk you through it.

You might argue, “My connections aren’t my target audience.” That might be true, but they probably know someone who is in your target audience. And it’s surprising how many people will be eager to help you. Just clearly articulate your purpose and the benefits.

Let’s say your a marathon runner who wants to teach other people how to run marathons. Here’s an example of what you could send your connections:

If you’re not a marathon runner, you can use similar copy for your own outreach. Here is a copy template you can fill in:

Hi [first name],
I hope your doing well! I have some big news –– I just started an email newsletter! [Insert how you feel about starting this newsletter.]
[Insert what the newsletter is about and who it is for.] [Insert what subscribers will learn.] [Insert why you’re an expert on this topic.]
[Insert why you decided to create this newsletter. What problem did you want to solve?]
[Insert a request for the reader to subscribe.]
[Insert a request for the reader to share this info with a friend who’d be interested.]
Here is a link to sign up for the newsletter: [insert sign up form link].
Thanks for any support you can give! I’m excited to [Insert why you’re excited about this newsletter].
[Insert your name]

Once you have copy, it’s time to start reaching out to everybody you know. Here’s how …

Who should I message?

There are so many options!

  • Message people on your social channels –– like Twitter, Facebook, and LinkedIn.
  • Check your Gmail or Yahoo address book and email people you know.
  • Text your contacts.
  • Talk to your close family and friends in person and invite them to join.

Just remember: Tailor your communication to each platform. Depending on where a conversation is happening, people communicate very differently. When you text someone, you should be more casual than in an email. If you’re talking to someone in person, you shouldn’t be reading from a script you wrote beforehand.

Don’t forget: Keep your audience in mind.

Hold up! Follow these best practices

Before you reach out to people, there’s a few best practices you should keep in mind:

  • Message people you have a relationship with. That random Facebook dude you don’t remember meeting probably isn’t the right person.
  • Use WIIFM. WIIFM stands for “What’s in it for me?” Every time you message someone, make sure to tell them how your newsletter will benefit them or their friend.
  • Be yourself. I shared outreach copy for you to use. Make sure to customize this to fit your own personality. Tell your story. Share your feelings. Be vulnerable and real. People will subscribe and share your sign up form because they want to help YOU.
  • Be brave. This is intimidating. It’s difficult to put yourself out there and ask people to help you. But this works! And remember: The information in your newsletter will help people. It’d be selfish not to share it with the world. :)

Don’t put this off. Start reaching out TODAY

If you have less than 10 subscribers, now is the time to act. Start reaching out to your connections today. You could have 50 subscribers in less than a month. Or, even a week! Dare I say it? Perhaps you could even get 50 subscribers today.

Don’t have a hosted sign up form? Get a 30-day free trial of AWeber and build one today.

Already an AWeber customer? Here are step-by-step instructions for launching your form.

 

The post How to Get Your First 50 Email Subscribers in Less Than 30 Days appeared first on Email Marketing Tips.

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We Added 2 New Emails to Our Blog Series — and Increased Clicks by 630%

You’ve probably read about email segmentation. In fact, pro email marketers recommend it all the time.

But is it really worth the work? After all, segmentation takes effort. It’s much easier to simply blast your list with a generic email.

To find out, we decided to put segmentation to the test.

We updated our blog’s email automation series. The goal? To ask each subscriber what content they wanted in their inbox, and email them segmented content based off their choice.

We got some pretty crazy results — like an email click-through rate 630% above our average.

Here’s how we did it …

How we redesigned our blog welcome series to collect subscribers’ preferences

When people subscribe to our blog newsletter, they receive a weekly email with our latest and best blog content. We also send them an automation series right after they subscribe.

This series is our way of welcoming subscribers to our email list. We explain how often we’ll send them emails and what kind of content they’ll get. Then, we give them an actual glimpse into how awesome our content is by emailing them our best content –– like our top blog posts and our best free courses.

But something was missing from the series …

We didn’t know what topics our audience was most interested in learning about, and we had no way of segmenting our audience based off their individual learning interests.

This info was important for two reasons:

  1. Knowing what the majority of our audience wanted to learn about would help us write the right content for our audience. If most people were interested in automation, then we should be writing more posts about automation!
  2. Knowing more about each individual subscriber would help us send more relevant content. Instead of sending every subscriber the same blog post, we could send blog posts to subscribers based off their interests.

That’s why we redesigned our blog series. In the redesigned series, we asked subscribers what they wanted to learn about. All they needed to do was click a link. With a simple click, they could tell us what they wanted to learn about.

There are 6 email marketing topics our audience typically asks questions about. We made these 6 topics the options a subscriber could choose from. They could decide to learn about how to:

  • Grow their email list
  • Automate their email marketing
  • Create and send emails
  • Design emails
  • Make money with email marketing
  • Improve their open and click-through rates

Or, they could choose to learn about everything!

To gather our subscribers preferences, we added this simple email to our blog welcome series:

When a subscriber clicks on one of the links, they get access to a landing page where they can download the free guide we promise in the email. On that page, we also share some of our most popular blog posts in their chosen category.

But behind the scenes, even more is going on! Using AWeber’s Click Automations, we automatically tag subscribers with a label that matches their choice when they click on one of the options. For example, if a subscriber clicks “Grow my email list,” they receive a “grow email list” tag.

Using AWeber and tags, we can build segments of subscribers who have a particular tag, and then send one-time emails or automation series to that segment. This gives us the ability to do some pretty powerful things.

Let’s say we wanted to share our latest post on increasing email open rates. Instead of blasting our entire list, we could send that post specifically to people who told us they wanted to improve their open and click-through rates. By segmenting our audience in this way, we hypothesized that we’d get better open and click-through rates.

But there was one flaw with our method. Not everyone opens an email. Even fewer people click on it. Our new email would only collect the preferences of subscribers who chose to engage with it. This meant that we wouldn’t be able to collect the interests of everybody on our list.

That’s why we added a second, similar email at the end of our welcome series:

This email gave subscribers who didn’t click on the first email another chance to share their preferences. By adding it to our series, we were able to encourage even more people to tell us what they’d like to learn about. And the best part? Using segmentation and automation, we only sent this email to people who didn’t open or click the other email asking for their preferences.

Here’s how we structured the redesigned series:

Email 1: Welcome to the AWeber blog newsletter!

  • Goal: Welcome subscribers to our list, tell them how frequently we’d send emails, deliver our incentive, and ask them to whitelist us.
  • Delivery time: Immediately after subscribing
  • Audience: All subscribers

Email 2: Share your interests and we’ll send a free guide

  • Goal: Encourage subscribers to share what they’d like to learn about email marketing by clicking on a link in the email
  • Delivery time: 1 day after email 1
  • Audience: All subscribers

Email 3: Explore the best email marketing content

  • Goal: Share our best blog content with our audience and get them excited about being a subscriber
  • Delivery time: 1 day after email 2
  • Audience: all subscribers

Email 4: Get 45+ email copy templates and master your content

  • Goal: Delight our subscribers with even more educational and free content –– our “What to Write in Your Emails” course.
  • Delivery time: 1 day after email 3
  • Audience: All subscribers

Email 5: Would you like another free guide?

  • Goal: To encourage more subscribers to click on a category and tell us what they’re interested in.
  • Delivery time: One day after email 4
  • Audience: Subscribers who didn’t click on a category in email 2

To get a visual picture of the original series versus the new series, here’s an automation map of the original:

And here’s the automation map for the updated series:

In the updated series, there are 7 content categories subscribers can choose from. However, we only use 6 tags in our series. That’s because the final option is to “Learn it all!” If a subscriber clicks this, they are tagged with all 6 tags, rather than a 7th separate tag.

Pro tip: Instead of sending people to a landing page when they click on a Click Automation, you can send them to a hosted form that says something like “Thanks for sharing your preferences! We’ve updated your info.” This can be easier than creating a landing page.

But we still had a problem … what about our current subscribers?!

When we updated our welcome automation series to include these 2 new emails, we already had thousands of subscribers on our blog newsletter list. And since this series was only for new subscribers, current subscribers didn’t receive it. Which meant that we wouldn’t find out the interests of our current subscribers through this series.

So we decided to send all of our current subscribers a one-time broadcast email to ask them the same question.

This email functioned in the same way as the 2 emails we added to our automation series. When a subscriber clicked on one of the options, they received a tag that matched their choice. The email content is nearly identical to the ones we added to our automation series:

After sending it, thousands of our current subscribers clicked on an option to tell us what they’d like to learn about.

40% of them clicked “I want to do it all!” The second most popular choice was “Grow my email list,” with 21% of people clicking this option.

We chose the most popular category and gave subscribers a cool freebie.

Since the majority of our subscribers said they wanted to learn about list growth, we decided to email them our free course “Email List Growth Blueprint.”

And we saw phenomenal results. Our open rate for this email was 118% higher than our average open rate for this list. Our click-through rate was an astounding 630% higher than our average click-through rate. 😱

This record-breaking engagement is thanks to the power of segmentation and sending the right content to the right people.

Theory proved: Segmentation works.

Skyrocket your engagement! Try this out yourself.

Want to do something similar on your own email lists? Simply follow these steps:

  1. Write 1 or 2 emails and add them to your automation series
  2. Add a question and answers to your new emails.
  3. Add hyperlinks to your answers. You can link off  to a hosted sign up form or landing pages
  4. Use AWeber’s Click Automations to tag subscribers based off the link they click. The options you give subscribers don’t need to be about their content preferences! You could ask subscribers for their skill level at a certain task, what products they’re interested in, or anything that helps you send more targeted content!
  5. Send relevant one-time and automated emails to your subscribers using AWeber’s tags to build your segments.

Need help setting this up? Call, chat, or email us. We’d love to walk you through it!

Want to try this, but don’t have AWeber? Get a free account for 30 days and test it out.

The post We Added 2 New Emails to Our Blog Series — and Increased Clicks by 630% appeared first on Email Marketing Tips.

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