Author: Kelly Forst

Are You a “Megaphone” Email Marketer?

avoid being a megaphone marketer

Think of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from being there. 

Now, do you stand at the head of the table with a megaphone and tell them all about you and your business? Holler about all the amazing promotions you’re running? Do you let anyone else at the table speak? 

Or do you engage your guests in a lively conversation and discussion? Do you ask them what they need or want from you, or the best ways you can serve them?

“You can use email like a megaphone—where you’re just speaking loudly and not actually listening—or you can use it to create a conversation,” said AWeber’s Content Marketing Manager Jill Fanslau on the small business sales and marketing podcast Stay Paid.

One of the easiest ways to create conversation in your emails is by asking a question, said Fanslau. Ask your audience a question at least once a quarter to better understand what content they need and want from you. 

The best part about engaging your audience in a conversation? “You could get your next 10 email ideas by sending one question in an email,” said Fanslau. Your subscribers’ answers  could spark an idea for your next blog post, your next product, or your next lead magnet. 

There are a number of ways to ask a question in your emails: 

  1. Include a sentiment widget at the bottom of every email. (You can easily do this inside AWeber.) This gives you a quick and easy way to gauge whether your audience liked your content. Think of it like a “temperature check.”
  2. Send a survey. Asking your audience to complete a short survey can give you rich insights into what you’re doing right and what you can do better. (You may need to provide an incentive to get your subscribers to fill it out.)
  3. Reach out to individuals directly if you want to have a more personal, one-on-one conversation. If you receive great feedback, you can even ask that subscriber for a testimonial, to leave a review, or for a case study.
  4. Ask a simple question and encourage all of your subscribers to reply with their thoughts or feedback (good and bad). Let them know that you’ll read every single response. Reply to as many as you can so your subscribers know there’s a real person there. 

For more email copywriting tips and insights on engaging your audience with email marketing, check out Fanslau’s interview on Stay Paid. Or, listen on your favorite podcasting apps like Apple Podcasts, Stitcher or Google Play.

AWeber supports entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.

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This Email Copywriting Formula Will Defeat Writer’s Block

person typing on keyboard

Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email. You fire up your laptop and open a fresh draft. 

But, you find yourself staring at a blank screen — unable to put pen to paper (or fingers to keyboard). You have writer’s block.

AWeber’s Liz Willits recently joined an episode of “Beyond the Hustle” — a podcast for entrepreneurs who hustle to make their dreams a reality — to share an email copywriting formula that helps her eliminate writer’s block.

Related: The 3 Best Copywriting Formulas for Email Marketing

“When you want to transition from providing value to selling your product or service, just remember ‘P.A.S.’ — problem, agitate, solution,” shared Willits.  

Start an email by highlighting a problem your audience experiences, and then agitate it by explaining why it’s a pain point for your audience. This demonstrates that you understand their struggles, and sets you up to sell your product or service as a solution, said Willits. 

“The goal is to show how your product or service is going to change your readers’ lives.”

For more tips on how to write effective emails, how to use email marketing and social media together, and what you should avoid in your email marketing, listen to episode 72 of Beyond the Hustle with Liz Willits and Carolina Millan below. Or, listen on your favorite podcasting apps like Stitcher or Spotify

For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.

The post This Email Copywriting Formula Will Defeat Writer’s Block appeared first on Email Marketing Tips.

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Do Your Emails Contain R.O.T.?

Do Your Emails Contain R.O.T.?

Have you ever read an email that was truly disappointing? Maybe the content was stale or it was full of tidbits of information you have already read a handful of times elsewhere?

That’s called R.O.T., according to Jill Fanslau, AWeber’s Content Marketing Manager. 

“R.O.T. is redundant, outdated, or trivial information,” said Fanslau on a recent episode of SEMRush’s Marketing Scoop podcast.

R.O.T. is content someone could easily find on Google. It’s information that’s not useful to your reader or leaves them unsatisfied, according to Fanslau. It leaves a sour taste in their mouth — and leaves them wondering why they joined your email list in the first place.

“All it takes is one dull email for a subscriber to bounce off your list,” she said. 

So how do you avoid sending “R.O.T.?”

Every email is an opportunity to build a relationship, so “focus on providing value and education to your readers,” she said.

You don’t need to write a novel. You could even just provide a quick, actionable tip that they can implement right away. If you aim to improve your readers’ lives — even in the smallest ways — and teach them something new, you’ll never send R.O.T., said Fanslau. “Do that, and you’ll undoubtedly stand out in your readers’ inboxes and see returns on your products or services at the end of the day.”  

For more tips on providing valuable, must-open content to your readers, listen to Fanslau’s advice on the Marketing Scoop Podcast, episode 2.33 (What Works Best for Email Marketing Now?). Or, listen on your favorite podcasting apps like Stitcher or Spotify.

For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.

The post Do Your Emails Contain R.O.T.? appeared first on Email Marketing Tips.

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Should You Use Emojis in Your Subject Line?

Should You Use Emojis in Subject Lines

Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters.

But if you want to stand out in the inbox, you can’t be average.

Willits dove into her research with author and marketing guru Tim Cameron-Kitchen, on his popular podcast, the Exposure Ninja. Willits explained that while knowing the average formula for email is a great starting point, the most successful email marketers go against the grain. They do the opposite of what’s popular.

You can do the same, said Willits on the podcast. Take emojis in subject lines, for example.

“According to our research, only 6.9% of people use emojis in their subject lines,” said Willits on the podcast “If most people aren’t using emojis in their subject lines, then it might be a good idea to try using them and see if it impacts your email open rates. It might just help you stand apart from other messages in the inbox. The most successful email marketers are successful because they’re unique.”

For more tips on writing unique and powerful emails that get opened and clicked, listen to Liz’s advice on the Exposure Ninja Podcast, episode #132 (Lessons Learned from the World’s Most Successful Email Marketers). Or, listen on your favorite podcasting apps like Stitcher or Spotify.

For more than 20 years, AWeber has supported entrepreneurs and small businesses with powerfully-simple email marketing solutions. Get your free trial today.

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