Author: Jill Fanslau

5 Ridiculously Cool Ways We’ve Used AMP for Email

AWeber and AMP for Email

Everything you know about email is about to dramatically change forever. 

That’s a bold statement, but it’s true…I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available a year ago. In fact, we were one of the first marketing teams to start using it a few months ago. 

I’m talking about AMP for Email.

What is AMP for Email?

With AMP (which stands for Accelerated Mobile Pages) for Email, your message is no longer a stagnant document that gathers dust inside an inbox after it’s read. It’s now a living, ever-changing experience that encourages the reader to stick around. To explore. To interact. To come back again and again. To participate.

It transforms a previously static medium into an interactive and dynamic channel in which to communicate with your audience.

That means readers can book an appointment, RSVP to an event, sign up for a newsletter, leave a product review, answer a survey or quiz, or view a live package shipping update — inside an email.  They never need to open a new window or head to their browser.

AMP for Email became available in Gmail in March 2019. The tech is still in its infancy and only currently available for Gmail, Outlook, and Mail.ru users, but it will become more widespread and robust in the very near future.

And right now, AWeber is the only small business email service provider to support the new AMP for Email technology for our customers. We are continuously evolving how powerfully-simple it is for you to send AMP for Email-powered messages in AWeber.

“By adding AMP message support to our API, we’re ensuring our customers have the most up-to-date tools and technology at their fingertips to create messages that will help them connect with their customers and rapidly grow their businesses,” said Chris Vasquez, Director of Product at AWeber.

AWeber isn’t just empowering customers to use AMP for Email. We’re using it ourselves.

How AWeber is using AMP for Email in our own email marketing

Since AMP for Email launched, my teammates and I have been using the tech in our weekly email marketing newsletter, FWD: Thinking. In fact, anywhere from 25% to 30% of all clicks on the newsletter’s main call-to-action (CTA) come from readers viewing an AMP-enabled version. (We still send an HTML version every week, too, for people not using Gmail, Outlook, or Mail.ru.)

We’ve only scratched the surface of what we can do with the technology, but it’s exciting to experiment to see which AMP elements drive the most engagement from our newsletter readers. Keep reading for a list of some of the interactive and dynamic AMP for Email content we’ve tested so far.

AMP for Email: Image Carousel 

We showed off our free, seasonal GIF guides in interactive image carousels inside the newsletter. As a FWD: Thinking reader, you could easily click or tap the arrows inside the email to scroll through a handful of GIFs. 

If you weren’t viewing the AMP-enabled version of the newsletter, you would have seen a single GIF at the top of the email. You had to click into the blog post to view more.

Big news! AWeber just added the image carousel into our drag-and-drop email builder. Just drag it into your email and add up to 6 images. You can use it today! Not an AWeber customer yet? Sign up for a free trial of AWeber.

We have tested the image carousel with two GIF guides so far:

Fall GIF Guide, August 2019

AWeber Image Carousel AMP for Email

Check out AWeber’s Fall GIF Guide.

Holiday GIF Guide, November 2019

Check out AWeber’s Holiday GIF Guide.

The percentage of readers clicking the AMP image carousel element increased by 28% from our Fall GIF Guide to our Holiday GIF Guide. 

The Holiday GIF Guide could have been more popular among AMP viewers, but we doubted that could account for such a drastic increase.

One of the main reasons we can surmise for the significant boost in engagement? In the short time between the two emails, Outlook made AMP for Email available and GSuite rolled out AMP support so it was turned on by default. 

Our hypothesis: The pool of potential FWD: Thinking readers seeing AMP for Email elements in their inboxes (desktop and mobile) is increasing every single month as more Internet Service Providers make it available. The percentage of people interacting with AMP elements will only continue to go up.

AMP for Email: Feedback Form

We’ve always collected questions and feedback from our readers. It helps pinpoint our readers’ biggest pain points and spur new educational content ideas. 

In the past, the CTA for our newsletter’s feedback form took you to a separate webpage to fill out. With AMP for email, you can now submit your question directly into the email. No leaving the inbox! This reduces friction for the user and increases our likelihood of garnering responses. 

AWeber Feedback Form AMP for Email

Our readers who received the AMP-enabled version of the newsletter noticed the change. One subscriber, Andre V., even wrote into the feedback form:

I have a question about this form in the email… Does it submit? What wizardry is this?

Andre, meet AWeber’s sorcerer, AMP for Email.

AMP for Email: Sentiment Widget

AWeber gives all customers the option to add sentiment widgets to their emails. You can think of them as quick “temperature checks” to make sure your subscribers find your content useful or not.

Previously, the sentiment widget would take you to a separate landing page outside of your inbox. There, you could add more info about why you liked or didn’t like the email.

AMP for Email, however, allowed us to make this element interactive and dynamic. Not only can you click on the smiley or frowny face within the email, but you can also write your response inside the message, too.

AWeber Sentiment Widget AMP for Email

Plus, you can find out how many other subscribers felt the same as you. If you leave the message, come back later, and click the face again, the numbers may update depending on how many people interacted with the AMP element while you were gone.

AMP for Email: Polls and Quizzes

We recently conducted a quiz inside our FWD: Thinking newsletter using AMP for Email. (It’s a lot like the quizzes you see inside Instagram or Facebook stories.) 

AWeber Email Quiz AMP for Email

After you clicked on an answer, you were automatically given the correct answer and the percentage breakdown of how many other FWD: Thinking subscribers chose each answer. 

Just like with our AMP for Email sentiment widget, if you left the newsletter and came back later, you could see updated percentages of subscribers’ answers.

So what happened if you didn’t have access to AMP? You were taken to a separate landing page that gave you the answer to the quiz. However, you never got to see the dynamic breakdown of subscriber percentages clicking on each answer. 

We also conducted a poll to see if people were sending Black Friday and/or Cyber Monday email campaigns this year — and we offered the final results in a followup email the next week. 

AWeber Email Poll AMP for Email

The experience for AMP users was the same as the quiz. You received a percentage breakdown of subscribers who were or were not sending Cyber Weekend email campaigns. If you didn’t have AMP, you were sent outside of the inbox to a separate landing page.

Overall, for both the quiz and the poll, we saw about 20 to 25% of the total clicks come from people using the AMP for Email element.

Next Steps: AMP for Email inside AWeber

Right now, getting set up to send AMP for Email messages takes a bit of work since you need to authenticate your sending domain and apply to be an AMP for Email sender in Gmail, Mail.ru, and Outlook. (You can see the full directions here.) 

But once you’re all set up to send AMP for Email, AWeber’s product team is making it as seamless and as powerfully-simple as possible for our customers to send AMP messages through our platform. We are currently the only small business email marketing provider that offers AMP for Email capability in our API, and we have already launched our first AMP element — the image carousel — in our drag and drop email builder.

For a rundown on how to use AMP for Email in AWeber, sign up for our free webinar on January 17.

The post 5 Ridiculously Cool Ways We’ve Used AMP for Email appeared first on Email Marketing Tips.

Read More

The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales

cyber monday email examples

Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics. That’s an increase of 19.3% from the previous year — and sales are only expected to go up this December.

Are you ready to hit “go” on your Cyber Monday email campaign? Here’s a content calendar you can use to make sure you’re maximizing your promotion. 

Your 5-Email Campaign for Cyber Monday 2019

November 29: Send your “teaser” email. Tease your promotion with a “preview” email sent out three days* before Cyber Monday. Let your subscribers know something big is coming on December 2 — but don’t tell them what. Get them excited for the announcement.

*You don’t want this email to go out more than three days in advance or you might cannibalize your sales leading up to the promotion going live. People may be hesitant to purchase if they know a better deal is just a few days away.

December 1: Send a countdown email. The night before your promotion goes live, send a 12-hour countdown email to your audience. (The anticipation!) You can schedule this ahead of time inside your AWeber account.

Don’t have an AWeber account yet? Sign up for a 30-day free trial, and get your Cyber Monday emails scheduled!

December 2 (morning): Launch your promotion. Send your promotion — whether it’s a coupon code that gives your subscribers a certain percentage off their purchase, a free gift with their purchase, or a special giveaway for the first 200 customers who purchase — on Cyber Monday.

Related: Automatically Create Your Own Beautiful, Branded Email Template in Seconds!

December 2 (afternoon): Resend your promotion. Not all your subscribers will engage with your email. That’s okay: Their inboxes are flooded on Cyber Monday with deals. That’s why I recommend resending your message to anyone on your list who didn’t open or click later in the day. It’s another opportunity for you to reach them. 

December 3: Post-promotion email. With AWeber, you can “tag” subscribers that go from your promotion emails and hit a certain page of your website. The next day, send that group of subscribers that made it to a certain product page or the checkout — but never ended up making a purchase — a followup email. Let them know the product is still available, reiterate the benefits of purchasing, and tell them that you’ll extend the promotion another few hours just for them!

Creative Cyber Monday Email Examples 

Below are a few of our favorite Cyber Monday email marketing ideas from years past. Use them as fodder to create and launch your own email marketing campaign with AWeber this Cyber Monday. 

Cyber Monday Email: Chubbies 

Chubbies, the brand that’s known for short shorts (think: “Larry Byrd” short shorts…i.e. lots of skin), had fun with their Cyber Monday email campaign. They called it Thighber Monday, and turned it into an event.

A new free gift — like duffle bags, blankets, hats, and more — was revealed every hour of Thighber Monday via email. If you bought a product on their site, you would receive that hour’s free gift along with your purchase. 

The campaign kept people coming back to their inbox hour after hour to check out which free gift would be unveiled next.

Cyber Monday Email Chubbies

Cyber Monday Email: Melyssa Griffin

Digital marketer and coach Melyssa Griffin helps bloggers and entrepreneurs grow their audiences and incomes. For Cyber Monday, Melyssa bundled all her online courses together for a fantastic deal. Bundling or packaging certain products can make the promotion feel larger and more impactful than giving a discount for each separate item.  

Cyber Monday Email Melyssa Griffin

Cyber Monday Email: Taco Bell

Taco Bell didn’t offer a Cyber Monday promotion. Instead, they banked on how hungry you’d be after a long day of online shopping. Taco ‘bout a novel idea. 

Cyber Monday Email Taco Bell
Photo courtesy of Really Good Emails

Related: 5 Powerful Ways to Drive More Sales Through Email

Cyber Monday Email: Everlane

Remind your customers of how good they always have it! That’s what Everlane did with their “No sale here” email. They called out the fact that their prices are already 50%  lower than most retailers, day in and day out. 

Cyber Monday Email Everlane
Photo courtesy of Really Good Emails

Cyber Monday Email: Lewis Howes

Motivational speaker and coach, Lewis Howes, focused on “exclusivity” for his Cyber Monday deal. He played up all the benefits of being part of the elite, members-only program and offered a significant discount on his monthly coaching program. 

Cyber Monday Email Lewis Howes

Quickly launch your Cyber Monday email campaign

Try AWeber for free for 30 days, and get access to all of our powerfully-simple email marketing solutions. You can set up an effective, beautiful, branded email campaign for Cyber Monday in minutes!

The post The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales appeared first on Email Marketing Tips.

Read More

AWeber Continues to Grow Its Support for AMP for Email!

AWeber AMP for Email Carousel

AWeber's AMP for Email Carousel

Over the summer, AWeber announced that it was the first small business email service provider to support the new AMP for Email technology! Now, we’re excited to share the latest evolution in how we’re making it powerfully-simple for you to use AMP for Email inside AWeber.

AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely transform how you connect with your prospects and customers via email.

With AWeber and AMP for Email, your subscribers won’t have to leave the inbox or head to their browser to visit a web page. Instead, they can RSVP to an event, sign up for a newsletter, leave a product review, answer a survey, or view a live package shipping update — all inside your email!

Big news! AWeber has now added one of the most popular AMP for Email features — an image carousel — to our drag-and-drop email editor. A carousel is an interactive element that rotates through multiple slides of images. You can include photos, GIFs, blog posts, or products. As an AWeber customer, all you need to do is click the carousel element in the tool box and drag it into your email. Then, add up to 6 images.

Previously, if you wanted to include multiple images, you had to stack them one on top of the other, taking up valuable space in your email. The image carousel is compact, interactive, and beautiful.

AMP for Email turns static emails into interactive and dynamic content. By removing layers of friction and allowing people to directly engage with content faster, you’ll reduce the number of steps your audience has to take to respond to an offer or promotion, and ultimately drive more business.

That’s why AWeber is continuously evolving how powerfully-simple it is for you to send AMP for Email-powered messages inside our platform. We want you to see success faster than ever before.

The image carousel is just the start. Through AWeber’s API, you can also create other powerfully-engaging interactive and dynamic content using AMP for Email components. (See how we’ve been experimenting with other AMP elements inside AWeber’s own weekly newsletter, FWD: Thinking.) If you send these AMP components through AWeber, they will display in Gmail, Outlook, and Mail.ru messages TODAY!

There are a few simple steps you’ll need to take to get started with using AMP for Email and the image carousel inside AWeber. See them here.

You can receive a full rundown on how to use AMP for Email with AWeber. Sign up for our free webinar on January 17.

Questions? Contact our Customer Solutions team, available 24 hours a day, 7 days a week, from our Pennsylvania HQ.

This article was updated on December 11, 2019.

The post AWeber Continues to Grow Its Support for AMP for Email! appeared first on Email Marketing Tips.

Read More

5 Powerful Ways to Drive More Sales Through Email

social proof

Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who followed the workout.

On the left is a “before” photo of a shirtless, slouching man. He’s pale. Average-looking. He’s not smiling.

Then, in the photo on the right, the same guy magically turns into a tall, bronzed, Greek God with an eight-pack of cobblestone abs. His biceps are the size of bowling balls. He’s ridiculously happy.

They barely look like the same person. But that’s the point, right?

You can relate to the guy on the left, but you want to be the guy on the right. If lefty could do it, so can you!

I may be exaggerating this a bit to make my point, but here’s the thing: Social proof works.

What is social proof?

The gist of social proof: When people are uncertain, they’ll look to others for guidance. In marketing, social proof can be a powerful psychological trigger to influence people to buy a product or service.

Social proof is so effective because it helps your customers confidently make a decision. You’re providing evidence that your product is beneficial, has more fans than just your mom, and can positively transform people’s lives.

Related: Email Marketing Statistics: We Analyzed 1,000 Emails from Today’s Top Experts

Luckily, you don’t have to get your customers to go shirtless to provide evidence that your product works. (If you’re not in the fitness industry, that would be . . . awkward.) There are other ways to do it.

5 Ways to Include Social Proof in Your Emails

Social proof #1: quotes

Ask a satisfied customer for a quote about why they love your product or can’t wait to try it. Or grab quotes and comments from your social media feeds.

When a new subscriber reads that other people are excited about your product, they’ll be more likely to take action, too.

Jonathan Goodman, the founder of Personal Trainer Development Center, uses quotes from his social feeds as proof of happy customers. This helps drive more sales for his latest issue of Fitness Marketing Monthly, a print newsletter delivered to subscribers’ doorsteps.

social proof: quotes

Social proof #2: numbers

Marketing professionals use data all the time to persuade people to buy a product or donate to a cause. They call it the “Statistics Appeal,” and it’s based off research that shows people generally trust numbers. So use numbers and stats that tie directly to the success or quality of your product to give perceived weight to your product.

Brian Dean, the SEO expert behind Backlinko and an AWeber customer, uses his numbers to prove why he’s an expert in SEO on YouTube. He uses this as social proof for why you should sign up for his course.

social proof

Social proof #3: ratings

Have 5/5 stars on Amazon or Google? Let your subscribers know!

Great reviews or ratings provide social proof that others recommend your business or products, which might compel prospects to click through to the order page or check out the reviews. If your subscribers see others taking positive actions, they will be more inclined to buy.

Below, you can see how Henneke Duistermaat of Enchanting Marketing ends her 16-part snackable writing course with links to buy her two books. She also points out that they both receive 5/5 star reviews.

Related: FREE course: What to Write in Your Emails (45+ downloadable email templates)

social proof

Social proof #4: influencers

If you have famous customers, tell your subscribers. Or have them give you an endorsement that you can include in your messages. People are more likely to buy a product if they admire a person or business that uses it.

Social proof #5: case studies

Have a customer who is extremely excited about your product or service? Ask them to relay their experience to you, and post it on your blog or website. Their story may entice others to try your product, as well.

Ramit Sethi uses case studies of happy students to sell his 6-Figure Consulting Program.

Social proof — when used to drive home why you’re an expert in your field and why your product can help transform your subscribers’ lives — can exert immense influence over your readers’ actions. But like any other email marketing tactic, social proof only works if you provide your audience with compelling, helpful content.

Ready to get started adding social proof to your email marketing campaigns? Try AWeber for FREE today. It’s never been easier to connect with your audience and drive success for your business.

The post 5 Powerful Ways to Drive More Sales Through Email appeared first on Email Marketing Tips.

Read More

The #1 Tip for Writing Mobile-Friendly Emails

mobile-friendly emails

Your smartphone lets you stay in touch with friends, access nearly any information on the internet (why are hamburgers called hamburgers when they’re made of beef, not pork?), get directions, play games, maintain your calendar . . .

And check email.

Depending on your audience, as much as 77% of your subscribers may open your emails on their mobile devices — which means they’re staring at your content on a screen slightly larger than a credit card.

That’s why you should always break up your email copy into shorter, easier-to-read chunks.

Related: How Long Should Your Subject Line Be?

Long blocks of text are difficult to read on a smartphone. They force the reader to scroll and scroll and scroll, which is a horrible user experience for your subscribers. Plus, long paragraphs make it easier for your subscribers to lose their place since mobile readers are often distracted readers.

So how short should your paragraphs be? My recommendation: 2 to 3 sentences max.

Breaking up paragraphs will feel unnatural at first, but your subscribers will thank you. It’ll make it easier for your audience to scan your emails and it’ll drive them forward from one sentence to the next.

The result: They’ll be more likely to read your content and click on your call to action. And that’s good for business.

Related: 8 Powerful Copywriting Techniques to Use in Your Next Email

How to make your email copy more mobile-friendly

Below are 5 more simple ways to make your emails more consumable on a phone — and you can do them all inside AWeber’s easy-to-use drag-and-drop email builder:

  • Separate sections with headlines
  • Add bullet points when listing multiple items or tips
  • Include a button instead of hyperlinked text for your call to action (CTA)
  • Use any of the hundreds of mobile-optimized templates inside AWeber
  • Be concise (skip the run-on sentences, wordiness, jargon, buzzwords, and overly-difficult terms)

Try AWeber risk-free for 30 days so you can experience how simple it is to connect with your audience and accelerate the growth of your business.

The post The #1 Tip for Writing Mobile-Friendly Emails appeared first on Email Marketing Tips.

Read More
  • 1
  • 2