Author: Jill Fanslau

5 Ridiculously Cool Ways We’ve Used AMP for Email

AWeber and AMP for Email

Everything you know about email is about to dramatically change forever. 

That’s a bold statement, but it’s true…I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available a year ago. In fact, we were one of the first marketing teams to start using it a few months ago. 

I’m talking about AMP for Email.

What is AMP for Email?

With AMP (which stands for Accelerated Mobile Pages) for Email, your message is no longer a stagnant document that gathers dust inside an inbox after it’s read. It’s now a living, ever-changing experience that encourages the reader to stick around. To explore. To interact. To come back again and again. To participate.

It transforms a previously static medium into an interactive and dynamic channel in which to communicate with your audience.

That means readers can book an appointment, RSVP to an event, sign up for a newsletter, leave a product review, answer a survey or quiz, or view a live package shipping update — inside an email.  They never need to open a new window or head to their browser.

AMP for Email became available in Gmail in March 2019. The tech is still in its infancy and only currently available for Gmail, Outlook, and Mail.ru users, but it will become more widespread and robust in the very near future.

And right now, AWeber is the only small business email service provider to support the new AMP for Email technology for our customers. We are continuously evolving how powerfully-simple it is for you to send AMP for Email-powered messages in AWeber.

“By adding AMP message support to our API, we’re ensuring our customers have the most up-to-date tools and technology at their fingertips to create messages that will help them connect with their customers and rapidly grow their businesses,” said Chris Vasquez, Director of Product at AWeber.

AWeber isn’t just empowering customers to use AMP for Email. We’re using it ourselves.

How AWeber is using AMP for Email in our own email marketing

Since AMP for Email launched, my teammates and I have been using the tech in our weekly email marketing newsletter, FWD: Thinking. In fact, anywhere from 25% to 30% of all clicks on the newsletter’s main call-to-action (CTA) come from readers viewing an AMP-enabled version. (We still send an HTML version every week, too, for people not using Gmail, Outlook, or Mail.ru.)

We’ve only scratched the surface of what we can do with the technology, but it’s exciting to experiment to see which AMP elements drive the most engagement from our newsletter readers. Keep reading for a list of some of the interactive and dynamic AMP for Email content we’ve tested so far.

AMP for Email: Image Carousel 

We showed off our free, seasonal GIF guides in interactive image carousels inside the newsletter. As a FWD: Thinking reader, you could easily click or tap the arrows inside the email to scroll through a handful of GIFs. 

If you weren’t viewing the AMP-enabled version of the newsletter, you would have seen a single GIF at the top of the email. You had to click into the blog post to view more.

Big news! AWeber just added the image carousel into our drag-and-drop email builder. Just drag it into your email and add up to 6 images. You can use it today! Not an AWeber customer yet? Sign up for a free trial of AWeber.

We have tested the image carousel with two GIF guides so far:

Fall GIF Guide, August 2019

AWeber Image Carousel AMP for Email

Check out AWeber’s Fall GIF Guide.

Holiday GIF Guide, November 2019

Check out AWeber’s Holiday GIF Guide.

The percentage of readers clicking the AMP image carousel element increased by 28% from our Fall GIF Guide to our Holiday GIF Guide. 

The Holiday GIF Guide could have been more popular among AMP viewers, but we doubted that could account for such a drastic increase.

One of the main reasons we can surmise for the significant boost in engagement? In the short time between the two emails, Outlook made AMP for Email available and GSuite rolled out AMP support so it was turned on by default. 

Our hypothesis: The pool of potential FWD: Thinking readers seeing AMP for Email elements in their inboxes (desktop and mobile) is increasing every single month as more Internet Service Providers make it available. The percentage of people interacting with AMP elements will only continue to go up.

AMP for Email: Feedback Form

We’ve always collected questions and feedback from our readers. It helps pinpoint our readers’ biggest pain points and spur new educational content ideas. 

In the past, the CTA for our newsletter’s feedback form took you to a separate webpage to fill out. With AMP for email, you can now submit your question directly into the email. No leaving the inbox! This reduces friction for the user and increases our likelihood of garnering responses. 

AWeber Feedback Form AMP for Email

Our readers who received the AMP-enabled version of the newsletter noticed the change. One subscriber, Andre V., even wrote into the feedback form:

I have a question about this form in the email… Does it submit? What wizardry is this?

Andre, meet AWeber’s sorcerer, AMP for Email.

AMP for Email: Sentiment Widget

AWeber gives all customers the option to add sentiment widgets to their emails. You can think of them as quick “temperature checks” to make sure your subscribers find your content useful or not.

Previously, the sentiment widget would take you to a separate landing page outside of your inbox. There, you could add more info about why you liked or didn’t like the email.

AMP for Email, however, allowed us to make this element interactive and dynamic. Not only can you click on the smiley or frowny face within the email, but you can also write your response inside the message, too.

AWeber Sentiment Widget AMP for Email

Plus, you can find out how many other subscribers felt the same as you. If you leave the message, come back later, and click the face again, the numbers may update depending on how many people interacted with the AMP element while you were gone.

AMP for Email: Polls and Quizzes

We recently conducted a quiz inside our FWD: Thinking newsletter using AMP for Email. (It’s a lot like the quizzes you see inside Instagram or Facebook stories.) 

AWeber Email Quiz AMP for Email

After you clicked on an answer, you were automatically given the correct answer and the percentage breakdown of how many other FWD: Thinking subscribers chose each answer. 

Just like with our AMP for Email sentiment widget, if you left the newsletter and came back later, you could see updated percentages of subscribers’ answers.

So what happened if you didn’t have access to AMP? You were taken to a separate landing page that gave you the answer to the quiz. However, you never got to see the dynamic breakdown of subscriber percentages clicking on each answer. 

We also conducted a poll to see if people were sending Black Friday and/or Cyber Monday email campaigns this year — and we offered the final results in a followup email the next week. 

AWeber Email Poll AMP for Email

The experience for AMP users was the same as the quiz. You received a percentage breakdown of subscribers who were or were not sending Cyber Weekend email campaigns. If you didn’t have AMP, you were sent outside of the inbox to a separate landing page.

Overall, for both the quiz and the poll, we saw about 20 to 25% of the total clicks come from people using the AMP for Email element.

Next Steps: AMP for Email inside AWeber

Right now, getting set up to send AMP for Email messages takes a bit of work since you need to authenticate your sending domain and apply to be an AMP for Email sender in Gmail, Mail.ru, and Outlook. (You can see the full directions here.) 

But once you’re all set up to send AMP for Email, AWeber’s product team is making it as seamless and as powerfully-simple as possible for our customers to send AMP messages through our platform. We are currently the only small business email marketing provider that offers AMP for Email capability in our API, and we have already launched our first AMP element — the image carousel — in our drag and drop email builder.

For a rundown on how to use AMP for Email in AWeber, sign up for our free webinar on January 17.

The post 5 Ridiculously Cool Ways We’ve Used AMP for Email appeared first on Email Marketing Tips.

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The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales

cyber monday email examples

Cyber Monday’s online sales hit an all-time high in 2018, capping out at a record $7.9 billion, according to Adobe Analytics. That’s an increase of 19.3% from the previous year — and sales are only expected to go up this December.

Are you ready to hit “go” on your Cyber Monday email campaign? Here’s a content calendar you can use to make sure you’re maximizing your promotion. 

Your 5-Email Campaign for Cyber Monday 2019

November 29: Send your “teaser” email. Tease your promotion with a “preview” email sent out three days* before Cyber Monday. Let your subscribers know something big is coming on December 2 — but don’t tell them what. Get them excited for the announcement.

*You don’t want this email to go out more than three days in advance or you might cannibalize your sales leading up to the promotion going live. People may be hesitant to purchase if they know a better deal is just a few days away.

December 1: Send a countdown email. The night before your promotion goes live, send a 12-hour countdown email to your audience. (The anticipation!) You can schedule this ahead of time inside your AWeber account.

Don’t have an AWeber account yet? Sign up for a 30-day free trial, and get your Cyber Monday emails scheduled!

December 2 (morning): Launch your promotion. Send your promotion — whether it’s a coupon code that gives your subscribers a certain percentage off their purchase, a free gift with their purchase, or a special giveaway for the first 200 customers who purchase — on Cyber Monday.

Related: Automatically Create Your Own Beautiful, Branded Email Template in Seconds!

December 2 (afternoon): Resend your promotion. Not all your subscribers will engage with your email. That’s okay: Their inboxes are flooded on Cyber Monday with deals. That’s why I recommend resending your message to anyone on your list who didn’t open or click later in the day. It’s another opportunity for you to reach them. 

December 3: Post-promotion email. With AWeber, you can “tag” subscribers that go from your promotion emails and hit a certain page of your website. The next day, send that group of subscribers that made it to a certain product page or the checkout — but never ended up making a purchase — a followup email. Let them know the product is still available, reiterate the benefits of purchasing, and tell them that you’ll extend the promotion another few hours just for them!

Creative Cyber Monday Email Examples 

Below are a few of our favorite Cyber Monday email marketing ideas from years past. Use them as fodder to create and launch your own email marketing campaign with AWeber this Cyber Monday. 

Cyber Monday Email: Chubbies 

Chubbies, the brand that’s known for short shorts (think: “Larry Byrd” short shorts…i.e. lots of skin), had fun with their Cyber Monday email campaign. They called it Thighber Monday, and turned it into an event.

A new free gift — like duffle bags, blankets, hats, and more — was revealed every hour of Thighber Monday via email. If you bought a product on their site, you would receive that hour’s free gift along with your purchase. 

The campaign kept people coming back to their inbox hour after hour to check out which free gift would be unveiled next.

Cyber Monday Email Chubbies

Cyber Monday Email: Melyssa Griffin

Digital marketer and coach Melyssa Griffin helps bloggers and entrepreneurs grow their audiences and incomes. For Cyber Monday, Melyssa bundled all her online courses together for a fantastic deal. Bundling or packaging certain products can make the promotion feel larger and more impactful than giving a discount for each separate item.  

Cyber Monday Email Melyssa Griffin

Cyber Monday Email: Taco Bell

Taco Bell didn’t offer a Cyber Monday promotion. Instead, they banked on how hungry you’d be after a long day of online shopping. Taco ‘bout a novel idea. 

Cyber Monday Email Taco Bell
Photo courtesy of Really Good Emails

Related: 5 Powerful Ways to Drive More Sales Through Email

Cyber Monday Email: Everlane

Remind your customers of how good they always have it! That’s what Everlane did with their “No sale here” email. They called out the fact that their prices are already 50%  lower than most retailers, day in and day out. 

Cyber Monday Email Everlane
Photo courtesy of Really Good Emails

Cyber Monday Email: Lewis Howes

Motivational speaker and coach, Lewis Howes, focused on “exclusivity” for his Cyber Monday deal. He played up all the benefits of being part of the elite, members-only program and offered a significant discount on his monthly coaching program. 

Cyber Monday Email Lewis Howes

Quickly launch your Cyber Monday email campaign

Try AWeber for free for 30 days, and get access to all of our powerfully-simple email marketing solutions. You can set up an effective, beautiful, branded email campaign for Cyber Monday in minutes!

The post The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales appeared first on Email Marketing Tips.

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Meet AWeber’s Smart Designer!

Meet AWeber's Smart Designer

AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!  

In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email templates for your business. 

If you’re an AWeber customer, Smart Designer will add your favorite template to your account. Not an AWeber customer? Create your template, and then sign up for a free trial with AWeber. We’ll automatically add it to the template gallery inside your account so you can start using it.

AWeber’s Smart Designer is our latest powerfully-simple feature that makes it easier than ever to connect with your audience and drive success for your business. 

With AWeber’s Smart Designer, you can:

  • Drive more sales: Branded email templates stand out in the inbox, which means more subscribers will engage with your content and click-through to your landing page or site. 
  • Get instant brand recognition: Achieve brand consistency across your marketing assets with free, auto-created custom email templates built exclusively for your business. 
  • Save time and money: Spend less time designing emails or paying someone to do it for you. AWeber’s Smart Designer can do the design work in seconds, so you can get back to focusing on other important, revenue-generating aspects of your business.

Want more information on how branded emails can level up your marketing and accelerate the growth of your business? 

Join us for a live webinar — “The Email Design Myths That Hurt Your Business (and How to Fix Them)” on October 16 at 2 p.m.

AWeber’s Creative Director Jesse Kennedy, Director of Product Chris Vasquez, and Senior Content Marketing Specialist Liz Willits will present:

  • Common design myths that decrease your opens and clicks
  • How email templates impact your engagement and inbox placement
  • Simple ways to make your emails more readable and engaging
  • Design tips to create emails that look great on mobile devices
  • …and more!

There will also be a live Q&A session at the end of the webinar. Sign up here. 

AWeber’s Smart Designer is super simple to use, too!

Head to www.AWeber.com/smartdesigner.

  1. Enter your URL or public social media account. Sit back, relax and let our intelligent design assistant do the work.
  2. Smart Designer analyzes your website or account for logos, imagery, and colors. 
  3. Seconds later, check out your gallery of ready-to-use, branded email templates!
  4. Save your favorite custom-built template to your AWeber account. (Not an AWeber customer? Create your template! Then select the option to start your free trial. You’ll be able to add and send your customized template from your new account.)

That’s it! AWeber’s Smart Designer is simple, fast, and brilliant. 

In fact, other small business owners and entrepreneurs are already taking advantage of the tool. Here are some of their reactions when viewing their unique templates generated by AWeber’s Smart Designer for the first time.

“AWeber Smart Designer not only provides me value upfront, it is setting me up for success before I even start with AWeber. I’ve worked on various email platforms, and I’ve never seen anything like this.” – Amanda Gobatto, Digital Girl Consulting

“Thank you! This looks amazing…” – Heather Hargrove, By Grove

“YES!!! I love it!” – Kim Beasley, Kim Beasley Consulting

Give it AWeber’s Smart Designer a try for yourself. Like what you see? Click the tweet below to share it!

AWeber’s Smart Designer is just one way to create beautifully-stunning emails with AWeber. You can also browse our 700+ ready-made, mobile-optimized email templates. Start your free trial today.

The post Meet AWeber’s Smart Designer! appeared first on Email Marketing Tips.

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Power Your Agency’s Growth with Email Marketing

Power Your Agency's Growth with AWeber

Do you own or work for an agency that wants to deliver exceptional value to your clients? Do you also want to accelerate the growth of your own business?

Then you should partner with AWeber. We’ve been an innovative market leader helping more than 1,000,000 small businesses for more than 20 years.

With AWeber, you can quickly provide new service offerings that generate billable hours for your agency. You get access to powerful, easy-to-use features so you can craft a compelling email marketing program that attracts new clients, retains customers for longer, and generates additional revenue streams.

Here are some of ways agencies find success with AWeber:

  • Easily onboard and manage clients: AWeber’s Team Hub management feature allows you to create separate accounts for every client. Assign them customized roles and permissions, and conveniently manage them all from a single login.

  • Execute unique campaigns for every client: Quickly build and send stunningly-beautiful emails with our easy-to-use drag-and-drop editor. Or you can code and design from scratch. There’s a solution for everyone inside AWeber.

  • Fast-track conversions: Get results — fast. Target specific segments of your clients’ audiences based on their interests and traits, as well as the actions they take inside emails or on your clients’ websites.

  • Quickly optimize results: Our A/B testing tools are some of the most robust in the industry. From messaging to visuals to subject lines to CTAs, you can test almost anything. You’ll learn what’s working and what’s not, so you can iterate and optimize quickly for each of your clients.

  • Increase revenue per client: Effectively show the ROI on your email services and prove your agency’s value with our reporting tools. You can track performance of your clients’ campaigns and see how they’re impacting sales. Then, add offerings and services for new clients brought on at bigger retainers.

  • Receive monthly bonuses: For every client you bring on board, you’ll get a monthly bonus from AWeber. Just how much? Earn a 30% recurring referral payment for each account!

  • Connect to your other business systems: AWeber’s email API allows you to connect our platform to your other systems by using 300+ integrations or our open API.

AWeber is committed to making your agency as successful as possible. We support you day and night with our 24/7 award-winning customer support, and help you manage your clients at scale.

Want to learn more about generating new revenue with our market-leading, powerfully-simple email marketing tools? You can request a demo to speak with one of our team members when it best fits your schedule. You can also sign up for a live webinar on October 1 to hear more about how to quickly launch an email marketing program that drives new revenue for your agency.

Want to get started today? Try AWeber for free for 30 days.

The post Power Your Agency’s Growth with Email Marketing appeared first on Email Marketing Tips.

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2019 Fall GIF Guide

GIFs are more than just fun images to look at — they can drastically increase your marketing results, too.

That’s because eye-catching visuals boost engagement. For instance, Facebook posts with images see 2.3 times more engagement than those without images. Tweets with visuals garner 150% more retweets than tweets without them. And GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and have a positive effect on revenue.

So adding a GIF to your upcoming fall newsletter or promotional email is a smart move. To create awesome GIFs, you can tinker around with GIF-making websites and apps (but that’ll eat up a lot of your time). Or you can hire a designer to make them for you in Photoshop (but that’ll cost you some hard-earned cash).

The solution: Use these FREE brand-new, fall GIFs created by AWeber’s talented brand designers. Download your favorites from the 8 below, and then add them to your emails, social media posts, or your website! From Labor Day to back to school to Halloween to Thanksgiving, AWeber has you covered this fall season.

Not an AWeber customer yet? Try us risk-free for 30 days and see how simple it is to connect with your audience and accelerate the growth of your business. Sign up for your FREE AWeber account today.

Related: 2019 Summer GIF Guide

How to Download Your Fall GIFs

Step 1: Find the fall GIF below that you want to use in your email.

Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.

Step 3: Upload the GIF into your email template.

New! 2019 Fall GIFs

Labor Day GIF

Back to School Fall GIF

Related: Valentine’s Day GIF Guide

Fall Leaves GIF

Autumn GIFs

Halloween GIF

Happy Thanksgiving GIFs

Related: Winter Holiday GIF Guide

Create your free trial account with AWeber today. AWeber has been a market leader helping 1,000,000+ entrepreneurs and small businesses accelerate their growth through powerfully-simple email marketing tools and expertise for more than 20 years.

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