Author: Jamie Giggs

Which Tracking Tool Should You Adopt To Your Mobile Application?

Claire Calligaro is co-founder of Addict Mobile, the first 100% profit-oriented mobile media agency. With over 5 years experience, Addict Mobile provides mobile campaign management across the world: strategy, materials creation and localization, campaign optimization (pre-targeting, A / B testing, post-targeting) and real-time dashboard. Thanks to our technology, we are able to buy from more than 250 acquisition sources and ensure positive ROI. We currently manage $1+ million marketing budget monthly for international brands and top grossing applications.   What is a tracking tool? The term “tracking tool” is sometimes confused with “analytics tool”: the two types of tools are used to collect user data, but with a different purpose. On the one hand, a tracking tool (Mobile Measurement Partner – MMP), such as Tune, Adjust, Appsflyer, Kochava is mainly used for:

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Double Your App Video Ad Revenues With The AppNext SDK

Appnext is offering to double any additional revenue app developers make throughout October and November 2015. (This is on video products only). In order to be eligible for the new bonus app developers need to upgrade to Appnext’s latest Interstitial Video SDK or their Rewarded Video SDK. By doing this Appnext will top up the extra revenue generated on a specific month with their video products as compared to the revenue you earned in the previous month. How the Bonus Revenue Works For example, if you earned $1,500 after integrating Appnext’s video products, and in October you earned $2,000, then the bonus will be an extra $500. Here’s a few things to note before getting involved: The Bonus Period starts on October 10th and ends November 30th, 2015 The Bonus

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What Does 10 Million App Downloads Look Like?

The champagne corks were popping in Colorado a few weeks ago as Denver based AppThis hit its 10th million install. The company, launched in 2014, is a technology platform that helps mobile app developers acquire new users globally. It does this through programmatically serving the most relevant apps to users anywhere in the world. In fact, the 10 Million installs came from over 190 countries, which gives AppThis some interesting insights into the app space globally. As an illustration, the split between iOS and Android varies depending on continent. Currently Android dominates market share in Asia, Africa and South America. Developers take note! Android vs iOS Source: AppThis Oct 2015 Average Cost per Install (CPI) varies considerably by platform and continent, as one would expect.

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A Winter Wonderland Of Tips If You Plan To Advertise Apps On TV at Xmas

Volker Dressel has held numerous positions in the publishing, media and gaming industry in both marketing and PR in Germany and Europe over the last 20 years. Volker is currently General Manager/CEO of Quaid Media GmbH, a 100% subsidiary of Freenet AG where he is responsible for its global operations. With over 10 years experience in creating and running TV campaigns for mobile products, Quaid Media has helped hundreds of apps harness the world’s most powerful advertising medium. Prior to Quaid Media, Volker held the position of Chief Marketing Officer at global game developers Xyrality GMBH and Innogames. The holiday season is a notoriously busy time for app publishers everywhere. Not only is it the busiest (and most expensive) time of the year to advertise apps on

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Halloween Special: 4 Facts On The Great and Terrible “Rewarded Install”

Halloween is almost here and in case you haven’t picked the perfect costume for your office party, we suggest dressing like a Rewarded Install. Sounds spooky, right? For many app developers and publishers rewarded installs appeared to be a frightful something that ripped off budget money and let them bleed somewhere on the bottom of app stores. GoWide decided to reveal the deepest fears about incentivized traffic and its influence on app performance. Rewarded Installs are produced by bots. This is actually not true. The whole point of incentivized traffic is that a user who installs an app is being motivated by some reward. It’s hard to motivate bots, don’t you think? Rewarded installs are made by real users from real smartphones. It’s an easy

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