Author: Jamie Giggs

Avazu mDSP’s April Promotion: The More You Spend, the Higher the Rebate

The best things are always ahead of us! Apart from the POP promotion we just launched, Avazu mDSP will offer a second April rebate promotion for you. This time, with bigger inventories (Mobfox/OpenX/SmartB/Advangelists/AOL (Nexage), more campaign types (Banner/JS tag/iFrame/MRAID/Native/Video), and we’ll make sure you’ll get the best traffic and the biggest sales! The rebate percentage ranges from 4% – 9% – the more you spend on our platform, the higher rebate you will get! Date: April 1, 2017- April 30, 2017 Content: Avazu mDSP will offer global customers a rebate promotion available for all types of Campaigns (including display Banner, JS tag/iFrame/MRAID Banner and Native/Video campaign) on selected traffic channels (including Mobfox, SmartB, OpenX, Advangelists and AOL(Nexage)) on our platform. For instance, if one client

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Avazu mDSP’s April Promotion: Seize the New Opportunity of Pop!

Mobile Pop (Pop up/under): an easy-to-use traffic type, has been favoured by more and more clients ever since it was introduced to our mDSP platform. To meet the increasing demand for Pop traffic, we’ve on-boarded more than 10 top Pop inventories and will launch a Pop promotion in April – the best time in spring. Come and join this new trend to boost your profit with Avazu mDSP Pop! Date: April 1, 2017- April 30, 2017 Content: Rebate promotion is available for all inventories worldwide on Pop Campaign on our platform. Traffic Channels: Admaven, Ezmob, Adventurefeeds, Xapads, Airpush, ExoClick, Popads, Adcash, Propellerads, Loopme, A4G, etc. For example, if the client has spent $20,000 on Pops at Avazu mDSP in April, then the rebate he/she will

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Applause 2017 Returns to Spain for its 2nd Edition

Applause, the 1st International Congress of Mobile Growth and App Marketing in Spain, returns next Saturday May 27 to Barcelona and celebrates its 2nd edition in one of the most emblematic places of the city: W Barcelona. 2016 has been a key year that consolidated the growth of the App Marketing market and it looks like it will continue growing during 2017. The main app metrics have been increased during last year in: number of downloads (+ 15% ), app stores revenues (+ 40%) or in-app time (+ 25%) (Source: App Annie). Following last year’s success, Applause is back with a new exclusive edition for App Marketing professionals who want to increase their knowledge and network with the top national and international mobile growth experts.

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Hanjoo Lee, General Manager at Yeahmobi SK, on the South Korean Mobile Market

On the prospective of the South Korea digital market, and the source of its growth, we interviewed the Head of Yeahmobi South Korea, Hanjoo Lee. eMarketer, the market research company, named the top 10 fastest growing digital economies worldwide: India, China, Mexico, Russia and South Korea were on the list. The ranking is based on multiple criteria, including number of Internet users, number of mobile Internet users, digital retail buyers, ecommerce sales, etc. In South Korea, thanks to its booming digital economy, the mobile marketing field also sees a robust growth. From 2015 to 2016, mobile ad spending in South Korea has grown 31.3%. Would you please share your opinion on the current development status of South Korea’s mobile industry? I think from the very

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How to Earn Big in India – Dailyhunt Cooperates with Mintegral for Monetization

Rajeev Dhal, DailyHunt’s Monetization Director shared his experiences of monetization with Mintegral No interference of the user experience, highly interactive content, deep data analytics and added value for developers. Dailyhunt, India’s largest content platform, believes these factors are critical in monetization. During Ad:tech New Delhi, the global digital marketing conference, Dailyhunt and Mobvista co-hosted a workshop named “How to Earn Big in India”. Dailyhunt shared its monetization experiences and introduced its monetization partner to Indian market: Mintegral, a native and video ad mediation platform developed by Mobvista. Rajeev Dhal, Monetization Director of Dailyhunt, said Dailyhunt now supports 15 languages with monthly active users up to 29 million, daily active users up to 6.5 million and 100,000 new articles per day. After connecting to Mintegral, Mobvista’s

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