Author: Evi Missa

App Promotion Summit NYC Early Booking Discount ends this week

With just 6 weeks to go before App Promotion Summit returns to NYC, the great news is that the conference is shaping up very nicely in every way possible. Very nicely indeed. At this point our sole aim is to fill the room with people like you – people who want to be leading the app marketing industry. We know that the higher the quality of the delegation, the higher the quality of the interaction and, therefore, the outcomes. Which is why we’d like to remind you that the Early Booking Discount period expires this Friday (18th May), meaning that this is the ideal time to reserve your ticket at a nicely reduced price. Registrations are up massively on last year and the agenda is now 90% finalized with

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Appodeal – Programmatic Ad Mediation for Mobile Apps

Diana Bogdanova, US Regional Manager at Appodeal How to evaluate your mediation performance using ARPDAU ARPDAU (Average Revenue Per Daily Active User) is an important measure that allows not only to calculate revenue but also evaluate the effectiveness of any given ad mediation solution. Here’s a formula: ARPDAU = Total Revenue / DAU (Daily Active Users) Sometimes it’s not enough to calculate general ARPDAU only to take right decisions on mediation or monetization strategies. It makes sense to esteem ARPDAU through the lens of several criteria. Let’s consider a few examples. Breakdown by countries Let’s imagine the following case: you noticed an obvious revenue or eCPM drop but you can’t find out what’s the problem. At the same time there were no changes on a

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Appness is attending Affiliate World Asia

It’s time to check off another item from our annual to-do list: Appness team is heading to Affiliate World Conference in Bangkok, which takes place in just a week! We are gearing up to have another epic experience this year and looking forward to meeting you all there! If you are attending, just let us know – let’s rock the show together! 🙂 Look for the Appness crew at the booth #28. If you’ve got a packed schedule, drop us a line to novikova@appness.com to book your meeting. Hope to see you there very soon!

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Affiliates: How to choose the right tracker for your goals

What helps affiliates to get the right attribution? To be able to split tests with several networks? To easily manage several campaigns at once, optimize, and in conclusion, get the best revenue from every click? Choosing the right tracker for your goals. Here are some with which Kimia has had experience and is proud to recommend. Voluum  Voluum Tracker is a tracking tool for performance marketers released by Codewise – the third fastest growing company in EMEA and second in EU according to Financial Times. It was created by performance marketer Robert Gryn and it is used by performance agencies and media buying teams from over 200 countries worldwide who work on verticals like online gaming, gambling, dating, health & beauty offers, binary options and

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How to Monetize Your Remnant Mobile Traffic

Wewe Media is a leading performance marketing network with over 10+ years of industry experience. Founded by 3 super affiliates and currently run by a team of 20+ individuals and with majority  of them running 6-figure profit campaigns internally. Wewe Media has been a key player in smartlink industry offering Intellink® Hyper-Optimization Technology for top networks to monetize their remnant traffic. What is Intellink® SmartLink and why it is dominating the SmartLink industry? In short, our Intellink® is our new technology that is professionally programmed to ensure all the traffic you sent will be optimized for conversion 24/7 real-time. If you are a network and optimizing offers to monetize your remnant traffic is a big hassle, let our Intellink® SmartLink do all the hyper-optimization and

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