Author: Charlie Lawrance

How to Recognize and Overcome Facebook Ad Fatigue

Are your once-successful Facebook ad campaigns no longer effective? Wondering if ad fatigue is responsible? In this article, you’ll learn how to recognize the signs of ad fatigue and tweak existing Facebook ads for better performance. Determine Whether Ad Fatigue Is Impacting Campaign Performance Ad fatigue is an issue that will affect even the most […]

The post How to Recognize and Overcome Facebook Ad Fatigue appeared first on Social Media Examiner.

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7 Advanced Facebook Advertising Tips to Improve Your Campaigns

Do you want better results from your Facebook campaigns? Looking for tactics to help you get more out of your investment in Facebook ads? In this article, you’ll discover seven advanced tips to improve the performance of your Facebook advertising campaigns. #1: Capitalize on Event-Based Lookalike Audiences Lookalike audiences are one way to create highly […]

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7 Ways to Target Website Visitors With Facebook Custom Audiences

Are you taking full advantage of Facebook custom audiences? Wondering how to retarget prospects on Facebook based on their activity with your website, or product or landing pages? In this article, you’ll discover seven Facebook website custom audiences you can use to generate new sales or leads from your website traffic. What Are Website Custom […]

This post 7 Ways to Target Website Visitors With Facebook Custom Audiences first appeared on Social Media Examiner.

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How to Use Customer Lifetime Value to Clone a Facebook Audience

Need to increase the effectiveness of your Facebook ads? Want to target better-quality audiences with your ads? In this article, you’ll discover how to reach a highly targeted lookalike audience of your best customers using Facebook custom audiences and lifetime value. #1: Prepare Your Current Customer Data for Optimal Match Rate in Facebook The first […]

This post How to Use Customer Lifetime Value to Clone a Facebook Audience first appeared on Social Media Examiner.

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How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads

Do you split test your Facebook ads? Looking for a more effective way to test Facebook ad variations? The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad. In this article, you’ll discover how to use Facebook’s Dynamic Creative feature to reveal the optimal ad for your audience. What Is Facebook’s […]

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– Your Guide to the Social Media Jungle

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