Author: Charlie Lawrance

How to Create Profitable Facebook Targeting Audiences

Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you’ll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. Why Combine Custom and Lookalike Audiences for Facebook Targeting? When you advertise on Facebook, you can target your ads to three […]

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How to Use the Facebook Attribution Tool to Measure Your Marketing Impact

Want to better understand your customer’s journey across devices and channels? Have you heard of the Facebook Attribution tool? In this article, you’ll learn how to use Facebook’s new Attribution tool to measure the effectiveness of your ads. What Is the Facebook Attribution Tool? Before we dive into the Facebook Attribution tool, it’s worth looking […]

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How to Use the Facebook Split Testing Feature to Identify Your Most Profitable Audiences

Do you want to improve your Facebook ads? Wondering how the Facebook split test audience variable feature can help? In this article, you’ll discover how to split test audiences and reveal which ones deliver the best results for your Facebook ad campaigns. What Is the Facebook Split Testing Feature? The Facebook split testing feature lets […]

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How to Create Customized Reports in Facebook Ads Manager

Need to get a better grip on your Facebook ads’ performance? Do you know which metrics in Facebook Ads Manager to monitor? In this article, you’ll discover how to set up a Facebook Ads Manager report that quickly reveals which ads are working well and which you need to adjust. Why On-Going Analysis of Your […]

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3 Facebook Ad Types That Improve Sales

Want to improve your sales using Facebook ads? Looking for different ad formats to try? In this article, you’ll discover how three Facebook ad types can help you better present your products and drive sales. #1: Capitalize on Initial Awareness With a Facebook Carousel Ad The carousel ad is one of the most effective Facebook […]

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