Author: Charles Ngo

GUIDE: How To Use Facebook Automated Rules To Manage Ad Costs

Running Facebook ad campaigns is stressful. It kinda reminds me of back when I played Starcraft. In the midst of the battle, you have to manage a hundred different things at once. You need to make sure your economy’s going, defend against a random medivac drop, make sure all your technology is upgrading, all at […]

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Becoming Defensive and Lowering Your Exposure to Risks

My values are starting to change as I get older. I want to “settle down” and start a family within a few years. Because of that, my mind is starting to focus more on security. It’s not something I cared much about in my 20’s because no one relied on me, but things change when […]

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4 Reasons Why Campaigns Die Over Time (and What to Do About it)

Everyone loves the idea of “passive income.” You put the work into building an asset, and then you start earning paychecks doing pretty much nothing. Will Smith gets passive income from the show Fresh Prince even though it ended 20 years ago. Some musicians get royalties everytime their song is used in a commercial. Unfortunately, campaigns […]

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8 Powerful Business Lessons You Can Learn From Amazon

My socks have been slowly disappearing for the past few months. I’m not sure if the washing machine has been eating them, or my dog Romeo has been secretly hoarding them. But I needed to buy some socks, and I didn’t feel like walking to Marshall’s. So I went to Amazon Prime and ordered some […]

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