Author: Brandon Olson

23 Ways to Tag and Segment Your Subscribers in AWeber

The days of one-size-fits-all email marketing are long gone. To get better results, you need to send targeted, personalized emails.

By delivering hyper-relevant content to those who are most interested in it, your subscribers will open, click, and purchase more.

In this post, you’ll learn how to use tags to create more targeted segments (or groups) of subscribers and increase your engagement.

What are tags and why should you use them?

Tags are simple words or short phrases you use to categorize and group your subscribers based on their interests, behaviors, or other shared attributes.

They allow you to segment your audience, send targeted one-time broadcast emails, and trigger targeted, automated campaigns. This leads to better subscriber engagement, improved chances of hitting the inbox instead of the spam folder, and higher conversions.

Start getting more personal with your subscribers and try these 23 easy ways to tag your subscribers in AWeber.

1. Tag someone who fills out your AWeber sign up form.

The easiest way to tag a subscriber is when they opt in to your email list using a sign up form.

With AWeber, you can create unlimited sign up forms, and you can apply different tags to subscribers when they fill out different forms. This way, you’ll know exactly which form a subscriber used to sign up.

For example, if you offer a 7-day email course, weekly newsletter, and downloadable checklist as lead magnets, you can have three separate sign up forms that apply unique tags to your subscribers. This lets you see quickly which lead magnets they signed up for. Iff they opt in to all of them, all three tags get applied!

Related: How to tag an AWeber sign up form

2. Tag someone who completes a custom field on your sign up form.

Let’s say you want to know a bit more about your subscribers at the time they sign up, such as what topics they’re interested in, or their experience level in a particular skill you teach.

You can collect this additional information, beyond just their name and email address, using custom fields on your AWeber sign up form, and you can associate a tag with each custom choice.

This allows you to segment your subscribers from the time they join your list, and create personalized experiences for each of them.

Related: How to tag a custom field in an AWeber sign up form

3. Tag someone who fills out a sign up form on the AWeber Atom App.

Do you attend in-person events? Using the AWeber Atom App, you can create a sign up form on your mobile device to collect subscribers’ information in person, and use tags to remind you which event you met them at.

And if you attend multiple events, you can change which tags your Atom App sign up form applies. That way, you know where you met each particular subscriber.

You can even set up an automated welcome Campaign ahead of time that would go out to each new subscriber you met at that event.

Related: How to tag someone with the AWeber Atom App

4. Tag subscribers when you import them into AWeber.

Perhaps you have a list of new subscribers you’re migrating to AWeber. (Side note: We offer free migration support. Contact our experts to learn more!) You can easily import your list along with any existing tags or apply new tags.

You can also update existing subscribers’ tags when importing a list into AWeber. This will add any new tags in your import file to your existing subscribers.

Related: How to tag subscribers when importing into AWeber

5. Tag someone who fills out a sign up form on a landing page that integrates with AWeber.

You can use a landing page provider like Unbouce or Growtheme to invite your audience to subscribe to your email list, and tag them so you can send them the perfect email campaign based on the page or form they completed.

6. Tag someone who fills out a sign up form that integrates with AWeber.

Although AWeber enables you to create sign up forms in your account, you can also integrate your AWeber account with other sign up form providers, such as OptinMonster, Hello Bar, MailMunch or ConvertFlow. These providers support AWeber tags, allowing you to tag your new subscribers in your AWeber account.

7. Tag someone who makes a purchase.

Have a digital or physical product? Providers like Shopify, WooCommerce, ThriveCart, 3dcart, and DirectPay allow you to easily add your customers into your AWeber account and tag them so you know who purchased from you.

AWeber’s Shopify integration even allows you to apply unique tags for each product your subscribers purchase.

Related: Watch this demo to learn more about AWeber’s Shopify integration

8. Tag someone who abandons their shopping cart.

 With AWeber’s Shopify integration, you can tag a subscriber who left items in their cart and didn’t purchase them. You can send them an automated email to encourage them to finish their purchase.

You can apply a generic tag when someone abandons any purchase  , or you can apply unique tags based on the product that someone abandons.

Related: How to set up cart abandonment with Shopify

9. Tag someone who completes a quiz.

Quizzes are a great way to provide a fun, interactive, and educational experience for your audience. Tools like Interact and Quiz Cat allow you to create engaging quizzes and tag your subscribers in AWeber who complete your quiz.

10. Tag someone who registers for your webinar.

Webinars are a great way to engage your audience directly and provide educational content to your subscribers. Tools like EasyWebinar allow you to add your webinar registrants directly to AWeber, and tag them based on the webinar they signed up for.

Then, you can automate reminder emails and follow up with your registrants after the webinar to share the recording and special offers.

11. Tag someone who subscribes from a text message.

Using a tool like Call Loop allows you to invite your audience to text a number to join your email list. Using the Call Loop integration with AWeber, you can add these individuals automatically to your email list, and tag them.

12. Tag someone who enters your contest.

Contests are a great way to engage your community and grow your email list. Using tools like Gleam or ViralSweep, you can automatically add contest participants to your AWeber email list, and tag them based on the contest they joined.

13. Tag someone who uses an online calculator or requests a custom quote.

Do you offer quotes, online calculators, polls or chatbots as part of your business? Tools like Outgrow allow you to add your interested prospects automatically to your AWeber account, and tag them accordingly, so you know exactly who they are and what they expressed interest in.

14. Tag new contacts from your CRM.

Do you use a CRM to manage client relationships? With tools like Agile CRM, you can automatically add your client and prospect contacts to your AWeber account, tag them with specific categories, and automate emails to keep your contacts engaged.

15. Tag someone who begins your automated campaign.

One way to tag subscribers is when they begin a campaign. This is helpful if you want to easily identify subscribers who are currently going through a Campaign so you don’t send them your regular broadcast emails as well.

Once they complete the Campaign, you can automatically remove that tag.

Related: How to use tags at the beginning of a Campaign 

16. Tag someone who completes your automated campaign.

Another way to tag subscribers in a campaign is at the end of the series. This allows you to link campaigns together.

For example, you may have multiple welcome campaigns for different sign up forms, and you may want them all to flow into a general nurture campaign after each welcome campaign is complete. Simply apply the same tag at the end of each campaign, and then set the general nurture Campaign to start on that tag.

Related: How to use tags at the end of a Campaign

17. Tag someone at any point in your automated campaign.

Let’s say you have a welcome campaign where your first two emails welcome your new subscribers and introduce them to you and your business.

Then, for the rest of the campaign, you’re trying to sell them on your products or services. You can apply a tag before the sales emails begin so you know which subscribers are being actively sold to. With this data, you can assess the effectiveness of your offers and improve the sales copy.

Related: How to use tags in the middle of a Campaign

18. Tag someone who opens an email in your automated campaign.

Tags can also be used to record specific actions your subscribers take within your campaign. For example, you can tag subscribers when they open specific messages in your campaign.

This helps you identify subscribers who expressed an interest in the topic of the email by opening it.

Related: How to add a tag when someone opens a message in a Campaign

19. Tag someone who clicks a link in your automated campaign.

Similarly, you can tag subscribers when they click specific links within the messages of your campaigns. This is helpful when you’re trying to learn more about your subscriber’s preferences.

For example, in our blog welcome campaign, we ask what our subscribers are interested in learning, and we provide links within that email. Each link has a different tag, and it allows our subscribers to self-select their interests so we can better target them with relevant content.

Related: How to add a tag when someone clicks a link in a Campaign

20. Tag someone who opens a broadcast email.

You can also tag subscribers when they open one-time, broadcast emails. Similar to tagging subscribers who open your Campaign messages, this helps you identify who is interested in the topic of the email enough to want to open it.

Related: How to tag someone who opens a broadcast

21. Tag someone who clicks a link in your broadcast email.

If you’re promoting an upcoming webinar in a broadcast email, you can tag anyone who clicks the registration link and send them an automated email with the link to join the webinar. This improves the subscriber experience by eliminating the need to fill out another form to sign up for the webinar.

Related: How to tag someone who clicks a link in a broadcast

22. Manually tag an individual subscriber.

In addition to automatically tagging subscribers, there are times when you may want to manually apply tags to individual subscribers. 

Let’s say you meet someone at an event and they agree to join your email list, but you don’t have a sign up form handy. You can add them to your list manually, and apply a tag that indicates where you met them. You can also apply another tag that adds them to an automated email campaign.

Related: How to manually tag an individual subscriber

23. Manually tag a large group of subscribers.

Let’s say you want to launch a new automated email campaign to subscribers who are already on your list. You can create the campaign and set it to launch for subscribers with a certain tag. Then, identify which subscribers you’d like to add to the campaign, and apply a tag to them all at once.

Or, let’s say you’re launching a new course and want to promote it to subscribers who have expressed interest in the course topic in the past. You can search for those subscribers and bulk apply a tag to them. henThen, create a segment of subscribers with this tag and send a one-time email to them that promotes your new course.

Related: How to manually tag a group of subscribers

Start using tags today.

Using tags to organize your subscribers enables you to provide a more personalized experience for your subscribers and increase your engagement.

Not an AWeber customer yet? Start your free 30-day trial today and try AWeber’s tags today.

The post 23 Ways to Tag and Segment Your Subscribers in AWeber appeared first on Email Marketing Tips.

Read More

Meet AWeber’s NEW WordPress Plugin

WordPress is the most popular content management system in the world. (Nearly half of all websites use it!) So it’s no surprise that it’s also one of AWeber’s most used integrations.

That’s why we rebuilt our AWeber for WordPress plugin to make it even more powerful and simpler to use to help you find greater success with email marketing. Here’s what’s new with our WordPress plugin.

It’s now easier to add sign up forms to WordPress.

You now have three “easy as pie” ways to add your sign up form to your WordPress website using the AWeber plugin.

Widgets

You can add your sign up form to your WordPress theme using the widgets in WordPress, which means it’ll be added to every page on your website. For example, consider adding your sign up form to your blog sidebar or website footer.

Related: How to add an AWeber sign up form using WordPress widgets

You can only place the AWeber widget in one widget area. If you want to add it to other widget areas, you can use the next method: shortcodes.

Shortcodes

Shortcodes are snippets of WordPress code that allow you to add your sign up form anywhere on your site. You don’t have to create these; WordPress automatically creates them for each of your sign up forms.

You’ll find your shortcodes inside the AWeber plugin under Forms.

If you want to add your sign up form to your entire site, simply copy the code and paste it into a text widget.

Related: How to add an AWeber sign up form using WordPress widgets

You can also add the shortcode to a specific page or blog post using the WordPress page editors, which we’ll cover next.

In the WordPress editors

To add an AWeber sign up form to a page or blog post using WordPress’s classic editor, simply paste the shortcode, or use the built-in AWeber button inside the formatting menu.

If you’re using WordPress’s Gutenberg editor, simply click the “plus” icon to add a custom AWeber block. Alternatively, you can also add a shortcode block and paste your shortcode.

Related: Detailed step-by-step instructions on how to add an AWeber sign up form to a WordPress page or post

Automatically add commenters and WordPress users to your AWeber email list.

We’ve also made it easy for commenters and users to subscribe to your email list.

The AWeber for WordPress plugin now allows you to add a checkbox to the comment section, where users can opt into your email list when adding comments on your pages or posts.

Related: How to enable the “Subscribe on Comment” feature 

You can also apply tags to new commenters and users who join your list so you can segment your subscribers and send them more personalized emails in the future.

Easily see where each sign up form is being used on WordPress.

You can also quickly view where all of your forms are being used across your WordPress website.

If you ever need to remove or change the form you’re using on a particular page, you can quickly access that page right from the AWeber for WordPress plugin.

Track you sign up form performance without leaving WordPress.

One of the biggest benefits of the new AWeber for WordPress plugin is that it saves you from having to toggle back and forth between your AWeber and WordPress accounts.

Quickly track how your sign up forms are impacting your email list growth without ever leaving WordPress. You’ll learn what’s working and what’s not, so you can optimize your sign up forms for better results.

Check to make sure the plugin is installed correctly.

You don’t have to be a technical whiz to use the new AWeber for WordPress plugin.

Easily make sure your plugin is installed correctly by using the ‘System Info’ screen to view the compatibility details.

Need help troubleshooting a problem? We’ve put all of the necessary info in the System Info screen. Share this with our 24/7 Customer Solutions team and we can get you back on track in no time.

Related: How to find the technical details of your AWeber for WordPress plugin

How to get started with the new AWeber for WordPress plugin

Already an AWeber customer? Download the AWeber for WordPress plugin today, and connect it to your AWeber account.

Plus, check out a recorded demo of the AWeber for WordPress plugin inside our customer community on Facebook.

Once you’ve had a chance to try it out, we’d love to hear your feedback. Leave us a review in the WordPress marketplace.

Not an AWeber customer yet? Start your free 30-day trial today and start using the AWeber for WordPress plugin.

The post Meet AWeber’s NEW WordPress Plugin appeared first on Email Marketing Tips.

Read More

The Top Holiday Email Marketing Tips of 2019

Top Holiday Email Marketing Tips for 2019

Black Friday is less than a month away. Are your promotional emails ready?

Implementing an effective holiday email marketing strategy can help drive ecommerce and online sales, increase charity donations, or get your subscribers directly to your store.

But don’t wait until the last second to get started on your emails: Winter holidays are the top consumer spending events of the year, according to the National Retail Federation, and some businesses are already sending holiday emails.

That’s why I’m hosting a Facebook Live on November 5, 2019 at 1 p.m. ET on AWeber’s customer community page. Tune in to learn how to:

  • Create a revenue-driving email marketing plan for the holiday season.
  • Execute exciting holiday promotion ideas.
  • Write must-open holiday subject lines. 
  • Add holiday cheer to your email design.

And more!

Watch on November 5th. Even if you can’t stream it in real time, you can always catch it later. The video will stay up on AWeber’s Facebook customer community page.

Not an AWeber customer yet? To catch more Live videos from our email experts, sign up for a free trial of AWeber and join our private Facebook community. (Only AWeber customers can join!)

The post The Top Holiday Email Marketing Tips of 2019 appeared first on Email Marketing Tips.

Read More

How to Monitor Multiple Social Media Metrics in a Single Dashboard

bo-social-metrics-dashboard-600

Do you manage multiple social media profiles for your business? Looking for an easier way to keep an eye on key social media metrics? Setting up a customized dashboard lets you monitor and report on the performance of your social media platforms in one convenient place. In this article, you’ll discover how to set up […]

This post How to Monitor Multiple Social Media Metrics in a Single Dashboard first appeared on .
– Your Guide to the Social Media Jungle

Read More

How to Generate Leads With Social Media Quizzes

bo-social-media-quiz-560

Do you want to generate more leads? Have you considered using social media quizzes to connect with prospects? Quizzes are a great way to engage your audience, gather feedback and build your email list. In this article you’ll discover how to create social media quizzes that generate leads. #1: Establish a Goal A successful quiz […]

This post How to Generate Leads With Social Media Quizzes first appeared on .
– Your Guide to the Social Media Jungle

Read More