Author: Anne Freier

Facebook rolling out Click to Message a Business ads

Facebook unveiled plans to launch “Click to Message a Business” ads yesterday at TechCrunch Disrupt SF 2015. In an interview, VP Engineering, Ads and Pages at Facebook, Andrew Bosworth discussed the plans further. The idea is for ads to carry “Message” buttons at the bottom, allowing consumers to message a business with comments and questions about a product. Those ad clicks would be charged. This enables Facebook to generate revenue from its Messenger. Andrew Bosworth discusses Messenger ad plans at TechCrunch Disrupt Source: techcrunch.com Bosworth added that Facebook now was in a growth phase for mobile advertising and messaging was presenting an interesting opportunity. He cited WhatsApp as an example in Spain, where users are making restaurant reservations using the app. Indeed, WeChat in China has shown how

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Five mobile advertising industry heavyweights get together to form The Collective

The Collective, a new joint project led by mobile app marketing tracker, Kochava, in collaboration with mobile media sources AdXcel, Altrooz, Appia and Liquid, has been formed to establish meaningful audience matches between advertisers and publisher without advertisers sacrificing unique user data. The Collective features a Mobile Graph that allows advertisers to create custom audiences and target them. This Graph is made up of a pool of network-supplied data, an API layer for the information exchange and an Audience Manager tool to create precise targeting. The Collective – How it works Source: kochava.com Charles Manning, CEO, Kochava, explains: “Asking an advertiser to hand over their unique user data is akin to asking a professional sports team to hand over their playbook, along with notes on what’s

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Pixalate launches in-app mobile Seller Trust Index

Pixalate, the ad-fraud prevention firm, this week launched its first monthly in-app Mobile Seller Trust Index (MSTI), which rates fraud activity across ad exchanges. The top ten sellers of this month are: Pixalate releases Seller Trust Index Source: pixalate.com Jalal Nasir, CEO, Pixalate, explains: “There’s a huge lack of trust because of some of the malpractices in the industry, and we’re trying to help the industry establish trust. We’ve seen that in the last three to four months there’s more fraud happening in mobile than on the desktop side.” The MSTI analyses five billion impressions across 125 supply-side platforms with in-app mobile inventory. It is being launched at a time when measuring in-app mobile ad inventory has become a challenge for marketers due to lack of standardised

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Perk acquires AppRedeem to expand rewarded mobile in-app advertising

Cloud-based mobile rewards platform provider, Perk, recently acquired AppRedeem, a platform for advertising rewarded mobile apps. The terms of the transaction meant that AppRedeem stockholders received an aggregate of 831,601 Perk common shares, valuing the company at $2.5m. Over the last 12 months, AppRedeem’s revenue was around $3.2m. AppRedeem lets users test apps and provide feedback to marketers Source: appredeem.com Ted Hastings, Chief Executive Officer, Perk, says: “We are excited to complete this transaction, and to be working with the team at AppRedeem. At a time when the fundraising landscape has a high degree of uncertainty, we have been afforded an opportunity as a public company to utilize stock as payment for this transaction; this has served to expedite our growth strategy without impacting our capital resources. This acquisition is consistent

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TubeMogul launches cross-channel viewability solution for mobile

Enterprise software company, TubeMogul, recently unveiled a solution to help marketers measure viewability metrics for mobile apps and connected TV ad formats. TubeMogul launches cross-channel viewability solution Source: tubemogul.com Despite latest mobile web and app viewability guidance from the Media Rating Council recommending 50% of video pixels to be in view for at least two seconds, other mobile inventory remains unmeasurable. TubeMogul counts impressions from certified broadcast-quality premium partners as viewable once the 25% completion point has been reached. Jason Lopatecki, Chief Strategy Officer, TubeMogul, explains: “A lot of highly viewable premium TV-centric mobile in-app inventory has been unfairly grouped with problem actors in the industry. Unfortunately, some buyers have thrown the baby out with the bath water just because there is no formalized measurement. This stop-gap reporting solution

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