Author: Anne Freier

Taptica rolls out support for Instagram ads

Mobile ad platform, Taptica, recently announced full support for Instagram advertising, following its acquisition and full integration of accredited Facebook marketing partner, AreaOne. Now, Taptica clients get to optimise their campaigns for social discovery, engagement, purchases, driving apps, brands and products. Taptica now optimised for social ad support on Instagram Source: taptica.com Instagram support is fully accessible through Taptica’s dashboard and includes all ad formats from video to carousel ads. Hagai Tal, CEO of Taptica, says: “By working with Taptica, advertisers will be better equipped to reach their most relevant users and maximize their lifetime value by leveraging our platform’s integration with Facebook and Instagram. Coupled with the insights we can provide thanks to our proven Big Data experience in mobile and video, we look forward to assisting

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Mobile promotions and apps drive in-store purchases

Mobile marketing is a key driver for in-store purchasing, according the latest study from RetailMeNot, the digital offers marketplace. But there’s a discrepancy between the promotional content retailers provide and the personalised offers consumers would like to see. The Impact of Mobile Marketing on Retailer Sales study highlights this divide between consumer time spent on mobile devices and advertising spend, based on two studies conducted among shoppers and retailers by Kelton Global. This market gap presents a $25bn opportunity for retailers in the US as consumers are spending 24% of their time using their mobile devices, but ad spend hasn’t caught up. Discrepancy between ad spend and consumer time spent Source: retailmenot.com What marketers may be missing out on becomes even more clear when taking an in-depth look at

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AerServ partners with Telerik

AerServ, the mobile advertising network, has partnered with mobile app development platform, Telerik, to launch its AerServ plugin for integration with Telerik’s Verified Plugins marketplace. AerServ dashboard Source: aerserv.com According to AerServ, the plugin is the first to offer Telerik publishers access to premium mobile ad inventory as well as branded video ads, formats, targeting and robust ad server capabilities. Telerik publishers can easily tap into the AerServ platform and launch video ads as part of a robust ad exchange, generating a higher CPM. This makes AerServ the first Telerik partner to launch mobile video ad monetisation. Brandon Satrom, General Manager for Developer Platforms & Tools, Progress, says: “As mobile video continues to grow faster than any other medium it is increasingly important to provide developers with

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Payability announces partnership with CAKE and HasOffers

Payability, the payment acceleration platform for mobile publishers and app developers, recently said it had entered new partnerships with CAKE, the marketing performance scalability platform as well as HasOffers, the mobile performance platform. Payability impact on publisher revenue Source: payability.com CAKE provides CAKE Connect, which lets tech solution partners provide their clients with tools from the CAKE platform. However, the platform was missing a way to accelerate payments. The integration with Payability allows CAKE users to pay affiliates weekly. Networks can enable Payability through CAKE within 30 seconds and view all payments on accounting screens. Keith Smith, CEO and Co-Founder, Payability, writes: “Affiliates work within CAKE to enroll in Payability and view weekly payments received. Payability and CAKE’s direct integration now provides the simplest solution for our joint customers to

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xAd partners with Adelphic to enable location-based programmatic buying

  Programmatic continues its climb up the popularity ladder. Now, xAd, the location platform maker, has partnered with mobile DSP platform, Adelphic, to launch a way to activate location programmatically. xAd will be integrating its location-based technology with Adelphic, giving clients access to proprietary targeting parameters such as ‘nearby’ and ‘wider reach’. Geofences based on campaign category are auto-customised. xAd Blueprints Source: xad.com The location platform by xAd scans 300bn mobile ad impressions monthly and filters and ranks data by geo precision. Its Blueprints technology then verifies a physical location and geo boundaries. Dorothee Bergin, Director of Platform and Programmatic Partnerships, xAd, says: “As marketers gear up for the greatest commerce season of the year, xAd now offers the most automated and precise way to

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