Author: Anne Freier

Amazon announces Transparent Ad Marketplace for cloud-based header bidding

Amazon Publisher Services has officially unveiled a new advertising product that provides a cloud-based, server-side header bidding solution for digital advertisers and app developers. The Transparent Ad Marketplace (TAM) has now been activated in the UK, Germany, Italy, France and Spain. It has been active in the US since December 2016. Some of its core advantages, according to Amazon, are fast loading times as well as simplified navigational features. Set in the cloud, bidders can compete for inventory through a one-time integration. Publishers can also activate outside supply side platforms without needing to adapt their code. As part of its core structure, TAM limits header bids to a single client advertising call. The auction and ad selection both happen inside the cloud. “When we started

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InMobi bolsters mobile header bidding solution through acquisition of AerServ

Mobile advertising network, InMobi, has officially acquired mobile video monetization firm AerServ for $90 million. InMobi plans to create a header bidding solution for mobile apps through the acquisition. The move brings together the two companies’ programmatic exchanges to develop a fairer dynamic for the in-app ecosystem. Publishers have long desired enhanced control features across in-app platforms. In a statement, the company said: “With the addition of AerServ, InMobi effectively emerges as a new gold standard for mobile marketing and advertising in North America and across the globe, including key markets such as China and broader APAC.” Josh Speyer, Chief Executive Officer at AerServ, explained: “We’re excited to join forces with InMobi and grow the mobile advertising and programmatic industry together. Our decision to embark

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Snapchat users aren’t consuming enough publisher content

Snap Inc has a problem. According to new information, the app is much more of a communications messenger and many of its features are still going unused. The Daily Beast analysed five months of daily active user data of the app, which revealed that in-app features such as Snapchat’s Maps, Discover, Memories, Lenses, Audio and Stories aren’t being used all that much. Instead, Snapchat is much more of a chat app. The company recently announced a large redesign of the app, which may address some of these shortcomings. Overall, users were sending personal snaps to friends more often than they posted Stories. In August 2017, users were 64% more likely to send a Snap to friends than post a Story. An average of 34 messages

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Go2mobi reveals Total Control Api for custom mobile programmatic features

Mobile programmatic ad platform, Go2mobi, has revealed the Go2mobi Total Control API. The API lets app developers create custom programmatic features. Users who are looking to develop streamlined workflows or standalone DSP platforms can do so all from within the Total Control API. The platform also provides access to all of the company’s advertising features, including targeting, optimization, deep dive reporting, accelerated development as well as efficient workflows. For interested developers, the company has launched a chart that allows them to compare the features against competitor demand side platform services. The Total Control API provides a real-time bidding infrastructure that can process over a million queries per second. For advertisers, this means that they can automate their campaign creation and optimization, but also track and visualize

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Facebook pulls plug from M AI personal assistant in Messenger app

Facebook is putting an end to its M AI virtual assistant two and half years after the service was first launched. M AI used actual humans to train the technology to say the right things. The text-based virtual assistant was available through Facebook Messenger, but only to a select group of 2,000 people in California. On January 19, the service will be shut down and contractors who worked on the project will receive new assignments. Deemed an ‘experiment’ by the social network, Facebook says that part of the service is living on via M suggestions, which provide automated suggestions on Messenger. In a statement, the company said: “We launched this project to learn what people needed and expected of an assistant, and we learned a

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