Author: Anne Freier

Facebook announces major overhaul to News Feed angering publishers and advertisers

Facebook announced a significant overhaul to its platform that seeks to boost social interaction. Following feedback from users that business posts were crowding out social moments, the social media network has decided to return to its roots. Therefore, the company will be changing its News Feed layout to feature fewer branded or media posts. Content should instead focus on promoting meaningful interactions with friends and family. Mark Zuckerberg announced in a blog post that the changes would be made over the coming months. He also explained why media content had taken a dominant role across many users’ feeds. “It’s easy to understand how we got here. Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public

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Week in review – Snapchat is having a bad week

The big players Snap Inc seems to be expanding after it launched an office in China last month. The company is now working out its advertising strategy for the East Asian market. Snapchat, however, is still banned in China. Snap Inc has a problem. According to new information, the app is much more of a communications messenger and many of its features are still going unused. However, the most worrying trend of the report is that just 20% of Snapchat users consumed publishers’ content from Discover. Snapchat’s big app redesign has led to user outrage as many have resorted to leaving negative reviews on app stores. According to data by Sensor Tower, 83% of reviews concerning the update were negative. A mere 17% of reviews

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Majority of US shoppers make mobile purchases because it saves time

A majority of US shoppers are researching the products they are interested in online before purchasing them in-store. According to research from the eCommerce Foundation, 88% of US shoppers looked up products online before buying them in-store. Meanwhile, 72% of shoppers planned purchases on Amazon during the holiday season compared to 60% buying in-store. Although Internet shoppers are becoming less picky when it comes to devices, the majority of them still prefer desktops to make a buy online. Mobile devices are being predominantly used when users already know what they wish to buy. A majority of mobile shoppers (76%) use their smartphones to make purchases because it saves time. Meanwhile, 67% find shopping using mobile devices more difficult as it requires navigation around smaller pages.

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Snapchat infuriates users with app redesign

Snapchat’s big app redesign has led to user outrage as many have resorted to leaving negative reviews on app stores. According to data by Sensor Tower, 83% of reviews concerning the update were negative. A mere 17% of reviews reached five stars, favouring the redesign of the popular teen messaging app. The problem most users are having with the update are the Stories which are now placed between private messages. Stories can include ads which is only adding fuel to the fire for most users. In addition, Stories from followers are now randomly scattered across the inbox, whilst those from non-followers have been placed on the side into a different section of the app. The main keywords of the negative reviews included “new update”, “Stories”

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Mobile payments are only slowing growing in the UK

With just over 22% of UK smartphone owners using their phones to pay for goods in 2018, mobile payments are still far off from widespread adoption. However, they are becoming more popular, according to new research from eMarketer. The research company expects proximity mobile payments to grow to a user share of 28.8% in 2021. Nine million people in the UK are expected to use their mobile devices at point of sale this year. China has the overall largest mobile proximity payments market worldwide. 77.5% of smartphone users in the country are using mobile payments this year. In Europe, Denmark (38.9%) leads in mobile payment penetration, followed by Sweden (33.9%), Norway (23.3%) and then the UK. The main reason why the UK is lagging behind

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