Author: Anne Freier

Mobile ad platform IconPeak grows 432.37% year-on-year, earns top spot in Deloitte Fast 50 Rising Stars

IconPeak, the Berlin based mobile advertising start-up, has been awarded the top spot in the Deloitte Fast 50 Rising Stars, an annual selection of the 50 fastest growing tech company, given its unprecedented growth of 432.37% year-on-year. IconPeak’s mobile marketing platform aims to helps advertisers and app developers engage users whilst promoting their apps. In addition, its SmartIcon technology tracks post-install in-app activity and offers real-time feedback. IconPeak at the Deloitte Fast 50 Rising Stars Source: iconpeak.com IconPeak was founded in 2013 in Berlin. Its consulting team provides user acquisition strategies for 300+ advertisers, including monetisation solutions for mobile web pages and apps. The company provides mobile placements from media buying, in-app, native ads to programmatic and video as well as a YouTube Influencers programme. The latter connects marketers with new

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Mobile video ad spend almost triples in 2015

Mobile video advertising has been making huge strides. Growing five times faster than desktop video ads, a new study by mobile advertising companies AppLoving and AppsFlyer, finds that mobile video is the fastest growing ad format at a rate of 190% during the first three quarters of 2015. User retention for the format is generally 40% higher than others. The companies examined one billion devices worldwide and found that video spend across 2015 had been steadily increasing, growing from 23% to 66% between January to August. Video ad spend climbing high in 2015 Source: applovin.com Mobile video ad spend for non-gaming advertisers rose from 16% to 46% during the same time period. Spending for gaming advertisers jumped from 20% to 71%. Games marketers have been early adopters

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Opera Mediaworks and Immersion roll out mobile video ads with tactile effects

    Opera Mediaworks, the mobile ad platform and Immersion Corporation, a developer of haptic technology, have launched their first collaborative touch-enhanced mobile ads through Opera Mediaworks, in partnership with Stoli Vodka and Horizon Media. Touch-enhanced advertising is being enabled through Immersion’s TouchSense Engage technology, providing brands with more power to reach and engage consumers. Opera Mediaworks and Immersion TouchSense Engage bring touch-enhanced mobile ads Source: businesswire.com Mike Owen, EVP, North America Sales, Opera Mediaworks, says: “Haptic feedback is no longer a simple buzz, or a mere notification of a message. With sophisticated haptic effects, a series of unique vibrations can evoke real-world meaning, like the thumps of a heartbeat or the feel of an approaching car – which is a significant new creative capability for advertisers. We

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Mobvista joins Twitter’s Premium Partner Programme

  Mobvista, the mobile advertising platform, announced a strategic partnership with Twitter, joining the social network’s Premium Partner Programme. Given the demand for overseas promotion among Chinese businesses, Twitter makes a great partner for Mobvista. The social network currently has 320m monthly active users with 80% of them posting from mobile devices. It’s Premium Partner Programme makes it easier for advertisers to find qualified partners to achieve better results on Twitter and beyond. Mobvista partners with Twitter Source: mobvista.com Mobvista covers 240 countries globally, delivering 10bn daily impressions. It features a rich database of user profiles to enable businesses to acquire new customers on a larger scale. Wei Duan, CEO, Mobvista, says: “Strategic cooperation between our companies is an important step in improving the global reach. Mobvista

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InMobi and Taboola connect to let marketers serve personalised content on mobile devices

      Mobile ad network, InMobi, has partnered with content discovery platform, Taboola, to allow mobile marketers to serve personalised content to consumers. Taboola technology will be integrated into InMobi’s network of mobile advertisers, that includes 700 native mobile apps across a wide variety of sectors. Taboola and InMobi partner for personalised mobile content Source: taboola.com The partnership seeks to engage consumers through content and native marketing, emphasising a product’s story. That is also a key mission of InMobi’s discovery commerce platform Miip. The connection to InMobi will enhance Taboola’s network, which reaches more US desktop users than Facebook according to comScore, tapping into a market of more than a billion premium mobile consumers across 200 countries. Naveen Tewari, Co-founder and CEO, InMobi, says: “We have been

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