Author: Andrea Vahl

How to Use Facebook Audience Overlap to Improve Your Facebook Marketing

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Want to learn more about the people who make up your Facebook custom audiences? Have you tried Facebook’s Audience Overlap? Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts. In this article you’ll […]

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How to Use Facebook Ad Bidding

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Do you use Facebook ads? Have you tried ad bidding? Understanding how to use Facebook ad bidding will help you reach your campaign goals for less money. In this article you’ll discover how to use Facebook ad bidding with your Facebook ad campaigns. Facebook Ad Bidding The bidding options for Facebook ads have changed slightly. […]

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How B2B Marketers Use Facebook to Reach Customers

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Is your business struggling to connect with other businesses on Facebook? Need some ideas to spark your imagination? In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers. Why Facebook for B2B? LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with […]

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Facebook Conversion Pixel Changes: What Marketers Need to Know

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Are you using the Facebook conversion pixel? Wondering how to transition from your old conversion pixel to the new pixel? Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users. In this article you’ll discover how to install the new Facebook pixel, track conversions and view the cost […]

This post Facebook Conversion Pixel Changes: What Marketers Need to Know first appeared on Social Media Examiner.
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How to Use Facebook Insights to Improve Your Engagement

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Do you have a content strategy for your Facebook Page? Want to know which types of content work best? A deep dive into Facebook Insights helps you identify which content drives people to engage. In this article I’ll share how to find your best content using Facebook Insights. Why Use Facebook Insights? Many people are […]

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