Month: September 2019

How to Write Facebook Ads That Convert

Want your Facebook ads to move people to action? Looking for a framework to help? In this article, you’ll discover how to develop and compose Facebook ad copy that converts and sells your products. #1: Research Customer Needs and Preferences in Facebook Groups Marketers often talk about how hard it is to get accurate customer […]

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New Facebook Live Tools: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci. Tune In to the Social Media Marketing Talk Show Listen […]

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TikTok: What Marketers Need to Know

Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book is called, I Need Attention. […]

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IGTV for Business: New Research for Marketers

Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV? In this article, you’ll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more. Why Consider IGTV? According to […]

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How to Reduce Facebook Ad Costs With Manual Bidding

Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you’ll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand How Facebook’s Ad Delivery System Works Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid […]

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