Month: December 2018

How to Plan a Social Media Collaboration

Looking for an exciting way to reach a specialized audience? Have you considered a social media campaign collaboration? In this article, you’ll discover how to partner with another brand to promote products and services to your respective audiences. Why Run Joint Social Media Campaigns? The pace and competitiveness of social media marketing often narrow our […]

The post How to Plan a Social Media Collaboration appeared first on Social Media Marketing | Social Media Examiner.

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Social Customer Care: Why Marketers Should Care

Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? To explore why marketers should care about taking care of customers, I interview Shep Hyken. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social […]

The post Social Customer Care: Why Marketers Should Care appeared first on Social Media Marketing | Social Media Examiner.

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How to Set Up Twitter Video Ad Campaigns

Want more Twitter users to see your videos? Wondering what your Twitter video ad options are? In this article, you’ll discover how to set up a video ad campaign on Twitter. Two Types of Twitter Video Ads Twitter offers two types of video ad campaigns: in-stream video views and promoted video views. In-stream video ads […]

The post How to Set Up Twitter Video Ad Campaigns appeared first on Social Media Marketing | Social Media Examiner.

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“How Do I Avoid the Spam Filter?”

Every week in our newsletter FWD: Thinking, we give subscribers the opportunity to ask our team of email experts a question. Recently, we’ve heard a few questions about the spam filter, like the below submission:

“Our emails are getting lost in people’s spam filters. How do we combat that?” – Heather, FWD: Thinking subscriber

So we asked our Director of Deliverability Karen Balle to share her advice. Balle is an expert on the science of how internet service providers (like Gmail and Yahoo!) choose which emails go to spam and which emails reach the inbox.

Her advice isn’t to avoid certain words in your subject line. Or to use plain-text emails. It’s much more straightforward.

How to avoid the spam filter: Send content your subscribers want.

Buying your email list or sending your subscribers unwanted content is a great way to go directly to email marketing jail, a.k.a. the spam folder.

Instead, send emails your subscribers will open and click and not mark as spam. “The path to good deliverability is sending wanted content to people who have asked for that content to be sent via email,” Balle said.

How do you send content your subscribers can’t wait to get? Use this proven, 4-point checklist.

Step 1: Email people who opted in to receive messages from you.

Ignore this and your emails will likely take a one-way trip to the spam folder, including messages for subscribers who actually did opt in.

This means that buying your email list or manually adding people to your list without their permission is off limits. These tactics will tank your email reputation, which means that internet service providers will be less likely to deliver your emails. (Plus, it’s illegal.)

Step 2: Set expectations on your sign up form.

Your subscribers shouldn’t be surprised by the emails they get from you. If they are, they might mark them as spam.

To avoid surprises, clearly explain on your sign up form what type of content you include in your emails and how often you send messages.

For example, Ann Handley, Chief Content Officer at Marketing Profs, describes the type of content she sends and how frequently she emails her audience on the landing page for her newsletter TotalAnnarchy.

Related: 9 Inspiring Sign Up Form Ideas to Grow Your Email List

Step 3. Send valuable emails.

One of the biggest factors in whether or not your emails reach the inbox is positive subscriber engagement. “Good deliverability relies on high subscriber interaction, low complaints, and low bounces,” Balle says.

To get your subscribers to consistently engage (open, read, and click!), your email content must be valuable to them. You can add value to your emails by including educational content in them, like blog posts or videos, or even showing subscribers how your product or service will improve their life. If your emails solve subscribers’ problems and pain points, they’ll open them every time!

Related: How to Find Your Customers’ Pain Points

Step 4. Ask your subscribers for ideas.

Not sure what your subscribers will find valuable? Simply ask them! Send a survey in your welcome email or ask them to reply to your welcome email and share what they’d like to learn.

You can use these ideas to craft valuable content your subscribers will love to receive. And that can increase your email engagement and your chances of reaching the inbox.

Related: The 4 Survey Emails That’ll Give You Answers to Your Most Pressing Questions

Have a question for our team?

Subscribe to our weekly newsletter FWD: Thinking to ask it! Each week, you’ll receive an email packed with the latest educational content on email marketing. And, you’ll get access to a form where you can submit questions for the AWeber team.

The post “How Do I Avoid the Spam Filter?” appeared first on Email Marketing Tips.

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How to Plan a Successful Influencer Marketing Campaign in 9 Steps

Wondering how to implement an influencer marketing campaign? Looking for a plan to follow? In this article, you’ll discover nine steps to plan and execute an influencer marketing campaign. #1: Create an Influencer Marketing Brand Brief Brands strive to create value for their customers, and as with any form of advertising, influencer marketing content should […]

The post How to Plan a Successful Influencer Marketing Campaign in 9 Steps appeared first on Social Media Marketing | Social Media Examiner.

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