Month: May 2018

Do You Think Linking Building Is NOT the Future? – Part 1

The practice of link building has been the groundwork for search engines since the beginning. Search engines like Google have used the linking building algorithm as a way to distinguish between many different websites. Google was the first to create an efficient pattern of distinguishing websites by how many other authority and relevant sites link to each other. However, many […]

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Mobile app uninstall rate after 30 days is 28% according to AppsFlyer

The worldwide uninstall rate for apps after 30 days is 28% according to new data provided by app marketing company AppsFlyer. Having analysed a cohort of users who downloaded and installed an app over a period of 30 days, the company found that developers are facing increasingly more demanding user expectations. With nearly three in 10 users uninstalling an app within such a short amount of time, the research sought to uncover why users were opting to get rid of apps altogether. The report also found that developing countries overall had higher uninstall rates compared to more developed countries. AppsFlyer attributes that to users in these countries needing the space and therefore more frequently uninstalling an app. When it comes to app categories, entertainment apps

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How to Build a Facebook Ad Funnel Using Customer Testimonials

Wondering how to create more effective Facebook campaigns? Have you considered including customer success stories in your Facebook ads? In this article, you’ll learn how to create a Facebook ad funnel using case studies and customer testimonials. Why Use Case Studies and Testimonials in Facebook Ads? In Facebook marketing, people often make the same mistake: […]

This post How to Build a Facebook Ad Funnel Using Customer Testimonials first appeared on Social Media Examiner.

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Mobile now makes up 40% of search ad spend

Mobile now represents 40.3% of search advertising spend, according to the latest Digital Benchmark Report Q1 2018 by Marin Software. Overall, search ad spend increased 30% in Europe, 18% in the UK and 11% in the US. Global search spend was up 11% during the quarter. However, despite the rise in search spend, mobile still offers a 33% discount when compared to cost-per-click (CPC) for desktop. This highlights a great opportunity for advertisers to give mobile a try. In particular, personalised ad formats based on browsing behaviour were found to be up 37% compared to the previous year. Broken down by category, Marin Software noted that spend increases were highest within the healthcare (26%) and automotive (21%) sectors. Google search CPC was up £0.69 compared

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Average app user lifetime values increase when using retargeting strategies

Retargeting is an important strategy in app marketing. However, the success of the strategy depends on successful setup and measurement of retargeting. Now, Adikteev, the mobile marketing company, has launched a new white paper that delves deeper into the how marketers can measure the impact of their retargeting efforts. According to data collected by Adikteev, average user lifetime values increased significantly with retargeting. Therefore, marketers shouldn’t wait for their app users to churn before retargeting them, but instead aim to retarget immediately. However, Adikteev advises to measure the success of such a strategy by using a control group as well. The white paper also discusses the dilemma of spamming users that many app marketers are facing. The question becomes: when is retargeting considered spammy? The

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