Month: March 2018

Facebook New Subscription Service for Creators and Pausing Messenger Chatbots

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s New subscription service for creators and pausing Messenger chatbots with Luria Petrucci, Facebook privacy updates, and […]

This post Facebook New Subscription Service for Creators and Pausing Messenger Chatbots first appeared on Social Media Examiner.

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Week in Review – programmatic spend increased in 2017 whilst 56% of consumers consider mobile ads boring

The big players Facebook has revealed that it will be reducing the amount of user data that advertiser can use. The social media network said it plans to do so by halting the use of data from third-party aggregators across Facebook. Snap may be working on a new feature that allows users control over third-party apps that have access to their Snapchat accounts. First reported by Mashable, the new Snapchat update includes a ‘Connected Apps’ tab that lists all the apps currently connected to Snapchat. Research According to a new eMarketer report, programmatic pricing across mobile, mobile app and video as well as desktop increased over the past 12 months. Based on data from demand-side platforms, ad exchanges and networks, the report found that CPMs for 300×250 desktop display ad

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Viewability improves for video, but is down for display ads

Average viewability for display improved just 0.6% during 2017 to an average 50%, according to a new report from the World Federation fo Advertisers(WFA). Meanwhile, viewability on video averaged 60% and improved 4 percentage points compared to 2016. However, at least four out of 10 impressions remain unviewed according to the latest findings. The increase in video is largely driven by momentum as well as a focus on sharper, shorter and more effective content strategies. The Global Viewability Benchmark report also noted that Norway was leading in terms of viewability at an increase of 16 percentage points. Overall display viewability was highest in Sweden (52%), but worst in Russia at 32%. Video viewability performance was best in Austria at 72% of videos seen and worst

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LinkedIn Prospecting: How to Find and Connect With Future Customers

Do you want more clients? Wondering if LinkedIn can help you acquire more business? To explore how to use LinkedIn to find leads and turn them into customers, I interview John Nemo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

This post LinkedIn Prospecting: How to Find and Connect With Future Customers first appeared on Social Media Examiner.

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