Month: February 2018

Retention is still a major issue for app developers

App developers continue to have to deal with tough retention challenges, according to the latest benchmark report by Adjust, the mobile app measurement company based in Berlin. Based on the data tracked from 11,000 apps in 2017, the report highlights app market insights and user engagement and retention details. Overall, Adjust revealed that retention and engagement were both elevated in 2017. However, retention tends to drop after the first 14 days following app download. Just 13% of app users actually come back to use an app. Meanwhile, retention on iOS is overall higher than on Android. However, the difference is minimal at up to 3%. Interestingly, it’s the Japanese market that sees the highest retention rates – at 3% above average. Users in China are

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14 Mobile Apps to Create Branded Visuals

Do you create visual images with your smartphone or tablet? Looking for tools to brand your images and video on the go? In this article, you’ll discover 14 mobile apps to help you make branded social media visuals. #1: Pick Up Brand Colors Whether you’re creating an Instagram story or using a design app, the […]

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– Your Guide to the Social Media Jungle

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Mobile video is on a roll with majority of advertisers planning to use the format in 2018

A majority of marketers (85%) plan to increase their video ad investments in 2018, according to research by mobile advertising platform, YouAppi. According to the CMO Mobile Marketing Guide, video marketing plans increased 10% from 2017. Three-quarters of respondents consider video to a very important part of the consumer journey. 71% consider it vital for acquisition whilst 65% stated it was important for awareness, 56% for engagement, 40% for re-engagement and 31% for segmentation. The report also highlights the multi-channel use of video. Indeed, social media came out at 61% – an increase of 13 points year-on-year. Other channels such as in-app video (42%), brand video ads (45%) and mobile web (42%) also increased. Meanwhile, rewarded video ads remained at a similar rate. A third

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Oath rolls out new mobile advertising formats at Mobile World Congress (MWC)

Verizon-owned advertising technology company Oath has just launched its range of mobile ad formats internationally to mark the start of the Mobile World Congress (MWC). The company presented augmented reality (AI), full-screen native and interactive ad units at the event. Oath says that the newly launched AI ad format provides a more immersive messaging experience. Brands such as Home Depot have already trialled the format. Meanwhile, native ads will become available across properties such as Yahoo Sports and Huffpost. Verizon Wireless acquired Yahoo (and with that Oath) back in June 2017. The telecommunications company aimed to simplify cross-screen advertising campaigns through the merger. Now it is focusing in on its ad formats to ensure that mobile ads are covered. According to the latest IAB digital

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