Month: February 2018

Media buyers would like a code of ethics for added transparency

New research has unveiled that a majority of marketers would prefer a code of ethics for the advertising technology industry. A whopping 89% of respondents told media buying platform Iotec that a code of ethics would be useful to address issues surrounding media buying transparency. In addition, the research noted that 56% of marketers consider their current technology providers to be honest and transparent However, 81% are happy to switch to even more ethical providers that provide honest advertising supplies. Furthermore, nearly 61% consider transparency of data usage in advertising to be an issue. 42% feel the same way about pricing and 38% were worried about optimization tactics. Following the findings, Iotec has launched an Ethical Adtech Manifesto. The strategy discusses three main areas of

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How to Follow Instagram Hashtags for Business

Do you use hashtags on Instagram? Wondering how to see posts with specific hashtags in your regular Instagram feed and stories? In this article, you’ll discover how to use Instagram’s Follow Hashtag feature to monitor relevant topics and campaigns. #1: How to Follow Hashtags on Instagram To follow a specific hashtag on Instagram, you must […]

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– Your Guide to the Social Media Jungle

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Google, Amazon and Facebook are the top three apps used before and after shopping apps

As online shopping continues to increase, largely driven by mobile devices, retailers have begun to jump on the opportunity. According to the National Retail Federation, online sales are projected to increase by up to 12% this year. However, online shopping habits vary widely by age and gender despite reaching 96% of the adult online population, according to a new report from audience measurement company Verto Analytics. The new report offers detailed analysis on online shopper profiles as well as path-to-purchase analysis events. Among the findings the report suggests that although women tend to shop more than men, early hour purchases (2-5am) are actually dominated by men. Meanwhile, Generation X shops more online than other age groups, including millennials and baby boomers. Different online retailers are

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Weve launches new location verification technology for mobile advertisers

Weve, the mobile audience data company owned by telecoms firm O2, has just launched a new location verification technology for the UK. Weve Locate compares the GPS signals from app publishers against the O2 cellular network to allow advertisers to improve their reach of target audiences. This should also boost the number of relevant ads delivered. A new survey by BIA/Kelsey found that location mobile ad spend is predicted to account for more than 42% of total mobile ad spend in 2018. However, 65% of marketers are concerned about the quality of location data available according to Weve research. 80% of location data may be compromised. The wrong delivery of ads is thus a great concern. For example, a marketer may be trying to target

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How I Made $725,554.00 In 4 Months

Back on October 14, 2017, I was presented with a check for $3.4 million at the MOBE Supercharge Summit in Las Vegas. The check represents how much I made with MOBE since joining the network in September 2012. For forward four months later. I’m back in Las Vegas at another Supercharge Summit, and the check has increased to $4,125,554.00. A […]

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