Month: January 2018

Influencer advertising campaigns are on the rise

Influencer marketing campaigns grew a whopping 198% in 2017. Klear, the influencer marketing platform, measured Instagram posts containing the hashtag #ad between 2016 and 2017 and found that influencer ad campaigns had significantly grown. According to the data, there appears to be a steady 5% growth in influencer ad campaigns on Instagram from month to month. Meanwhile, women clearly dominate the field with 83.9% of the evaluated posts coming from women. To put this in perspective, overall demographic statistics suggest that 58% of Instagrammers are female. Klear admits that the data collection was facilitated by new Federal Trade Commission rules which stipulate that all sponsored posts have to carry the #ad or #sponsored hashtag. Interestingly though, the trend of labelling posts as sponsored did not

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How to Drive Traffic With Your Facebook Cover Photo

Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads. Why Use Your Facebook Cover Photo in a Lead Capture Campaign? One frustration for businesses on Facebook […]

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– Your Guide to the Social Media Jungle

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Innovid bolsters solutions for in-app video viewability

As video is becoming the most viewed format on mobile devices, video ad spend is predicted to be largely programmatic (77%) in 2019. Almost 80% of all programmatic ad expenditure will be attributed to mobile compared to desktop. Now, video marketing platform, Innovid, has just rolled out new solutions to help mobile advertisers measure the scale of their in-app video viewability and offer personalization support. Together with SDK providers Fyber, InMobi and MoPub, the company is looking to boost transparency and performance across its VAST inventory for in-app mobile ads. In return, marketers should be able to measure and engage in-app audiences more effectively. Innovid says that it has been looking to support viewability in light of the increased difficulty to reach audiences effectively on

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Programmatic ad spend in Germany to increase 30% in 2018

Traditionally, Germany hasn’t been the focus of programmatic ad discussions. That’s partially because the country joined the programmatic party rather late. However, it’s now becoming clear that the country is seeing the advantages of programmatic trading. eMarketer predicts that programmatic ad spend in Germany could total $1.59 billion in 2018. That’s an increase of 29.7% compared to 2017. Programmatic investment is expected to grow to $1.83 billion by 2019. According to the forecast, mobile programmatic ads are increasing faster than expenditure on desktops. This has led to mobile programmatic accounting for at least half (59.1%) of total mobile display ad spending in 2018, or $939.9 million. Although transparency and ad fraud are still considered to be core issues across digital marketplaces, Germany is seeking to

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The Smartlink Technology Mechanics

Even though a SmartLink tech has been around for quite sometime, we still see tons of questions lingering around the Internet Marketing community regarding Smartlinks and how to use it effectively. We also receive multiple of the same questions regarding a SmartLink tech from our new & existing publishers every day. That is why we would like to dedicate this article for the internet marketing community to understand more about SmartLinks. What is a SmartLink?  For those who don’t know about a SmartLink, simply put, it’s a collection of multiple offers running behind a Single URL. But one might “ask what’s the difference between a SmartLink and a rotator then?” The difference is that a rotator is set to rotate offers on a predefined configuration that

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