Month: December 2017

WordPress User Survey Data for 2015-2017

For many years, we’ve invited folks to tell us how they use WordPress by filling out an annual survey. In the past, interesting results from this survey have been shared in the annual State of the Word address. This year, for the first time, the results of the 2017 survey are being published on WordPress […]

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Over half (54%) of US digital advertising expenditure attributed to mobile

Digital advertising revenue in the US increased to a whopping $40.1 billion for the first half of 2017, representing a 23% increase from 2016. That’s according to the Interactive Advertising Bureau (IAB) Advertising Revenue Report prepared by PwC US. Over half (54%) of digital ad revenues were attributed to mobile resulting in a $21.7 billion expenditure. This represents a 40% growth from $15.5 billion in 2016, surpassing the $8.2 billion back in 2015. The IAB analysis also found that 75% of US small and medium-sized businesses have previously spent money on advertising. Around 80% of them utilized self-service platforms whilst 15% have tapped into programmatic advertising. “Being nimble and accessible are hallmarks of the new digital economy,” said Randall Rothenberg, CEO, IAB. “Now, anyone with

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Mobile rich interstitial adverts show greatest monetization power according to new Appodeal report

With 2018 just around the corner, Appodeal, the in-app advertising company, has just revealed its latest In-App Advertising Performance Index, based on over 60 demand sources and 30,000 apps across five different regional markets. Among the core findings, the report recognizes that rich interstitial ads are now the formats with the greatest monetization power. That’s because of its higher engagement rates due to a combination of high eCPMs and impression rates. In addition, rewarded video ads generated the highest eCPM performances across all regions, despite limited impression rates. Meanwhile, banner ads continued to be the second highest revenue generating format across the regions measured, due to their high impression rates. Video interstitial ads were lower when it comes to eCPM performance. Appodeal also found that

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