Month: December 2017

Week in Review – Snapchat steps up its game and the mobile ad spend predictions flood in

Snapchat stepped up its game this week. At the beginning of the week, it unveiled Promoted Stories, which lets advertisers add branded Stories alongside organic Stories on the app. Promoted Stories are essentially a mixture between Story and Snap Ad and contain at least three Snaps, but no more than 10. In addition to Promoted Stories, the company also recently launched Augmented Reality Trial ads which let its users play with an AR version of a product or app. It then quietly launched a series of new filters that can detect what is in users’ photos and snaps to suggest relevant stickers and borders. The filters have been appearing on the app last week as part of the filter carousel. So far, the algorithm is able

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The Month in WordPress: November 2017

The WordPress project recently released WordPress 4.9, “Tipton” — a new major release named in honor of musician and band leader Billy Tipton. Read on to find out more about this and other interesting news from around the WordPress world in November. WordPress 4.9 “Tipton” On November 16, WordPress 4.9 was released with new features […]

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5 Social Tools for Social Media Marketers

Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance? To explore tools that simplify a marketer’s job, I interview Ian Cleary. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. […]

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– Your Guide to the Social Media Jungle

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Online display ad spend to grow 70% due to social media

US online display ad expenditure is set to increase 70% from $42 billion in 2017 to $72 billion by 2021 boosted by social media spending. The forecast is part of the Online Display Advertising report by Forrester. In line with an increase in mobile adoption, Forrester also predicts that social advertising spend will reach $40 billion by 2021. Platforms such as Facebook, Instagram and Snap are predicted to snap up more cash from advertisers looking to get into mobile social. Despite Facebook still taking the lion share of mobile ad spend, Forrester predicts that Snap Inc and similar platforms will grab some of these ad dollars. This is driven by social media platforms increasingly focusing on self-serve advertising options. The Facebook-Google duopoly will further be

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