Month: November 2017

Appodeal – Programmatic Ad Mediation for Mobile Apps

Diana Bogdanova, US Regional Manager at Appodeal How to evaluate your mediation performance using ARPDAU ARPDAU (Average Revenue Per Daily Active User) is an important measure that allows not only to calculate revenue but also evaluate the effectiveness of any given ad mediation solution. Here’s a formula: ARPDAU = Total Revenue / DAU (Daily Active Users) Sometimes it’s not enough to calculate general ARPDAU only to take right decisions on mediation or monetization strategies. It makes sense to esteem ARPDAU through the lens of several criteria. Let’s consider a few examples. Breakdown by countries Let’s imagine the following case: you noticed an obvious revenue or eCPM drop but you can’t find out what’s the problem. At the same time there were no changes on a

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How to Optimize a YouTube Channel and Videos for Better Visibility

Want more views for your YouTube content? Wondering how to show up in YouTube’s search and suggested videos? An optimized YouTube channel delivers a rewarding viewing experience and works with the YouTube algorithm to boost your visibility. In this article, you’ll learn how to set up and optimize your YouTube channel and videos for more […]

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– Your Guide to the Social Media Jungle

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Mobile advertising spend represents 23% of all ad expenditure globally in 2017

Mobile advertising expenditure is predicted to reach $98.3 billion in 2017, which represents nearly a quarter (23%) of all ad expenditure worldwide. That’s according to new research by WARC. This phenomenal growth makes mobile the second largest advertising medium in terms of expenditure, jumping ahead of desktop in 2017. The Global Ad Trends report highlights that mobile advertising spend will note a 35.2% year-on-year dollar growth this year. Half (51%) of mobile ad spend is being attributed to search, followed by display (45%) and other spend (4%). Marketers within 12 key markets measured (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, the UK and USA) expect to spend $45.2 billion on mobile display in 2017. Together, they account for two-thirds of global ad trade

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Facebook tests mass-messaging tool for mobile advertisers

Facebook is getting ready to allow businesses to market messages to its users. The social media network has created “Messenger Broadcast”, a self-serve mass-messaging interface that lets businesses share marketing messages with users. Apparently, it is now launching internal tests to see how the feature performs. Messenger Broadcast was first spotted by phwd and reshared by The Next Web’s Matt Navarra. It’s not yet clear when the interface will go live, but it’s been long coming with much speculation and Facebook confirming previously that it would set up a way for businesses to reach users for a more personal conversation in the future. Indeed, the company has previously launched an option for users to engage with businesses via Messenger by including a “Click to Message” option

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Snapchat’s redesigned app now separates social from media

Snapchat unveiled its plans for the redesign of its app yesterday. Evan Spiegel, Co-Founder and CEO of Snapchat first criticised social media networks and in particular Facebook – without mentioning it by name of course. He wrote: Snapchat began as an escape from social media, where people could send photos and videos to their friends without the pressure of likes, comments, and permanence. By focusing on the camera, Snapchat lowered the barrier to self-expression and showed a new generation that everyone is creative He then laid out how the new Snapchat redesign would appear. As usual, the app will still open with the camera. To the left of the camera, users will be shown a ‘Friends’ page to see their friends’ or followers’ stories and

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