Month: October 2017

Downloads are much higher for apps featured in the App Store during weekdays

Apple recently introduced daily spotlights on selected apps across its revamped App Store. Although the feature seems like a nice addition and certainly makes app discovery easier for many users, it’s not entirely clear what the roll-out does for developers. What does it mean for a developer to be featured on the App Store? App intelligence platform Apptopia sought to find out. The company took a closer look at featured apps for a month to find out how this may benefit app publishers. According to the findings, featured apps performed better than featured gaming apps in terms of downloads (see graphic above). At the same time, weekday features tend to perform better than weekend ones. And unsurprisingly, free apps and games tend to be downloaded

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Alphabet advertising revenues jumps 21.4% driven by mobile

Alphabet published its Q3 2017 results late last week, beating investor expectations with strong results. Shares jumped 5% following the news. Total revenue grew to $27.77 billion, up from $22.45 billion, representing a 23.7% growth. Net income jumped 33% to $6.73 billion. The majority of the company’s revenue and operating profits came from Google’s portfolio of Search, Chrome, Android, YouTube, Play and Gmail. Overall, Google’s advertising business is on a roll, with ad revenue increasing 21.4% the year over to $24.06 billion. Sales across the company’s ad portfolio grew to $19.72 billion, driven by mobile search ads, YouTube ads and desktop search. Meanwhile, ad revenue across network member sites jumped 16.3% to $4.34 billion. Sundar Pichai, CEO of Google, addressed a series of concerns about

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Instagram Live With Friends, Facebook Live Video Producer, Snapchat External Link Sharing

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram Live with Friends with Jeff Sieh, Facebook Live Video Producer with Luria Petrucci, […]

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– Your Guide to the Social Media Jungle

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Week in Review – What happened in mobile advertising this week

Facebook shocked the ad world this week with news that it may be changing the way that Pages content will appear on users’ news feeds. The social media network has been testing a new Explore Feed option in six countries including Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka. The goal is to see if people prefer their private feeds separate to news feeds. If the change goes ahead, it could have a negative impact on Pages. However, since we shared the news, Facebook has told The Guardian that it has no plans to extend the tests. The social network is also strengthening its partnerships with publishers by announcing an extension to its mobile app that will enable users to read a limited number of

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