Month: October 2017

Multitasking and other consumer behavioural trends are challenging the app marketers of tomorrow

Consumer measurement company, Verto Analytics, has just revealed which consumer behaviour trends are shaping 2017. The Consumer Behavior in 2018: Four Trends to Watch report is based on data gathered between June 2016 and July 2017 among US consumers aged 18+. Trend 1 – Personal Assistant devices The market penetration for personal assistant devices jumped 295% between the start of 2016 and August 2017 to 16 million users. Among the smart and assistant devices available, the Amazon Echo, Apple and Samsung have driven demand. By May 2018, personal assistant devices may near a 10% penetration rate to make consumer-targeted voice assistants a good opportunity for brands, publishers and advertisers to expand their audience reach. Trend 2 – Is mobile gaming stagnating? Meanwhile, mobile gaming may

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Leadbolt launches mobile playable adverts to boost conversions

Leadbolt, the high performance mobile advertising platform, has just added mobile playable ads as part of its suite of mobile ad format solutions. The company says it has been developing and testing the new playable ad formats since early 2017. Leadbolt conducted a series of trials with key partners to ensure optimised performance, flow, quality and track-ability. As such, the company found that the new formats delivered 8x improved success across standard campaign metrics when compared against static full-screen interstitial ads. Playable ads doubled click-through rates and showed a 4x improvement in conversion rate. In addition, post-install engagement performance can be measured when using Leadbolt’s real-time predictive audience targeting platform. Playable ads have several advantages when it comes to making connections with users. They help

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The Ultimate Guide to China’s Mobile Market

Ignite your mobile app performance in the worlds #1 mobile market! App marketers and developers are waking up to China’s mobile-first economy, targeting emerging audiences that adapt readily and easily to apps from gaming and e-commerce to utility and lifestyle. In this guide by Appcoach, learn about China’s: Mobile user behaviors Top performing apps Emerging sharing economy Download Appcoach’s Ultimate Guide to China’s Mobile Market now.

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Amazon is catching up to become a leading player in digital advertising

Amazon is now leading when it comes to digital revenue generation in the US. Although not traditionally considered as a digital advertising firm, eMarketer predicts that the eCommerce company’s advertising revenues will total $1.65 billion in 2017. That of course is nowhere near Google and Facebook’s ad incomes, but it does rate above other digital ad players such as Twitter and Snapchat. According to the forecast, Amazon advertising revenues are now growing faster than most other leading ad publishers. In 2017, ad revenues are expected to jump 48.2%. By 2019, Amazon will be earning $3.19 billion in US digital advertising revenues which accounts for 3% of digital ad spend. Search placements are the top performing feature for Amazon’s digital ad revenue in the US. Earning

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How to Create and Analyze Instagram Stories for Business Accounts

Looking for ways to market your business with your Instagram business account? Are you aware of the unique advantages businesses have with Instagram Stories? In this article, you’ll discover how to create, use, and analyze Instagram stories using a business account. Why Use Instagram Stories? If you’re already publishing photos and videos on Instagram, you […]

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– Your Guide to the Social Media Jungle

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