Month: October 2017

Top 16 Facebook Ad Design Trends of 2017

As more and more ads are consumed on smaller screens, and ‘tapping’ overtakes ‘clicking,’ many advertisers are designing with mobile in mind. Throughout the year we’ve seen big Facebook ad design trends emerge, and many of them are nods to mobile-first. After digging through thousands of ads, these are our 16 favorite Facebook ad design trends of 2017… Gradients We’ve seen just about every brand try out gradients this year in various ways; in backgrounds, image overlays, video thumbnails, logos, and more. With a simple aesthetic treatment, gradients add complexity to any creative element and are flat out eye-catching, which is increasingly important in saturated mobile feeds. Stop Motion Stop motion has also taken the advertising realm by storm. This captivating and mobile-friendly video treatment

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mobyaffiliates releases research on Top Mobile Ad Servers 2017

10/31/2017 – mobyaffiliates, mobile advertising and app marketing news site and directory, has released new research on top mobile ad servers that presents 20 companies. The research covers top mobile ad servers and provides information about each such as key features, ad formats and platforms supported. The guide highlights companies that lead the mobile ad server space and power monetization efforts of tens of thousands mobile marketers and app developers. Also it covers such topics as mobile SSP, programmatic ad mediation, mobile advertising revenues and average mobile eCPM. The companies in the guide are: MoPub, Facebook Audience Network, Admob by Google, Yahoo App Publishing, Mobvista, MobFox, Epom, Propeller Ads, Appodeal, Smaato, OpenX, AdColony, Fyber, Aerserv, Inneractive, Tapsense, Tapdaq, Applovin, Sizmek and Clickky. You can find Top

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Facebook denies claims that it uses phone microphone to spy on people for improved mobile ad targeting

Social media behemoth Facebook has rejected claims that it may be using its mobile app to spy on user conversations through smartphone microphones in order to deliver adverts to individuals based on their exchanges. Facebook has previously been accused of spying, but has always denied the accusations. Back in May 2016, Professor Kelli Burns at the University of South Florida claimed that the Facebook app could potentially be monitoring its users on mobile devices via smartphone mics – all in the name of serving more relevant ads of course. Burns said that she had noted ads on the app which were relevant to discussions she had had when close to her phone. Strange coincidence? She didn’t think so. Facebook did reiterate that it was not

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Your Timely Guide for Facebook Holiday Marketing in 2017-2018

For many marketers the holiday season is an extremely profitable period, when advertising can generate up to 30% of their annual sales, according to research the National Retail Federation. And although it may seem too early to start pumping out seasonal ad campaigns, it is certainly a good time to take a closer look at your holiday marketing strategy before the prime time begins. In the months before Black Friday and Christmas, brands actively invest in promotion to put themselves in front of potential customers during the shopping rush. This is why you should search for proactive advertising solutions that allow you to target people based on their demographics, interests and behaviors, rather than solely on the information they’re looking for. And this is where

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How to Use Autoplay Video in Your Pinterest Ads

Do you advertise on Pinterest? Wondering how to add video to your promoted pins? Autoplay video pins aren’t yet commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. In this article, you’ll discover how to create promoted video pins that autoplay on Pinterest. […]

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– Your Guide to the Social Media Jungle

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