Month: September 2017

A Day in Affiliate Marketer Life: Kimia Style

8am – Good Morning Log into stats to see how the night went Easy access to exact, real-time, stats, with a personalized dashboard where I can optimize and report by traffic sources, device, format, hour, and more. Cha-ching! Numbers are up on the smartlink traffic, as a new product has entered the mix with even higher EPCs. Note to self: keep an eye on this specific offer for the next 24 hours and if things continue, I can launch a direct campaign for that offer. 10AM – Morning Brew Receive daily trends and top segments Account Manager hits me up with top worldwide offers in multiple verticals including country, vertical and epc info. Hot offers in Iran for the last 3 days in a row…

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Mobfox Introduces Factual Audiences for Demand Partners

Uri Yariv is the Demand Partnerships Team Leader at Mobfox. This article was first published on Matomy’s blog. On the heels of our recent announcement of our partnership with Factual, we’re thrilled to be the first to offer DSPs access to hundreds of Factual audience segments, directly through our platform. Best of all, there’s no setup, and no further integration needed. “This partnership with Mobfox will enable DSPs to tap into Factual data, greatly benefiting advertisers by making high-quality location intelligence more easily accessible and ultimately creating more effective targeting and audience segmentation.” – Rob Jonas, SVP of Revenue at Factual How it works Choose from nearly 500 audiences segments to target, such as: users intending to purchase a new car, luxury fashion shoppers, NFL (American football) fans, consumers that

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GlobalWide Media rolls out innovative consumer acquisition solution

Data-driven digital marketing company GlobalWide Media (GWM), has just rolled out a new digital ad solution that helps to turn consumers into brand influencers. RYPL utilizes an audience modeling approach that combines everyday influencer impacts and employs a social graphing tool to provide custom media progammes for a greater viral campaign impact. GWM says that the solution combines a variety of data such as household, workplace and social data which together are likely to attract higher conversion rates. According to Forrester Consulting research on behalf of GlobalWide Media, 44% of marketers are no longer feeling that the lookalike modelling approach is valid, instead, 58% believe that influencers are a much more efficient conversion ‘tool’. With RYPL, consumers can be actively encouraged to become influencers by sharing their

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72% of mobile and digital advertisers are concerned about brand safety

Despite programmatic ads now representing four out of five US digital display dollars, a whopping 72% of brand advertisers are concerned about brand integrity and controlling their digital display placement when buying programmatically. According to research from the Chief Marketing Officer (CMO) Council and Dow Jones among 300 senior marketing executives and 13,000 CMO members, ad tech does have its limitations and brands may be unwillingly posting their ads alongside derogatory or offensive media content, fake news or otherwise inappropriate channels. Whilst programmatic ad spend has increased from $5 billion in 2012 to $39 billion in 2016, at an average growth rate of 71%  a year, programmatic is predicted to jump another 31% in 2017 to become a principal method for trading digital display ads.

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3 Ways to Measure Your YouTube Performance

Are you creating YouTube videos? Wondering how to analyze the impact of your video content? In this article, you’ll discover how to measure the performance of YouTube videos. #1: Assess Video Watch Behavior YouTube provides powerful analytics data that lets you evaluate how your videos are performing and how you might improve your content in […]

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– Your Guide to the Social Media Jungle

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