Month: September 2017

Tune slashes headcount as it fights to return to profit

Tune, the US-based mobile analytics and performance platform, cut its staff by 9% this week in an attempt to become more profitable again. Around 30 of its 320 employees were let go. Peter Hamilton, Tune’s CEO told GeekWire that the layoffs had been necessary in order to secure the a healthy business. He said: “As we continue to scale quickly, our expenses have trended just a little higher than our revenue. This decision ensures we move forward as a cash flow positive organization, which really gives us the most control of our future.” Tune provides a wide variety of mobile advertising tools and solutions including app store analytics, in-app advertising and ad fraud prevention features. The latest news follows the company recently facing issues when

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Fyber launches new demand-facing user interface for improved mobile bidding

Video supply side platform and RTB exchange, Fyber RTB, just rolled out its demand-facing user interface (UI) and enhanced the optimization algorithm for its Queries Per Second (QPS) throttling capabilities to add more transparency and optimization opportunities for DSPs. “DSPs are seeing enormous volumes of traffic that often is irrelevant, and they end up paying high server costs to sift through this traffic and identify relevant impressions. Our goal is to increase trading efficiency by doing QPS throttling in-house and only sending DSPs relevant traffic that they are likely to bid on based on bid history, their preferences, and other parameters.” said Erwin Plomp, Chief Business Officer at Fyber RTB. Fyber says that every new feature essentially improves the efficiency and enables DSPs to reduce

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Publishers are increasingly aware that mobile page acceleration matters

Mobile pages have finally caught up, as a majority of news-related pages (78%) are now AMP-enabled. AMP stands for Accelerated Mobile Pages and was launched by Google in order to ensure a smoother mobile experience. According to the latest Searchmetrics study – Ranking Factors for the Media Industry – around 26% of media URLs in the top 10 mobile search results are now AMP-related. This percentage is higher for organic results of publishers at 30% and jumps up to 78% when considering news integrations. For publishers, AMPs are of particular importance as 70% of under-30 smartphone owners prefer to read the news on their mobile devices. Pages which do not load fast enough may experience a drop in traffic and ultimately revenue. Marcus Tober, CTO

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How to Create and Use Instagram Collections

Do you save Instagram posts? Looking for a way to organize your saved posts? In this article, you’ll learn how to create private Instagram collections to organize saved posts you want to refer to later. Why Instagram Collections? When you save Instagram posts you want to refer to later on, they’re added to a private […]

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– Your Guide to the Social Media Jungle

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