Month: August 2017

5 Social Sharing Tools for Teams

Do you want your employees to contribute to your social media marketing? Looking for tools to manage the content people share on social? In this article, you’ll discover five tools that will help you coordinate the content your team posts on social media. #1: Leverage Employee Advocacy With Smarp If you’re looking for ways to […]

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– Your Guide to the Social Media Jungle

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We’ve got some GIGANTIC news – The App Growth Awards

We hope you have managed to enjoy a break this summer. We haven’t; quite the opposite. We’ve been working our socks off and the end result is (drum roll please…) the official launch of the App Growth Awards. That’s right – the organizers of the App Promotion Summits (that’s us) are taking industry progress to the next level and we’re going to celebrate that progress, with you. We’ve chosen Berlin and the evening of Thursday 30th November to host the inaugural App Growth Awards. But “what are the App Growth Awards?” Allow us to explain: The App Growth Awards are going to provide the annual barometer for the global app marketing and growth ecosystem. The App Growth Awards are going to bring the leading companies and

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RTL Group fully acquires video monetisation platform SpotX

Video advertising company, SpotX, announced that RTL Group is acquiring the remaining shares in the company for a total ownership of 100%. This is in line with RTL Group’s plans to bolster its advertising technology strategy. The media group made its first investment in SpotX back in 2014. Since then, the video platform almost doubled its net revenues and quadrupled EBITDA. The purchase of the final shares is based on initial negotiations and an enterprise value of $404 million on a 100% basis plus net cash. SpotX Co-Founders Mike Shehan and Steve Swoboda will continue on as executives of the firm. SpotX provides monetisation options for over-the-top content (OTT). According to research from Digital TV Research, OTT television and video revenues in the US and

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Snapchat tackles fake posts by installing content verification team

With the increase in fake news stories circulating social media platforms and networks, tech companies and advocates have been busy trying to find a solution to ensure a flow of accurate content. Facebook just recently announced that it would ban Pages circulating such stories repeatedly from advertising on its site. Now, Snap Inc. has joined the calls for media companies to act and announced an in-house solution. The company is adding a team of fact-checkers to help review content that is being uploaded to the content pages of Snapchat. Snapchat Discover is the app’s destination for publishers to share news content with users. According to VP of Content at Snap Inc, Nick Bell, Snapchat enables publishers to reach younger audiences, and also helps to aggregate

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Retail accounts for 14.2% of digital advertising spending in the UK in 2017

UK retailers will drive mobile and digital ad spending in 2018, according to a new eMarketer forecast of cross-country UK ad spend. The research firm tracks five industries, including automotive, consumer packaged goods (CPG) and consumer products, financial services, retail and travel. Among them, the retail sector will account for 14.2% of all digital ad spending fuelled by the rise in eCommerce. Ad investments were up 13.4% this year to £1.55 billion. eMarketer predicts that this growth will continue into 2018, with retail accounting for 14.5% of digital ad expenditure. Mobile advertising in particular has nurtured growth with investments jumping 31% to £1.04 billion. As such, mobile represents over two-thirds of digital ad outlays this year. Monica Peart, senior forecasting director at eMarketer, says: “The retail sector has

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