Month: July 2017

Adverts account for 55% of mobile revenue among app publishers

Adverts now account for 55% of total publisher revenue, with non-gaming publishers even more reliant on it than gaming counterparts. That’s according to the latest findings from mobile app advertising company, AdColony. In-app purchases, video ads and display ads tend to be the preferred formats. The company surveyed mobile game developers and non-gaming app makers as well as mobile publishers globally to find out more about the state of the mobile publishing industry. So what works for mobile app developers and app publishers? 80% of top publishers are using both video and display ads to monetize their apps. Subscriptions tend to be used less often (23%). Among the ads that works the best for publishers, rewarded video ads are rated highest (87%). Native and interstitial

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Epom Self-Serve Ad Platform: How to Launch an Ad Campaign in 3 Steps

Buying online traffic has never been easier! Epom Market has developed the most convenient platform for advertisers, which you can test-drive for free. Now you can create your self-serve account and launch desktop & mobile campaigns within minutes. The registration is free with no mark-up. Set up and track ad campaigns across devices and channels, optimize them in real time and choose only the best-performing creatives and traffic sources. 5 Reasons Why You Should Try It Now Complete autonomy: you get full control over your campaigns; Easy campaign setup: only necessary tools & no distractions; Quick campaign launch: start your campaign in 2 minutes and in just a few clicks; Real-time analytics to make the right business decisions; Fast-growing inventory of 500+ direct publishers. Here’s

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How to Set Up Facebook Messenger Ads

Do you want to reach more customers and prospects using Facebook Messenger? Have you tried Messenger ads? Messenger ads display inside the Messenger app on the home tab, increasing the likelihood people will interact with your business. In this article, you’ll discover how to set up a Messenger ad. What Are Messenger Home Ads? Unlike […]

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– Your Guide to the Social Media Jungle

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Baidu boosts quarter results after strong performance of mobile business

Baidu, the Chinese Internet search engine company, on Friday reported an increase in quarter earnings, widely considered as a recovery following regulatory investigations of the company in 2016. Net profits jumped 83.5% to 4.41 billion yuan compared to the previous year. The increase is largely attributed to the company’s strategy shift to focus on mobile apps and artificial intelligence. Mobile revenue represented 72% of total revenues during Q2 2017, compared to 62% the year before. A probe into the company’s advertising practices last year prompted the restructure. Since then, Baidu has been focusing more heavily on its AI, cloud and bid data services as well as video. In addition, the company expects third quarter revenues to grow a further 30% the year-over. According to Qi

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mobyaffiliates releases research on Top Mobile App Marketing Agencies 2017

3/07/2017 – mobyaffiliates, mobile advertising and app marketing news site and directory, has released brand new research on top app mobile app marketing agencies worldwide that presents 26 companies. Featured in the research, which provides guidance on how to select a mobile ad network company to work with, are appcoach, Bambo,  M&C Saatchi, Fetch. This guide covers the state of the mobile app marketing agencies field, its key players, app marketing services they provide and their offices location. The agencies in the guide, alongside the ones mentioned above, are: Phiture, AppAgent, ToroGrowth, Mobtimizers, The SpecialistWorks, Gummicube, The ASO Co, App Masters.co, Redbox, Miratrix, Growfirst, Pick ASO, Moberest, Appsposure, yellowHEAD, PocketWhale, App Marketing Agentur, Appency, Yodel Mobile, Moburst. Somo, Ansible.

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