Month: June 2017

Half of South Africans do engage with targeted mobile adverts

In 2016, almost 70% of South Africans were browsing the web using their mobile devices – an increase of 15% compared to 2015. That’s according to a survey among almost 5,000 mobile Internet users in South Africa by Effective Measure, together with IAB South Africa and Samsung, from November 2016 to January 2017. The findings should guide mobile advertisers in making informed decisions on how to reach audiences in the country. Almost 63% of South Africans are using prepaid phone deals, with half of them having Vodacom as provider. Samsung continues to be the leading manufacturer of choice with a 40% market share. However, 21% of consumers did state that they were using other brands. 42% of those surveyed were using their mobiles for around

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69% of app developers consider full-screen video app install formats to be most effective

Full-screen and social video are the top two most effective app install advertising formats, according to an AdColony survey among 250 top app developers. The App Install Marketing Survey, now in its 7th edition, found that video is also leading when it comes to usage with 96% of developers saying they employ full-screen as well as social video to run campaigns. Interstitial display ranks second (89%), followed by banners (87%). Indeed, the video format is hugely popular among app install marketers accounting for 50% of all campaign spend. It doesn’t come as a big surprise then that video is receiving much of the budget for app installs. The report also noted that overall team sizes dedicated to app installs are growing. Since fall 2016, the

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