Month: June 2017

Fyber secures $7.9 million in funding to boost mobile programmatic expansion in Europe

German mobile advertising tech company Fyber has secured $7.9 million in funding led by BillFront, the UK digital media financing firm. Fyber hopes that the move will help the company expand across Europe and adopt new programmatic and real-time bidding ad strategies. At the same time, it marks BillFront’s expansion into Germany where the company plans to partner with solarisBank. Christopher Vogt, the Co-Founder of BillFront, said that German advertising technology was on a strong growth path. For Fyber’s CEO, Andreas Bodzcek, BillFront is the right choice due to its record in the ad tech space. He adds: “We were looking for a flexible and scalable solution that could handle our international invoices, without slowing down or creating additional work for our finance department. With BillFront we feel that we have found

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Affiliates: How to choose the right tracker for your goals

What helps affiliates to get the right attribution? To be able to split tests with several networks? To easily manage several campaigns at once, optimize, and in conclusion, get the best revenue from every click? Choosing the right tracker for your goals. Here are some with which Kimia has had experience and is proud to recommend. Voluum  Voluum Tracker is a tracking tool for performance marketers released by Codewise – the third fastest growing company in EMEA and second in EU according to Financial Times. It was created by performance marketer Robert Gryn and it is used by performance agencies and media buying teams from over 200 countries worldwide who work on verticals like online gaming, gambling, dating, health & beauty offers, binary options and

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How to Build Backlinks for Your Blog From Quality Sites

Do you want to improve the search rank of your blog? Wondering how to get influential people to link to your cornerstone blog content? Having multiple high-quality websites link to your blog content demonstrates to search engines that your blog offers valuable information. In this article, you’ll discover how to get high-quality, authoritative links back […]

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– Your Guide to the Social Media Jungle

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Facebook rolls out rewarded video ads for app developer and boosts Messenger bot interactions for businesses

Facebook has just added rewarded video advertisements for app developers to its Audience Network. That means, players can now opt to view a short advert in return for in-app gaming rewards. Usually, these ads tend to be short trailers for other mobile games. In-app rewarded ads have seen a bit of a surge over the last few years as they’ve proven successful with users preferring to have a choice. 78% of users asked in a recent survey by Unity Research said they were willing to engage with rewarded video ads. Jarkko Rajamaki, VP of Advertising at Rovio, explained: “Facebook Audience Network’s diverse advertiser pool and precise targeting capabilities are unique differentiators. We have leveraged these aspects to access quality demand with higher CPMs when monetising

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Mobile advertising fraud is highest in India and Indonesia – greatest distribution fraud on entertainment and news apps

Advertising fraud may already be a $16.4 billion problem in 2017. That’s the amount of money wasted on fraudulent app and unsurprisingly the majority of advertisers are worried. According to a 12-week study from mobile advertising technology company, AppLift, India and Indonesia are the countries with the highest amount of fraud at 31.29% and 21.23%. That may be due to these markets being relatively young still.   Overall, there was no significant difference in fraud between operating systems with Android and OS equally exposed to fraud. However, there are strong differences in the amount of impression fraud between app categories. Entertainment and news apps see the most significant impression fraud on real-time bidding (RTB) at 22% each, followed by education apps (21%) and finance apps (17%). Tim Koschella, CEO

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