Month: May 2017

Bitterstarwberry.Com Launches the Hybridlink®: a new Tool for Publishers

Bitterstrawberry team has some very exciting news for you! Having a successful A/B testing and full autonomy at the same time are totally possible, starting today! BitterStrawberry.com is bringing on the market an awesome brand new way of making money with mobile traffic, The HybridLink®! Now you can promote multiple offers, control the monetization flow and scale easier the targets on which you get higher ROI with a click of a button. HybridLink® by BitterStrawberry.com is a tool that works with a single URL, that covers all GEOS that you are targeting, rotating through a mix of offers that you choose, out of the 12.0000 most profitable offers on the market! You can do everything by yourself in a blink of an eye! Get all

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Ad fraud across mobile web and apps is minimal, but bots are becoming more sophisticated

The war on advertising fraud is not yet lost. According to new research from the Association of National Advertisers (ANA) and White Ops, ad fraud was down 10% from last year’s $7.2 billion to an estimated $6.5 billion in 2017. As digital ad spend continues to climb by 10% this year, the decrease is even more impressive. The third annual Bot Baseline Report also found that the top 20 ANA members had strategies in place that could reduce losses to $700 million globally in 2017. That means: ad fraud can be dramatically reduced. Bob Liodice, CEO, ANA, says: “Marketers worldwide are successfully adopting strategies and tactics to fight digital ad fraud. This is a powerful indicator that the war on digital ad fraud is winnable for those who

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Facebook Mobile Video: What Marketers Need to Know

Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app? Marketers and video creators who capitalize on this video-only tab now will have a strategic advantage over those who wait. In this article, you’ll discover what the new Facebook mobile video tab is and find 14 ways […]

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– Your Guide to the Social Media Jungle

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New beacon tracks consumer behaviour for mobile advertising

Social media continues to drive much of digital ad spend growth. Indeed, Facebook’s mobile traffic continues to skyrocket with 81% of its advertising revenue now coming from mobile, according to BI findings. However, it’s not entirely clear whether such ads are having the intended effect and given the $58.3 billion in annual U.S. mobile advertising, it’s about time to find out. That’s why MFour Mobile Research and marketing firm, Kantar Added Value, have launched a new beacon to find out. Dubbed Emotional Brand Connections (EBC) Social Media Ad Testing the process takes place within the test recipient’s mobile news feed. Once an audience has been chosen, the technology is added alongside the regular ad traffic a user receives. It then tracks a consumer’s behaviour on

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Just 12% of Snapchat users made a purchase after seeing an advert on the app

Snapchat may have a monetisation problem. According to an update by Fluent to its previously published “Snapchat Survey April 2017“, just 12% of Snapchatters have actually made a purchase after seeing an advert on the app. Users – how Snapchat compares Younger Millennials (18-24 years) tend to use Instagram and Snapchat in equal rates to Facebook, whilst Older Millennials (25-34) are more likely to use Facebook. However, Snapchat has a long way to go in trying to catch up to Facebook and sway consumer opinion. The update reveals that 31% of Snapchat users still think the app is just a fad, whilst just 11% of users feel the same about Facebook and 22% about Instagram. Total Snapchat users also think they may not continue to use the app

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