Month: May 2017

How to Set Up a Facebook Messenger Ad

Do you want to boost revenue for your next launch or promotion? Have you thought about using Facebook Messenger ads to engage prospects? Messenger ads provide a personal experience for customers and prospects. In this article, you’ll discover how to create a Facebook Messenger ad. What Are Messenger Ads? A Messenger ad is a Facebook […]

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– Your Guide to the Social Media Jungle

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App store revenues worldwide to reach $85 billion in 2020 – non-gaming apps set to double

Global app store revenues are expected to reach $85 billion in 2020, up from $56.4 billion, according to the latest Global Mobile Market Report from Newzoo. This growth is driven by an increasing number of smartphone users, from 2.6 billion in 2017 to 3.6 billion by 2020. The report revealed that Samsung continues to be a global market share leader at 31% and 859 million active smartphones, followed by Apple (25%). Apple however ranks as the leading tablet brand with a market share of 64% or 166 million active devices. Together, Apple and Samsung account for around 90% of the global tablet market, which leaves little room for competitors. China is the largest smartphone market with 875 million smartphones active in 2016. Thijs Hagoort, CFO

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Positive growth for Simpli.fi – Mobile advertising revenues jump 139%

Programmatic ad platform Simpli.fi announced some positive growth for the first quarter of 2017. This growth is largely driven by wider adoption of Simpli.fi’s mobile and video ad solutions. Revenues during Q1 2017 jumped 51% compared to the same period in 2016. The company has been on a similar pace for the last few years, but its growth still ranks above the 22% growth rate reported by the Interactive Advertising Bureau (IAB) for digital ad spend for the same period. Mobile revenues increased a whopping 139% compared to the year over, exceeding the IAB’s 77% rate for mobile ads. Indeed, mobile made up 65% of the company’s total ad impressions. Video advertising revenue grew 64% during Q1 2017. The company also stated that it was now fulfilling over

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Digital advertising expenditure in Australia closes in to reach 50% mark of total ad expenditure

According to the latest report from the Commercial Economic Advisory Service of Australia (CEASA), digital ad spend in Australia grew to 48.6% of all ad spend during 2016, up from 42.5% in 2015. Traditional TV ad expenditure decreased 2.4% from 24% in 2015, whilst digital TV formats such as video on demand have been boosted with spend increasing 48%, according to ThinkTV. Mobile advertising jumped to 15% of the entire paid media market, up from 11% in 2015. At the same time, digital video increased to 5% of total ad expenditure in 2016, up from 3% the year before. Gai Le Roy, Research Director at IAB Australia explains that CEASA provides independent data to help plan media decisions. “To understand the whole media market we must

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Marchex rolls out Speech Analytics to increase consumer insights from inbound calls

Mobile advertising analytics company, Marchex, has just launched Speech Analytics to boost actionable insights from inbound phone calls to businesses and enterprises. The new product suite provides marketers and call centre teams with a better understanding of the consumer experience. It will also boost insights into phone conversations made to telesales teams, Marchex says. Caleb Williams, Marketing Innovation Manager at TWO MEN AND A TRUCK, says: “Using Marchex Speech Analytics, and specifically the Lost Opportunities Dashboard feature, we are able to quickly identify what areas of our marketing are working. These same tools allow us to more efficiently coach and train our sales and operations staff to meet our customer’s expectations. In short, Marchex Speech Analytics enables better phone leads with increased opportunity for conversion.” Companies could

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