Month: May 2017

Google bans 40 apps in biggest Android Store fraud case to date

Google recently eliminated over 40 mobile apps from its Play Store following a report by Check Point researchers who discovered malware hidden within these apps. Dubbed ‘Judy’, the malware was of the auto-clicking kind and was used to infect devices to create fraudulent clicks on ads to generate revenue. The apps reached between 4.5 million and 18.5 million downloads. According to Check Point, the malicious apps had been developed by South Korean firm Kiniwini, registered as ENISTUDIO corp. on the Play Store. A malware code was then added secretly post-install of the app to make it non-detectable to Google’s Bouncer security scanner. The software security firm estimates that around $300,000 were generated per month for the developer from the fraudulent activity. App advertising fraud has

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Visual Content and Social Media Marketing: New Research

Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should include visuals in your marketing, and insights on the types of visual content marketers are focusing on. #1: Visuals Reinforce […]

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– Your Guide to the Social Media Jungle

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Mobile display and search formats grew more than 50% in 2016

Online advertising has increased 12.2% in 2016 to reach €41.8 billion, according to the latest AdEx Benchmark study. All in all, online advertising continues to surpass TV with total online ad spend seeing a €35.2 billion net addition over the last 11 years. All 20 markets measured saw double-digit growth for the third year in a row with three markets recording a 30% jump. These were Romania at 36.9%, Slovenia at 32.2% and Ireland with a 31.4% growth. Mobile once again proves its worth with mobile display and search formats seeing a 50%+ growth during 2016. Indeed, mobile dominated across all markets with a 100% growth rate across some. Mobile display ad spend now reaches €5.4 billion in spending making up 33.3% of the total market.

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Snap Inc scrambles to boost mobile advertising sales with discounts and coupons

Snapchat is apparently offering discounts to advertisers and brands in order to attract new advertising buyers. According to a Digiday article, the company has been providing coupons and discounts of up to 10% to agencies and brand clients. An unnamed media buyer said: “I can confirm that there are some bonuses and added-value incentives. The value of the discount varies from client to client, but the bottom line is that they’ve been very aggressive in offering incentives to get brands moving on their products.” Snapchat has an important reason for trying to boost its advertising sales. The company’s latest Q1 financial results were below expectations and dampened Snap Inc.’s earnings debut. Now, the app maker is scrambling to impress shareholders and boost revenue quickly. In addition, the

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Mobile Beach Conference 2017 Recap

If you think that a mobile industry conference should always take place in a closed venue with high ceils, think twice! Because this year Mobile Beach Conference demonstrated it again – behind any doubts –  that a summer time IT conference should really be hold in an open-area venue like Odessa’s beach club IBIZA. This year more than 800 attendees from 29 countries, which is roughly 40% bigger compared with the last year event, flew to Odessa to make deals, listen top-notch speakers and hunt for any new piece of an insight for the mobile advertising experts. Here is a brief recap of the event. The two day event had a pre-party for attendees to have a chance to meet each other before the next two

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