Month: April 2017

New LinkedIn Remarketing Capabilities: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week LinkedIn Rolls Out Matched Audiences: LinkedIn introduced Matched Audiences, “a set of targeting capabilities that give you the […]

This post New LinkedIn Remarketing Capabilities: This Week in Social Media first appeared on .
– Your Guide to the Social Media Jungle

Read More

Facebook Marketing: Why It Is Time to Rethink Everything

Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy […]

This post Facebook Marketing: Why It Is Time to Rethink Everything first appeared on .
– Your Guide to the Social Media Jungle

Read More

US mobile advertising spend grew 77% in 2016 – mobile video is up 145%

Mobile advertising now accounts for 51% of digital advertising in the US. According to the latest IAB Internet Advertising Revenue Report, overall digital ad expenditure in the US hit $72.5 billion in 2016, up 22% from $59.6 billion in 2015. In the meantime, mobile grew 77% from $20.7 billion in 2015 to reach $36.6 billion last year. Digital video has also seen some remarkable growth in 2016, hitting a whopping $9.1 billion, a jump of 53% from the $5.9 billion in 2015. Perhaps even more impressively, mobile video advertising revenue grew 145% during the same period to $4.2 billion. David Doty, Executive VP and Chief Marketing Officer at the IAB, explained: “In a mobile world, it is no surprise that mobile ad revenues now take more

The post US mobile advertising spend grew 77% in 2016 – mobile video is up 145% appeared first on mobyaffiliates.

Read More

Majority of retailers have yet to implement personalisation strategies for their marketing efforts

Personalisation is becoming of growing importance for marketers to effectively reach and engage an audience. However, just 15% of retailers at the World Retail Congress 2017 had implemented a personalised marketing initiative. According to research from Periscope By McKinsey, most retailers and brands agree that personalised ads and promotions can boost consumer store visits and sales. However, only a minority have actually taken the necessary steps to boost personalisation. The survey among retailers found that 95% of them believe personalisation to be a strategic priority for their business, with 64% considering it a top three priority. Whilst only 15% had actually implemented personalised measures, 43% said they planned to boost their efforts in 2017/18. Almost half (46%) of retailers believe that personalisation is a good way

The post Majority of retailers have yet to implement personalisation strategies for their marketing efforts appeared first on mobyaffiliates.

Read More