Month: March 2017

Mobile evolution – the hierarchy of needs has changed and mobile advertisers should take note

Mobile devices are no longer a necessity, they’ve become a primal need. Almost a third of Americans said they would rather give up sex for a year than their phones. Now, research firm comScore has examined the evidence from across nine markets including USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia to guide our understanding of audience consumption and trends. According to the Mobile’s Hierarchy of Needs report, consumers prefer apps over web when it comes to mobile usage. That’s hardly surprising given the ease and speed that apps have been built to deliver. In addition, round the clock availability of mobile devices means that apps have come to match consumers’ lives. That’s evident in the daily usage statistics. However, mobile consumption varies dramatically across various categories

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6 Useful Social Media Tools for Marketers

Need some new social media marketing tools? Looking to save some time? New tools have recently emerged to meet the evolving needs of busy social media marketers. In this article, you’ll discover six tools that will improve your social media marketing workflow. #1: Create User-generated Content Feeds With Waaffle According to Yotpo, ads based on […]

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– Your Guide to the Social Media Jungle

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Bidalgo adds advertising automation for Pinterest Promoted App Pins

Ad automation software provider for apps, Bidalgo, has just rolled out an ad automation for the newly launched Pinterest Promoted App Pins. The company is a recognized Pinterest Marketing Partner since November 2016 and hopes that the latest announcement will let app marketers scale their growth by tapping into AI algorithms to optimise their campaigns on Pinterest. Promoted App Pins have just recently been made available on Pinterest. The native ad units perform similar to organic pins and allow users to discover new mobile apps. The pins directly link to an app store page so that audiences can download the app straightaway. Peli Beeri, CEO of Bidalgo, explains that Pinterest has proven worthy of a top app marketing platform given the high number of users. “Promoted App

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Pinterest launches Promoted App Pins to boost mobile app-install advertising

Pinterest has finally officially rolled out its Promoted App Pins advertising product. The company had been testing the app-install ads since July 2016 with various brands. Promoted App Pins is now available via the company’s Ads Manager and its API. The company has managed to rapidly triple revenues from $100m in 2015 to $300m in 2016. The latest ad product addition should offer a serious boost to profits and ultimately support an IPO this year or in 2018. Mike Bidgoli, head of new ad products at Pinterest, says: “More than 80% of our users are on mobile. So it’s a very mobile-first product, and hence, it lends itself well to app installs.” Pinterest also has a few measurement partnerships in place with companies such as AppsFlyer, Tune,

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Facebook rips off Snapchat again – introduces Stories 24 hour videos and photos

It seems Facebook has taken yet another page out of Snapchat’s playbook and introduced videos and photos that disappear within 24 hours. It’s the fourth time the social media giant has copied its smaller competitor Snap Inc, whose app allows users to send photos and videos that can also be embellished with masks and other filters.  In addition, Facebook has also dubbed the feature “Stories”, which is the same name Snapchat has used since 2013. The company rolled out its first Snapchat Stories clone on Instagram in August 2016, followed by Facebook Messenger and WhatsApp. It seems the format is working well for the company, despite the obvious comparisons to Snapchat. Conor Hayes, product manager at Facebook, agrees: “This is something that Snapchat has really pioneered.

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