Mobile to account for 72% in display advertising revenue by 2020

Over three-quarters of all online display advertising revenue will be attributed to mobile by 2020. That’s according to findings from IHS Markit, the analytics and solutions provider. Mobile display advertising worldwide increased to a whopping 72% in 2015 compared to the year before and accounted for 45% of all online display ad revenue at a total $29bn. In 2016, global mobile advertising grew 42% to $41bn. This is the first year that it will generate over half of all online display advertising revenue at 55%. Qingzhen Chen, senior analyst at IHS Markit, explained: “Mobile advertising has grown stronger than any other medium in the last four years, and now accounts for a significant proportion of online advertising revenue.” A spotlight look at China reveals that

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