Month: March 2017

Avazu mDSP’s April Promotion: Seize the New Opportunity of Pop!

Mobile Pop (Pop up/under): an easy-to-use traffic type, has been favoured by more and more clients ever since it was introduced to our mDSP platform. To meet the increasing demand for Pop traffic, we’ve on-boarded more than 10 top Pop inventories and will launch a Pop promotion in April – the best time in spring. Come and join this new trend to boost your profit with Avazu mDSP Pop! Date: April 1, 2017- April 30, 2017 Content: Rebate promotion is available for all inventories worldwide on Pop Campaign on our platform. Traffic Channels: Admaven, Ezmob, Adventurefeeds, Xapads, Airpush, ExoClick, Popads, Adcash, Propellerads, Loopme, A4G, etc. For example, if the client has spent $20,000 on Pops at Avazu mDSP in April, then the rebate he/she will

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mobusi Acquires Upplication – The Mobile App Building Platform for e-commerce

This article was first published on mobusi blog. Today we are pleased to announce the acquisition of Upplication. Madrid, 28th March 2017 – In 2013, one engineer and one journalist joined together with a clear idea in mind: to change the way in which an SME (99% of Spain’s business network(*)) could create their own mobile app – without the need for previous knowledge, time nor an extensive budget. Their vision soon became Upplication, which in 2014 caught the eye of Wayra (the Telefónica Open Future startup accelerator) and who today joins part of our team. With the purchase of Upplication, we expand our services even further, already allowing companies to communicate with their clients through web, SMS and apps. “This acquisition sees us strengthen ourselves as the strongest global

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5 Ways to Improve Customer Retention With Social Media

Do you use social media to keep existing customers engaged with your business? Interested in effective ways to strengthen those relationships? Social media marketing can help deepen your connections with existing customers so they continue using your product or service. In this article, you’ll discover five ways to increase customer retention via social media. How […]

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– Your Guide to the Social Media Jungle

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New mobile location data guidelines may guide improved industry decision-making

Location-based ad targeting and measurement has been given a set of new guidelines. Produced by the Media Ratings Council (MRC) together with the Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA), the latest guidebook examines the reach of geo-data for mobile adverts. With the world rapidly shifting towards a mobile-first approach, it’s important that advertisers and publishers can effectively address such a shift and measure their campaigns more effectively. Over the time span of three years, the trade groups have been busy refining a set of best practices for location targeting and beacon usage for mobile adverts. This is the final document of recommendations following a draft version in November 2016. It outlines a range of location-based measurement definitions as well as recommended practices.

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