Month: March 2017

This week’s mobile advertising industry top hires

TabMo hires Dan Read TabMo, the programmatic video advertising company, has announced the recruitment of Dan Read as Head of Trading and Platform Sales. Read joins the mobile advertising firm from location targeting company Mobsta and will be heading TabMo’s commercial strategy. In addition, the company has promoted Shanil Chande to Head of Agency Sales, which reflects TabMo’s expansion plans and continued growth. Read says: “TabMo is reaping the rewards for developing technology to fill a gap in the market; its growth since it launched in the UK has been impressive,. In addition it can offer the transparency that advertisers are now, quite rightly, demanding, while its focus on the creative is much needed in this sector. I look forward to playing a part in

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Global Internet advertising expenditure to reach $205 billion in 2017

Worldwide Internet advertising spend is set to grow 13% to $205 billion in 2017, according to Zenith Media’s latest Advertising Expenditure Forecast. Internet ads are attracting almost 40% of all expenditure – a 6% increase from 2016. That makes 2017 the first year when more cash goes to online ads than traditional TV (totaling $192 billion). However, overall the growth rate of Internet ad spend is slowing down. Whilst 2015 saw an increase of 20%, it was down to 17% in 2016 and Zenith expects it to drop to 13% this year and 12% in 2018. If viewability and measurement issues are addressed in time, there’s an opportunity for more sustained growth in the industry, The report further predicts social media spending to reach $55 billion in

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Digital marketers and content creators are in high demand reflecting an industry in change

Digital marketing experts are now the most sought after hires, according to a new report from McKinley Marketing Partners. The study surveyed over 300 marketing directors, managers, consultants and C-level executives to discuss hiring trends within marketing departments. The report reveals that digital advertising (27%), content creation (23%) and graphic design (14%) are roles in top demand within digital marketing, whilst those less in demand include project management and user interface. The most sought after skills for a marketing role include digital marketing, content creation and curation, graphic design, but also customer relationships and experience management as well as market research and product management. Around 45% of company marketing budgets were allocated to staff with the remainder being split between vendor costs and non-staff related costs.

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